---
title: "Semrush Software Reviews, Demo & Pricing - 2026"
description: "Review of Semrush Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
source_url: "https://www.softwareadvice.com/competitive-intelligence/semrush-profile/"
page_type: "product"
language: "en"
---

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Semrush

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Overview

[Reviews](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/semrush-profile/alternatives/)

# Semrush Review

From $139.95-$549/month Free version Free trial 6 plans

Wondering if Semrush is right for your organization?

Our SEO Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pros and Cons
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

Semrush

4.6

[(2330)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)

Pricing

Starting at $139.95 flat rate per month

### About Semrush

Semrush is a leading online visibility management software-as-a-service platform.  
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Semrush in numbers:

-   Over 800 million unique domains monitored for 142 geo databases
-   Over 43 trillion backlinks
-   21 billion keywords
-   Over 10 million users who have tried Semrush

Do you work for Semrush? [Manage this product listing](https://www.g2.com/products/semrush/claim_requests/new?auto=true)

Wondering if Semrush is right for your organization?

Our SEO Software selection experts can help you in 15 minutes or less.

## Semrush User Interface

## Popular Semrush Alternatives

Main Product

Semrush

4.6

[(2330)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)

Ratings Breakdown

-   4.32Ease of use
-   4.23Value for money
-   4.37Customer support
-   4.59Functionality

Pricing

Starting at $139.95 per month

Get Price

Alternative Product

[Wix](https://www.softwareadvice.com/crm/wix-profile/)

4.4

[(10805)](https://www.softwareadvice.com/crm/wix-profile/reviews/)

Ratings Breakdown

-   4.46Ease of use
-   4.31Value for money
-   4.23Customer support
-   4.27Functionality

Pricing

Starting at $17.00 per month

Get Price

Alternative Product

[AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/)

4.9

[(330)](https://www.softwareadvice.com/marketing/accuranker-profile/reviews/)

Ratings Breakdown

-   4.78Ease of use
-   4.71Value for money
-   4.78Customer support
-   4.62Functionality

Pricing

Starting at $109.00 per month

Get Price

Alternative Product

[Ahrefs](https://www.softwareadvice.com/marketing/ahrefs-profile/)

4.7

[(585)](https://www.softwareadvice.com/marketing/ahrefs-profile/reviews/)

Ratings Breakdown

-   4.45Ease of use
-   4.22Value for money
-   4.46Customer support
-   4.70Functionality

Pricing

Starting at $29.00 one time

Get Price

Alternative Product

[Screpy](https://www.softwareadvice.com/website-optimization/screpy-profile/)

4.8

[(237)](https://www.softwareadvice.com/website-optimization/screpy-profile/reviews/)

Ratings Breakdown

-   4.79Ease of use
-   4.83Value for money
-   4.68Customer support
-   4.62Functionality

Pricing

Starting at $5.00 per month

Get Price

Alternative Product

[Google Search Console](https://www.softwareadvice.com/marketing/google-search-console-profile/)

4.8

[(219)](https://www.softwareadvice.com/marketing/google-search-console-profile/reviews/)

Ratings Breakdown

-   4.59Ease of use
-   4.79Value for money
-   4.12Customer support
-   4.69Functionality

Pricing

Available upon request

Get Price

## Semrush Pros and Cons

We analyzed 2,330 verified reviews for Semrush to find out what actual users really think.

Select to learn more

Comprehensive Seo Management Tools

Semrush offers a robust suite of SEO tools, including keyword research, site audits, backlink tracking, and competitor analysis. Users appreciate its ability to centralize essential SEO functions, provide actionable insights, and help improve website visibility and organic traffic. The platform is valued by professionals for its depth and daily utility.

In-Depth Competitor Insights

With Semrush, users can easily analyze competitors’ keywords, backlinks, and digital strategies. The platform provides detailed reports and gap analyses, making it simple to identify opportunities, monitor rivals’ performance, and refine marketing tactics based on clear, actionable data.

