Qurate

RATING:

4.5

(2)
Overview

About Qurate

Qurate brings everyone together into a powerful, easy-to-use platform designed to be the center of all your content operations. It helps users set goals, align business objectives and refine customer targeting. Businesses can manage all content production, workflows and approvals from one place. Using the application, enterprises can manage the publication and distribution of marketing content across all channels. It comes with a real-time collaborative space where the whole team can plan and visualize the entire content marketing strategy. Users can build and design derivative content ideas, construct complex marketing campaigns and brainstorm ideas in a visual setting. Other features include buyer persona profiles, project management, push notifications, auditing, ...

Qurate Pricing

Starting price: 

$90.00 per year

Free trial: 

Not Available

Free version: 

Not Available

Built in Persona Builder allows you to quickly and easily tag buyer personas, set the buyer journey stage, add themes, topics, products, campaigns and goals
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Qurate Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

5

Value for money

5

Functionality

4

Most Helpful Reviews for Qurate

2 Reviews

User Profile

Kelly

Verified reviewer

Marketing and Advertising, 1 employee

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2021

The best thing to come to content management and digital marketing ‘since sliced bread’

- Google docs makes collaboration with multiple people a nightmare with so many tracked changes and with it being so slow — especially on large documents. Qurate solves that. - Linking website structure plans to the actual content was challenging before Qurate - Linking related content was a challenge before Qurate - Keeping track of content, especially when you have lots of projects on the go, was a huge challenge before Qurate

PROS

It's got or will have everything needed to manage content and digital marketing projects. - Visually map content and how it relates to other pieces - Comments, tracked changes and a full version history - Personas and strategy linked to each piece - Visual previews of what the content will look like when published - Markdown support for distraction free writing - Workflows - In-built approvals - Eventually we'll even be able to publish from directly in the software - Apps are coming

CONS

- No easy export, yet (it's coming) - Having to press save (changes are coming) - Not being able to use the canvas on touch screens (it's coming) - No support for tables (it's coming) - User permissions need to be more flexible (it's coming)

Vendor Response

Many thanks for the great review. I look forward to ticking off the items you mentioned in the near-future.

Replied October 2021

User Profile

Mark

Verified reviewer

Marketing and Advertising, 1 employee

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed November 2021

Must-have for marketers working with content at scale

I work with a lot of content, both in-house and with clients. Qurate makes it easy for me to share content with external clients and internal team members, as well as keep track of everything I've ever created.

PROS

There is nothing more frustrating than asking 'where something is' or trying to find an email in an automation that has a link to a blog you have to 310. Qurate is where everything you create lives. It's all your content, easy to find, easy to manage, easy to write notes on...it's the center of all content marketing activities.

CONS

It's not great on the eyes, and there are some unintuitive functions.