---
title: "Salesforce Marketing Cloud vs HubSpot Marketing Hub - 2026 Comparison - Software Advice"
description: "Salesforce Marketing Cloud vs HubSpot Marketing Hub - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/compare/22998-salesforce-socialcrm/vs/119437-HubSpot-Marketing/"
page_type: "comparison"
language: "en"
publication_date: "2026-11-08"
---
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Salesforce Marketing Cloud vs HubSpot Marketing Hub
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Updated November 8, 2026
# Salesforce Marketing Cloud vs. HubSpot Marketing Hub: 2026 Comparison
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Updated November 8, 2026
# Salesforce Marketing Cloud vs. HubSpot Marketing Hub: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
+
Add product
[](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)
[Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)
4.2
[(1151)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/)
Starting Price
$25.00per month
Free trial: Not available
Free version: Not available
Pros:
- Marketing and Customer Engagement
- Email Campaigns
Cons:
- Pricing
- Email Issues
Who uses Salesforce Marketing Cloud
Based on 1151 reviews
- Popular among: Small businesses
- Most common industries: IT & Software Development (25%), Professional Services (14%) and Finance & Accounting (7%)
- Top use cases: Email Marketing (13%), Marketing Automation (8%) and CRM (7%)
61% of users recommend this product
[](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)
[HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)
4.5
[(6262)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)
Starting Price
$15.00per month
Free trial: Available
Free version: Available
Pros:
- Ease of Use
- Marketing
Cons:
- Pricing
- Template Customization
Who uses HubSpot Marketing Hub
Based on 6262 reviews
- Popular among: Small businesses
- Most common industries: IT & Software Development (21%), Professional Services (20%) and Retail, Consumer Goods & Services (7%)
- Top use cases: Email Marketing (15%), All-in-One Marketing Platform (10%) and Lead Generation (8%)
78% of users recommend this product
[](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)
Salesforce Marketing Cloud
4.2
[(1151)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/)
[](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)
HubSpot Marketing Hub
4.5
[(6262)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)
