---
title: "HubSpot Marketing Hub vs Semrush - 2026 Comparison - Software Advice"
description: "HubSpot Marketing Hub vs Semrush - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/355847-semrush/"
page_type: "comparison"
language: "en"
publication_date: "2026-11-08"
---
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HubSpot Marketing Hub vs Semrush
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Updated November 8, 2026
# HubSpot Marketing Hub vs. Semrush: 2026 Comparison
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Updated November 8, 2026
# HubSpot Marketing Hub vs. Semrush: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
+
Add product
[](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)
[HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)
4.5
[(6262)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)
Starting Price
$15.00per month
Free trial: Available
Free version: Available
Pros:
- Ease of Use
- Marketing
Cons:
- Pricing
- Template Customization
Who uses HubSpot Marketing Hub
Based on 6262 reviews
- Popular among: Small businesses
- Most common industries: IT & Software Development (21%), Professional Services (20%) and Retail, Consumer Goods & Services (7%)
- Top use cases: Email Marketing (15%), All-in-One Marketing Platform (10%) and Lead Generation (8%)
78% of users recommend this product
[](https://www.softwareadvice.com/marketing/semrush-profile/)
[Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)
4.6
[(2330)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)
Starting Price
$139.95per month
Free trial: Available
Free version: Available
Pros:
- SEO
- Competitor Analysis
Cons:
- Pricing
- User Interface
Who uses Semrush
Based on 2330 reviews
- Popular among: Small businesses
- Most common industry: Professional Services (36%)
- Top use cases: SEO (33%), Website Optimization Tools (14%) and Competitive Intelligence (12%)
82% of users recommend this product
[](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)
HubSpot Marketing Hub
4.5
[(6262)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)
[](https://www.softwareadvice.com/marketing/semrush-profile/)
Semrush
4.6
[(2330)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)
+
Add product
Add product
## HubSpot Marketing Hub vs Semrush: At a glance
* * *
Product ratings at a glance
| | HubSpot Marketing Hub | Semrush |
| --- | --- | --- |
| Overall rating | 4.5
6,262 reviews | 4.6
2,330 reviews |
| Ease of use | 4.3 | 4.3 |
| Value for money | 4.2 | 4.2 |
| Functionality | 4.4 | 4.6 |
| Customer support | 4.4 | 4.4 |
| Ease of deployment | 4.3 | 4.4 |
Best in comparison
## User interface
* * *
## Key features
Features selected based on 8,592 reviews from SEO
* * *
A/B Testing
4.4
Campaign Analytics
4.4
Competitive Analysis
N/A
Content Management
N/A
Dashboard
N/A
Drip Campaigns
4.4
- Keyword Research Tools: 4.8
- Lead Distribution: 4.8
- Campaign Tracking: 4.8
- Responsive Web Design: 4.7
- Social Media Monitoring: 4.7
- Form Builder: 4.7
- Activity Dashboard: 4.7
- Dashboard: 4.7
- Template Management: 4.7
- Reporting & Statistics: 4.6
- Pipeline Management: 4.6
- Campaign Scheduling: 4.6
- Social Media Integration: 4.6
- Customizable Forms: 4.6
- Post Management: 4.6
- Email Campaign Management: 4.6
- CRM: 4.6
- Marketing Automation: 4.6
- API: 4.6
- Social Promotion: 4.6
- Contact Database: 4.6
- Data Import/Export: 4.5
- Event Triggered Actions: 4.5
- Contact Management: 4.5
- Post Scheduling: 4.5
- Email Marketing: 4.5
- Lead Segmentation: 4.5
- Content Management: 4.5
- Automated Publishing: 4.5
- Website Analytics: 4.5
