# Hootsuite Software Overview 2026 - Features & Pricing > Review of Hootsuite Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/collaboration/hootsuite-profile --- [Home](https://www.softwareadvice.com/) / [Social Media Management Software](https://www.softwareadvice.com/marketing/social-media-comparison/) / Hootsuite Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/)[Alternatives](https://www.softwareadvice.com/collaboration/hootsuite-profile/alternatives/) # Hootsuite 2026: Benefits, Features & Pricing Updated June 3, 2026 Written by [David Jani](https://www.softwareadvice.com/resources/author/david-jani/) Content Analyst Edited by [Caroline Rousseau](https://www.softwareadvice.com/resources/author/caroline-rousseau/) Senior Editor Wondering if Hootsuite is right for your organization? Our Social Media Management Software selection experts can help you in 15 minutes or less. On this page - Our Summary - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - Key Sentiments - User Reviews - Frequently Asked Questions - Popular Comparisons ## Our Summary Hootsuite 4.4 [(3797)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) Pros: - Multi-account management - Post scheduling Cons: - High cost - Performance issues Pricing Starting at $99.00 per month ### What is Hootsuite: Hootsuite is a social media management tool that helps users schedule and publish posts, analyze performance, monitor online sentiment, and manage multiple accounts from one dashboard. It offers AI and automation features and support for popular platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). ### Why we like Hootsuite: Hootsuite has earned an overall rating of 4.4 out of 5 from verified user reviews and is included as a FrontRunner in our [Top Reputation Management Software guide](https://www.softwareadvice.com/reputation-management/). Users most appreciate that it simplifies scheduling and publishing across multiple social media channels. ### Who should use Hootsuite: Nearly 70% of verified Hootsuite reviewers are from companies with 50 employees or fewer, indicating the software’s popularity with small businesses. Social media managers and marketing professionals managing multiple social profiles can benefit from the ability to centralize their workflow and analytics. Wondering if Hootsuite is right for your organization? Our Social Media Management Software selection experts can help you in 15 minutes or less. ## Hootsuite User Interface ## Popular Hootsuite Alternatives Main Product Hootsuite 4.4 [(3797)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) Ratings Breakdown - 4.31Ease of use - 4.14Value for money - 4.18Customer support - 4.27Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [Publer](https://www.softwareadvice.com/marketing/publer-profile/) 4.8 [(935)](https://www.softwareadvice.com/marketing/publer-profile/reviews/) Ratings Breakdown - 4.79Ease of use - 4.66Value for money - 4.73Customer support - 4.64Functionality Pricing Starting at $5.00 per month Get Price Alternative Product [Instagram](https://www.softwareadvice.com/marketing/instagram-profile/) 4.7 [(5174)](https://www.softwareadvice.com/marketing/instagram-profile/reviews/) Ratings Breakdown - 4.69Ease of use - 4.60Value for money - 4.07Customer support - 4.57Functionality Pricing Available upon request Get Price Alternative Product [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) 4.7 [(3426)](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/) Ratings Breakdown - 4.68Ease of use - 4.54Value for money - 4.51Customer support - 4.52Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Buffer](https://www.softwareadvice.com/marketing/buffer-profile/) 4.5 [(1491)](https://www.softwareadvice.com/marketing/buffer-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.39Value for money - 4.41Customer support - 4.27Functionality Pricing Starting at $6.00 per month Get Price Alternative Product [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/) 4.4 [(606)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/) Ratings Breakdown - 4.39Ease of use - 3.94Value for money - 4.26Customer support - 4.19Functionality Pricing Starting at $199.00 per month Get Price ## Hootsuite Overview Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening into one dashboard. The platform is designed to help businesses and organizations of all sizes manage their social media presence more efficiently. Hootsuite caters to a wide range of industries such as small businesses, financial services, government, healthcare, education, real estate, professional services, legal, agencies, and nonprofits. The key features of Hootsuite include the ability to schedule social media posts across multiple platforms, create c... ontent quickly with an AI caption writer and hashtag generator, and track social media