--- title: "Hootsuite Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Hootsuite. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Hootsuite is a good fit for you!" source_url: "https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Social Media Management Software](https://www.softwareadvice.com/marketing/social-media-comparison/) / [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) / Hootsuite Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/collaboration/hootsuite-profile/) Reviews [Alternatives](https://www.softwareadvice.com/collaboration/hootsuite-profile/alternatives/) # Hootsuite User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 3,801 ### Secondary ratings - Ease of use: 4.3/5 - Customer support: 4.2/5 - Value for money: 4.1/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 1,993 reviews (52%) - 4 stars: 1,352 reviews (36%) - 3 stars: 370 reviews (10%) - 2 stars: 49 reviews (1%) - 1 star: 37 reviews (1%) ### Most mentioned pros - It streamlined our content posting and basic campaign tracking, saving us from having to manually check on them all the time and helping coordinate tech support responses via the inbox. - Hootsuite centralizes the scheduling, listening, and analytics of platforms into a single spot, making it easier for non-marketing teams like ours at IME Hidraulica to share their project updates and monitor industry mentions without having to juggle apps. - I use it almost every day because I really enjoy it, and I can create powerful workflows and automate some tasks. ### Most mentioned cons - The platform is not a good value when our team is expanding because it is essentially a waste of money, and the customer support is virtually worthless when it comes to annoying lockouts in account management or the necessity to have some advanced customization features. - Video editing capabilities are quite limited and this can be frustrating as we do a lot of visual storytelling. - One thing I don’t love about Hootsuite is that it can feel a bit clunky sometimes, especially when switching between accounts or navigating certain features. ## Hootsuite customer reviews Showing reviews 1-25 of 3,801 (page 1). ### Still hooting for Hootsuite - Overall rating: 5/5 - Reviewer: Farrah G. - Verified reviewer: Yes - Industry: Education Management - Company size: 5001-10000 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered We are still enjoying Hootsuite and the various features available. We're able to afford the costs while we have extramural funding, but will need to consider continuing once our grant funding ends. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros One obvious improvement over the years is the ability to schedule social media posts across multiple platforms. This has made a significant difference in efficiency for our team, especially when it comes to collaborative projects. #### Cons We've experienced some challenges with customer support. In one case, the account was locked due to one user's inadvertent actions and it took longer than expected to get customer service to assist us with getting back to full operation. #### Reasons for choosing Hootsuite We were using Hootsuite before they canceled the free plan so our team was already familiar with the platform and features. --- ### 2nd best social media management platform - Overall rating: 4/5 - Reviewer: Diana B. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered Pretty solid platform with good support. There's a reason they've been around for more than a decade. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I think they're the second best social media management platform on the market outside of Buffer. You really just need a platform for scheduling, managing across multiple social accounts, and response management. They do great in all these factors. #### Cons They don't really offer any useful social listening capabilities. That being said using HootSuite + another tool like BuzzSumo will give you a way better results than just choosing an all-in-one like SproutSocial. #### Reasons for switching to Hootsuite Sprout Social and Agorapulse costed too much, and was very difficult to use. Hootsuite just works better at social media management than both of those more expensive solutions. --- ### Use Hootsuite to Help Your Business Grow - Overall rating: 5/5 - Reviewer: Crystal A. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered I enjoy using it because it allows me to save time, especially when posting social media. It is a great application to use as a business owner. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I enjoy using it because it allows me to post on all of my social media at one time. This is helpful for me as a business owner. #### Cons I don’t like the monthly cost of the application, however I need it for work so I pay for it as needed. --- ### Good for creating and tracking your content strategy - Overall rating: 5/5 - Reviewer: Demi M. - Verified reviewer: Yes - Industry: Computer Games - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered I really enjoy it, Hootsuite allows me to see what’s going on with my campaign strategy and take action quickly if something deviates from my vision. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like about Hootsuite is the ease of use of the whole platform. It’s the first web tool for planning posts and analyzing insights that I have used, right after Canva. I use it almost every day because I really enjoy it, and I can create powerful workflows and automate some tasks. #### Cons With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame. Also they dosn't anymore giving trial. --- ### Solid, dependable social media management tool - Overall rating: 5/5 - Reviewer: Steven J. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered Overall I think Hootsuite is a great tool and a must for teams handling multiple social media channels #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like that it allows our team to manage all our social media accounts in one place and saves us time #### Cons I think it does take a bit of time to get familiar with the tool, though guides and tutorials are available #### Reasons for switching to Hootsuite Sprout social was a lot more expensive and their customer service wasn’t great --- ### Great for consolidating accounts, expensive for small clients! - Overall rating: 3/5 - Reviewer: Ali B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Hootsuite is great, however it became too expensive to justify when there were free tools we could use for our clients like Meta Business' scheduler, LinkedIn Scheduler and Databox for free reports. However if your client's accounts are all business places and you want to schedule all in one place, Hootsuite just might be the tool for you! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Their analytics reports are awesome! Hootsuite allowed me to create and download custom analytic reports for clients (that they loved). #### Cons Over the past year, Hootsuite changed their plan structure. You no longer can create free accounts for clients. You also can only add business LinkedIn pages (I was unable to add personal accounts for clients). #### Reasons for choosing Hootsuite At the time, Hootsuite was cheaper and more familiar! We had been using free Hootsuite prior to upgrading! #### Reasons for switching to Hootsuite At the time, Hootsuite was cheaper! We also had been using Hootsuite for 95% of our client accounts so our clients and team were familiar with the product and liked using it! --- ### Powerful, Time-Saving Social Media Solution for Serious Users - Overall rating: 4/5 - Reviewer: Jason R. - Verified reviewer: Yes - Industry: Education Management - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered Overall, Hootsuite has been an invaluable tool for managing my social media presence. It provides a powerful suite of features that streamline planning, scheduling, and analytics, which has allowed me to stay on top of content with ease. While the learning curve and cost may be considerations, especially for new users, the time saved and the value added make Hootsuite an excellent investment in my social media strategy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer. Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my strategy. It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place. #### Cons The pricing for premium features feels a bit steep, especially for small businesses or independent users who don’t need all the bells and whistles. The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable. Finally, customer support could be more responsive, as it sometimes takes a while to get help when you need it. #### Reasons for choosing Hootsuite I chose Hootsuite because of its comprehensive feature set, which combines scheduling, analytics, and social listening tools in one platform. While Buffer and Later are great for scheduling, they don’t offer the same level of analytics and multi-platform support. Sprout Social was also a consideration, but Hootsuite’s pricing and user-friendly interface suited my needs better. --- ### Time to learn how to use it. - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Hootsuite it´s good if you have the tima to learn and the company budget to purchase it. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 2/5 #### Pros I like about Hootsuite that you can centralized many social platforms there and manage scheduling and analytics. #### Cons I don´t like about Hootsuite that there is no free version for a test or try-off. Also I feel the layout can be a little complicated. --- ### Hootsuite won't refund me after they failed to cancel my account when I requested it. - Overall rating: 2/5 - Reviewer: Tristan N. - Verified reviewer: Yes - Industry: Venture Capital & Private Equity - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered I am extremely disappointed with Hootsuite's poor support in getting me a refund for this mishap on their part in not canceling my account. I will never work with Hootsuite again. I'm shocked that they are an enterprise company and can't get back to customers. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros Seemed like a nice site at first for tracking socials of competitors. I was interested in seeing what they could do. #### Cons They did not cancel my account when I requested it and thought I had completed cancellation. They proceeded to charge me over $1,000 before I caught that this subscription had rolled over. I sent them 5+ emails to resolve the issue, to both the original sales rep and to the support channel, and no one has gotten back yet. --- ### Value for Money for small Creators - Overall rating: 4/5 - Reviewer: Patricia M. - Verified reviewer: Yes - Industry: Online Media - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. After using the platform now for a month, it has been very helpful, to free up my time and allow me to prioritize task #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The Ease of use of the platform especially for content creators or freelance workers. The scheduling option is great #### Cons it's hard to say as I have not had any bad experience since using the software. but I to think the price could be addressed for small businesses --- ### If only it were cheaper! - Overall rating: 5/5 - Reviewer: Elle D. - Verified reviewer: Yes - Industry: Design - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered Easy to use and does exactly what it describes. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Hootsuite is super simple to set up and use. It enables me to run several Social Networks on behalf of clients. #### Cons The price. €99 per month is a lot of money. #### Reasons for choosing Hootsuite I didn't. I use both because they offer different things that suit different clients. --- ### Handy for managing several social accounts - Overall rating: 5/5 - Reviewer: Wesley M. B. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has cut down immensely on the time I’d spend managing social media each week, allowing more time to build community engagement and plan new campaigns. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Thanks to Hootsuite, I can oversee our foundation’s Facebook, Twitter and LinkedIn profiles from one dashboard. I enjoy that I can schedule posts in the future and check engagement without having to jump around platforms. #### Cons Occasionally the previews are a little different to what actually goes live, so I’ve learnt to check formatting before scheduling. --- ### Never again - Overall rating: 3/5 - Reviewer: Simon H. - Verified reviewer: Yes - Industry: Retail - Company size: 10000+ employees - Product usage: Used weekly for less than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I didn’t stay long in that mess. Hootsuite was not just super hard to use, it was expensive too. I had to switch to something else. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I can’t even tell what I liked about it. No free version, needs a card just to try it, and had bugs when I tried to connect a LinkedIn page. #### Cons Pretty much every part was meh, but the worst is the price. It’s just disappointing there’s no free version and you gotta pay that much just to schedule posts. --- ### Great tool for managing content strategy - Overall rating: 5/5 - Reviewer: Christian M. - Verified reviewer: Yes - Industry: Internet - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered Hootsuite is useful for managing content strategies #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros It networks flawlessly with many different social media platforms and needs no extra aid from a third party such as Zapier for the job #### Cons The model variations are not very good, so Designers may have to use tools like Canva or Adobe for the best quality images --- ### Time-Saving tool for social media - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Business Supplies and Equipment - Company size: 51-200 employees - Product usage: Used weekly for less than 6 months - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered Overall, It is a great tool keep your social media organised, pricing could be more flexible. with super evolving market due to AI , they really need to offer more to stay in the market. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Nice tool for social media management, also I like analytics the tool provide related to the work. Team collab is also a nice feature #### Cons Pricing is little steep with so many options in the market , also sometimes the automatic posts fails on some chanels. They need to grow to offer more functions with so many similar apps in the market. --- ### Social networks easier to work with - Overall rating: 5/5 - Reviewer: Ian R. - Verified reviewer: Yes - Industry: Retail - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered I can do other activities without having to worry about the content on social networks, easy and simple to manage, managing to have satisfied customers #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Hootsuite is a really useful tool that saves time and provides opportunities for better performance with strategies that have been successful when scheduling posts, it knows the most opportune moment for posts to have a greater reach and greater views to the public, achieving the achievement of goals, you can have a perfect follow-up of each post by keeping track of statistics. Its operation reduces work time at the time I do not have to be aware of the time or moment indicated to make posts on social networks with its programming I can establish the type of content to publish and Hootsuite takes care of the rest #### Cons For the moment there has never been anything that bothers me or has gone wrong --- ### Fully-featured social media scheduling app - Overall rating: 4/5 - Reviewer: Joe M. - Verified reviewer: Yes - Industry: Publishing - Company size: 1001-5000 employees - Product usage: Used monthly for less than 6 months - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros Being able to pick from a list of company approved marketing materials and schedule them to be posted to my social media makes sharing a lot easier. #### Cons Not so much a problem, but there's a lot going on in the app. I'm sure there are elements I'm not taking advantage of. --- ### Great for Planners - Overall rating: 5/5 - Reviewer: Carleton T. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered I use HootSuite to send social-media messages for my business. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Being able to schedule messages, in advance, is so useful. #### Cons I found it overwhemling when I first started using it, but eventually I figured out the user interface. --- ### Hard to see the value for small businesses - Overall rating: 2/5 - Reviewer: Nicole B. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: Self-Employed - Product usage: Used monthly for more than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered It was easy and convenient when I was able to use it casually, but it's not a product for people like me anymore. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 1/5 - Functionality: 5/5 #### Pros Hootsuite was great when it had a limited, but permanent free tier for small business and personal users who didn't need advanced social media account management tools or were infrequent posters. I found it easy to schedule posts both from the app and my computer. #### Cons The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out. Maybe for people/businesses who post multiple times a day there's some value in the time saved, but for folks who only want to post a couple times a week, $1,200USD per year means you're paying more than $10 per post. It seems like Hootsuite only wants a particular type of user, and small businesses ain't it. --- ### Great platform for managing multiple accounts - Overall rating: 5/5 - Reviewer: Emily C. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I thoroughly enjoy the platform and would recommend it to anyone looking to manage multiple accounts. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros As a content creator/manager, Hootsuite makes it very easily to monitor multiple platforms at once #### Cons Sometimes it can be hard to get new accounts to connect to Hootsuite. It is also a little pricey. --- ### Hootuite- Life changer experience - Overall rating: 5/5 - Reviewer: Ekadashi S. - Verified reviewer: Yes - Industry: Airlines/ Aviation - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I love Hootsuite. It has helped to improve my social media presence without actually wasting any time. I love that I can choose to publish one post on different platforms with Hootsuite. I am very happy and thankful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that I can time schedule all the posts I want. Instead of going online and posting at that particular time, I can schedule when I want the post to go online. #### Cons Sometimes it gets connectivity issues. Other than that, I don't find any problem. --- ### Avoid Hootsuite - Overall rating: 3/5 - Reviewer: Rick L. - Verified reviewer: Yes - Industry: Consumer Electronics - Company size: 51-200 employees - Product usage: Used monthly for less than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Not up to speed, poor support and customer care #### Ratings breakdown - Ease of use: 4/5 - Value for money: 1/5 - Customer support: 2/5 - Functionality: 2/5 #### Pros Mobile access and ease of use. Scheduling basic posts is simple. #### Cons Hootsuite works awful with X Premium. Cannot schedule posts that go past the standard character limit. Can't schedule aa post of the file is bigger than 5mb. --- ### Solid but quite expensive social media management platform - Overall rating: 4/5 - Reviewer: Stefano C. - Verified reviewer: Yes - Industry: Business Supplies and Equipment - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered I used this suite for a few months with the aim of improving social media presence, with quite appreciable results. However, the complexity in setting up some analytics functions and the rather high costs of the paid plans, led me to evaluate other simpler and cheaper products. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It's a solid social media management platform with team collaboration features. The dashboard's clear and intuitive design and the global view of multiple social media feeds in one place make it very reliable. #### Cons Paid plans have rather high costs for small businesses compared to main competitors. Some advanced features like analytics or integrations may take time to practice. --- ### Hootsuite great tool, get the upgraded plan - Overall rating: 4/5 - Reviewer: Krystle H. - Verified reviewer: Yes - Industry: Accounting - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media content #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is great for teams, you can assign tasks, track progress, have multiple people working on social media management. It also works on the most popular platforms right now. #### Cons You have limited functions on the "Basic Plan". Also have experienced some glitchyness on instagram. --- ### Social Media management done well! - Overall rating: 4/5 - Reviewer: Carl D. - Verified reviewer: Yes - Industry: Broadcast Media - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered Overall, its made one click posting a reality across all platforms. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great social media manager to post all at once across all platforms! #### Cons Can be finicky when attaching files for posting. ## More reviews [Next reviews](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/?page=2) --- Hootsuite Reviews, Pros and Cons - 2026 Software Advice