Extensive And Evolving Feature Set

Semrush is packed with a wide range of features, from keyword tools to reporting and link analysis. Users highlight the platform’s versatility, frequent updates, and ability to replace multiple tools. While the breadth can be overwhelming at first, tutorials and a learning academy help users unlock its full potential.

High And Increasing Costs

Many users find Semrush’s pricing to be expensive, especially for individuals, freelancers, and small businesses. Additional fees for certain features and frequent price increases make it hard to justify for those on a budget or with limited needs, leading some to consider alternative tools.

Complex And Cluttered Navigation

The user interface is often described as overwhelming, cluttered, and difficult to navigate, particularly for beginners. With many features packed into the platform, users can struggle to find tools, understand menus, and efficiently move between sections, which can slow down workflow and onboarding.

Data Accuracy And Limitations

Users report concerns about the accuracy and freshness of Semrush’s data, especially for keyword rankings, backlinks, and PPC metrics. Limited historical data on lower-tier plans and occasional missing or inconsistent data can hinder deep analysis and make it challenging to fully trust the insights provided.

## Semrush Pricing and Plans

Semrush has six plans. Pro is $139.95/mo billed monthly. Guru is $249.95/mo billed monthly. Business is $499.95/mo billed monthly. Semrush One Starter is $199.00/mo billed monthly. Semrush One Pro+ is $299.00/mo billed monthly. Semrush One Advanced is $549.00/mo billed monthly.

Free versionFree trial

Pro

$139.95

flat rate, per month

Add-ons available for extra cost

Pro plan includes:

-   500 Keywords to Track and Keyword
-   5 Projects
-   Domain and Backlink Analytics

Guru

$249.95

flat rate, per month

Add-ons available for extra cost

Guru plan includes:

-   1500 Keywords to Track
-   15 Projects
-   Content Marketing Platform and Google Data Studio Integration
-   Domain and Backlink Analytics
-   Historical Data
-   Keyword

Business

$499.95

flat rate, per month

Add-ons available for extra cost

Business plan includes:

-   5000 Keywords to Track
-   50 Projects
-   API Access and Google Data Studio Integration
-   Content Marketing Platform
-   Domain and Backlink Analytics
-   Historical Data
-   Keyword
-   Share of Voice Metric

Semrush One Starter

$199.00

flat rate, per month

SEO Toolkit + AI Visibility Toolkit in one solution

Semrush One Starter plan includes:

-   5 websites to monitor
-   500 keywords to track daily
-   Keyword research and optimization tools
-   Competitors insights tools
-   MCP access
-   1 domain for AI brand performance
-   50 prompts to track daily
-   300 AI visibility reports per day
-   AI-ready Site Audit

Semrush One Pro+

$299.00

flat rate, per month

SEO Toolkit + AI Visibility Toolkit in one solution

Semrush One Pro+ plan includes:

-   All Starter features plus:
-   15 websites to monitor
-   1,500 keywords to track daily
-   Historical SEO data
-   Content optimization
-   Keyword cannibalization analysis
-   Multi-location/device tracking
-   100 prompts to track daily

Semrush One Advanced

$549.00

flat rate, per month

SEO Toolkit + AI Visibility Toolkit in one solution

Semrush One Advanced plan includes:

-   All Pro+ features plus:
-   40 websites to monitor
-   5,000 keywords to track daily
-   SEO share of voice
-   Expanded MCP and API data access
-   200 prompts to track daily

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

### How does Semrush pricing compare to alternatives?

Semrush's starting price is $139.95/month. Explore how its pricing and plan options compare with top alternatives below.

