--- title: "Wix Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Wix. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Wix is a good fit for you!" source_url: "https://www.softwareadvice.com/cms/wix-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / [Wix](https://www.softwareadvice.com/crm/wix-profile/) / Wix Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/crm/wix-profile/) Reviews [Alternatives](https://www.softwareadvice.com/crm/wix-profile/alternatives/) # Wix User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 10,818 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.2/5 - Value for money: 4.3/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 6,158 reviews (57%) - 4 stars: 3,378 reviews (31%) - 3 stars: 1,035 reviews (10%) - 2 stars: 166 reviews (2%) - 1 star: 81 reviews (1%) ### Most mentioned pros - I especially like the drag-and-drop editor, wide range of templates, customization options, and the ability to manage website content from one platform. - Its built-in ecosystem (including e-commerce, scheduling, and AI tools) allows you to launch a fully functional site without touching code. - It gives me that flexibility to customize my website, add blogs, photos and business tools all in one place while still keeping things user friendly. ### Most mentioned cons - Worse still, Wix completely fails to remember where you were a few seconds ago. If you are placing multiple images from the same folder onto a page, you have to manually drill down through those exact same three levels of folders time and time again. - Wix’s biggest drawbacks are its template limitations — once your site is published, you can’t switch to a new design without rebuilding. - Sometimes the dashboard analytics or backend earnings overview tabs can have temporary propagation or syncing delays, which can be slightly confusing at first glance. ## Wix customer reviews Showing reviews 1-25 of 10,818 (page 1). ### Wix was a good website and it was very helpful - Overall rating: 5/5 - Reviewer: Nour S. - Verified reviewer: Yes - Industry: Alternative Medicine - Company size: 51-200 employees - Product usage: Used daily for free trial - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered My overall experience with wix is a great one I made a website to be and I used stripe integration and I got payouts to the bank account by stripe ! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The most that I liked about wix is the platform and the website that was there and wix was good to use I made a website for me nur saad jewels #### Cons Nothing I least liked the pricing that I put and it was so good using it and I loved it so much and it was inspired by me ! --- ### Wix Velo and custom Node endpoints accelerate full stack web development - Overall rating: 4/5 - Reviewer: Conann F. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered Wix provides solid ease of use for rapid web prototyping and great value for money. Whenever database permission questions came up, customer support responded quickly. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Velo Node.js backend modules make custom API endpoints easy to build. Integrated features for video and image hosting alongside business and marketing tools save us frontend setup time. #### Cons Debugging complex Velo backend functions can be tedious due to limited IDE console tracing, causing occasional deployment bugs and issues. --- ### Perfect for Simplicity - Overall rating: 4/5 - Reviewer: Amee P. - Verified reviewer: Yes - Industry: Hospitality - Company size: Self-Employed - Product usage: Used monthly for more than 2 years - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered It has been helpful for creating simple sites. I wouldn't use it for bigger and more complex sites but if you need simplicity then it works great for that. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is very easy to use without needing any coding. It also has a lot of built in tools that are very helpful for creating a site. #### Cons It is really expensive if you need more templates or anything for the premium version. Trying to switch to a new template is also difficult. #### Reasons for switching to Wix I needed something a bit more user friendly and without as many tech issues. --- ### Excellent Support During a Difficult Domain Issue - Overall rating: 5/5 - Reviewer: Elizabeth G. - Verified reviewer: Yes - Industry: Design - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, I've enjoyed building with Wix and appreciate its features. My recent issue with my domain becoming associated with the wrong account was stressful, but the support I received today was excellent. The representative took the time to understand my situation, escalated my case to the ownership team, documented my requests, and answered all of my questions. I hope the ownership team is able to resolve the issue soon. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Wix is a powerful platform with excellent design tools and flexibility. The customer support representative I worked with was patient, professional, and stayed with me until my issue was properly escalated. I appreciated that my concerns were documented and that I was given a ticket number for follow-up. #### Cons The process for recovering a domain associated with the wrong account was confusing. The account recovery form appears designed for login issues rather than domain ownership issues, which made it difficult to know the correct steps. It would be helpful to have a dedicated domain ownership recovery process or clearer guidance. #### Reasons for choosing Wix I chose Wix because it offered the best balance of ease of use, professional design, built-in hosting, domain management, AI tools, and business features. As someone building a creative business, I wanted a platform that would let me create a polished