# HubSpot Marketing Hub vs Semrush - 2026 Comparison - Software Advice

> HubSpot Marketing Hub vs Semrush - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization.

Source: https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/355847-semrush

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HubSpot Marketing Hub vs Semrush

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Updated June 17, 2026

# HubSpot Marketing Hub vs. Semrush: 2026 Comparison

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Updated June 17, 2026

# HubSpot Marketing Hub vs. Semrush: 2026 Comparison

Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.

Free Expert Guidance

Real Human Advice

1M + Businesses Helped

Product comparison

Compare up to 3 products side-by-side

+

Add product

[](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

[HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

4.5

[(6235)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)

Starting Price

$15.00per month

Free trial

Free version

Pros:

-   Ease of Use
-   Marketing

Cons:

-   Pricing
-   Template Customization

Who uses HubSpot Marketing Hub

Based on 6235 reviews

-   Popular among: Small businesses
-   Most common industries: IT & Software Development (21%), Professional Services (20%) and Retail, Consumer Goods & Services (7%)
-   Top use cases: Email Marketing (15%), All-in-One Marketing Platform (10%) and Lead Generation (7%)

77% of users recommend this product

[](https://www.softwareadvice.com/marketing/semrush-profile/)

[Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)

4.6

[(2319)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)

Starting Price

$139.95per month

Free trial

Free version

Pros:

-   SEO
-   Competitor Analysis

Cons:

-   Pricing
-   User Interface

Who uses Semrush

Based on 2319 reviews

-   Popular among: Small businesses
-   Most common industry: Professional Services (36%)
-   Top use cases: SEO (33%), Website Optimization Tools (14%) and Competitive Intelligence (12%)

82% of users recommend this product

[](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

HubSpot Marketing Hub

4.5

[(6235)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)

[](https://www.softwareadvice.com/marketing/semrush-profile/)

Semrush

4.6

[(2319)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)

+

Add product

Add product

## User satisfaction

* * *

4.5

Based on 6,235 reviews

Ease of use

4.3

Value for money

4.2

Customer support

4.4

Functionality

4.4

4.6

Based on 2,319 reviews

Ease of use

4.3

Value for money

4.2

Customer support

4.4

Functionality

4.6

## User interface

* * *

## Key features

Features selected based on 8,554 reviews from SEO

* * *

A/B Testing

4.4

Campaign Analytics

4.4

Competitive Analysis

N/A

Content Management

N/A

Dashboard

N/A

Drip Campaigns

4.4

A/B Testing

N/A

Campaign Analytics

N/A

Competitive Analysis

4.5

Content Management

4.4

Dashboard

4.3

Drip Campaigns

N/A

### Wondering if these products fit your needs?

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LexiAdvisor for 8 years

### Wondering if these products fit your needs?

Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.

LexiAdvisor for 8 years

## Integrations

* * *

[

AcceloNot enough reviews

](https://www.softwareadvice.com/marketing/accelo-profile/)[

Benchmark EmailNot enough reviews

](https://www.softwareadvice.com/marketing/benchmark-profile/)[

BrightcoveNot enough reviews

](https://www.softwareadvice.com/video-management/brightcove-profile/)

[

Google Analytics 360Integration rated 4.6 from 106 reviews

](https://www.softwareadvice.com/bi/google-analytics-profile/)[

TapClicksNot enough reviews

](https://www.softwareadvice.com/bi/tapanalytics-profile/)[

DataboxNot enough reviews

](https://www.softwareadvice.com/bi/databox-profile/)

## Reviews

* * *

CW

Connor W.Account ExecutiveComputer Software, 51-200 employees

"Overall it’s a great platform, using it in conjunction with Salesforce as our crm makes it easy to have the full power of Hubspot dedicated to marketing efforts whether it’s running campaigns, mapping out interest heat maps, tracking email connection rates, and more."

Jun 10, 2026

AH

Amir H.E-Commerce ManagerRetail, 11-50 employees

"The high onboarding costs and high upgrade costs are not good value to our 50-person company and the customer service usually only directs you to some generic articles rather than a technical support team."

Mar 4, 2026

Palash R.Graphic designDesign, Self-Employed

"The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly."

May 26, 2026

AH

Amir H.E-Commerce ManagerRetail, 11-50 employees

"The website construction and administration attributes seem to be as an after-thought and the customer care is usually sluggish whenever we have pressing issues concerning the security of our accounts."

Feb 26, 2026

## Customer support

* * *

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

## Training options

* * *

In Person

Live Online

Webinars

Documentation

Videos

In Person

Live Online

Webinars

Documentation

Videos

## Popular Comparisons

* * *

[Brevo vs HubSpot Marketing Hub](https://www.softwareadvice.com/compare/18887-brevo/vs/119437-HubSpot-Marketing/)[Mailchimp vs HubSpot Marketing Hub](https://www.softwareadvice.com/compare/111921-mailchimp/vs/119437-HubSpot-Marketing/)[Wix vs Semrush](https://www.softwareadvice.com/marketing/semrush-profile/vs/wix/)[AccuRanker vs Semrush](https://www.softwareadvice.com/marketing/accuranker-profile/vs/semrush/)