+
Add product
Add product
## Salesforce Marketing Cloud vs HubSpot Marketing Hub: At a glance
* * *
Product ratings at a glance
| | Salesforce Marketing Cloud | HubSpot Marketing Hub |
| --- | --- | --- |
| Overall rating | 4.2
1,151 reviews | 4.5
6,262 reviews |
| Ease of use | 3.8 | 4.3 |
| Value for money | 3.8 | 4.2 |
| Functionality | 4.1 | 4.4 |
| Customer support | 3.9 | 4.4 |
| Ease of deployment | 4.0 | 4.3 |
Best in comparison
Looking for better value for money? Ask an advisor for high-rated alternatives
Looking for better value for money? Ask an advisor for high-rated alternatives
Looking for better value for money? Ask an advisor for high-rated alternatives
## User interface
* * *
## Key features
Features selected based on 7,413 reviews from Lead Generation
* * *
A/B Testing
5.0
Autoresponders
5.0
Campaign Analytics
4.3
Campaign Scheduling
4.0
CAN-SPAM Compliance
4.3
Contact Management
4.3
- Search/Filter: 4.9
- Multi-Channel Marketing: 4.8
- Collaboration Tools: 4.8
- CRM: 4.8
- Customizable Reports: 4.7
- Calendar Management: 4.7
- Campaign Planning: 4.6
- Email Monitoring: 4.6
- Customer Journey Mapping: 4.6
- Workflow Management: 4.6
- Sales Pipeline Management: 4.5
- Reporting & Statistics: 4.5
- Activity Tracking: 4.5
- Email Campaign Management: 4.5
- Email Distribution: 4.5
- Data Import/Export: 4.4
- List Management: 4.4
- Audience Targeting: 4.4
- Access Controls/Permissions: 4.4
- Lead Capture: 4.4
- Activity Dashboard: 4.3
- Lead Generation: 4.3
- Contact Management: 4.3
- Automated Publishing: 4.3
- Data Visualization: 4.3
- Campaign Analytics: 4.3
- CAN-SPAM Compliance: 4.3
- Customizable Fields: 4.3
- Email Marketing: 4.3
- Event Triggered Actions: 4.3
- Reporting/Analytics: 4.3
- Campaign Management: 4.2
- Post Scheduling: 4.2
- Performance Metrics: 4.2
- Interaction Tracking: 4.2
- Engagement Tracking: 4.2
- Content Management: 4.2
- Third-Party Integrations: 4.1
- Marketing Automation: 4.1
- Multi-Account Management: 4.1
- Drip Campaigns: 4.1
- Email Management: 4.1
- Alerts/Notifications: 4.1
- Lead Management: 4.1
- ROI Tracking: 4.1
- Mobile Optimization: 4.0
- Multi-Campaign: 4.0
- Template Management: 4.0
- Segmentation: 4.0
- Campaign Scheduling: 4.0
- Dashboard: 4.0
- Conversion Tracking: 4.0
- Lead Qualification: 3.9
- Spam Blocker: 3.9
- Dynamic Content: 3.6
- Landing Pages/Web Forms: 3.5
- Customizable Templates: 3.3
- Mobile Access: 2.9
A/B Testing
4.4
Autoresponders
N/A
Campaign Analytics
4.4
Campaign Scheduling
N/A
CAN-SPAM Compliance
N/A
Contact Management
N/A
- Keyword Research Tools: 4.8
- Lead Distribution: 4.8
- Campaign Tracking: 4.8
- Responsive Web Design: 4.7
- Social Media Monitoring: 4.7
- Form Builder: 4.7
- Activity Dashboard: 4.7
- Dashboard: 4.7
- Template Management: 4.7
- Reporting & Statistics: 4.6
- Pipeline Management: 4.6
- Campaign Scheduling: 4.6
- Social Media Integration: 4.6
- Customizable Forms: 4.6
- Post Management: 4.6
- Email Campaign Management: 4.6
- CRM: 4.6
- Marketing Automation: 4.6
- API: 4.6
- Social Promotion: 4.6
- Contact Database: 4.6
- Data Import/Export: 4.5
- Event Triggered Actions: 4.5
- Contact Management: 4.5
- Post Scheduling: 4.5
- Email Marketing: 4.5
- Lead Segmentation: 4.5
- Content Management: 4.5
- Automated Publishing: 4.5
- Website Analytics: 4.5
- Customer Surveys: 4.5
- Lead Capture: 4.5
- Email Management: 4.5
- Engagement Tracking: 4.5
- Keyword Rank Tracking: 4.5
- Mobile Optimization: 4.5
- Subscriber Management: 4.4
- Campaign Analytics: 4.4
- Reporting/Analytics: 4.4
- Campaign Management: 4.4
- List Management: 4.4
- Third-Party Integrations: 4.4
- Keyword Tracking: 4.4
- Conversion Tracking: 4.4
- A/B Testing: 4.4
- Segmentation: 4.4
- Drip Campaigns: 4.4
- Prospecting Tools: 4.4
- Lead Management: 4.4
- Click Tracking: 4.4
- Multi-Account Management: 4.4
- Customizable CTAs: 4.4
- Image Library: 4.4
- Multi-Campaign: 4.4
- Multivariate Testing: 4.4
- Lead Qualification: 4.4
- Performance Metrics: 4.4
- CAN-SPAM Compliance: 4.4
- Lead Verification/Validation: 4.4
- Customer Segmentation: 4.4
- Real Time Editing: 4.3
- SEO Management: 4.3
- Autoresponders: 4.3
- Collaboration Tools: 4.3
- Landing Pages/Web Forms: 4.3
- Lead Nurturing: 4.3
- Live Chat: 4.3
- Campaign Planning: 4.3
- Alerts/Notifications: 4.3
- Multi-Channel Marketing: 4.3
- Competitive Analysis: 4.3
- Customizable Templates: 4.3
- Dynamic Content: 4.3
- Email Sequences: 4.3
- ROI Tracking: 4.2
- Social Marketing: 4.2
- File Sharing: 4.2
- Calendar Management: 4.1
- Website Management: 4.1
- Lead Generation: 4.0
- Search/Filter: 3.8
- WYSIWYG Editor: 3.8
- Drag & Drop: 3.8
### Wondering if these products fit your needs?
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### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
## Integrations
* * *
[
ShopifyNot enough reviews
](https://www.softwareadvice.com/retail/shopify-profile/)[
Salesforce Sales CloudIntegration rated 4.5 from 38 reviews
](https://www.softwareadvice.com/product/2764-Salesforce/)[
LinkedIn for BusinessNot enough reviews
](https://www.softwareadvice.com/crm/linkedin-for-business-profile/)
- Vidyard
- Meta for Business
- Twitter/X
- Adobe Workfront
[
AcceloNot enough reviews