| Product | Starting price | Free trial | Free version | Value for Money |
| --- | --- | --- | --- | --- |
| Semrush4.6[(2,330)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) | $139.95 /mo | Available | Available | 4.2 |
| [Wix](https://www.softwareadvice.com/crm/wix-profile/)4.4[(10,805)](https://www.softwareadvice.com/crm/wix-profile/reviews/) | $17.00 /mo | Available | Available | 4.3 |
| [AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/)4.9[(330)](https://www.softwareadvice.com/marketing/accuranker-profile/reviews/) | $109.00 /mo | Available | Not available | 4.7 |
| [Ahrefs](https://www.softwareadvice.com/marketing/ahrefs-profile/)4.7[(585)](https://www.softwareadvice.com/marketing/ahrefs-profile/reviews/) | $29.00 one time | Available | Available | 4.2 |
| [Screpy](https://www.softwareadvice.com/website-optimization/screpy-profile/)4.8[(237)](https://www.softwareadvice.com/website-optimization/screpy-profile/reviews/) | $5.00 /mo | Available | Not available | 4.8 |

Semrush4.6[(2,330)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)

* * *

Starting price

$139.95 /mo

Free trial

Available

Free version

Available

Value For Money

4.2

-   [Wix](https://www.softwareadvice.com/crm/wix-profile/)4.4[(10,805)](https://www.softwareadvice.com/crm/wix-profile/reviews/)
    
    * * *
    
    Starting price
    
    $17.00 /mo
    
    Free trial
    
    Available
    
    Free version
    
    Available
    
    Value For Money
    
    4.3
    
-   [AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/)4.9[(330)](https://www.softwareadvice.com/marketing/accuranker-profile/reviews/)
    
    * * *
    
    Starting price
    
    $109.00 /mo
    
    Free trial
    
    Available
    
    Free version
    
    Not available
    
    Value For Money
    
    4.7
    
-   [Ahrefs](https://www.softwareadvice.com/marketing/ahrefs-profile/)4.7[(585)](https://www.softwareadvice.com/marketing/ahrefs-profile/reviews/)
    
    * * *
    
    Starting price
    
    $29.00 one time
    
    Free trial
    
    Available
    
    Free version
    
    Available
    
    Value For Money
    
    4.2
    
-   [Screpy](https://www.softwareadvice.com/website-optimization/screpy-profile/)4.8[(237)](https://www.softwareadvice.com/website-optimization/screpy-profile/reviews/)
    