performance with detailed analytics and reporting. The platform also offers a unified inbox for responding to messages and comments, as well as social listening capabilities to monitor brand mentions, keywords, and trending topics. Hootsuite integrates with over 100 other tools, allowing users to manage their social media efforts in one centralized dashboard. ## Hootsuite Pricing and Plans Starting price: $99.00 per month Free Trial Free Version Standard $99.00 per user, per month Plan includes: - Up to 10 social accounts - Unlimited post scheduling - Best time to post recommendations - AI assistant with image and caption generator - Canva and Adobe Express templates - One inbox for all social accounts - DM automations - Search the past 7 days for brand and competitor mentions - Analyze brand and competitor sentiment - Benchmark against 5 competitors Read More Advanced $249.00 per user, per month Plan includes: - Unlimited social accounts - Customizable analytics reports and templates - Saved message replies and auto-responses - Team approval workflows - Bulk schedule up to 350 posts at once - Auto-route and tag messages - Benchmark against 20 competitors - Export, email, and schedule reports - Inbox reporting and analytics - Search the past 30 days for brand and competitor mentions Read More Enterprise Pricing available upon request Plan includes: - Up to 5+ Users - Approval workflow and asset management - Content library - Automated engagement tools - Single sign-on (SSO) - Unlimited ad spend - Free Hootsuite Academy training - 50+ Social accounts Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### Our Analysis of Hootsuite's Pricing Plans We've thoroughly analyzed the features, benefits, and limitations of Hootsuite's pricing plans to help you determine which option best aligns with your social media management needs. The software offers three main pricing tiers — Standard, Advanced, and Enterprise — each designed to accommodate different business sizes and needs, from small businesses needing standard features to large enterprises requiring advanced functionality. \*\*Standar... d plan\*\* The Standard plan is Hootsuite's entry-level offering for businesses looking to establish and maintain a professional social media presence. Priced at $99 per user per month (billed annually) or $149 per user per month (billed monthly), this plan provides essential social media management tools for individuals or small teams managing a modest social presence. \*\*Pros:\*\* - \*\*Comprehensive account management:\*\* Supports up to five social accounts, sufficient for small businesses focusing on key platforms. - \*\*Content creation assistance:\*\* Includes AI caption, hashtag, and an ideas generator to streamline content creation. - \*\*Unified messaging:\*\* One inbox for all social accounts simplifies engagement and response management. \*\*Cons:\*\* - \*\*Limited social accounts:\*\* The cap of five social accounts may be restrictive for businesses with a broader social presence. - \*\*Basic analytics:\*\* Reporting capabilities are more limited than in higher-tier plans. - \*\*Restricted historical data:\*\* Search functionality only covers the past seven days for brand and competitor mentions. \*\*Advanced plan\*\* The Advanced plan is designed for growing businesses and marketing teams that require more sophisticated social media management capabilities. At $249 per user per month (billed annually) or $399 per user per month (billed monthly), this plan significantly expands on the features available in the Standard plan. \*\*Pros:\*\* - \*\*Unlimited social accounts:\*\* No restrictions on the number of social profiles you can manage, ideal for businesses with extensive social presence. - \*\*Enhanced analytics:\*\* Customizable reports and templates provide deeper insights into social media performance. - \*\*Workflow optimization:\*\* Team approval workflows and bulk scheduling (up to 350 posts) improve efficiency and collaboration. \*\*Cons:\*\* - \*\*Significant price jump:\*\* The cost is considerably higher than the Standard plan, which may be prohibitive for smaller businesses. - \*\*Limited historical data:\*\* While better than the Standard plan, search functionality only extends to the past 30 days. - \*\*No training or advanced support:\*\* No access to Hootsuite’s premier services (1:1 coaching, customized onboarding) or customized training and consulting. \*\*Enterprise plan\*\* Hootsuite's Enterprise plan offers a customized solution for large organizations with complex social media management needs. With custom pricing based on specific requirements, this plan provides the most comprehensive set of features and support options. \*\*Pros:\*\* - \*\*Fully customizable:\*\* Tailored to your organization's specific needs and