About Opal

Opal is a planning platform connecting strategy to execution. Marketing & communications teams work together using Opal to enable the visibility needed to remain aligned and work as efficiently as possible.

- Keep messaging aligned and on-brand - Visualize all channels within one platform - Approve copy and generate reviews - Share and repurpose the workload


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5 Reviews of Opal

Average User Ratings

Overall

5 / 5 stars

Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(5)

5

4 stars

(0)

0

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 5 of 5 results

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June 2021

Kelley from Microsoft

Verified Reviewer

Company Size: 10,000+ employees

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

4.0

Functionality

4.0

June 2021

Enterprise Social Media - Workflows and Calendars

Opal employs wonderful humans. The questions on features and benefits and opportunities are far less important when dealing with wonderful humans.

Pros

We like the calendar views - it's simple, but having a highly visual and impactful UI allows our teams to quickly asses where we are over-scheduled or need more content. The approval process also lets everyone know what they are responsible for managing across disparate and remote teams. That 's been crucial during our work in the last year as we were all virtual.

Cons

Mobile parity on iOS and Android - it's a hard process for everyone to mimic functionality and features in desktop to mobile. But as we all leaned into working remotely, we all turned to our mobile devices more frequently. Driving parity is key to keeping competitive.

Response from Opal

Replied June 2021

Kelley, thank you for taking the time to leave such a thoughtful review. I love hearing that Opal helped your team pivot to remote work, making content management and approvals easier. And on behalf of the Customer Success and Product teams, thank you for the kind words about our support and UI design. I'll certainly share your compliments, along with your feedback about iOS vs Android. Thank you for being a customer! Donna Schultz Sr. Director Customer Success

August 2021

Lauren from Zillow

Company Size: 5,001-10,000 employees

Industry: Real Estate

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2021

Opal is our one and only

Opal is a vital part of my day-to-day work. So much so, I most certainly could not do my job without it. I live in the Month calendar view, which is crucial for helping me plan content across all channels month over month. I also am incredibly grateful for our rep,[SENSITIVE CONTENT], who goes above and beyond to ensure the platform is working its hardest for us. She alone brings immense value to the product experience.

Pros

Opal is the main reason my team is able to efficiently run over a dozen individual channels across a handful of different brands for our company. It is most helpful on the strategy front, where I'm able to plan content and add all the assets and details prior to publishing. It's practically a teammate of mine, I rely on it so much!

Cons

Due to its robust capabilities, there is so much great information in Opal. However, I wish the Presentations and Insights features were easier to use. I consistently encounter issues while using them which leads me to question their integrity. Though it's frustrating in the interim, I know the Opal team takes this feedback into account in order to improve the product longterm.

Reasons for Choosing Opal

Nope, Opal was the one and only for us!

Response from Opal

Replied August 2021

Lauren, thank you so much for leaving us 5 stars! First I want to thank you for the compliments to your Customer Success ManagerI've passed them along to her and up to leadership. And on behalf of the whole team here, it's so meaningful to read how Opal has revolutionized the way you work. Staying on top of outreach for multiple brands and channels is no small feat, and we love knowing our platform makes it easier for teams like yours! Thanks again for taking the time to share your experience. Erynn Baird Director of Customer Education

May 2021

Angelic from Intermix

Company Size: 501-1,000 employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

May 2021

Opal Admin/User

Overall the experience has been great. I find the platform easy to use and seamless. Gives a great overview of the projects and we move through quicker based on visibility. Flexible UI and In-context collaboration have been major problem-solvers for the team. This has helped with improving time efficiencies and confusion through the creative process. Customer service is also top-notch!

Pros

I find the simplicity of the interface very user-friendly. Esthetically pleasing! Unlike many content management systems, there are not overused steps for a simple action. Customizable workflows & tracking capabilities are extremely useful. I also like that the platform easily integrates with other popular tools.

Cons

Development of the task deadline. Although there is a deadline functionality, our teams are not reacting to it. Partially feel it's a behavior change opportunity, but maybe if the deadline flag was more robust, people would react to it.

Reasons for Choosing Opal

NA - Opal was the only system on the table at the time.

Reasons for Switching to Opal

Jira was not a real PM system for content creation, it was for technology projects. So we had to create makeshift workflows within the system. It was not flexible for what we needed.

Response from Opal

Replied May 2021

Thank you for leaving us a 5-star review, Angelic! It's wonderful to know your team is able to move faster, with better visibility and collaboration, because of Opal. I know I speak for everyone here when I say your kind words about our product and customer service are greatly appreciated. And I'll be certain to pass along your suggestion for due dates! Thanks for being a customer! Donna Schultz Sr. Director, Customer Success

May 2021

Joe from UnitedHealthcare

Company Size: 10,000+ employees

Industry: Insurance

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2021

Content marketing source of truth for uniting teams and campaigns

I've used Opal since 2014 as part of two different organizations. I've seen the evolution of the software product as Opal listens to its customers as well as innovates on solutions you didn't know you needed, but are now part of everyday work in Opal. The Opal workspaces are highly configurable and flexible to meet our different businesses and teams' needs. With any new technology, a large measure of success is user adoption. Opal has a great variety of onboarding and ongoing training materials with 101 tips for specific user tasks, in addition to a learning center. It's important to have executive support and set early expectations on how Opal will be integrated into everyday work. It’s also helpful to have internal Opal champions who understand their team's workflows and their pain points and then show how Opal can improve upon it with a different, efficient way of working — it doesn’t necessarily create extra work. Opal software offers a comprehensive set of features to help content marketers, and in my experience, new Opal users get the hang of it after a couple weeks of regular use.

Pros

Opal helps companies truly collaborate in a meaningful way across teams, functions and marketing communication channels and visualize the final planned content and campaigns on a timeline. You can filter to your team's specific work or expand to view the company level of content plans for visibility and better alignment/consistency. Opal's calendar is a source of truth for my team's campaigns currently in market. With chat & activity history and user workflows, teams can refine, review and approve content to create the finished product. One integration with our social media publishing software helps save time and minimize error by delivering completed and approved content into our publish queue. One of my favorite features is the ability to create shareable Opal content presentations in just a few clicks. This has saved me countless hours over the years I've been using Opal and has replaced manually creating the presentation decks. Not only do the presentations look sharp, but they update in real-time as content plans change (as they often do!). Presentations are available to non-Opal users and best of all, Opal provides insight on who has actually viewed them.

Cons

At the admin level, there aren't readily available user analytics to view at any time, but my Opal customer success rep is able to report those on a regular basis.

Response from Opal

Replied July 2021

Thank you for this thorough and thoughtful review, Joe. It's wonderful to know Opal helps your team deliver content faster and with greater accuracy, and that our customer service meets expectations with customization, onboarding, and reporting. As the head of Customer Success at Opal, I truly appreciate this feedback about my team. Thanks again for taking the time to share your experience. Donna Schultz Sr. Director Customer Success

June 2021

Tyler from JDM

Company Size: 501-1,000 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2021

The best marketing planning tool out there

Pros

Opal allows us to pull all our teams into one project to accomplish our marketing goals. This helps us streamline our work and collaborate across teams with an efficiency that was impossible before we used Opal

Cons

I haven't found anything I don't love about the platform

Response from Opal

Replied June 2021

Thank you for leaving us a 5-star review, Tyler! On behalf of the whole Opal team, we're so grateful for the kind words. Donna Schultz Sr. Director Customer Success