--- title: "Semrush Software Reviews, Demo & Pricing - 2026" description: "Review of Semrush Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/competitive-intelligence/semrush-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / Semrush Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/semrush-profile/alternatives/) # Semrush Review From $139.95-$549/month Free version Free trial 6 plans Wondering if Semrush is right for your organization? Our SEO Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pros and Cons - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Semrush 4.6 [(2325)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) Pricing Starting at $139.95 flat rate per month ### About Semrush Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 800 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 21 billion keywords - Over 10 million users who have tried Semrush Wondering if Semrush is right for your organization? Our SEO Software selection experts can help you in 15 minutes or less. ## Semrush User Interface ## Popular Semrush Alternatives Main Product Semrush 4.6 [(2325)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.23Value for money - 4.38Customer support - 4.59Functionality Pricing Starting at $139.95 per month Get Price Alternative Product [Wix](https://www.softwareadvice.com/crm/wix-profile/) 4.4 [(10764)](https://www.softwareadvice.com/crm/wix-profile/reviews/) Ratings Breakdown - 4.46Ease of use - 4.31Value for money - 4.22Customer support - 4.27Functionality Pricing Starting at $17.00 per month Get Price Alternative Product [AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/) 4.9 [(330)](https://www.softwareadvice.com/marketing/accuranker-profile/reviews/) Ratings Breakdown - 4.78Ease of use - 4.71Value for money - 4.78Customer support - 4.62Functionality Pricing Starting at $109.00 per month Get Price Alternative Product [Ahrefs](https://www.softwareadvice.com/marketing/ahrefs-profile/) 4.7 [(585)](https://www.softwareadvice.com/marketing/ahrefs-profile/reviews/) Ratings Breakdown - 4.45Ease of use - 4.22Value for money - 4.46Customer support - 4.70Functionality Pricing Starting at $29.00 one time Get Price Alternative Product [Screpy](https://www.softwareadvice.com/website-optimization/screpy-profile/) 4.8 [(236)](https://www.softwareadvice.com/website-optimization/screpy-profile/reviews/) Ratings Breakdown - 4.81Ease of use - 4.85Value for money - 4.69Customer support - 4.64Functionality Pricing Starting at $5.00 per month Get Price Alternative Product [Google Search Console](https://www.softwareadvice.com/marketing/google-search-console-profile/) 4.8 [(219)](https://www.softwareadvice.com/marketing/google-search-console-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.79Value for money - 4.12Customer support - 4.69Functionality Pricing Available upon request Get Price ## Semrush Pros and Cons We analyzed 2,325 verified reviews for Semrush to find out what actual users really think. Select to learn more Comprehensive Seo Management Tools Semrush offers a robust suite of SEO tools, including keyword research, site audits, backlink tracking, and competitor analysis. Users appreciate its ability to centralize essential SEO functions, provide actionable insights, and help improve website visibility and organic traffic. The platform is valued by professionals for its depth and daily utility. In-Depth Competitor Insights With Semrush, users can easily analyze competitors’ keywords, backlinks, and digital strategies. The platform provides detailed reports and gap analyses, making it simple to identify opportunities, monitor rivals’ performance, and refine marketing tactics based on clear, actionable data. Extensive And Evolving Feature Set Semrush is packed with a wide range of features, from keyword tools to reporting and link analysis. Users highlight the platform’s versatility, frequent updates, and ability to replace multiple tools. While the breadth can be overwhelming at first, tutorials and a learning academy help users unlock its full potential. High And Increasing Costs Many users find Semrush’s pricing to be expensive, especially for individuals, freelancers, and small businesses. Additional fees for certain features and frequent price increases make it hard to justify for those on a budget or with limited needs, leading some to consider alternative tools. Complex And Cluttered Navigation The user interface is often described as overwhelming, cluttered, and difficult to navigate, particularly for beginners. With many features packed into the platform, users can struggle to find tools, understand menus, and efficiently move between sections, which can slow down workflow and onboarding. Data Accuracy And Limitations Users report concerns about the accuracy and freshness of Semrush’s data, especially for keyword rankings, backlinks, and PPC metrics. Limited historical data on lower-tier plans and occasional missing or inconsistent data can hinder deep analysis and make it challenging to fully trust the insights provided. ## Semrush Pricing and Plans Starting price: $139.95 per month Free Trial Free Version Pro $139.95 flat rate, per month Plan includes: - 500 Keywords to Track and Keyword - 5 Projects - Domain and Backlink Analytics Guru $249.95 flat