- Customer Surveys: 4.5
- Lead Capture: 4.5
- Email Management: 4.5
- Engagement Tracking: 4.5
- Keyword Rank Tracking: 4.5
- Mobile Optimization: 4.5
- Subscriber Management: 4.4
- Campaign Analytics: 4.4
- Reporting/Analytics: 4.4
- Campaign Management: 4.4
- List Management: 4.4
- Third-Party Integrations: 4.4
- Keyword Tracking: 4.4
- Conversion Tracking: 4.4
- A/B Testing: 4.4
- Segmentation: 4.4
- Drip Campaigns: 4.4
- Prospecting Tools: 4.4
- Lead Management: 4.4
- Click Tracking: 4.4
- Multi-Account Management: 4.4
- Customizable CTAs: 4.4
- Image Library: 4.4
- Multi-Campaign: 4.4
- Multivariate Testing: 4.4
- Lead Qualification: 4.4
- Performance Metrics: 4.4
- CAN-SPAM Compliance: 4.4
- Lead Verification/Validation: 4.4
- Customer Segmentation: 4.4
- Real Time Editing: 4.3
- SEO Management: 4.3
- Autoresponders: 4.3
- Collaboration Tools: 4.3
- Landing Pages/Web Forms: 4.3
- Lead Nurturing: 4.3
- Live Chat: 4.3
- Campaign Planning: 4.3
- Alerts/Notifications: 4.3
- Multi-Channel Marketing: 4.3
- Competitive Analysis: 4.3
- Customizable Templates: 4.3
- Dynamic Content: 4.3
- Email Sequences: 4.3
- ROI Tracking: 4.2
- Social Marketing: 4.2
- File Sharing: 4.2
- Calendar Management: 4.1
- Website Management: 4.1
- Lead Generation: 4.0
- Search/Filter: 3.8
- WYSIWYG Editor: 3.8
- Drag & Drop: 3.8
A/B Testing
N/A
Campaign Analytics
N/A
Competitive Analysis
4.5
Content Management
4.4
Dashboard
4.3
Drip Campaigns
N/A
- Campaign Scheduling: 4.9
- Keyword Filtering: 4.8
- Referral Tracking: 4.8
- Activity Tracking: 4.7
- Website Monitoring: 4.7
- Customizable Branding: 4.6
- Link Analytics: 4.6
- Trend/Problem Indicators: 4.6
- SEO Management: 4.6
- Engagement Tracking: 4.6
- Time on Site Tracking: 4.6
- Reporting/Analytics: 4.6
- Keyword Rank Tracking: 4.6
- Keyword Research Tools: 4.5
- Real-Time Analytics: 4.5
- User Interaction Tracking: 4.5
- Trend Analysis: 4.5
- Conversion Tracking: 4.5
- Monitoring: 4.5
- Keyword Tracking: 4.5
- Customer Journey Mapping: 4.5
- Performance Metrics: 4.5
- Data Import/Export: 4.5
- Competitive Analysis: 4.5
- Automated Publishing: 4.5
- Backlink Monitoring: 4.5
- Visual Analytics: 4.4
- Content Management: 4.4
- Benchmarking: 4.4
- Multi-Channel Data Collection: 4.4
- Campaign Planning: 4.4
- Social Media Integration: 4.4
- Alerts/Notifications: 4.4
- Web Tracking: 4.4
- Campaign Analytics: 4.4
- Scheduled/Automated Reports: 4.4
- Social Media Monitoring: 4.4
- Activity Dashboard: 4.4
- Customizable Reports: 4.4
- Goal Setting/Tracking: 4.4
- Website Analytics: 4.4
- Web Traffic Reporting: 4.4
- Third-Party Integrations: 4.3
- Post Scheduling: 4.3
- Link Management: 4.3
- Audit Management: 4.3
- Reporting & Statistics: 4.3
- Competitor Monitoring: 4.3
- Ad hoc Reporting: 4.3
- Mobile Keywords: 4.3
- Dashboard: 4.3
- Multi-Campaign: 4.3
- Multi-Account Management: 4.3
- Data Visualization: 4.3
- Multi-Channel Distribution: 4.3
- API: 4.2
- Google Analytics Integration: 4.2
- Customizable Templates: 4.2
- For PPC Campaigns: 4.2
- Advertising Management: 4.1
- Localization Automation: 4.1
- Campaign Management: 4.1
- Template Management: 4.1
- Tagging: 4.0
- Multi-Channel Attribution: 3.9
- Multi-Language: 3.9
- Campaign Tracking: 3.9
- Collaboration Tools: 3.7
- Editorial Calendar: 3.6
### Wondering if these products fit your needs?
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LexiAdvisor for 8 years
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
## Integrations
* * *
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## Reviews
* * *
Positive review:
JP
Jessica P.