objectives. - \*\*Unlimited users:\*\* Add as many team members as needed without additional per-user costs. - \*\*Advanced security and compliance:\*\* Includes single sign-on (SSO) and compliance integration with Proofpoint. \*\*Cons:\*\* - \*\*Opaque pricing:\*\* A custom pricing model makes it difficult to budget without contacting sales. - \*\*Complex implementation:\*\* The extensive feature set may require significant onboarding and training. - \*\*Potential feature overload:\*\* Some organizations may not utilize all available features, leading to unnecessary complexity. \*\*Nonprofit discount\*\* Hootsuite offers a special discount for qualified nonprofit organizations, with plans available at $24.50 and $64.50 per month. This represents a significant cost reduction compared to standard pricing, making Hootsuite's professional-grade tools more accessible to organizations with limited budgets. \*\*Free trial\*\* Hootsuite offers a 30-day free trial for the Standard and Advanced plans, allowing potential customers to test the platform's capabilities before committing to a subscription. This trial period provides ample time to evaluate whether Hootsuite meets your organization's social media management needs. \*\*Conclusion\*\* Based on our analysis, Hootsuite offers a range of options to accommodate businesses of various sizes and with different social media management requirements. - \*\*For small businesses and solopreneurs:\*\* The Standard plan at $99 per month per user (billed annually) provides a solid foundation for managing a modest social media presence. With support for up to five social accounts and essential tools like AI-assisted content creation and unified messaging, this plan offers good value for businesses looking to establish and maintain a professional social presence. However, growing businesses may quickly outgrow the limitations of this plan, particularly the cap on social accounts. - \*\*For midsize businesses and marketing teams:\*\* The Advanced plan at $249 per month per user (billed annually) offers a significant upgrade in capabilities. With unlimited social accounts, customizable analytics, and workflow optimization features, this plan is well-suited for businesses with a substantial social media presence and multiple team members involved in content creation and engagement. The advanced engagement tools and expanded competitor benchmarking make this plan particularly valuable for businesses focused on competitive analysis and customer service via social channels. - \*\*For large organizations and enterprises:\*\* The Enterprise plan with its custom pricing model provides the most comprehensive solution. The unlimited user access, advanced security features, and exclusive tools like Employee Advocacy and Talkwalker-powered Listening make this plan ideal for organizations with complex social media operations spanning multiple departments and regions. The included training, certification, and dedicated support further enhance the value proposition for large-scale implementations. When selecting a Hootsuite plan, businesses should consider their current social media footprint, team size, content volume, and analytical needs. The 30-day free trial for the Standard and Advanced plans offers an excellent opportunity to test the platform's capabilities before making a financial commitment. For organizations with budget constraints, particularly nonprofits, the available discount makes Hootsuite's professional tools more accessible while still providing robust functionality. By aligning your social media management requirements with the appropriate Hootsuite plan, you can optimize your investment and leverage the platform's capabilities to enhance your brand's social media presence, engagement, and overall performance. ### Compare Pricing Compare pricing across our most frequently recommended Social Media Management products. Software options Starting price\* User rating [Thryv](https://www.softwareadvice.com/crm/thryv-profile/) $244.00 per month 4.20[(523 reviews)](https://www.softwareadvice.com/crm/thryv-profile/reviews/) **11** recommendations [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) $15.00 per month 4.51[(6233 reviews)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) **4** recommendations [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) $25.00 per month 4.20[(530 reviews)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) **4** recommendations [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) $1,000.00 per month 4.69[(51 reviews)](https://www.softwareadvice.com/marketing/emfluence-profile/reviews/) **4** recommendations \*Defined as the price above any available free plan ## Hootsuite Features Drawn from insights across 3797 verified reviews, we've outlined Hootsuite's best and worst rated features