website without extensive coding while still allowing room to grow. Wix felt like the most complete all-in-one solution. --- ### Looking for a Robust Digital Experience Program? Make Sure You Consider Experiences from Real Users First - Overall rating: 5/5 - Reviewer: Paula L. - Verified reviewer: Yes - Industry: Management Consulting - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that Wix offers website design and landing pages creation features that allow me to create websites without coding via WYSIWYG editor tools that only involve drag-and-drop functionality. #### Cons I crown Wix because it is the first one that I turn to when looking to improve our brand online because it doesn’t require IT skills. --- ### Good Platform for Small Business E-Commerce - Overall rating: 5/5 - Reviewer: MaChelsea T. - Verified reviewer: Yes - Industry: Accounting - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Wix has been good. It’s a convenient option for running an online business, especially when you’re handling most things yourself. I like having control over how my website looks and being able to make updates whenever I need to. There are a few things that could be improved, but overall it’s been useful. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like that Wix makes it easy to set up an online store without having to know much about website design. There are plenty of templates to choose from, and I can make changes to my website without needing to hire someone. I also like being able to display products and manage orders in one place. #### Cons One of my biggest issues with Wix is not being able to do everything through the mobile app. A lot of things require you to get on a desktop, which isn’t always convenient. I also had trouble connecting my Google services to my domain. The process involved too many steps and was more complicated than it needed to be. Another downside is the additional costs for things like business email, advertising, and other features that I feel should already be included in the price. --- ### The best editor for beginners. Extremely satisfying. - Overall rating: 5/5 - Reviewer: Humayoun F. - Verified reviewer: Yes - Industry: Machinery - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Wix helped us create our website for the first time. It was important to us that the setup process was quick and manageable for all team members. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The user friendliness even for beginners, is excellent, as is the first-class support. If something goes wrong, the support team is always there to help. Callbacks are received within minutes and the quality is simple and top-notch. You can easily and intuitively design your website and offer your products. Wix enables simple and fast, professional looking website creation. #### Cons Loading times are sometimes relatively long-limited possibility of integrating other tools. Wix is generally easy to use and clearly laid out. --- ### Five-page client site live in under four hours - Overall rating: 5/5 - Reviewer: Jamal K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered I’ve got about nine client sites running on it now, and in two years, I’ve only run into one bug that was actually worth reporting. When you compare it to what I’d usually charge for custom dev hours, the yearly plan ends up paying for itself after just the first site. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Last Tuesday I rebuilt a dental client's site, finally getting them off that old WordPress mess. Five pages, a contact form, and the Google Analytics tag, all wrapped up by 2pm. For a two-person shop like ours, that kind of turnaround really matters. The image compression just handles itself now, so I'm not stuck fielding annoying calls about slow mobile load times anymore. #### Cons The editor's drag positioning gets fussy when I'm trying to nudge elements just a few pixels on tablet breakpoints. I've spent twenty minutes on something that really should've taken five. I also wish the video background uploads allowed a larger file cap. Luckily, neither of these has cost me a client yet. --- ### Simple and Convenient Platform for Building a Professional Business Website - Overall rating: 5/5 - Reviewer: Harshit v. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered I used Wix to build Brandshow website, and overall, the experience was smooth, simple, and convenient for creating pages quickly. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Wix offers Best value for money, easy website building, useful marketing features, and reliable customer support for small businesses. #### Cons Advanced features can feel expensive, and the editor may become slightly confusing when managing larger or more complex websites. --- ### its overall a good product - Overall rating: 3/5 - Reviewer: Tenequia L. - Verified reviewer: Yes - Industry: Accounting - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered overall wix is a 8/10. It was really affordable and the website gave customers the opportunity to make orders and payments on site. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I really enjoyed how much value you get for the money. It had lots of features my favorite was how i was able to learn hot to create my own personalized website. #### Cons It was really hard when i first attempted to create the website. It was very hard to understand, but ireached out to customer service to help me. --- ### One year Overview - Overall rating: 5/5 - Reviewer: Stephanie R. - Verified reviewer: Yes - Industry: Professional Training & Coaching - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Overall I’ve been using Wix for 1 year and I do like it. When I’m confused and things are confusing I can ask the AI on my app and it explains everything and gives me step by step. Today I was on the chat with a rep and they walked me through adding my site back to my domain once I had to change the plan package. So I like how they are there to guide and assist. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It’s very easy to manage and if there’s any confusion someone can assists 24/7. Whether it’s on the app or on the chat on line. Someone is always there to help.!! #### Cons Some things can be confusing but once you ask and they explain it becomes easy. The other thing is with memberships. If the payment doesn’t go through it automatically cancels the subscription. I don’t think it should be that way especially for memberships. Those are commitments therefore if the payment doesn’t go through for a particular month it should continue to try and collect it the following month with the new monthly payment. But not deactivate the membership. Or it should at least try to process the payment twice. And possibly do an additional charge for the payment not going through. #### Reasons for choosing Wix Easier to manage since I am doing everything on my own. --- ### Unmatched Design Freedom with a Few Scalability Hurdles - Overall rating: 5/5 - Reviewer: Bruno L. - Verified reviewer: Yes - Industry: Management Consulting - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Wix has been highly positive, making it an excellent, reliable platform for small to medium-sized businesses, freelancers, and creatives who need a professional online presence without developer costs. It bridges the gap between complex web development and absolute beginners by offering an unmatched level of visual design freedom. The platform handles all the technical heavy lifting—including secure cloud hosting, automated site backups, and SSL certification—entirely in the background, allowing users to focus entirely on branding, content creation, and business growth. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros What stands out most about Wix is its unmatched balance between user-friendly accessibility and design freedom. As someone without a background in web development or coding, the unstructured drag-and-drop editor feels incredibly intuitive. Unlike other platforms that force content into rigid grids or rows, Wix allows pixel-level placement. You can position text boxes, images, and buttons exactly where you want them, giving you complete creative control over the visual layout. #### Cons While Wix offers incredible flexibility for initial design, its biggest drawback is that you cannot switch your website's template once it is live. If you decide a year down the road that your business needs a completely different layout or structural theme, you cannot simply apply a new template to your existing content. Instead, you are forced to manually rebuild your entire website from scratch on a new theme, which creates massive friction and consumes significant time as your brand scales. #### Reasons for choosing Wix While Shopify is an undisputed powerhouse for large-scale retail, I chose Wix because it offers far superior design flexibility and a much better balance for businesses that sell both services and products. --- ### The Absolute Best Way to Bring Websites to Life! - Overall rating: 5/5 - Reviewer: Angela W. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Building with Wix has been such an awesome experience for me. It’s been a total game-changer to have a platform that gives me full creative freedom without any of the "techy" stress. I love how the results always look high-end and professional. Between the super helpful free plan, the smart AI tools, and the easy drag-and-drop features, it’s made the whole process of getting my businesses online actually fun! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I am so incredibly happy with Wix! As a designer and entrepreneur, I’m all about the aesthetics, but I’ve never been a "tech person". I’ve used it for my personal portfolio and several startup projects, and the results are always gorgeous. I love that I can just drag and drop elements exactly where I want them, it gives me total creative freedom with no coding! The value you get is just fantastic, especially since they offer a free plan that’s actually useful for testing out new ideas before you go all-in. Their AI tools and marketing features are right there to do the heavy lifting for me. I’m a huge fan of the galleries and the AI Assistants; they make everything look and feel so professional with zero stress. Even the customer support is wonderful, they’re always so encouraging and helpful whenever I have a question. If you’re a fellow creative who wants a beautiful, high-end website without needing to be a programmer, Wix is definitely the best choice out there! #### Cons If I had to pick one thing, it's that because the editor is so packed with features, it can occasionally feel a little bit slow or buggy when you're working on a really detailed page. It’s never been a dealbreaker for me, but a little more snappiness during the building process would make it absolutely perfect. #### Reasons for switching to Wix I made the switch from Squarespace primarily because of the value and pricing flexibility. As a startup entrepreneur, I really appreciate that Wix offers a functional free plan. --- ### My Wix Experience as a Non-Profit Artists Group Webmaster - Overall rating: 5/5 - Reviewer: Wendy K. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Overall I am liking Wix. I knew that there was no one in our all-volunteer non-profit art organization who could handle Wordpress, so that is why we switched. Our website contains a lot of material, so it took about 6 months to convert it all - working off and on. I think we are now sustainable. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Because Wix has been around for years, there is a great deal of help available. I have loved the customer support - the ability to chat with a real person. I came to Wix with no prior experience with Wix. We just moved our domain to Wix and our Google Workspace email system broke. They helped me fix it. Also, I love that I don't have to worry about security, spammers, backups, etc. like I did with Wordpress. I can concentrate on providing content to our artist members. #### Cons I first found Wix's site menu difficult to follow, it was not intuitive to me. My experience was with Wordpress. I had issues with the differences between contacts, subscribers and people who buy subscriptions. The Automations were a bit tricky as well - knowing which ones counted in the monthly email quota. I am getting used to it. #### Reasons for switching to Wix There was no one else in the organization who could handle Wordpress. --- ### Wix Customer Service - Second to none - Overall rating: 5/5 - Reviewer: Kathleen R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered Since our first build with Wix around 8 years ago, we have had nothing but an excellent experience building websites for ourselves and our clients. Wix is the best platform for do-it-yourself shops who don't have the benefit of in-house website support, but also has coding features which appeals to those who want to delve into coding for additional customization. With the social media and email marketing integration, it's an all-in-one, all-round great product! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The customer support is second to none across any digital product or service I have ever purchased. Anytime I've reached out, I've had a successful and pleasant experience! #### Cons The switchover to Studio was a bit clunky for us but we've figured it out now and appreciate the modernization of the features. #### Reasons for switching to Wix Approximately 2018 or 2019. We've been using Wix for at least 7 years. --- ### Build Your Website With Wix! - Overall rating: 5/5 - Reviewer: Eduardo L. - Verified reviewer: Yes - Industry: Construction - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Wix has been really positive. It’s super easy to use, and I was able to get my website looking professional without needing to know much about coding. The templates are great, and there are plenty of options to customize things and make the site feel like my own. I also like how quickly everything comes together. There are a few things that take some getting used to, but overall, Wix makes website building feel pretty simple and stress-free. I’d definitely recommend it. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Wix makes building a website ridiculously easy, even if you’re not tech-savvy. The templates look great, the drag-and-drop editor is super intuitive, and there are tons of features to customize your site exactly how you want it. I also love how quickly you can get something polished and professional online. It’s flexible enough for beginners but still has plenty of tools if you want to get more advanced. Overall, Wix is a fantastic choice for creating a website without the usual headaches. Definitely recommend it! #### Cons One downside with Wix is that there can be a bit of a learning curve once you start digging into the more advanced features. With so many customization options, things can feel slightly overwhelming at first. Also, some features are locked behind higher-tier plans, which can get a little frustrating if you’re trying to keep costs down. Still, for most basic website needs, it’s pretty easy to work with. --- ### Many Options For A Business Website - Overall rating: 5/5 - Reviewer: Trish R. - Verified reviewer: Yes - Industry: Music - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered I have enjoyed using it and learning just how complex it is with all that is included. I started out just trying to sell digital products, then I decided I might as well open up the members and groups too. I think if people can actually find it that they would enjoy it. I am still learning and might do a few more changes to it. All the options within WIX makes it interesting. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is fairly easy to learn how to use it. The customer support is very good. There is some bugs in the transaction of google ads in relation to pausing and starting it back on. The features like embedding video's is great. The fact that you can have members and groups is an added bonus. The price is pretty good and if I can ever get people coming to the site I think my business and marketing will work great. I love that everything works well. #### Cons finding things for instance when I want to go to a certain part like in google ads, it is not always where I thought it was. The search bar should be more specific for finding areas of the site editor because that can really be a problem. --- ### An All-in-One Powerhouse with Outstanding Partner Support - Overall rating: 5/5 - Reviewer: Alona K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Wix has been outstanding. Being a member of their Partner Program allows me to grow my business alongside them. A special shout-out goes to their Customer Support and Advanced Partner Teams — whenever a complex issue or a backend glitch arises, they handle it incredibly fast, professionally, and transparently. It’s a reliable all-in-one platform for both beginners and professional web design agencies. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros As a Wix Partner, I absolutely love the flexibility and speed of deployment that the platform offers. Wix Studio and standard editor options allow me to build stunning, responsive websites for various client industries without long development cycles. The ecosystem is very mature — from marketing tools to e-commerce features, everything is built-in and works smoothly. #### Cons Sometimes the dashboard analytics or backend earnings overview tabs can have temporary propagation or syncing delays, which can be slightly confusing at first glance. However, these minor display issues are rare and never affect the actual performance or security of the live client websites. --- ### Great for getting your business online quickly - Overall rating: 4/5 - Reviewer: kunal s. - Verified reviewer: Yes - Industry: Architecture & Planning - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered Wix is a powerful tool if your main goal is to get a visually stunning website online without touching a single line of code. It feels less like a technical chore and more like a creative project. The freedom to move any button, image, or text box exactly where you want it is its biggest strength, giving you a level of customization that most other "simple" builders just don't offer. In my experience, the platform shines during the initial setup. The onboarding process is very smooth, and the AI builder (Wix ADI) can actually give you a great starting point if you're staring at a blank screen. It’s also a "one-stop shop"—it handles the hosting, the domain, the security, and even basic marketing tools in one dashboard, which saves a lot of time and mental energy. However, that ease of use comes with a few trade-offs. Because the editor is so flexible, it’s easy to accidentally create a messy layout if you aren't careful, and the mobile version almost always requires extra manual work to look right. It also isn't the fastest platform out there; the more "fancy" features you add, the slower the site can feel to load. Overall, it’s a fantastic choice for small business owners, freelancers, or portfolios where look and feel are the priority. It makes the web design process accessible, even if it lacks some of the deep technical control that a developer might want for a massive, high-traffic site. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Building a website always felt like a daunting task until I actually sat down with Wix. What I appreciate most is that it doesn't force you to be a designer or a coder to get something professional looking online. The drag-and-drop editor is genuinely intuitive; you just move things where you want them, and it stays put. I started with one of their templates—there are hundreds of them—and was able to customize the colors and fonts to match my branding in about an hour. One thing that surprised me was the built-in SEO checklist. It actually walks you through exactly what you need to do to show up on Google, which is a huge relief if you aren't an expert. It’s not perfect, though. One quirk is that once you pick a template and start building, you can't just swap to a completely different one without starting over, so you have to be sure of your choice early on. Also, the mobile view sometimes needs a little manual tweaking after you finish the desktop version to make sure everything lines up correctly. Despite those small learning curves, it’s been a reliable and fairly fun platform to use for getting a business site up and running quickly. #### Cons While Wix is incredibly user-friendly, there are a few specific things that can be a bit frustrating once you start building a more complex site: * **Template Lock-in:** This is probably the biggest drawback. Once you choose a template and start adding your content, you can't just switch to a completely different template without starting your site over from scratch. You can change colors and fonts, but the underlying structure is fixed. * **Mobile Editing Workload:** Although Wix creates a mobile version of your site automatically, it’s rarely perfect right away. You often have to spend a significant amount of time in the "Mobile Editor" moving elements around to make sure they don't overlap or look messy on a phone screen. * **Speed and Performance:** Because the drag-and-drop editor uses a lot of heavy code to give you that much freedom, Wix sites can sometimes load a bit slower than sites built with cleaner code or on platforms like WordPress. This is especially noticeable if you have a lot of high-resolution images or animations. * **Plan Limitations:** Some of the more basic paid plans still have relatively low storage limits. Also, to get rid of the Wix branding and use your own domain, you have to move into their higher-tier subscriptions, which can get expensive compared to basic hosting. * **Overwhelming Options:** For a total beginner, the sheer number of buttons, apps, and design features can actually be a bit much. It’s easy to get "choice paralysis" or accidentally mess up the layout because you have the freedom to put an element literally anywhere. --- ### Great website resource! - Overall rating: 5/5 - Reviewer: Kate L. - Verified reviewer: Yes - Industry: Machinery - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Wix was positive. The platform is easy to navigate, and its drag-and-drop editor makes creating a professional-looking website simple, even for users with little or no web design experience. It offers a good selection of templates and useful built-in features that streamline the website-building process. While there are some limitations with advanced customization and pricing for premium features, Wix is a reliable and user-friendly platform that is well suited for individuals and small businesses looking to build a website quickly and efficiently. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I liked most about Wix was how easy it was to use. The drag-and-drop editor made it simple to create and customize pages without needing any coding experience. It also offers a wide variety of professional templates and built-in features, such as SEO tools, e-commerce options, and mobile optimization, making it convenient to build and manage a website in one place. Overall, Wix provides a user-friendly experience that is suitable for both beginners and more experienced users. #### Cons What I liked least about Wix was that it can feel limiting as a website grows or requires more advanced customization. Some design features and functionality are restricted compared to fully customizable platforms, and switching templates after a site is created is not easy. Additionally, some advanced features require higher-tier paid plans, which can increase the overall cost over time. --- ### SOLID Digital Marketing Platform - Overall rating: 5/5 - Reviewer: Troy D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Wix is a very positive one. The ability to market my clients' businesses in a single pane of glass is second to none. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use, features, and my ability to create solid and meaningful digital marketing platforms for my clients. I have not needed customer support until today, and it was a very good, positive interaction. My team and I love the security aspect of the platform as we have clients who run their businesses and trust the platform with their online stores and event management. We are very confident in the compliance and security that Wix utilizes. #### Cons I have yet to run into any issues, and I do not have any real complaints, nor could I ever say anything bad about the platform or that I dislike anything. --- ### Excellent Customer Service - Overall rating: 5/5 - Reviewer: Clarissa K. - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered My Wix website is visually engaging and easy to use as a small business owner. However, cost still add up. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros [sensitive content hidden] was very knowledgeable and aware of the issue that I was having. When [sensitive content hidden] asked if there was anything else, the answer was yeap....there were several more things to address. He was super patient. I will request [sensitive content hidden] again. #### Cons The add on cost for each product adds up quickly. That is my least favorite thing about Wix. Lower your cost. #### Reasons for choosing Wix Easy of navigating the system........... --- ### Great customer support - Overall rating: 5/5 - Reviewer: Jacqueline S. - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Been very good over the last 7 years. I had not knowelege on website building, but over the years, using Wix has been great. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Excellent customer support, seamless transfer from AI to live agent, hardly any wait. Also I can manage myself and love the ongoing improvements #### Cons The cost to get all the features, as I run a small business. I continue to explore all the amazing features; however, with the ongoing development of technology is is becoming a bit out of reach for me. --- ### Wow I'm impressed that it worked at all with out killing anything - Overall rating: 5/5 - Reviewer: Donnie M. - Verified reviewer: Yes - Industry: Staffing and Recruiting - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The AI builder created a layout for me so I was able to skip the wire framing process and now the client is finally off of my back. Honestly I am just glad that it works without having to stare at server files until midnight. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros At least the animations did not break the layout of my site when I published. This is very odd considering I've used Wix before and was able to select some pretty decent templates. There were no coding issues (backend) so my brain did not bleed as much; the CMS visibility feature is simply present. But amazingly enough it did hold. #### Cons Getting the mobile version working is absolute madness as well. Every time I move an element within my text boxes I seem to inadvertently send a random image off the screen entirely. Their prices continue to rise every few weeks or months for absolutely no reason. I have been experiencing this ridiculous bug where my custom CSS breakpoint styles seem to disappear off of the default 1024px canvas unless I refresh the editor three times. --- ### Very satisfied with WIX since years. Very professional customer support. Value for money investment. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Cosmetics - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2026 - Review source details: This review was submitted organically. No incentive was offered Great experience, and I keep recommanding to anybody I meet who like to open a website. Now, I'm quite semi-expert, and can handle some more complex situation with WIX support to fix identified bugs. I have help WIX to see couple of issues and fix for my site, but also for the general improvement of WIX. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great interface with a complete set of services and APP/options. I can really make a fully operational website with Product catalog online, Service booking online, Payment/Billing/Accounting, FAQ, fully sketched with JSON coding, Well positionned with Google and so on. Great customer support, helpful to fix identified bugs which had been always solved. This is value for money invested. Now, it is 6 years I maintaine and improve the webste with success with WIX. Being a real beginning, I felt easy to use, and could set-up all without coding myself. The build-up engine remains impressive for beginners who wants to setup their own website. #### Cons I wish there would be a tool to move my site from WIX Editor to WIX studio automatcally, even for a pay. After all the work done on my website since years, I can't see myself re-doing all from scratch with WIX Studio. Please find a way to get a support to move from Editor to Studio without being obliged to re-do the website. ## More reviews [Next reviews](https://www.softwareadvice.com/crm/wix-profile/reviews/?page=2) --- Wix Reviews, Pros and Cons - 2026 Software Advice