--- title: "Amplitude vs Hotjar - 2026 Comparison - Software Advice" description: "Amplitude vs Hotjar - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization." source_url: "https://www.softwareadvice.com/compare/76608-amplitude/vs/136486-hotjar/" page_type: "comparison" language: "en" publication_date: "2026-10-21" --- [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / Amplitude vs Hotjar Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Updated October 21, 2026 # Amplitude vs. Hotjar: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Updated October 21, 2026 # Amplitude vs. Hotjar: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Product comparison Compare up to 3 products side-by-side + Add product [](https://www.softwareadvice.com/marketing/amplitude-profile/) [Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/) 4.6 [(68)](https://www.softwareadvice.com/marketing/amplitude-profile/reviews/) Starting Price $995.00per month Free trial: Not available Free version: Available Pros: Not enough reviews Cons: Not enough reviews Who uses Amplitude Based on 68 reviews - Top use cases: Product Analytics (34%), Web Analytics (22%) 80% of users recommend this product [](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) [Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) 4.6 [(545)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) Starting Price $40.00per month Free trial: Available Free version: Available Pros: - Heatmaps - User behavior analysis Cons: - Pricing - Feature limitations Who uses Hotjar Based on 545 reviews - Popular among: Small businesses - Most common industries: Professional Services (28%) and IT & Software Development (27%) - Top use cases: Heatmap (21%), Website Monitoring (12%) and Customer Experience (10%) 83% of users recommend this product [](https://www.softwareadvice.com/marketing/amplitude-profile/) Amplitude 4.6 [(68)](https://www.softwareadvice.com/marketing/amplitude-profile/reviews/) [](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) Hotjar 4.6 [(545)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) + Add product Add product ## Amplitude vs Hotjar: At a glance * * * Product ratings at a glance | | Amplitude | Hotjar | | --- | --- | --- | | Overall rating | 4.6
68 reviews | 4.6
545 reviews | | Ease of use | 4.1 | 4.6 | | Value for money | 4.4 | 4.4 | | Functionality | 4.6 | 4.5 | | Customer support | 4.4 | 4.5 | | Ease of deployment | 4.5 | 4.6 | Best in comparison ## User interface * * * ## Key features Features selected based on 613 reviews from Web Analytics * * * Campaign Management 4.5 Data Visualization N/A Goal Setting/Tracking 3.7 Heatmaps N/A Real-Time Analytics N/A Referral Tracking 4.0 - Conversion Tracking: 5.0 - Engagement Tracking: 4.9 - Usage Tracking/Analytics: 4.9 - Reporting/Analytics: 4.8 - Data Visualization: 4.8 - Data Import/Export: 4.8 - Customer Segmentation: 4.8 - User Interaction Tracking: 4.7 - API: 4.5 - A/B Testing: 4.4 - Product Data Management: 4.4 - Customer Journey Mapping: 4.4 Campaign Management N/A Data Visualization 4.4 Goal Setting/Tracking N/A Heatmaps 4.6 Real-Time Analytics 5.0 Referral Tracking N/A - Activity Dashboard: 4.8 - Visitor Tracking: 4.8 - Conversion Tracking: 4.8 - Website Analytics: 4.7 - Customer Journey Mapping: 4.7 - Activity Tracking: 4.7 - Session Recording: 4.7 - Survey Builder: 4.6 - Heatmaps: 4.6 - For Websites: 4.6 - Usability Testing: 4.6 - Real-Time Notifications: 4.5 - Question Branching: 4.5 - Conversion Rate Optimization: 4.5 - Survey/Poll Management: 4.5 - Performance Metrics: 4.5 - Behavioral Analytics: 4.5 - Data Visualization: 4.4 - Data Analysis Tools: 4.4 - Customizable Questions: 4.3 - Reporting/Analytics: 4.3 - Reporting & Statistics: 4.3 - Alerts/Notifications: 4.3 - Surveys & Feedback: 4.3 - Visual Analytics: 4.3 - Engagement Tracking: 4.2 - Real-Time Monitoring: 4.1 - Element Analytics: 4.1 - Data Import/Export: 3.9 - User Journeys: 3.9 - Third-Party Integrations: 3.8 - Customizable Forms: 3.7 ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ## Integrations * * * [ Twilio SegmentNot enough reviews ](https://www.softwareadvice.com/product-data-management/segment-profile/) [ HubSpot Marketing HubNot enough reviews ](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)[ Twilio SegmentNot enough reviews ](https://www.softwareadvice.com/product-data-management/segment-profile/)[ ZapierNot enough reviews ](https://www.softwareadvice.com/cloud-management/zapier-profile/) - Slack - Microsoft Excel - Microsoft Outlook - Mixpanel - MySQL - Pipedrive - Podio - PrestaShop - Shopify - Smartsheet - Squarespace - Todoist - Trello - Unbounce - Webflow - Weebly - Wix - WordPress - WooCommerce - Zendesk Suite - Kajabi - ClickFunnels - Kit - ClickUp - Productboard - Firebase - Google Drive - Airtable - Aha! - Asana - Basecamp - BigCommerce - Drupal - Freshdesk - Google Analytics 360 - Jira - Joomla - Leadpages - Drip - Trustpilot - Kartra - Miro - Kameleoon - Tealium Customer Data Hub - Tray.io - Amplitude - RudderStack - Freshpaint - Kissmetrics - Contentsquare - Linear - Microsoft Teams - HelpDocs - Instapage - Appcues - HubSpot Content Hub - AB Tasty - HubSpot Sales Hub - HubSpot CRM ## Reviews * * * Positive review: MH Miles H. Product Analyst Business Supplies and Equipment, 51-200 employees "It has been a critical tool for prioritizing roadmaps in response to real usage." Jul 21, 2025 Negative review: AB Andres B. Product Manager Information Technology and Services, 11-50 employees "It´s a little difficult to understand at fist, it takes months to adapt, and the subscription cost is somewhat high" Jun 22, 2026 Positive review: VB Vittal B. Chief Product and Strategy Officer Information Technology and Services, 51-200 employees "We learned some key insights that informed our product roadmap such as which onboarding flows should be tweaked or which features to double down on." Jun 26, 2025 Negative review: VR Verified Reviewer Founder Internet, 2-10 employees "It is pretty pricey, specially if your business is low-margin and high traffic" Dec 20, 2023 Positive review: BB Belen B. Sr. CRM Manager Consumer Goods, 5001-10000 employees "Amplitude offers a lot of flexibility while having a very clear UI." Jan 3, 2025 Negative review: LH Ludwig H. Product Manager Internet, 11-50 employees "The only bad analytics feature is the retention charts together with the dashboards." Jun 30, 2023 [Read all reviews](https://www.softwareadvice.com/marketing/amplitude-profile/reviews/) Positive review: Peter C. Regional Director of Business Development Information Technology and Services, 1001-5000 employees "I like the Funnels feature more as it helps me to understand where potential clients step back during the conversion process." Jun 26, 2026 Negative review: David V. Lead Developer Information Technology and Services, 11-50 employees "We did notice a significant site speed issue when using Hotjar on several of our websites and that ultimately led us to use a different product." Aug 18, 2026 Positive review: Sarah F. Marketing Technologist Education Management, 5001-10000 employees "We also utilized the recording feature which helped us uncover at least one bug in the checkout process." May 15, 2026 Negative review: OQ Orion Q. Head of Marketing Telecommunications, 11-50 employees "I have used many iterations of hot jar over the years and I like to use it (my initial go to for website behaviour review) but it still feels less smooth to use than one would expect." Jun 3, 2026 Positive review: Dandu M. Analyst Marketing and Advertising, 51-200 employees "User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario ." Feb 15, 2026 Negative review: Sarah F. Marketing Technologist Education Management, 5001-10000 employees "They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues." May 15, 2026 [Read all reviews](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) ## Customer support * * * Amplitude Email/Help Desk: Available FAQs/Forum: Not available Knowledge Base: Available Phone Support: Not available 24/7: Not available Chat: Available Hotjar Email/Help Desk: Available FAQs/Forum: Available Knowledge Base: Available Phone Support: Not available 24/7: Not available Chat: Available ## Training options * * * Amplitude In Person: Available Live Online: Available Webinars: Available Documentation: Available Videos: Not available Hotjar In Person: Not available Live Online: Available Webinars: Available Documentation: Available Videos: Available ## Send this comparison chart to my inbox ## Popular Comparisons * * * [Google Analytics 360 vs Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/vs/google-analytics/)[Lucky Orange vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/lucky-orange/)