# ServiceNow vs HubSpot Service Hub - 2026 Comparison - Software Advice

> ServiceNow vs HubSpot Service Hub - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization.

Source: https://www.softwareadvice.com/compare/27432-ServiceNow/vs/87104-hubspot-service-hub

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ServiceNow vs HubSpot Service Hub

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

Updated June 11, 2026

# ServiceNow vs. HubSpot Service Hub: 2026 Comparison

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Updated June 11, 2026

# ServiceNow vs. HubSpot Service Hub: 2026 Comparison

Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.

Free Expert Guidance

Real Human Advice

1M + Businesses Helped

Product comparison

Compare up to 3 products side-by-side

+

Add product

[](https://www.softwareadvice.com/product/27432-ServiceNow/)

[ServiceNow](https://www.softwareadvice.com/product/27432-ServiceNow/)

4.5

[(350)](https://www.softwareadvice.com/product/27432-ServiceNow/reviews/)

Starting Price

$100.00per month

Free trial

Free version

Pros:

-   Ticket management
-   IT service management

Cons:

-   High cost
-   Slow performance

Who uses ServiceNow

Based on 350 reviews

-   Popular among: Enterprise organizations
-   Most common industry: IT & Software Development (43%)
-   Top use case: Help Desk (50%)

78% of users recommend this product

[](https://www.softwareadvice.com/crm/hubspot-service-hub-profile/)

[HubSpot Service Hub](https://www.softwareadvice.com/crm/hubspot-service-hub-profile/)

4.4

[(190)](https://www.softwareadvice.com/crm/hubspot-service-hub-profile/reviews/)

Starting Price

$15.00per month

Free trial

Free version

Pros:

Not enough reviews

Cons:

Not enough reviews

Who uses HubSpot Service Hub

Based on 190 reviews

-   Popular among: Small businesses
-   Most common industries: IT & Software Development (33%), Professional Services (12%) and Health & Medicine (10%)
-   Top use cases: Customer Service (20%), Live Chat (16%) and CRM (15%)

73% of users recommend this product

[](https://www.softwareadvice.com/product/27432-ServiceNow/)

ServiceNow

4.5

[(350)](https://www.softwareadvice.com/product/27432-ServiceNow/reviews/)

[](https://www.softwareadvice.com/crm/hubspot-service-hub-profile/)

HubSpot Service Hub

4.4

[(190)](https://www.softwareadvice.com/crm/hubspot-service-hub-profile/reviews/)

+

Add product

Add product

## User satisfaction

* * *

4.5

Based on 350 reviews

Ease of use

4.2

Value for money

4.1

Customer support

4.3

Functionality

4.5

4.4

Based on 190 reviews

Ease of use

4.4

Value for money

4.2

Customer support

4.5

Functionality

4.1

## User interface

* * *

## Key features

Features selected based on 540 reviews from Online Help Desk Software

* * *

Activity Dashboard

4.1

Alerts/Escalation

4.3

Automated Routing

4.3

CRM

N/A

Knowledge Base Management

N/A

Macros/Templated Responses

4.2

Activity Dashboard

N/A

Alerts/Escalation

3.9

Automated Routing

5.0

CRM

4.5

Knowledge Base Management

4.3

Macros/Templated Responses

N/A

### Wondering if these products fit your needs?

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LexiAdvisor for 8 years

### Wondering if these products fit your needs?

Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.

LexiAdvisor for 8 years

## Integrations

* * *

[

WorkatoNot enough reviews

](https://www.softwareadvice.com/bi/workato-profile/)[

IFTTTNot enough reviews

](https://www.softwareadvice.com/bi/ifttt-profile/)[

ZapierNot enough reviews

](https://www.softwareadvice.com/cloud-management/zapier-profile/)

[

IntercomNot enough reviews

](https://www.softwareadvice.com/crm/intercom-profile/)[

WooCommerceNot enough reviews

](https://www.softwareadvice.com/inventory-management/woocommerce-profile/)[

OptinMonsterNot enough reviews

](https://www.softwareadvice.com/marketing/optinmonster-profile/)

## Reviews

* * *

PT

Petru T.DeveloperInformation Technology and Services, 51-200 employees

"My overall experience with ServiceNow has been great, we use it to report various internal issues and requests and it has proven to be a reliable tool for managing structured communication between different teams."

Jun 3, 2026

MW

Melinda W.OwnerArts and Crafts, Self-Employed

"The biggest downside is the complexity and steep learning curve—it can take time to fully understand and configure."

Apr 30, 2026

DC

Daniel C.Automation EngineerHealth, Wellness and Fitness, 51-200 employees

"Brilliant - adaptable, scalable automation platform for customer management, marketing and general business organisation and reporting."

May 18, 2026

VR

Verified ReviewerMarketing Manager and Business DevelopmentMarketing and Advertising, 2-10 employees

"For the monthly price we were paying, it felt pretty limiting."

Apr 28, 2026

## Customer support

* * *

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

## Training options

* * *

In Person

Live Online

Webinars

Documentation

Videos

In Person

Live Online

Webinars

Documentation

Videos

## Popular Comparisons

* * *

[Zendesk Suite vs ServiceNow](https://www.softwareadvice.com/compare/26892-Zendesk/vs/27432-ServiceNow/)[Freshdesk vs ServiceNow](https://www.softwareadvice.com/compare/27432-ServiceNow/vs/110247-freshdesk/)[Salesforce Sales Cloud vs HubSpot Service Hub](https://www.softwareadvice.com/compare/2764-Salesforce/vs/87104-hubspot-service-hub/)[Zendesk Suite vs HubSpot Service Hub](https://www.softwareadvice.com/compare/26892-Zendesk/vs/87104-hubspot-service-hub/)