---
title: "Hootsuite vs Metricool - 2026 Comparison - Software Advice"
description: "Hootsuite vs Metricool - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/metricool/"
page_type: "comparison"
language: "en"
publication_date: "2026-11-03"
---
[Home](https://www.softwareadvice.com/)
/
[Social Media Analytics Tools Software](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/)
/
Hootsuite vs Metricool
Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.
Updated November 3, 2026
# Hootsuite vs. Metricool: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Updated November 3, 2026
# Hootsuite vs. Metricool: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
+
Add product
[](https://www.softwareadvice.com/collaboration/hootsuite-profile/)
[Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/)
4.4
[(3804)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/)
Starting Price
$99.00per month
Free trial: Available
Free version: Not available
Pros:
- Multi-account management
- Post scheduling
Cons:
- High cost
- Performance issues
Who uses Hootsuite
Based on 3804 reviews
- Popular among: Small businesses
- Most common industries: Professional Services (23%), IT & Software Development (12%) and Retail, Consumer Goods & Services (8%)
- Top use cases: Social Media Management (18%), Social Media Marketing (15%) and Content Marketing (7%)
69% of users recommend this product
[](https://www.softwareadvice.com/marketing/metricool-profile/)
[Metricool](https://www.softwareadvice.com/marketing/metricool-profile/)
4.4
[(98)](https://www.softwareadvice.com/marketing/metricool-profile/reviews/)
Starting Price
$20.00per month
Free trial: Available
Free version: Available
Pros:
Not enough reviews
Cons:
Not enough reviews
Who uses Metricool
Based on 98 reviews
- Top use case: Social Media Marketing (53%)
79% of users recommend this product
[](https://www.softwareadvice.com/collaboration/hootsuite-profile/)
Hootsuite
4.4
[(3804)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/)
[](https://www.softwareadvice.com/marketing/metricool-profile/)
Metricool
4.4
[(98)](https://www.softwareadvice.com/marketing/metricool-profile/reviews/)
+
Add product
Add product
## Hootsuite vs Metricool: At a glance
* * *
Product ratings at a glance
| | Hootsuite | Metricool |
| --- | --- | --- |
| Overall rating | 4.4
3,804 reviews | 4.4
98 reviews |
| Ease of use | 4.3 | 4.5 |
| Value for money | 4.1 | 4.1 |
| Functionality | 4.3 | 4.3 |
| Customer support | 4.2 | 4.0 |
| Ease of deployment | 4.4 | 4.3 |
Best in comparison
## User interface
* * *
## Key features
Features selected based on 3,902 reviews from Social Media Analytics Tools
* * *
Alerts/Notifications
3.9
Automated Publishing
4.5
Brand Tracking
4.1
Campaign Management
4.4
Collaboration Tools
4.3
Customer Engagement
4.2
- Multi-Channel Social Integration: 4.8
- Filtering: 4.7
- Task Management: 4.7
- Activity/News Feed: 4.7
- Media Library: 4.7
- Calendar/Reminder System: 4.7
- Publish Scheduling: 4.7
- Multi-Channel Marketing: 4.6
- Multi-Channel Campaigns: 4.6
- Mobile Access: 4.6
- Post Scheduling: 4.6
- Customer Support: 4.6
- Chat/Messaging: 4.6
- Communication Management: 4.5
- Social Media Integration: 4.5
- Multi-Account Management: 4.5
- Multi-Channel Data Collection: 4.5
- Calendar Management: 4.5
- Automated Publishing: 4.5
- Performance Metrics: 4.5
- Project Management: 4.5
- Customer Experience Management: 4.5
- Real Time Editing: 4.5
- User Profiles: 4.5
- Automated Scheduling: 4.5
- Social Promotion: 4.5
- Dashboard: 4.5
- Access Controls/Permissions: 4.5
- Content Management: 4.4
- Campaign Management: 4.4
- Reporting & Statistics: 4.4
- Activity Dashboard: 4.4
- Campaign Scheduling: 4.4
- Social Media Monitoring: 4.4
- Categorization/Grouping: 4.4
- Multi-Campaign: 4.4
- Engagement Tracking: 4.4
- Data Import/Export: 4.4