and how they stack up against the average rating. Hootsuite's score Category average Hootsuite's Best Rated Features Multi-Channel Social Integration 4.81 4.78 category average Filtering 4.71 3.84 category average Task Management 4.68 4.31 category average Hootsuite's Worst Rated Features Activity Tracking 3.70 4.23 category average Monitoring 3.71 4.09 category average API 3.86 3.55 category average - Popular features found in Social Media Management Alerts/Notifications Automated Publishing Brand Tracking Campaign Management Collaboration Tools Customer Engagement Engagement Tracking Multi-Account Management Post Scheduling Social Media Integration - More features of Hootsuite A/B Testing Access Controls/Permissions Activity Dashboard Activity/News Feed Activity Tracking Advertising Management Alerts/Escalation API Approval Process Control Assignment Management Audience Targeting Automated Scheduling Behavior Tracking Benchmarking Blogs Calendar Management Calendar/Reminder System Campaign Analytics Campaign Planning Campaign Scheduling Campaign Tracking Categorization/Grouping Chat/Messaging Commenting/Notes Communication Management Competitive Analysis Competitor Monitoring Compliance Management Contact Database Contact Management Content Creation Content Discovery Content Library Content Management Conversion Tracking Customer Database Customer Experience Management Customer History Customer Segmentation Customer Social Profiles Customer Support Customizable Branding Customizable Fields Customizable Forms Customizable Reports Customizable Templates Dashboard Dashboard Creation Data Import/Export Data Security Data Visualization Drag & Drop Editorial Calendar Email Alerts Employee Advocacy Employee Database Employee Engagement Event Triggered Actions Feedback Management File Sharing Filtering Group Management Image Library Impact Measurement Influencer Tracking Keyword Filtering Keyword Tracking KPI Monitoring Lead Engagement Live Chat Marketing Automation Media Library @mentions Mobile Access Mobile Alerts Monitoring Multi-Campaign Multi-Channel Campaigns Multi-Channel Communication Multi-Channel Data Collection Multi-Channel Management Multi-Channel Marketing Multi-Channel Social Integration Multi-Language Performance Metrics Pre-Approved Content Library Predictive Analytics Progress Tracking Project Management Publish Scheduling Real-Time Analytics Real-Time Chat Real Time Comparisons Real-Time Data Real Time Editing Real-Time Monitoring Real-Time Notifications Real-Time Reporting Real-Time Updates Reminders Reporting/Analytics Reporting & Statistics Reputation Management Response Management Review Monitoring ROI Tracking Role-Based Permissions Search/Filter Sentiment Analysis Single Sign On Social Advertising Social Listening Social Media Monitoring Social Mentions Tracking Social Performance Management Social Promotion Social Sharing Survey/Poll Management Surveys & Feedback Tagging Tag Management Task Management Task Progress Tracking Template Management Text Analysis Third-Party Integrations Trend Analysis User Management User Profiles Visual Analytics Visualization Website Analytics Web Traffic Reporting Workflow Management ## Hootsuite Integrations Based on 3797 verified reviews, we've identified products most frequently integrated withHootsuite. [Instagram](https://www.softwareadvice.com/marketing/instagram-profile/) Integration rated 4.5 from 78 reviews Nhlanhla Community Manager Used for more than 2 years Reviewed July 2022 "We use Hootsuite to manage multiple Instagram accounts." Canva Integration rated 5.0 from 17 reviews LinkedIn for Business Integration rated 4.8 from 14 reviews Facebook Apps and Tabs Integration rated 4.6 from 12 reviews Facebook Business Suite Integration rated 4.1 from 12 reviews Mailchimp Integration rated 4.5 from 8 reviews Constant Contact Integration rated 3.5 from 7 reviews See all 112 integrations ## Hootsuite Key Sentiments We analyzed 3797 verified reviews for Hootsuite to find out what actual users really think. Most Positive Sentiments Social media scheduling 74% Positive 23% Neutral 3% Negative Users praise Hootsuite for its robust social media scheduling capabilities, which enable them to manage multiple accounts efficiently. They find the comprehensive calendar view and the ability to schedule posts across various channels from one dashboard particularly beneficial. Additionally, the platform's wide range of features, including automation and analytics tools, enhances their social media management experience. Social media management 70% Positive 22% Neutral 8% Negative Hootsuite’s social media management is invaluable to users, who appreciate its ease of use and ability to streamline their activities across multiple platforms. They highlight the significant improvement in their social media