---
title: "Hootsuite vs Sprout Social - 2026 Comparison - Software Advice"
description: "Hootsuite vs Sprout Social - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/sprout-social/"
page_type: "comparison"
language: "en"
publication_date: "2026-11-09"
---
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Hootsuite vs Sprout Social
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Updated November 9, 2026
# Hootsuite vs. Sprout Social: 2026 Comparison
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Updated November 9, 2026
# Hootsuite vs. Sprout Social: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
+
Add product
[](https://www.softwareadvice.com/collaboration/hootsuite-profile/)
[Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/)
4.4
[(3804)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/)
Starting Price
$99.00per month
Free trial: Available
Free version: Not available
Pros:
- Multi-account management
- Post scheduling
Cons:
- High cost
- Performance issues
Who uses Hootsuite
Based on 3804 reviews
- Popular among: Small businesses
- Most common industries: Professional Services (23%), IT & Software Development (12%) and Retail, Consumer Goods & Services (8%)
- Top use cases: Social Media Management (18%), Social Media Marketing (15%) and Content Marketing (7%)
69% of users recommend this product
[](https://www.softwareadvice.com/crm/sprout-social-profile/)
[Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/)
4.4
[(610)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/)
Starting Price
$79.00per month
Free trial: Available
Free version: Not available
Pros:
- Social Media Management
- Ease of Use
Cons:
- Pricing
- Account Management
Who uses Sprout Social
Based on 610 reviews
- Popular among: Small businesses
- Most common industries: Professional Services (30%), Retail, Consumer Goods & Services (10%) and IT & Software Development (9%)
- Top use cases: Social Media Marketing (19%), Social Media Management (15%) and Social Media Analytics Tools (11%)
67% of users recommend this product
[](https://www.softwareadvice.com/collaboration/hootsuite-profile/)
Hootsuite
4.4
[(3804)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/)
[](https://www.softwareadvice.com/crm/sprout-social-profile/)
Sprout Social
4.4
[(610)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/)
+
Add product
Add product
## Hootsuite vs Sprout Social: At a glance
* * *
Product ratings at a glance
| | Hootsuite | Sprout Social |
| --- | --- | --- |
| Overall rating | 4.4
3,804 reviews | 4.4
610 reviews |
| Ease of use | 4.3 | 4.4 |
| Value for money | 4.1 | 3.9 |
| Functionality | 4.3 | 4.2 |
| Customer support | 4.2 | 4.3 |
| Ease of deployment | 4.4 | 4.2 |
Best in comparison
Looking for better value for money? Ask an advisor for high-rated alternatives
Looking for better value for money? Ask an advisor for high-rated alternatives
Looking for better value for money? Ask an advisor for high-rated alternatives
## User interface
* * *
## Key features
Features selected based on 4,414 reviews from Content Marketing
* * *
Activity Dashboard
N/A
Alerts/Notifications
3.9
Automated Publishing
4.5
Brand Tracking
4.1
Campaign Management
4.4
Collaboration Tools
4.3
- Multi-Channel Social Integration: 4.8
- Filtering: 4.7
- Task Management: 4.7
- Calendar/Reminder System: 4.7
- Publish Scheduling: 4.7
- Multi-Channel Marketing: 4.6
- Multi-Channel Campaigns: 4.6
- Mobile Access: 4.6
- Post Scheduling: 4.6
- Customer Support: 4.6
- Chat/Messaging: 4.6
- Communication Management: 4.5
- Social Media Integration: 4.5
- Multi-Account Management: 4.5
- Multi-Channel Data Collection: 4.5
- Calendar Management: 4.5
- Automated Publishing: 4.5
- Performance Metrics: 4.5
- Automated Scheduling: 4.5
- Real Time Editing: 4.5
- Project Management: 4.5
- Customer Experience Management: 4.5
- Social Promotion: 4.5
- Dashboard: 4.5
- Access Controls/Permissions: 4.5
- Content Management: 4.4
- Campaign Management: 4.4
- Reporting & Statistics: 4.4
- Activity Dashboard: 4.4
- Campaign Scheduling: 4.4
- Social Media Monitoring: 4.4
- Categorization/Grouping: 4.4
- Multi-Campaign: 4.4
- Engagement Tracking: 4.4
- Data Import/Export: 4.4
- Contact Management: 4.4
- Keyword Tracking: 4.4
- Data Visualization: 4.3
- Drag & Drop: 4.3
- Reporting/Analytics: 4.3
- Campaign Analytics: 4.3
- Collaboration Tools: 4.3
- Editorial Calendar: 4.3
- Approval Process Control: 4.3
- Workflow Management: 4.3
- Search/Filter: 4.3
- Template Management: 4.3
- Third-Party Integrations: 4.2
- Campaign Planning: 4.2
- Customer Engagement: 4.2
- Customizable Branding: 4.2
- Customer Social Profiles: 4.2
- Surveys & Feedback: 4.2
- Content Library: 4.2
- Social Listening: 4.2
- Customizable Fields: 4.2
- Real-Time Notifications: 4.2
- Conversion Tracking: 4.1
- Brand Tracking: 4.1
- Pre-Approved Content Library: 4.1
- Lead Engagement: 4.1
- Competitive Analysis: 4.1
- Keyword Filtering: 4.1
- Customer Segmentation: 4.0
- Sentiment Analysis: 4.0
- Trend Analysis: 4.0
- Competitor Monitoring: 4.0
- Audience Targeting: 4.0
- Monitoring: 4.0
- Customizable Templates: 4.0