- Contact Management: 4.4
- Keyword Tracking: 4.4
- Data Visualization: 4.3
- Response Management: 4.3
- ROI Tracking: 4.3
- Drag & Drop: 4.3
- Reporting/Analytics: 4.3
- Real-Time Chat: 4.3
- Campaign Analytics: 4.3
- Collaboration Tools: 4.3
- Approval Process Control: 4.3
- Editorial Calendar: 4.3
- Workflow Management: 4.3
- Search/Filter: 4.3
- Template Management: 4.3
- Third-Party Integrations: 4.2
- Review Monitoring: 4.2
- Campaign Planning: 4.2
- Customer Engagement: 4.2
- Customizable Branding: 4.2
- Customer Social Profiles: 4.2
- Surveys & Feedback: 4.2
- Content Library: 4.2
- Social Listening: 4.2
- Customizable Fields: 4.2
- Real-Time Notifications: 4.2
- Conversion Tracking: 4.1
- Pre-Approved Content Library: 4.1
- Brand Tracking: 4.1
- Advertising Management: 4.1
- Lead Engagement: 4.1
- Competitive Analysis: 4.1
- Keyword Filtering: 4.1
- Customer Segmentation: 4.0
- Sentiment Analysis: 4.0
- Trend Analysis: 4.0
- Competitor Monitoring: 4.0
- Monitoring: 4.0
- Audience Targeting: 4.0
- Customizable Templates: 4.0
- Alerts/Notifications: 3.9
- Customizable Reports: 3.9
- API: 3.9
- Activity Tracking: 3.8
Alerts/Notifications
N/A
Automated Publishing
N/A
Brand Tracking
4.0
Campaign Management
5.0
Collaboration Tools
N/A
Customer Engagement
4.2
- Social Media Monitoring: 4.6
- Calendar Management: 4.5
- Performance Metrics: 4.4
- Post Scheduling: 4.4
- Multi-Channel Data Collection: 4.4
- Dashboard: 4.4
- Multi-Account Management: 4.4
- Automated Scheduling: 4.3
- Engagement Tracking: 4.3
- Reporting/Analytics: 4.3
- Customer Engagement: 4.2
- Social Promotion: 4.1
- Content Management: 4.1
- Campaign Analytics: 4.1
- Competitor Monitoring: 4.0
- Monitoring: 4.0
- Social Listening: 3.6
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
## Integrations
* * *
[
BrandwatchNot enough reviews
](https://www.softwareadvice.com/nlp/brandwatch-profile/)[
Constant ContactNot enough reviews
](https://www.softwareadvice.com/marketing/constant-contact-profile/)[
JIRA Service ManagementNot enough reviews
](https://www.softwareadvice.com/help-desk/jira-service-management-profile/)
- Mentionlytics
- Microsoft Viva Engage
- Box
- Webdam
- Dropbox
- Quid
- Nimble
- ReviewTrackers
- Slack
- TINT
- Zapier
- Stackla
- Influitive
- Marketo Engage
- Scoop.it
- SocialFlow
- CELUM
- Data Dwell Sales Enablement
- Canva
- Airtable
- ReviewInc
- pixx.io
- PhotoShelter for Brands
- Outgrow
- NetX
- Meltwater
- Lucidya
- Issuu
- Google Translate
- Data Dwell Digital Asset Management
- Chatfuel
- Google Blogger
- Basecamp
- HubSpot CRM
- LinkedIn for Business
- HubSpot Content Hub
- HubSpot Marketing Hub
- 123FormBuilder
- MediaValet
- Unifyr
- Trello
- webCRM
- Google Calendar
- Adobe Experience Manager
- Audiense Discover
- Higher Logic Vanilla
- Vidyard
- Freshdesk
- Tailwind TMS
- Instagram
- Onclusive Social
- Bynder
- Microsoft SharePoint
- Salesforce Sales Cloud
- WordPress
- Zendesk Suite
- Trustpilot
- Meta for Business
- Twitter/X
- Kapost
- PromoRepublic
- SurveyMonkey
- Lumen by Talkwalker
- Microsoft Teams
- Google Analytics 360
- Adobe Analytics
- Adobe Commerce
- Upfluence
- Threads
- TikTok
- Facebook Business Suite
- Grid
- Figma
- DALL-E 3
- Dailymotion
- Crowd Analyzer
- Copysmith
- Cloudinary
- ClickUp
- Canto
- Brightcove
- Brandfolder
- Asana
- Adobe Creative Cloud
- Facebook Apps and Tabs
[
InstagramNot enough reviews
](https://www.softwareadvice.com/marketing/instagram-profile/)[
PinterestNot enough reviews
](https://www.softwareadvice.com/marketing/pinterest-profile/)[
ClaudeNot enough reviews
](https://www.softwareadvice.com/product/513676-Claude/)
- TikTok
- n8n.io
- Facebook Business Suite
- Threads
- Google Analytics 360
- Zapier
- Twitter/X
- Canva
- Gemini
- ChatGPT
- YouTube
- LinkedIn for Business
- Google Ads
- Make
## Reviews
* * *
Positive review:
DM
Demi M.