rate, per month Plan includes: - 1500 Keywords to Track - 15 Projects - Content Marketing Platform and Google Data Studio Integration - Domain and Backlink Analytics - Historical Data - Keyword Business $499.95 flat rate, per month Plan includes: - 5000 Keywords to Track - 50 Projects - API Access and Google Data Studio Integration - Content Marketing Platform - Domain and Backlink Analytics - Historical Data - Keyword - Share of Voice Metric Semrush One Starter $199.00 flat rate, per month Plan includes: - 5 websites to monitor - 500 keywords to track daily - Keyword research and optimization tools - Competitors insights tools - MCP access - 1 domain for AI brand performance - 50 prompts to track daily - 300 AI visibility reports per day - AI-ready Site Audit Semrush One Pro+ $299.00 flat rate, per month Plan includes: - All Starter features plus: - 15 websites to monitor - 1,500 keywords to track daily - Historical SEO data - Content optimization - Keyword cannibalization analysis - Multi-location/device tracking - 100 prompts to track daily Semrush One Advanced $549.00 flat rate, per month Plan includes: - All Pro+ features plus: - 40 websites to monitor - 5,000 keywords to track daily - SEO share of voice - Expanded MCP and API data access - 200 prompts to track daily Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Semrush Features - Popular features found in SEO Competitive Analysis Content Management Dashboard Google Analytics Integration Keyword Research Tools Link Management Localization Automation Mobile Keywords Performance Metrics Reporting & Statistics Website Analytics - More features of Semrush Activity Dashboard Activity Tracking Ad hoc Reporting Advertising Management AI Accessibility Audit AI/Machine Learning AI Mention Tracking AI Traffic Attribution AI Visibility Score Alerts/Notifications API Application Management Audit Management Automated Publishing Automated Scheduling Backlink Management Backlink Monitoring Benchmarking BI Integration Brand Tracking Broken Link Discovery Calendar Management Campaign Analytics Campaign Management Campaign Planning Campaign Scheduling Campaign Tracking Channel Management Charting Citation Intelligence Client Management Collaboration Tools Commenting/Notes Competitive Benchmarking Competitor Monitoring Content Gap Analysis Content Ideas Content Marketing Conversion Tracking Customer Engagement Customer Journey Mapping Customizable Branding Customizable Reports Customizable Templates Data Import/Export Data Visualization Editorial Calendar Email Management Engagement Tracking For Marketing and Advertising For PPC Campaigns Geolocation GEO Optimization Geotargeting Goal Setting/Tracking Keyword Filtering Keyword Rank Tracking Keyword Tracking Lead Generation Link Analytics Listing Management Marketing Management @mentions Monitoring Multi-Account Management Multi-Brand Management Multi-Campaign Multi-Channel Attribution Multi-Channel Campaigns Multi-Channel Data Collection Multi-Channel Distribution Multi-Language Multi-Language Tracking Multi-Location Multi-Platform AI Coverage Multiple Site Management Pageview Tracking Post Scheduling Prioritization Project Management Prompt Library Prompt Organization Prompt Visibility Monitoring Rank Tracking Real-Time Analytics Real User Prompt Dataset Referral Tracking Reporting/Analytics Response Position Analysis Scheduled/Automated Reports Schema Guidance Search Marketing Self Service Data Preparation Sentiment Analysis SEO Audit SEO Management Share of Voice (SoV) Site Search Tracking Social Marketing Social Media Integration Social Media Monitoring Social Performance Management Tagging Task Management Template Management Third-Party Integrations Time on Site Tracking Trend Analysis Trend/Problem Indicators URL Shortener User Interaction Tracking Visual Analytics Visualization Website Management Website Monitoring Web Tracking Web Traffic Reporting White Label ## Semrush Integrations Google Analytics 360 Integration rated 4.6 from 107 reviews Google Search Console Integration rated 4.6 from 57 reviews Google Ads Integration rated 4.4 from 33 reviews WordPress Integration rated 4.6 from 17 reviews Google Docs Integration rated 4.7 from 14 reviews TapClicks Integration rated undefined from -1 review See all 11 integrations ## Semrush User Reviews ## Semrush customer ratings - Overall rating: 4.6/5 - Total reviews: 2,325 ### Rating distribution - 5 stars: 1,622 reviews (70%) - 4 stars: 606 reviews (26%) - 3 stars: 66 reviews (3%) - 2 stars: 9 reviews (0%) - 1 star: 22 reviews (1%) ### Secondary ratings - Ease of use: 4.3/5 - Value for money: 4.2/5 - Customer support: 4.4/5 - Functionality: 4.6/5 --- ### SEMRUSH – Ideal for High-Level Insights and In-Depth Analysis - Overall rating: 5/5 - Reviewer: Patrick G. - Verified reviewer: Yes - Industry: Retail - Company size: 10000+ employees - Product usage: Used monthly for less than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I’m very satisfied with the tool. If you are looking for a solution that helps you efficiently collect and analyze data about your own performance and that of your competitors in a clear and structured way, SEMRUSH is an excellent choice. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros SEMRUSH provides comprehensive, generic data that makes competitor comparisons very straightforward. It is also easy to compare different country markets and gain valuable insights quickly. The traffic estimations are particularly useful and reliable. #### Cons The user experience can occasionally be a bit challenging, but this is a minor drawback overall. Also i see improvements in the last months --- ### A must have for any SEO agency - Overall rating: 4/5 - Reviewer: Alexandra L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, SEMrush it’s a great tool. We use it daily at work for many different reasons: keyword research, keyword opportunities, compare to competitors, backlink audits, etc. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Helps to make an organic traffic assesment, make organic keyword research based on traffic volume, keyword difficulty, find other keyword alternatives, compare website behaviour with competitors, make reports, and find organic traffic opportunities. It’s time saving when it comes to keyword research, with the use of AI also lets you know if a website is able to rank on this keyword and what needs to be optimized. #### Cons We operate on a smaller country with its own language, so many keyword information are not always available. The reports are based on SEMrush database so it’s not always accurate. #### Reasons for choosing Semrush SEMrush was much easier to use and had more tools. --- ### Semrush review - Overall rating: 5/5 - Reviewer: Paul V. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Competitive SEO is very helpful and accurate. #### Cons Can get overwhelmed with features and possibilities at times. #### Reasons for switching to Semrush Needed more powerful tools --- ### Semrush, the digital marketers secret weapon. - Overall rating: 4/5 - Reviewer: Joseph A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available. I was able to get a very thorough look at the rankings, serps, and keyword optimization for each page and my competitors. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I like how easy it is to navigate the website even when there are so many options and features available. It never gets overwhelming. #### Cons I dislike the reporting options that are available, as far as exporting and creating reports for clients. It didn't have the type of reporting that I was looking for. #### Reasons for choosing Semrush The overall feature list and other reviews we saw online, swayed our decision. --- ### The gold standard for search engine optimization insights - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Defense & Space - Company size: 1001-5000 employees - Product usage: Used weekly for more than 2 years - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your efforts in order to achieve the best optimization for SEO. There is a lot of additional value add in the features and information it can generate for you as well. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros Semrush is an absolute must for optimizing your site for SEO, the site audit feature gives you invaluable insight on your website in order to fix and optimize things for best performance. I also like how you can easily and quickly gather competitive analysis on any website. #### Cons I wish there was better insight on Advertising analysis of competitors, it only shows google search keywords mostly from what I have seen, I would like for it to show a more comprehensive footprint of digital advertising. #### Reasons for choosing Semrush Both are good but from experience I've found Semrush to be better. --- ### Semrush is an Extraordinary Tool for Marketing Research - Overall rating: 5/5 - Reviewer: Daniel H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Semrush is in using it for paid search and SEO. It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion opportunities. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Semrush is an incredible tool that aids in marketing research. Comprehensive, detailed, and takes care of research all things digital marketing related. #### Cons The user interface for the dashboard is a little dated and feels clunky to use, but once you learn it, it works like a charm. #### Reasons for choosing Semrush Although I'm more familiar with Ahrefs multiple recommendations came from other marketing peers and they were spot on in their view. Semrush is ultimately a better product in my opinion. --- ### Best for SEO - Overall rating: 4/5 - Reviewer: Matt D. - Verified reviewer: Yes - Industry: Computer Software - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros Semrush offers so much insight into domains and SEO making ranking for keywords much easier as I can actually see what’s going on more clearly! #### Cons Semrush’s naming techniques for its features are so confusing and it can often be difficult to find the right tool in the software. #### Reasons for switching to Semrush Semrush felt more professional and complete in comparison to AHrefs --- ### Cancellation policy its a scam and the Organic data for SEO was terrible - Overall rating: 2/5 - Reviewer: Humberto H. - Verified reviewer: Yes - Industry: Design - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: July 2025 - Review source details: This review was submitted organically. No incentive