    * * *
    
    Starting price
    
    $5.00 /mo
    
    Free trial
    
    Available
    
    Free version
    
    Not available
    
    Value For Money
    
    4.8
    

## Semrush Features

-   Popular features found in SEO
    
    Competitive Analysis
    
    Content Management
    
    Dashboard
    
    Google Analytics Integration
    
    Keyword Research Tools
    
    Link Management
    
    Localization Automation
    
    Mobile Keywords
    
    Performance Metrics
    
    Reporting & Statistics
    
    Website Analytics
    
-   More features of Semrush
    
    Activity Dashboard
    
    Activity Tracking
    
    Ad hoc Reporting
    
    Advertising Management
    
    AI Accessibility Audit
    
    AI/Machine Learning
    
    AI Mention Tracking
    
    AI Traffic Attribution
    
    AI Visibility Score
    
    Alerts/Notifications
    
    API
    
    Application Management
    
    Audit Management
    
    Automated Publishing
    
    Automated Scheduling
    
    Backlink Management
    
    Backlink Monitoring
    
    Benchmarking
    
    BI Integration
    
    Brand Tracking
    
    Broken Link Discovery
    
    Calendar Management
    
    Campaign Analytics
    
    Campaign Management
    
    Campaign Planning
    
    Campaign Scheduling
    
    Campaign Tracking
    
    Channel Management
    
    Charting
    
    Citation Intelligence
    
    Client Management
    
    Collaboration Tools
    
    Commenting/Notes
    
    Competitive Benchmarking
    
    Competitor Monitoring
    
    Content Gap Analysis
    
    Content Ideas
    
    Content Marketing
    
    Conversion Tracking
    
    Customer Engagement
    
    Customer Journey Mapping
    
    Customizable Branding
    
    Customizable Reports
    
    Customizable Templates
    
    Data Import/Export
    
    Data Visualization
    
    Editorial Calendar
    
    Email Management
    
    Engagement Tracking
    
    For Marketing and Advertising
    
    For PPC Campaigns
    
    Geolocation
    
    GEO Optimization
    
    Geotargeting
    
    Goal Setting/Tracking
    
    Keyword Filtering
    
    Keyword Rank Tracking
    
    Keyword Tracking
    
    Lead Generation
    
    Link Analytics
    
    Listing Management
    
    Marketing Management
    
    @mentions
    
    Monitoring
    
    Multi-Account Management
    
    Multi-Brand Management
    
    Multi-Campaign
    
    Multi-Channel Attribution
    
    Multi-Channel Campaigns
    
    Multi-Channel Data Collection
    
    Multi-Channel Distribution
    
    Multi-Language
    
    Multi-Language Tracking
    
    Multi-Location
    
    Multi-Platform AI Coverage
    
    Multiple Site Management
    
    Pageview Tracking
    
    Post Scheduling
    
    Prioritization
    
    Project Management
    
    Prompt Library
    
    Prompt Organization
    
    Prompt Visibility Monitoring
    
    Rank Tracking
    
    Real-Time Analytics
    
    Real User Prompt Dataset
    
    Referral Tracking
    
    Reporting/Analytics
    
    Response Position Analysis
    
    Scheduled/Automated Reports
    
    Schema Guidance
    
    Search Marketing
    
    Self Service Data Preparation
    
    Sentiment Analysis
    
    SEO Audit
    
    SEO Management
    
    Share of Voice (SoV)
    
    Site Search Tracking
    
    Social Marketing
    
    Social Media Integration
    
    Social Media Monitoring
    
    Social Performance Management
    
    Tagging
    
    Task Management
    
    Template Management
    
    Third-Party Integrations
    
    Time on Site Tracking
    
    Trend Analysis
    
    Trend/Problem Indicators
    
    URL Shortener
    
    User Interaction Tracking
    
    Visual Analytics
    
    Visualization
    
    Website Management
    
    Website Monitoring
    
    Web Tracking
    
    Web Traffic Reporting
    
    White Label
    

## Semrush Integrations

Google Analytics 360

Integration rated 4.6 from 107 reviews

Google Search Console

Integration rated 4.6 from 57 reviews

Google Ads

Integration rated 4.4 from 33 reviews

WordPress

Integration rated 4.6 from 17 reviews

Google Docs

Integration rated 4.7 from 14 reviews

TapClicks

Integration rated undefined from -1 review

See all 11 integrations

## Semrush User Reviews

## Semrush customer ratings

- Overall rating: 4.6/5
- Total reviews: 2,330

### Rating distribution

- 5 stars: 1,624 reviews (70%)
- 4 stars: 606 reviews (26%)
- 3 stars: 66 reviews (3%)
- 2 stars: 9 reviews (0%)
- 1 star: 25 reviews (1%)

### Secondary ratings

- Ease of use: 4.3/5
- Value for money: 4.2/5
- Customer support: 4.4/5
- Functionality: 4.6/5

---

### SEMRUSH – Ideal for High-Level Insights and In-Depth Analysis

- Overall rating: 5/5
- Reviewer: Patrick G.
- Verified reviewer: Yes
- Industry: Retail
- Company size: 10000+ employees
- Product usage: Used monthly for less than 2 years
- Reviewed: March 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

I’m very satisfied with the tool. If you are looking for a solution that helps you efficiently collect and analyze data about your own performance and that of your competitors in a clear and structured way, SEMRUSH is an excellent choice.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

SEMRUSH provides comprehensive, generic data that makes competitor comparisons very straightforward. It is also easy to compare different country markets and gain valuable insights quickly. The traffic estimations are particularly useful and reliable.

