# HubSpot Marketing Hub vs Sprout Social - 2026 Comparison - Software Advice

> HubSpot Marketing Hub vs Sprout Social - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization.

Source: https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/423495-sprout-social

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HubSpot Marketing Hub vs Sprout Social

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Updated June 15, 2026

# HubSpot Marketing Hub vs. Sprout Social: 2026 Comparison

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Updated June 15, 2026

# HubSpot Marketing Hub vs. Sprout Social: 2026 Comparison

Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.

Free Expert Guidance

Real Human Advice

1M + Businesses Helped

Product comparison

Compare up to 3 products side-by-side

+

Add product

[](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

[HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

4.5

[(6234)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)

Starting Price

$15.00per month

Free trial

Free version

Pros:

-   Ease of Use
-   Marketing

Cons:

-   Pricing
-   Template Customization

Who uses HubSpot Marketing Hub

Based on 6234 reviews

-   Popular among: Small businesses
-   Most common industries: IT & Software Development (21%), Professional Services (20%) and Retail, Consumer Goods & Services (7%)
-   Top use cases: Email Marketing (15%), All-in-One Marketing Platform (10%) and Lead Generation (7%)

77% of users recommend this product

[](https://www.softwareadvice.com/crm/sprout-social-profile/)

[Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/)

4.4

[(607)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/)

Starting Price

$199.00per month

Free trial

Free version

Pros:

-   Social Media Management
-   Ease of Use

Cons:

-   Pricing
-   Account Management

Who uses Sprout Social

Based on 607 reviews

-   Popular among: Small businesses
-   Most common industries: Professional Services (29%), Retail, Consumer Goods & Services (10%) and IT & Software Development (9%)
-   Top use cases: Social Media Marketing (18%), Social Media Management (15%) and Social Media Analytics Tools (10%)

67% of users recommend this product

[](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

HubSpot Marketing Hub

4.5

[(6234)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)

[](https://www.softwareadvice.com/crm/sprout-social-profile/)

Sprout Social

4.4

[(607)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/)

+

Add product

Add product

## User satisfaction

* * *

4.5

Based on 6,234 reviews

Ease of use

4.3

Value for money

4.2

Customer support

4.4

Functionality

4.4

4.4

Based on 607 reviews

Ease of use

4.4

Value for money

3.9

Customer support

4.3

Functionality

4.2

Looking for better value for money? Ask an advisor for high-rated alternatives

Looking for better value for money? Ask an advisor for high-rated alternatives

Looking for better value for money? Ask an advisor for high-rated alternatives

## User interface

* * *

## Key features

Features selected based on 6,841 reviews from Social Media Analytics Tools

* * *

A/B Testing

4.4

Activity Dashboard

N/A

Automated Publishing

N/A

Campaign Analytics

4.4

Campaign Management

N/A

Customer Segmentation

N/A

A/B Testing

N/A

Activity Dashboard

N/A

Automated Publishing

4.4

Campaign Analytics

N/A

Campaign Management

4.3

Customer Segmentation

4.2

### Wondering if these products fit your needs?

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LexiAdvisor for 8 years

### Wondering if these products fit your needs?

Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.

LexiAdvisor for 8 years

## Integrations

* * *

[

AcceloNot enough reviews

](https://www.softwareadvice.com/marketing/accelo-profile/)[

Benchmark EmailNot enough reviews

](https://www.softwareadvice.com/marketing/benchmark-profile/)[

BrightcoveNot enough reviews

](https://www.softwareadvice.com/video-management/brightcove-profile/)

[

Zendesk SuiteNot enough reviews

](https://www.softwareadvice.com/product/26892-Zendesk/)[

Meta for BusinessNot enough reviews

](https://www.softwareadvice.com/social-networking/facebook-profile/)[

Twitter/XNot enough reviews

](https://www.softwareadvice.com/social-networking/twitter-profile/)

## Reviews

* * *

Jordan V.Sales SpecialistInformation Technology and Services, 201-500 employees

"In my role I am able to easily ensure proper CRM hygiene of my prospects and use HubSpot's AI tools for email writing and discovery call notes."

May 9, 2026

AH

Amir H.E-Commerce ManagerRetail, 11-50 employees

"The high onboarding costs and high upgrade costs are not good value to our 50-person company and the customer service usually only directs you to some generic articles rather than a technical support team."

Mar 4, 2026

Chris L.OperationsPublishing, 2-10 employees

"The drop and drag editor makes scheduling content across multiple social media platforms simple and easy."

Mar 26, 2026

Shelby D.Digital Marketing SpecialistBanking, 501-1000 employees

"The only drawback is that the analytics can be a bit confusing at times and don’t always align with Meta’s analytics."

Apr 20, 2026

## Customer support

* * *

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

## Training options

* * *

In Person

Live Online

Webinars

Documentation

Videos

In Person

Live Online

Webinars

Documentation

Videos

## Popular Comparisons

* * *

[Brevo vs HubSpot Marketing Hub](https://www.softwareadvice.com/compare/18887-brevo/vs/119437-HubSpot-Marketing/)[Mailchimp vs HubSpot Marketing Hub](https://www.softwareadvice.com/compare/111921-mailchimp/vs/119437-HubSpot-Marketing/)[Instagram vs Sprout Social](https://www.softwareadvice.com/marketing/instagram-profile/vs/sprout-social/)[Snapchat for Business vs Sprout Social](https://www.softwareadvice.com/marketing/snapchat-profile/vs/sprout-social/)