- Alerts/Notifications: 3.9
- Customizable Reports: 3.9
- API: 3.9
- Activity Tracking: 3.8
Activity Dashboard
N/A
Alerts/Notifications
N/A
Automated Publishing
4.4
Brand Tracking
N/A
Campaign Management
4.3
Collaboration Tools
N/A
- Multi-Channel Data Collection: 5.0
- Multi-Channel Campaigns: 4.5
- Calendar Management: 4.5
- Performance Metrics: 4.5
- Post Scheduling: 4.5
- Reporting/Analytics: 4.4
- Reporting & Statistics: 4.4
- Engagement Tracking: 4.4
- Social Media Integration: 4.4
- Automated Publishing: 4.4
- Automated Scheduling: 4.4
- Dashboard: 4.4
- Campaign Management: 4.3
- Multi-Account Management: 4.3
- Content Management: 4.3
- Social Promotion: 4.2
- Social Media Monitoring: 4.2
- Campaign Analytics: 4.1
- Customer Engagement: 4.0
- Communication Management: 4.0
- Multi-Channel Marketing: 3.9
- Conversion Tracking: 3.8
- Customizable Reports: 3.8
- Brand Tracking: 3.7
- Contact Management: 3.6
- Keyword Filtering: 3.6
### Wondering if these products fit your needs?
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LexiAdvisor for 8 years
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
## Integrations
* * *
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## Reviews
* * *
Positive review:
DM
Demi M.
Community Manager
Computer Games, 11-50 employees
"I use it almost every day because I really enjoy it, and I can create powerful workflows and automate some tasks."
Jun 3, 2026
Negative review:
PP
Pritam P.
Early Childhood Educator
Education Management, 51-200 employees
"I really just need basic reach and engagement numbers in a format I can drop straight into our monthly board deck, I'm tired of having to reformat every single cell in Excel."
Sep 4, 2026
Positive review:
DM
David M.
Technical Support Engineer
Mechanical or Industrial Engineering, 51-200 employees
"It streamlined our content posting and basic campaign tracking, saving us from having to manually check on them all the time and helping coordinate tech support responses via the inbox."
Nov 28, 2025
Negative review:
TK
Tim K.
Founder
Human Resources, 2-10 employees
"Video editing capabilities are quite limited and this can be frustrating as we do a lot of visual storytelling."
Jul 17, 2026
Positive review:
DM
David M.
Technical Support Engineer
Mechanical or Industrial Engineering, 51-200 employees
"Hootsuite centralizes the scheduling, listening, and analytics of platforms into a single spot, making it easier for non-marketing teams like ours at IME Hidraulica to share their project updates and monitor industry mentions without having to juggle apps."
Nov 28, 2025
Negative review:
AH
Amir H.
E-Commerce Manager
Retail, 11-50 employees
"The platform is not a good value when our team is expanding because it is essentially a waste of money, and the customer support is virtually worthless when it comes to annoying lockouts in account management or the necessity to have some advanced customization features."
Mar 8, 2026
[Read all reviews](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/)
Positive review:
Étienne L.
Vice-president
Marketing and Advertising, 11-50 employees
"They constantly connected us with their product team to help improve their platform—on our billable time—without actually resolving any of our concerns."
Sep 18, 2026
Negative review:
Shelby D.
Digital Marketing Specialist
Banking, 501-1000 employees
"The only drawback is that the analytics can be a bit confusing at times and don’t always align with Meta’s analytics."
Apr 20, 2026
Positive review:
ZW
Zach W.
Enterprise Account Manager
Marketing and Advertising, 51-200 employees
"The cost is the main thing to think about, but if you have a team and post alot it really does help get the job done."
Jun 15, 2026
Negative review:
TG
Tim G.
Customer Service Executive
Civil Engineering, 11-50 employees
"We used to miss questions customers were asking in the comments on posts because they were in so many different places."
Jul 14, 2025
Positive review:
LD
Laura D.
Client Success Specialist
Marketing and Advertising, 11-50 employees
"SproutSocial is a great social media scheduling and engagement report tool and can be used by all types of businesses, companies, and agencies looking to streamline their digital posting and social analytics."
Apr 4, 2025
Negative review:
TC
Thomas C.
Associate Editor
Media Production, 51-200 employees
"Compared to other social media tools such as Echobox, it does not have a dynamic AI-powered scheduling deck."
Mar 24, 2025
[Read all reviews](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/)
## Customer support
* * *
Hootsuite
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Available
Sprout Social
Email/Help Desk: Available
FAQs/Forum: Not available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Available
## Training options
* * *
Hootsuite
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
Sprout Social
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Vista Social vs Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/vista-social/)[Instagram vs Sprout Social](https://www.softwareadvice.com/marketing/instagram-profile/vs/sprout-social/)