Community Manager
Computer Games, 11-50 employees
"I use it almost every day because I really enjoy it, and I can create powerful workflows and automate some tasks."
Jun 3, 2026
Negative review:
PP
Pritam P.
Early Childhood Educator
Education Management, 51-200 employees
"I really just need basic reach and engagement numbers in a format I can drop straight into our monthly board deck, I'm tired of having to reformat every single cell in Excel."
Sep 4, 2026
Positive review:
DM
David M.
Technical Support Engineer
Mechanical or Industrial Engineering, 51-200 employees
"It streamlined our content posting and basic campaign tracking, saving us from having to manually check on them all the time and helping coordinate tech support responses via the inbox."
Nov 28, 2025
Negative review:
TK
Tim K.
Founder
Human Resources, 2-10 employees
"Video editing capabilities are quite limited and this can be frustrating as we do a lot of visual storytelling."
Jul 17, 2026
Positive review:
DM
David M.
Technical Support Engineer
Mechanical or Industrial Engineering, 51-200 employees
"Hootsuite centralizes the scheduling, listening, and analytics of platforms into a single spot, making it easier for non-marketing teams like ours at IME Hidraulica to share their project updates and monitor industry mentions without having to juggle apps."
Nov 28, 2025
Negative review:
AH
Amir H.
E-Commerce Manager
Retail, 11-50 employees
"The platform is not a good value when our team is expanding because it is essentially a waste of money, and the customer support is virtually worthless when it comes to annoying lockouts in account management or the necessity to have some advanced customization features."
Mar 8, 2026
[Read all reviews](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/)
Positive review:
Kelly M.
Social Media Manager and Podcaster
Marketing and Advertising, Self-Employed
"I like that they notify you when you're getting close to the amount of posts allowed on the free account."
Mar 27, 2026
Negative review:
DL
Dayna L.
Social Media
Construction, 51-200 employees
"Their site advertises team workflows and collaboration features, but buries the fact that only owners get notifications until you hit a wall and ask support."
May 26, 2025
Positive review:
EH
Emma H.
Communications Coordinator
Non-Profit Organization Management, 51-200 employees
"Metricool has helped us level up our social media management capability by merging the data/analytics with planning, content management, scheduling, and a multi-step approval process."
Feb 27, 2026
Negative review:
DL
Dayna L.
Social Media
Construction, 51-200 employees
"Despite the platform offering team access and role management, it fails where it matters most: execution."
May 26, 2025
Positive review:
PG
Paula G.
Co-founder
Entertainment, 2-10 employees
"I just discovered Autolist, which could make it even more convenient to continuously schedule social posts without spending a huge amount of time."
May 14, 2025
Negative review:
PG
Paula G.
Co-founder
Entertainment, 2-10 employees
"I wish I could afford the paid features like send for review and a couple of the others, but overall, I can't think of a better social media scheduling app."
May 14, 2025
[Read all reviews](https://www.softwareadvice.com/marketing/metricool-profile/reviews/)
## Customer support
* * *
Hootsuite
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Available
Metricool
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Not available
Phone Support: Not available
24/7: Not available
Chat: Available
## Training options
* * *
Hootsuite
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
Metricool
In Person: Not available
Live Online: Not available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Vista Social vs Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/vista-social/)[Instagram vs Metricool](https://www.softwareadvice.com/marketing/instagram-profile/vs/metricool/)
Hootsuite vs Metricool - 2026 Comparison - Software Advice