](https://www.softwareadvice.com/marketing/accelo-profile/)[
Benchmark EmailNot enough reviews
](https://www.softwareadvice.com/marketing/benchmark-profile/)[
BrightcoveNot enough reviews
](https://www.softwareadvice.com/video-management/brightcove-profile/)
- Campaign Monitor by Marigold
- Dotdigital
- Eventbrite
- Klips
- Marketo Engage
- Microsoft 365
- Mojo Helpdesk
- HubSpot Data Hub
- Copper
- Slack
- Teamgate
- Teamwork.com
- TINT
- Vtiger CRM
- Zendesk Suite
- Zoho CRM
- Salesmate
- Livespace
- Meta for Business
- Attribution
- BrightInfo
- Emma by Marigold
- GetResponse
- HubSpot CRM
- Netskope One Platform
- Leadpages
- Less Annoying CRM
- Smartling
- SurveyMonkey
- WordPress
- Wrike
- Getsitecontrol
- Kissmetrics
- Membrain
- Microsoft Outlook
- Salesflare
- SnapApp
- Sumo
- Trello
- Woopra
- noCRM
- Zoho Books
- Taboola
- Paycove
- Google Calendar
- EZ Texting
- SlideShare
- ActiveDEMAND
- AskNicely
- Chargebee
- Clio
- Acuity Scheduling
- Leadcamp
- Zoho Recruit
- Lately
- Missive
- Forecast
- ChannelMix
- Bevy
- Stitch
- MigrateMyCRM
- ManyChat
- Leadfeeder
- monday AI Work Platform
- CircleLoop
- GetAccept
- QuarterOne
- Tray.io
- Surfe
- Outgrow
- Survicate
- Aircall
- Bedrock Data
- Calendly
- Helply
- Keap
- Invoca
- Instapage
- Jotform
- Kixie PowerCall & SMS
- Lucky Orange
- MailUp
- Myphoner
- Proposify
- Pure Chat
- Salesforce Marketing Cloud
- SendGrid
- Workbooks
- Zapier
- ClearVoice
- Freshsales
- WorkflowMAX
- YouCanBookMe
- LinkedIn for Business
- AdRoll
- BigContacts
- Contactually
## Reviews
* * *
Positive review:
VR
Verified Reviewer
Sales
Construction, 11-50 employees
"The platform's email management and template builder are robust, the user interface is generally well-organized, and its integration with the broader Salesforce ecosystem makes it a powerful choice for managing large-scale campaigns and customer data in one place."
Apr 21, 2026
Negative review:
CC
Clara C.
Marketing Operations Manager
Cosmetics, 51-200 employees
"Also, the documentation could be better – sometimes it's hard to find the information we need."
Jul 31, 2026
Positive review:
AW
Andrew W.
Senior sales rep
Health, Wellness and Fitness, 51-200 employees
"As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business!"
Feb 12, 2026
Negative review:
SF
Sarah F.
Marketing Technologist
E-Learning, 5001-10000 employees
"UI feels old and outdated."
Jun 1, 2026
Positive review:
IS
Ilayda S.
Marketing Director
Apparel & Fashion, 51-200 employees
"With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads."
Apr 28, 2025
Negative review:
CG
Chiara G.
Marketing and communication
Health, Wellness and Fitness, 1001-5000 employees
"I hate that contacts and accounts cannot be deleted and reports are not the best."
Apr 27, 2025
[Read all reviews](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/)
Positive review:
JP
Jessica P.
Senior Marketing Communications Lead
Accounting, 51-200 employees
"I love how the email drag‑and‑drop builder lets me pull in personalized content blocks and instantly preview how it looks on mobile, so I can tweak a campaign in minutes instead of waiting for the dev team."
Sep 5, 2026
Negative review:
JP
Jessica P.
Senior Marketing Communications Lead
Accounting, 51-200 employees
"The reporting UI can get cluttered when you have many campaigns which is kind of annoying, but otherwise it works well enough."
Sep 5, 2026
Positive review:
BRIJ K.
IT Exedutive
Information Technology and Services, 11-50 employees
"HubSpot has served as a highly efficient all in one platform that successfully streamlined our email management, lead tracking, and campaign automation."
Jul 20, 2026
Negative review:
SK
Sumit K.
Managing partner
Computer Software, 201-500 employees
"HubSpot’s workflow builder lacks certain advanced features, such as split-testing entire automation paths inside a single workflow"
Aug 23, 2026
Positive review:
CW
Connor W.
Account Executive
Computer Software, 51-200 employees
"Overall it’s a great platform, using it in conjunction with Salesforce as our crm makes it easy to have the full power of Hubspot dedicated to marketing efforts whether it’s running campaigns, mapping out interest heat maps, tracking email connection rates, and more."
Jun 10, 2026
Negative review:
AH
Amir H.
E-Commerce Manager
Retail, 11-50 employees
"The high onboarding costs and high upgrade costs are not good value to our 50-person company and the customer service usually only directs you to some generic articles rather than a technical support team."
Mar 4, 2026
[Read all reviews](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)
## Customer support
* * *
Salesforce Marketing Cloud
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Available
HubSpot Marketing Hub
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Available
## Training options
* * *
Salesforce Marketing Cloud
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
HubSpot Marketing Hub
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Brevo vs Salesforce Marketing Cloud](https://www.softwareadvice.com/scheduling/brevo-profile/vs/salesforce-socialcrm/)[Brevo vs HubSpot Marketing Hub](https://www.softwareadvice.com/compare/18887-brevo/vs/119437-HubSpot-Marketing/)