#### Cons

The user experience can occasionally be a bit challenging, but this is a minor drawback overall. Also i see improvements in the last months

---

### A must have for any SEO agency

- Overall rating: 4/5
- Reviewer: Alexandra L.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall, SEMrush it’s a great tool. We use it daily at work for many different reasons: keyword research, keyword opportunities, compare to competitors, backlink audits, etc.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

Helps to make an organic traffic assesment, make organic keyword research based on traffic volume, keyword difficulty, find other keyword alternatives, compare website behaviour with competitors, make reports, and find organic traffic opportunities. It’s time saving when it comes to keyword research, with the use of AI also lets you know if a website is able to rank on this keyword and what needs to be optimized.

#### Cons

We operate on a smaller country with its own language, so many keyword information are not always available. The reports are based on SEMrush database so it’s not always accurate.

#### Reasons for choosing Semrush

SEMrush was much easier to use and had more tools.

---

### Semrush review

- Overall rating: 5/5
- Reviewer: Paul V.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 2-10 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: August 2022
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Competitive SEO is very helpful and accurate.

#### Cons

Can get overwhelmed with features and possibilities at times.

#### Reasons for switching to Semrush

Needed more powerful tools

---

### SEMRUSH Review

- Overall rating: 5/5
- Reviewer: Andrew B.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: July 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

It is good online software. It is not very easy to understand initially, once you understood then it will be very easy to work with it. Price is somewhat more than other software. They can offer some discounts to companies so that customer will attract to work with it.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 3/5
- Functionality: 5/5

#### Pros

It is an excellent tool when you are working with Adwords. List of important keywords will available on the website. The investigation is very simple through this software. You can modify your reports according to the customer needs through information sheets.

#### Cons

There should be the area for improvement in keyword tracking field. As there are so many links in that, it should become in the single click. Some more tools can be added.

---

### Semrush, the digital marketers secret weapon.

- Overall rating: 4/5
- Reviewer: Joseph A.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available. I was able to get a very thorough look at the rankings, serps, and keyword optimization for each page and my competitors.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 3/5
- Functionality: 5/5

#### Pros

I like how easy it is to navigate the website even when there are so many options and features available. It never gets overwhelming.

#### Cons

I dislike the reporting options that are available, as far as exporting and creating reports for clients. It didn't have the type of reporting that I was looking for.

#### Reasons for choosing Semrush

The overall feature list and other reviews we saw online, swayed our decision.

---

### Refund Requested Within 30 Minutes, Immediate Cancellation, Yet No Refund

- Overall rating: 1/5
- Reviewer: Devinda D.
- Verified reviewer: Yes
- Industry: Telecommunications
- Company size: 2-10 employees
- Product usage: Used monthly for less than 6 months
- Reviewed: June 2026
- Review source details: This review was submitted organically. No incentive was offered

I signed up for Semrush's free trial to evaluate whether the platform would be suitable for my business. After testing the service, I determined that it was not the right fit for our requirements and budget. The trial automatically converted into a paid subscription, resulting in a USD 199 charge. Within approximately 30 minutes of the payment being processed, I contacted support, requested a refund, and immediately canceled the subscription. The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund. I submitted multiple requests, including a goodwill appeal, and the matter was escalated internally. After review, Semrush confirmed that they would not refund the payment and would not reopen the case. My disappointment is not that a refund policy exists. It is that there appears to be no flexibility whatsoever, even when a customer requests a refund almost immediately after being charged, cancels the service right away, and receives no meaningful benefit from the paid subscription. Potential customers should be extremely careful when signing up for a trial. Set multiple reminders and cancel well before the trial expires if you are unsure. Based on my experience, immediate cancellation and an immediate refund request were not sufficient for Semrush to make an exception. This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes.

#### Ratings breakdown

- Ease of use: 1/5
- Value for money: 1/5
- Customer support: 1/5
- Functionality: 3/5

#### Pros

Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards

#### Cons

Automatic trial conversion can lead to unexpected charges if you are not monitoring renewal dates closely. Very strict refund policy with little room for exceptions. Customer service appears focused on policy enforcement rather than customer circumstances. Expensive for small businesses, particularly outside North America and Europe.

