# Act-On vs HubSpot Marketing Hub - 2026 Comparison - Software Advice

> Act-On vs HubSpot Marketing Hub - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization.

Source: https://www.softwareadvice.com/compare/25651-act-on/vs/119437-HubSpot-Marketing

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Act-On vs HubSpot Marketing Hub

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Updated June 11, 2026

# Act-On vs. HubSpot Marketing Hub: 2026 Comparison

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Updated June 11, 2026

# Act-On vs. HubSpot Marketing Hub: 2026 Comparison

Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.

Free Expert Guidance

Real Human Advice

1M + Businesses Helped

Product comparison

Compare up to 3 products side-by-side

+

Add product

[](https://www.softwareadvice.com/marketing/act-on-profile/)

[Act-On](https://www.softwareadvice.com/marketing/act-on-profile/)

4.3

[(258)](https://www.softwareadvice.com/marketing/act-on-profile/reviews/)

Starting Price

$900.00per month

Free trial

Free version

Pros:

Not enough reviews

Cons:

Not enough reviews

Who uses Act-On

Based on 258 reviews

-   Popular among: Small businesses
-   Most common industries: IT & Software Development (18%), Professional Services (17%) and Finance & Accounting (8%)
-   Top use cases: Email Marketing (4%), Marketing Automation (3%) and Landing Page (2%)

69% of users recommend this product

[](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

[HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

4.5

[(6234)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)

Starting Price

$15.00per month

Free trial

Free version

Pros:

-   Ease of Use
-   Marketing

Cons:

-   Pricing
-   Template Customization

Who uses HubSpot Marketing Hub

Based on 6234 reviews

-   Popular among: Small businesses
-   Most common industries: IT & Software Development (21%), Professional Services (20%) and Retail, Consumer Goods & Services (7%)
-   Top use cases: Email Marketing (15%), All-in-One Marketing Platform (10%) and Lead Generation (7%)

77% of users recommend this product

[](https://www.softwareadvice.com/marketing/act-on-profile/)

Act-On

4.3

[(258)](https://www.softwareadvice.com/marketing/act-on-profile/reviews/)

[](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

HubSpot Marketing Hub

4.5

[(6234)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)

+

Add product

Add product

## User satisfaction

* * *

4.3

Based on 258 reviews

Ease of use

4.1

Value for money

3.9

Customer support

4.3

Functionality

4.1

4.5

Based on 6,234 reviews

Ease of use

4.3

Value for money

4.2

Customer support

4.4

Functionality

4.4

Looking for better value for money? Ask an advisor for high-rated alternatives

Looking for better value for money? Ask an advisor for high-rated alternatives

Looking for better value for money? Ask an advisor for high-rated alternatives

## User interface

* * *

## Key features

Features selected based on 6,492 reviews from Lead Generation

* * *

A/B Testing

3.0

Autoresponders

5.0

Campaign Analytics

4.0

Campaign Scheduling

4.7

CAN-SPAM Compliance

4.5

Contact Management

4.2

A/B Testing

4.4

Autoresponders

N/A

Campaign Analytics

4.4

Campaign Scheduling

N/A

CAN-SPAM Compliance

N/A

Contact Management

N/A

### Wondering if these products fit your needs?

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LexiAdvisor for 8 years

### Wondering if these products fit your needs?

Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.

LexiAdvisor for 8 years

## Integrations

* * *

[

Microsoft AzureNot enough reviews

](https://www.softwareadvice.com/website-builder/microsoft-azure-profile/)[

Amazon S3Not enough reviews

](https://www.softwareadvice.com/cloud-storage/amazon-s3-profile/)[

Microsoft Power BINot enough reviews

](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/)

[

AcceloNot enough reviews

](https://www.softwareadvice.com/marketing/accelo-profile/)[

Benchmark EmailNot enough reviews

](https://www.softwareadvice.com/marketing/benchmark-profile/)[

BrightcoveNot enough reviews

](https://www.softwareadvice.com/video-management/brightcove-profile/)

## Reviews

* * *

Sarah O.Marketing ManagerInsurance, 11-50 employees

"I've had very positive experiences with Act-On, the support has been wonderful and the platform has been solid."

Aug 12, 2024

BR

Ben R.Senior Marketing SpecialistComputer Software, 51-200 employees

"Even as Act-On makes moves to meet the moment, sharing how much email engagement is real, the data is not actionable: I cannot see who really did click on any one email."

Oct 2, 2025

Jordan V.Sales SpecialistInformation Technology and Services, 201-500 employees

"In my role I am able to easily ensure proper CRM hygiene of my prospects and use HubSpot's AI tools for email writing and discovery call notes."

May 9, 2026

AH

Amir H.E-Commerce ManagerRetail, 11-50 employees

"The high onboarding costs and high upgrade costs are not good value to our 50-person company and the customer service usually only directs you to some generic articles rather than a technical support team."

Mar 4, 2026

## Customer support

* * *

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

## Training options

* * *

In Person

Live Online

Webinars

Documentation

Videos

In Person

Live Online

Webinars

Documentation

Videos

## Popular Comparisons

* * *

[Brevo vs Act-On](https://www.softwareadvice.com/marketing/act-on-profile/vs/brevo/)[Mailchimp vs Act-On](https://www.softwareadvice.com/marketing/act-on-profile/vs/mailchimp/)[Brevo vs HubSpot Marketing Hub](https://www.softwareadvice.com/compare/18887-brevo/vs/119437-HubSpot-Marketing/)[Mailchimp vs HubSpot Marketing Hub](https://www.softwareadvice.com/compare/111921-mailchimp/vs/119437-HubSpot-Marketing/)