# HubSpot CRM vs Customer.io - 2026 Comparison - Software Advice > HubSpot CRM vs Customer.io - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization. Source: https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/231190-customer-io --- [Home](https://www.softwareadvice.com/) / [Insurance CRM Software](https://www.softwareadvice.com/crm/insurance-crm-comparison/) / HubSpot CRM vs Customer.io Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Updated June 4, 2026 # HubSpot CRM vs. Customer.io: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Updated June 4, 2026 # HubSpot CRM vs. Customer.io: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Product comparison Compare up to 3 products side-by-side + Add product [](https://www.softwareadvice.com/product/1854-HubSpot-CRM/) [HubSpot CRM](https://www.softwareadvice.com/product/1854-HubSpot-CRM/) 4.5 [(4462)](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/) Starting Price $20.00per month Free trial Free version Pros: - Sales and Marketing - Customer Support Cons: - Contact Management - Pricing Who uses HubSpot CRM Based on 4462 reviews - Popular among: Small businesses - Most common industries: IT & Software Development (25%), Professional Services (21%) and Retail, Consumer Goods & Services (7%) - Top use cases: CRM (27%), Lead Management (16%) and Sales Tracking (13%) 78% of users recommend this product [](https://www.softwareadvice.com/crm/customer-io-profile/) [Customer.io](https://www.softwareadvice.com/crm/customer-io-profile/) 4.7 [(87)](https://www.softwareadvice.com/crm/customer-io-profile/reviews/) Starting Price $100.00per month Free trial Free version Pros: Not enough reviews Cons: Not enough reviews Who uses Customer.io Based on 87 reviews - Top use case: Email Marketing (62%) 83% of users recommend this product [](https://www.softwareadvice.com/product/1854-HubSpot-CRM/) HubSpot CRM 4.5 [(4462)](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/) [](https://www.softwareadvice.com/crm/customer-io-profile/) Customer.io 4.7 [(87)](https://www.softwareadvice.com/crm/customer-io-profile/reviews/) + Add product Add product ## User satisfaction * * * 4.5 Based on 4,462 reviews Ease of use 4.4 Value for money 4.3 Customer support 4.4 Functionality 4.4 4.7 Based on 87 reviews Ease of use 4.3 Value for money 4.3 Customer support 4.5 Functionality 4.3 ## User interface * * * ## Key features Features selected based on 4,549 reviews from Insurance CRM * * * A/B Testing N/A Calendar Management 4.3 Campaign Analytics N/A Drip Campaigns N/A Email Management 4.4 Lead Management N/A A/B Testing 4.5 Calendar Management N/A Campaign Analytics 4.3 Drip Campaigns 4.0 Email Management N/A Lead Management 4.0 ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ## Integrations * * * [ ActiveCampaignIntegration rated 4.8 from 26 reviews ](https://www.softwareadvice.com/crm/activecampaign-profile/)[ AdRollNot enough reviews ](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/)[ AskNicelyNot enough reviews ](https://www.softwareadvice.com/survey/asknicely-profile/) [ SegmentNot enough reviews ](https://www.softwareadvice.com/product-data-management/segment-profile/)[ SugarCRMNot enough reviews ](https://www.softwareadvice.com/crm/sugarcrm-profile/)[ StripeNot enough reviews ](https://www.softwareadvice.com/product/49509-Stripe/) ## Reviews * * * VR Verified ReviewerPeople OperationsInformation Technology and Services, 51-200 employees "The marketing automation features are particularly well built, making it straightforward to set up email campaigns and nurture workflows without needing a dedicated technical resource." Apr 17, 2026 SO Scarlett O.Business Development SpecialistComputer Software, 501-1000 employees "I found multitasking on HubSpot to be clunky, and the deeper sales ops use cases are less intuitive, require taking additional time for trainings" May 29, 2026 KS Katie S.Operations ManagerLeisure, Travel & Tourism, 11-50 employees "It’s reliable and scalable, though it takes effort to master, and pricing can be steep for newcomers." Aug 25, 2025 Aifton C.Marketing ManagerFood & Beverages, 51-200 employees "Lack of options for email design in comparison to other platforms." Jan 11, 2026 ## Customer support * * * Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat ## Training options * * * In Person Live Online Webinars Documentation Videos In Person Live Online Webinars Documentation Videos ## Popular Comparisons * * * [Salesforce Sales Cloud vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/2764-Salesforce/)[Zoho CRM vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/392464-zoho-crm/)[Gmail vs Customer.io](https://www.softwareadvice.com/crm/customer-io-profile/vs/gmail/)[Brevo vs Customer.io](https://www.softwareadvice.com/scheduling/brevo-profile/vs/customer-io/)