#### Reasons for choosing Semrush

Cheaper and better software in general, very useful for a small scale company

---

### The gold standard for search engine optimization insights

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Defense & Space
- Company size: 1001-5000 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: May 2025
- Review source details: This review was submitted organically. No incentive was offered

Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your efforts in order to achieve the best optimization for SEO. There is a lot of additional value add in the features and information it can generate for you as well.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Functionality: 5/5

#### Pros

Semrush is an absolute must for optimizing your site for SEO, the site audit feature gives you invaluable insight on your website in order to fix and optimize things for best performance. I also like how you can easily and quickly gather competitive analysis on any website.

#### Cons

I wish there was better insight on Advertising analysis of competitors, it only shows google search keywords mostly from what I have seen, I would like for it to show a more comprehensive footprint of digital advertising.

#### Reasons for choosing Semrush

Both are good but from experience I've found Semrush to be better.

---

### STAY AWAY FROM SEMRUSH

- Overall rating: 1/5
- Reviewer: Daniel M.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used daily for less than 6 months
- Reviewed: November 2025
- Review source details: This review was submitted organically. No incentive was offered

My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation. Customer support is not really interested in helping you.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 1/5
- Customer support: 1/5
- Functionality: 3/5

#### Pros

Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online.

#### Cons

This is not a customer experience focused business. I was showing a client the platform and trying to convince them to adopt it. I have sold many accounts on Semrush in the past. I requested a refund and was denied even though i requested it just hours after the initial charge. Not much thanks for opening several accounts with them for customers.

#### Reasons for choosing Semrush

Because they always try to work with you and believe the customer is mostly always right. Semrush makes too much money to care about customers anymore.

---

### NO TRIALS, NO REFUNDS, NOT WORTH IT

- Overall rating: 1/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Construction
- Company size: Self-Employed
- Product usage: Used weekly for less than 6 months
- Reviewed: October 2025
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 1/5
- Value for money: 1/5
- Customer support: 1/5
- Functionality: 3/5

#### Pros

I was on trial for multiple things on the platform and have asked for refund multiple times. They rejected my refunds and charged me for the whole year. I tried to ask for a refund they rejected it 3 times. Their tools that cost thousands of dollars are useless and not worth half of the price that they list it at. Will be moving on to AHREF. I'm new to the SEO game, lesson learnt. STAY AWAY.

#### Reasons for switching to Semrush

Semrush was expensive, no trial, charged me for the whole year and their features were not useful for the most part

---

### Unwanted add-on charges, no refund, and no easy way to remove payment details

- Overall rating: 1/5
- Reviewer: Arsene S.
- Verified reviewer: Yes
- Industry: Internet
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: April 2026
- Review source details: This review was submitted organically. No incentive was offered

My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features. However, that positive impression was completely overshadowed by a very poor billing and account management experience. I was charged for an expensive AdClarity add-on that I did not clearly intend to subscribe to, and the charges continued until I noticed them. When I contacted support, my refund request was denied. I also found it very frustrating that I could not simply remove my payment card directly, and that removing the add-on required contacting support by email and waiting up to two weeks. As a result, my experience went from initially positive to deeply disappointing, mainly because of the lack of transparency and customer control.

#### Ratings breakdown

- Ease of use: 1/5
- Value for money: 1/5
- Customer support: 1/5
- Functionality: 1/5

#### Pros

The platform is comprehensive and includes a wide range of SEO and competitor analysis tools. Semrush

#### Cons

The biggest issue was not the software itself, but the billing practices. An expensive add-on was charged to my account without clear and informed consent on my side, and once discovered, no refund was offered. On top of that, I could not directly remove my card, and canceling the add-on required contacting support and waiting up to two weeks. That creates a very poor level of trust for a platform charging business customers at this price point.

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Showing 1 - 10 of 2330 Reviews

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