# ActiveCampaign vs HubSpot Marketing Hub - 2026 Comparison - Software Advice

> ActiveCampaign vs HubSpot Marketing Hub - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization.

Source: https://www.softwareadvice.com/compare/5398-activecampaign/vs/119437-HubSpot-Marketing

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ActiveCampaign vs HubSpot Marketing Hub

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Updated June 19, 2026

# ActiveCampaign vs. HubSpot Marketing Hub: 2026 Comparison

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Updated June 19, 2026

# ActiveCampaign vs. HubSpot Marketing Hub: 2026 Comparison

Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.

Free Expert Guidance

Real Human Advice

1M + Businesses Helped

Product comparison

Compare up to 3 products side-by-side

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Add product

[](https://www.softwareadvice.com/crm/activecampaign-profile/)

[ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)

4.6

[(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)

Starting Price

$15.00per month

Free trial

Free version

Pros:

-   Automation features
-   Email marketing capabilities

Cons:

-   Pricing structure
-   User interface

Who uses ActiveCampaign

Based on 2561 reviews

-   Popular among: Small businesses
-   Most common industries: Professional Services (28%), IT & Software Development (13%) and Health & Medicine (12%)
-   Top use case: Email Marketing (39%)

77% of users recommend this product

[](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

[HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

4.5

[(6235)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)

Starting Price

$15.00per month

Free trial

Free version

Pros:

-   Ease of Use
-   Marketing

Cons:

-   Pricing
-   Template Customization

Who uses HubSpot Marketing Hub

Based on 6235 reviews

-   Popular among: Small businesses
-   Most common industries: IT & Software Development (21%), Professional Services (20%) and Retail, Consumer Goods & Services (7%)
-   Top use cases: Email Marketing (15%), All-in-One Marketing Platform (10%) and Lead Generation (7%)

77% of users recommend this product

[](https://www.softwareadvice.com/crm/activecampaign-profile/)

ActiveCampaign

4.6

[(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)

[](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

HubSpot Marketing Hub

4.5

[(6235)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)

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## User satisfaction

* * *

4.6

Based on 2,561 reviews

Ease of use

4.2

Value for money

4.3

Customer support

4.4

Functionality

4.5

4.5

Based on 6,235 reviews

Ease of use

4.3

Value for money

4.2

Customer support

4.4

Functionality

4.4

## User interface

* * *

## Key features

Features selected based on 8,796 reviews from Lead Generation

* * *

A/B Testing

4.4

Autoresponders

4.5

Campaign Analytics

4.4

Campaign Scheduling

4.5

CAN-SPAM Compliance

4.3

Contact Management

4.5

A/B Testing

4.4

Autoresponders

N/A

Campaign Analytics

4.4

Campaign Scheduling

N/A

CAN-SPAM Compliance

N/A

Contact Management

N/A

### Wondering if these products fit your needs?

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LexiAdvisor for 8 years

### Wondering if these products fit your needs?

Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.

LexiAdvisor for 8 years

## Integrations

* * *

[

AimtellNot enough reviews

](https://www.softwareadvice.com/customer-experience/aimtell-profile/)[

Act!Not enough reviews

](https://www.softwareadvice.com/crm/act-crm-profile/)[

CustomBooksNot enough reviews

](https://www.softwareadvice.com/accounting/accountingsuite-profile/)

[

AcceloNot enough reviews

](https://www.softwareadvice.com/marketing/accelo-profile/)[

Benchmark EmailNot enough reviews

](https://www.softwareadvice.com/marketing/benchmark-profile/)[

BrightcoveNot enough reviews

](https://www.softwareadvice.com/video-management/brightcove-profile/)

## Reviews

* * *

ER

Emily R.Program CoordinatorReligious Institutions, 11-50 employees

"ActiveCampaign has been beneficial in my work as the coordinator of the church programs and outreach, as it allows me to maintain communication with the members and volunteers in a structured and dependable manner."

Dec 30, 2025

PG

Patricia G.Customer Service LeadHospitality, 11-50 employees

"Our property management system has a slow customer support in solving technical problems with API connections."

Jan 21, 2026

CW

Connor W.Account ExecutiveComputer Software, 51-200 employees

"Overall it’s a great platform, using it in conjunction with Salesforce as our crm makes it easy to have the full power of Hubspot dedicated to marketing efforts whether it’s running campaigns, mapping out interest heat maps, tracking email connection rates, and more."

Jun 10, 2026

AH

Amir H.E-Commerce ManagerRetail, 11-50 employees

"The high onboarding costs and high upgrade costs are not good value to our 50-person company and the customer service usually only directs you to some generic articles rather than a technical support team."

Mar 4, 2026

## Customer support

* * *

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

## Training options

* * *

In Person

Live Online

Webinars

Documentation

Videos

In Person

Live Online

Webinars

Documentation

Videos

## Popular Comparisons

* * *

[Brevo vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/brevo/)[Mailchimp vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/mailchimp/)[Brevo vs HubSpot Marketing Hub](https://www.softwareadvice.com/compare/18887-brevo/vs/119437-HubSpot-Marketing/)[Mailchimp vs HubSpot Marketing Hub](https://www.softwareadvice.com/compare/111921-mailchimp/vs/119437-HubSpot-Marketing/)