was offered No great, I compared the data to other platforms including Google products and the data was way off! #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros Not much, the new design looks cool, but that's about it. I dont really have anything else I can say. #### Cons Too many upgrade services, constantly upselling the product! The cancellation policy is a total scam. #### Reasons for switching to Semrush Though I would try something better but I was wrong --- ### Unwanted add-on charges, no refund, and no easy way to remove payment details - Overall rating: 1/5 - Reviewer: Arsene S. - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features. However, that positive impression was completely overshadowed by a very poor billing and account management experience. I was charged for an expensive AdClarity add-on that I did not clearly intend to subscribe to, and the charges continued until I noticed them. When I contacted support, my refund request was denied. I also found it very frustrating that I could not simply remove my payment card directly, and that removing the add-on required contacting support by email and waiting up to two weeks. As a result, my experience went from initially positive to deeply disappointing, mainly because of the lack of transparency and customer control. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros The platform is comprehensive and includes a wide range of SEO and competitor analysis tools. Semrush #### Cons The biggest issue was not the software itself, but the billing practices. An expensive add-on was charged to my account without clear and informed consent on my side, and once discovered, no refund was offered. On top of that, I could not directly remove my card, and canceling the add-on required contacting support and waiting up to two weeks. That creates a very poor level of trust for a platform charging business customers at this price point. --- ### The seo and website management tool that is actually making a difference to the marketing teams. - Overall rating: 5/5 - Reviewer: James M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered When dealing with digital marketing of several clients, I have to have reliable information that I do not have to question. Semrush provides that every single day, audits of my websites, tracking of keywords, gaps between competitors - it all resides in a single place and, in fact, makes a difference in the work I create on a weekly basis. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros I like the fact that I have been getting the depth of competitor information on a daily basis. Bright Ads campaign decisions are less defensive and more precise due to what Semrush brings up. #### Cons The price is an actual obstacle to smaller clients whom I attempt to bring onboard the platform. It will be worth it, and that first cost talk is never an easy one. --- Showing 1 - 10 of 2325 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) ## Semrush Popular Comparisons [Wix vs Semrush](https://www.softwareadvice.com/marketing/semrush-profile/vs/wix/)[AccuRanker vs Semrush](https://www.softwareadvice.com/marketing/accuranker-profile/vs/semrush/)[Ahrefs vs Semrush](https://www.softwareadvice.com/marketing/ahrefs-profile/vs/semrush/)[Screpy vs Semrush](https://www.softwareadvice.com/website-optimization/screpy-profile/vs/semrush/)[Google Search Console vs Semrush](https://www.softwareadvice.com/marketing/google-search-console-profile/vs/semrush/)[Semji vs Semrush](https://www.softwareadvice.com/compare/355847-semrush/vs/490063-Semji/)[SE Ranking vs Semrush](https://www.softwareadvice.com/marketing/se-ranking-profile/vs/semrush/)[Scalenut vs Semrush](https://www.softwareadvice.com/artificial-intelligence/scalenut-profile/vs/semrush/)[WebCEO vs Semrush](https://www.softwareadvice.com/marketing/semrush-profile/vs/webceo/)[HubSpot Marketing Hub vs Semrush](https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/355847-semrush/)[mangools vs Semrush](https://www.softwareadvice.com/marketing/mangools-profile/vs/semrush/)[Moz Pro vs Semrush](https://www.softwareadvice.com/marketing/moz-pro-profile/vs/semrush/)[Similarweb vs Semrush](https://www.softwareadvice.com/marketing/semrush-profile/vs/similarweb-pro/)[Screaming Frog SEO Spider vs Semrush](https://www.softwareadvice.com/marketing/screaming-frog-seo-spider-profile/vs/semrush/)[SpyFu vs Semrush](https://www.softwareadvice.com/marketing/semrush-profile/vs/spyfu/)[Marketo Engage vs Semrush](https://www.softwareadvice.com/marketing/marketo-profile/vs/semrush/)[SearchAtlas vs Semrush](https://www.softwareadvice.com/link-management-tools/searchatlas-profile/vs/semrush/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/semrush-profile/alternatives/) ## Other Top Recommended SEO Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6251) Recently recommended **4** times [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** (116) Recently recommended **2** times [Wix](https://www.softwareadvice.com/crm/wix-profile/) **4.4** (10764) Recently recommended **0** times [Marketing 360](https://www.softwareadvice.com/marketing/marketing-360-profile/) **4.5** (1149) Recently recommended **0** times Stuck Between Options? 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