presence, thanks to the tool’s efficient planning and organizing capabilities. Additionally, users value the integration with various social media platforms, which simplifies managing all accounts from a single location. Least Positive Sentiments Image posting 22% Positive 37% Neutral 41% Negative Users encounter limitations with image sizes and posting multiple images, particularly on Instagram, which restricts their ability to utilize the platform's capabilities fully. This is despite many liking the ease of posting images, the customization options available, the ability to edit images during publication, and the inclusion of various media types in their posts in Hootsuite. Account management 35% Positive 34% Neutral 31% Negative Users frequently encounter issues with account connectivity and disconnections, which require them to reconnect their accounts regularly, causing inconvenience. This is in contrast to other benefits users cite, such as its ease of use and ability to handle various accounts from one place, which simplifies their workflows. ## Hootsuite User Reviews Overall Rating 4.4 Ratings Breakdown 5 52% 4 36% 3 10% 2 1% 1 1% Secondary Ratings Ease of Use 4.3 Value for money 4.1 Customer support 4.2 Functionality 4.3 JV Jesus V. Verified reviewer Information Technology and Services Self-Employed Used daily for less than 6 months Review source Reviewed March 2026 Great app for social media 5 it has been great to use it, the experience, the innovation, the number of tools they provide us as users is great Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I continue using this for social management and publish any company advertisement, it is a great way to reach all the target customers Cons: no cons, it is great that you have access to AI tools since the standard license, which helps a lot on manage ideas Read More DE Dimitra E. Verified reviewer Non-Profit Organization Management 2-10 employees Used daily for less than 2 years Review source Reviewed March 2025 A great tool for social media management but quite expensive 4 My overall experience with Hootsuite was positive. It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools. I found it especially useful for keeping track of posts and engagement in one place. However, I found the pricing quite high! Ratings Breakdown 5 Ease of use 3 Value for money 4 Customer support 4 Functionality Pros: I really liked how easy Hootsuite made it to manage multiple social media accounts in one place. Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working. Cons: The pricing was quite high, especially for a small business or a non-profit. The free plan had limited features, and some advanced tools were only available in the more expensive plans. Reasons for switching to Hootsuite To be able to manage more accounts and schedule ahead of time more easily. Read More GB George B. Verified reviewer Broadcast Media 201-500 employees Used daily for more than 2 years Review source Reviewed December 2025 Social Media Dashboard made easy 4 Ratings Breakdown 3 Ease of use 3 Value for money 4 Customer support Previously 3 3 Functionality Pros: Great for specific social media management tasks. Can be a real problem solver for social media teams looking for easy to use dashboards. Cons: Offer 30-day trial, plans can be expensive for full package offering. Would love to have a more tailor made offering for smaller agencies Read More DB Diana B. Verified reviewer Computer Software 2-10 employees Used daily for more than 2 years Review source Reviewed February 2025 2nd best social media management platform 4 Pretty solid platform with good support. There's a reason they've been around for more than a decade. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: I think they're the second best social media management platform on the market outside of Buffer. You really just need a platform for scheduling, managing across multiple social accounts, and response management. They do great in all these factors. Cons: They don't really offer any useful social listening capabilities. That being said using HootSuite + another tool like BuzzSumo will give you a way better results than just choosing an all-in-one like SproutSocial. Reasons for switching to Hootsuite Sprout Social and Agorapulse costed too much, and was very difficult to use. Hootsuite just works better at social media management than both of those more expensive solutions. Read More SJ Steven J. Verified reviewer Consumer Goods 51-200 employees Used daily for more than 2 years Review source Reviewed October 2024 Solid, dependable social media management tool 5 Overall I think Hootsuite is a great tool and a must for teams handling multiple social media channels Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: I like that it allows our team to manage all our social media accounts in one place and saves us time Cons: I think it does take a bit of time to get familiar with the tool, though guides and tutorials are available Reasons for switching to Hootsuite Sprout social was a lot more expensive and their customer service wasn’t great Read More AB Ali B. Verified reviewer Marketing and Advertising 2-10 employees Used monthly for more than 2 years Review source Reviewed December 2024 Great for consolidating accounts, expensive for small clients! 