Senior Marketing Communications Lead
Accounting, 51-200 employees
"I love how the email drag‑and‑drop builder lets me pull in personalized content blocks and instantly preview how it looks on mobile, so I can tweak a campaign in minutes instead of waiting for the dev team."
Sep 5, 2026
Negative review:
JP
Jessica P.
Senior Marketing Communications Lead
Accounting, 51-200 employees
"The reporting UI can get cluttered when you have many campaigns which is kind of annoying, but otherwise it works well enough."
Sep 5, 2026
Positive review:
BRIJ K.
IT Exedutive
Information Technology and Services, 11-50 employees
"HubSpot has served as a highly efficient all in one platform that successfully streamlined our email management, lead tracking, and campaign automation."
Jul 20, 2026
Negative review:
SK
Sumit K.
Managing partner
Computer Software, 201-500 employees
"HubSpot’s workflow builder lacks certain advanced features, such as split-testing entire automation paths inside a single workflow"
Aug 23, 2026
Positive review:
CW
Connor W.
Account Executive
Computer Software, 51-200 employees
"Overall it’s a great platform, using it in conjunction with Salesforce as our crm makes it easy to have the full power of Hubspot dedicated to marketing efforts whether it’s running campaigns, mapping out interest heat maps, tracking email connection rates, and more."
Jun 10, 2026
Negative review:
AH
Amir H.
E-Commerce Manager
Retail, 11-50 employees
"The high onboarding costs and high upgrade costs are not good value to our 50-person company and the customer service usually only directs you to some generic articles rather than a technical support team."
Mar 4, 2026
[Read all reviews](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)
Positive review:
Palash R.
Graphic design
Design, Self-Employed
"The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly."
May 26, 2026
Negative review:
TM
Theo M.
Founder
Airlines/Aviation, 2-10 employees
"Refunds are explicitly excluded for month to month plans, so a cancellation that silently fails costs you a full month with no recourse."
Sep 14, 2026
Positive review:
KL
Katharina L.
Digital Marketing Manager
Apparel & Fashion, 2-10 employees
"Semrush is the only keyword research tool on the market right now that shows how content performs across AI platforms like ChatGPT and search - an important SEO building block in 2025 and going forward, especially for content creators."
Dec 23, 2025
Negative review:
abdul a.
Owner
Transportation/Trucking/Railroad, 2-10 employees
"They gladly take your money, hide behind fine print when you try to leave, and provide the absolute worst support when you ask for fair treatment. If you are thinking about testing this tool, be warned: once they have your card details, they will do everything in their power to keep your money, guarantee or not."
Aug 26, 2026
Positive review:
JR
Jose A R.
SEO Consultant
Information Technology and Services, Self-Employed
"Overall, it saves you a lot of time and work in different areas of digital marketing by centralizing everything on a single platform, with a fairly large database of keywords and backlinks, making it possible to analyze/work on any digital project, whether they are small digital businesses or large projects, their support is quite good, even offering a multitude of training resources and new AI-related features that they are introducing."
Dec 18, 2025
Negative review:
DD
Devinda D.
Digital Marketing Consultant
Telecommunications, 2-10 employees
"It is that there appears to be no flexibility whatsoever, even when a customer requests a refund almost immediately after being charged, cancels the service right away, and receives no meaningful benefit from the paid subscription."
Jun 12, 2026
[Read all reviews](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)
## Customer support
* * *
HubSpot Marketing Hub
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Available
Semrush
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Not available
Chat: Available
## Training options
* * *
HubSpot Marketing Hub
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
Semrush
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Brevo vs HubSpot Marketing Hub](https://www.softwareadvice.com/compare/18887-brevo/vs/119437-HubSpot-Marketing/)[Wix vs Semrush](https://www.softwareadvice.com/marketing/semrush-profile/vs/wix/)