3 Hootsuite is great, however it became too expensive to justify when there were free tools we could use for our clients like Meta Business' scheduler, LinkedIn Scheduler and Databox for free reports. However if your client's accounts are all business places and you want to schedule all in one place, Hootsuite just might be the tool for you! Ratings Breakdown 5 Ease of use 3 Value for money 5 Customer support 4 Functionality Pros: Their analytics reports are awesome! Hootsuite allowed me to create and download custom analytic reports for clients (that they loved). Cons: Over the past year, Hootsuite changed their plan structure. You no longer can create free accounts for clients. You also can only add business LinkedIn pages (I was unable to add personal accounts for clients). Reasons for choosing Hootsuite At the time, Hootsuite was cheaper and more familiar! We had been using free Hootsuite prior to upgrading! Reasons for switching to Hootsuite At the time, Hootsuite was cheaper! We also had been using Hootsuite for 95% of our client accounts so our clients and team were familiar with the product and liked using it! Read More JR Jason R. Verified reviewer Education Management 2-10 employees Used weekly for less than 6 months Review source Reviewed October 2024 Powerful, Time-Saving Social Media Solution for Serious Users 4 Overall, Hootsuite has been an invaluable tool for managing my social media presence. It provides a powerful suite of features that streamline planning, scheduling, and analytics, which has allowed me to stay on top of content with ease. While the learning curve and cost may be considerations, especially for new users, the time saved and the value added make Hootsuite an excellent investment in my social media strategy. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer. Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my strategy. It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place. Cons: The pricing for premium features feels a bit steep, especially for small businesses or independent users who don’t need all the bells and whistles. The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable. Finally, customer support could be more responsive, as it sometimes takes a while to get help when you need it. Reasons for choosing Hootsuite I chose Hootsuite because of its comprehensive feature set, which combines scheduling, analytics, and social listening tools in one platform. While Buffer and Later are great for scheduling, they don’t offer the same level of analytics and multi-platform support. Sprout Social was also a consideration, but Hootsuite’s pricing and user-friendly interface suited my needs better. Read More Joshua F. Verified reviewer Automotive 51-200 employees Used weekly for less than 2 years Review source Reviewed December 2025 A Great Tool for Managing Social Accounts! 5 I’ve had a really great experience using Hootsuite. It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing. Overall, it’s been a huge time-saver and really helpful for keeping everything on track. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I really like Hootsuite because it makes managing multiple social media accounts so much easier. Scheduling posts ahead of time and seeing everything in one place saves a ton of time, and it’s great to be able to track how posts are performing without jumping between platforms. Cons: One thing I don’t love about Hootsuite is that it can feel a bit clunky sometimes, especially when switching between accounts or navigating certain features. Also, some reports or analytics can be tricky to figure out at first, which can slow things down. Read More Tristan N. Verified reviewer Venture Capital & Private Equity 2-10 employees Used daily for free trial Review source Reviewed December 2025 Hootsuite won't refund me after they failed to cancel my account when I requested it. 2 I am extremely disappointed with Hootsuite's poor support in getting me a refund for this mishap on their part in not canceling my account. I will never work with Hootsuite again. I'm shocked that they are an enterprise company and can't get back to customers. Ratings Breakdown 3 Ease of use 1 Value for money 1 Customer support 3 Functionality Pros: Seemed like a nice site at first for tracking socials of competitors. I was interested in seeing what they could do. Cons: They did not cancel my account when I requested it and thought I had completed cancellation. They proceeded to charge me over $1,000 before I caught that this subscription had rolled over. I sent them 5+ emails to resolve the issue, to both the original sales rep and to the support channel, and no one has gotten back yet. Read More DD Denise D. Verified reviewer Internet 2-10 employees Used weekly for less than 6 months Review source Reviewed April 2026 The best content strategist tool 5 I really like everything about Hootsuite. They not giving free version anymore but the premium has so many features and insights. It's an incredible platform. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Hootsuite is simply the best social media scheduling tool on the web. The platform allows you to analyze SO many different metrics for your content strategy. Cons: I am able to connect all my social media accounts and schedule posts in advance. This could be basics but it's all about Hootsuite doing more. I can track engagement, monitor mentions, run analytics reports and manage multiple accounts. Reasons for switching to Hootsuite Canva only allows few options of schedule Read More Showing 1 - 10 of 3797 Reviews [See All Reviews](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) ## Hootsuite FAQs - What does Hootsuite actually do? Hootsuite enables users to manage multiple social media profiles from a single dashboard. It provides tools for scheduling posts, monitoring engagement, and automating publishing. Built-in templates and AI creation tools help streamline content design. Hootsuite can also be used for social listening, allowing brands to target online engagement through trending topics and brand mentions. - How much does Hootsuite cost a month? Hootsuite’s Standard plan costs $99 per user per month (billed annually); it offers basic features and is limited to five social accounts. The Advanced plan, at $249 per user per month (billed annually), includes unlimited social accounts and enhanced features. Hootsuite also offers a fully customized plan that requires contacting the sales team. - What is the disadvantage of Hootsuite? Value for money is the subcategory in which Hootsuite scores lowest (4.1 out of 5 stars), with some users expressing dissatisfaction with the platform's cost. Reviewers find that it doesn’t offer enough features that differentiate it from the native tools found in free social media platforms. - Is Hootsuite worth it? With an overall rating of 4.4 out of 5 stars on our site, most reviews indicate that Hootsuite is a worthwhile investment for teams managing multiple social media accounts and seeking time-saving tools. It receives favorable ratings for features like scheduling, auto-publishing, analytics, and team collaboration. - What is Hootsuite best known for? Hootsuite is best known for its social media scheduling and publishing tools. It is rated positively for allowing users to manage multiple social media accounts from a centralized location, providing analytics and insights across all channels. This platform is popular among social media managers and marketers seeking to streamline their workflows. ## Hootsuite Popular Comparisons [Publer vs Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/publer/)[Instagram vs Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/instagram/)[Zoho Social vs Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/zoho-social/)[Buffer vs Hootsuite](https://www.softwareadvice.com/marketing/buffer-profile/vs/hootsuite/)[Sprout Social vs Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/sprout-social/)[Cloud Campaign vs Hootsuite](https://www.softwareadvice.com/marketing/cloud-campaign-profile/vs/hootsuite/)[Oktopost vs Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/oktopost/)[Agorapulse vs Hootsuite](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/vs/hootsuite/)[facelift vs Hootsuite](https://www.softwareadvice.com/marketing/facelift-cloud-profile/vs/hootsuite/)[RADAAR vs Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/radaar/)[Loomly vs Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/loomly/)[Constant Contact vs Hootsuite](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/hootsuite/)[SocialPilot vs Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/socialpilot/)[monday.com vs Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/monday-com/)[Sprinklr vs Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/sprinklr/)[Picmaker vs Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/picmaker/) [Compare All Alternatives](https://www.softwareadvice.com/collaboration/hootsuite-profile/alternatives/) Stuck Between Options? Our experts can help you compare Hootsuite with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice