--- title: "Frontify Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Frontify. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Frontify is a good fit for you!" source_url: "https://www.softwareadvice.com/creative-management/frontify-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Digital Asset Management Software](https://www.softwareadvice.com/cms/digital-asset-management-comparison/) / [Frontify](https://www.softwareadvice.com/creative-management/frontify-profile/) / Frontify Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/creative-management/frontify-profile/) Reviews [Alternatives](https://www.softwareadvice.com/creative-management/frontify-profile/alternatives/) # Frontify User Reviews ## Reviews summary - Overall rating: 4.8/5 - Total reviews: 82 ### Secondary ratings - Ease of use: 4.8/5 - Customer support: 4.8/5 - Value for money: 4.6/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 68 reviews (83%) - 4 stars: 13 reviews (16%) - 3 stars: 1 reviews (1%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - The AI search worked and pulled up the actual faces within the event photos, which is nice since most of the time it doesn’t work like it should. - It allows for everyone within the company to easily access correct images, videos, as well as branding (products: templates). - The platform provides a centralized hub where teams can create, manage, and share brand assets seamlessly. ### Most mentioned cons - Can't have a versioning of each page. If I want to update a page it has to be unpublished so I have to create a new page and all my links to the old page are broke. - Their pricing structure based on usage it's quite difficult as it's quite difficult to justify sometimes the increase on costs. - Some copy/paste functions are buggy. ## Frontify customer reviews Showing reviews 1-25 of 82 (page 1). ### Empower your brand! - Overall rating: 5/5 - Reviewer: Jose M. - Verified reviewer: Yes - Industry: Utilities - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: October 2020 - Review source details: This review was submitted organically. No incentive was offered I highly recommend Frontify to all companies who need to boost their brand and marketing materials. I dont want to miss the oportunity to thank [SENSITIVE CONTENT HIDDEN] (our Guest Experience Manager from Frontify) for her continuous help. Overall, since its implementation Frontify has had a positive impact in our company and how our employees interact with our brand, which each day is being used more and more. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Frontify helped us to better organise our brand materials throughout the company. It's a platform easy to use that alows you centralize all your content virtually. #### Cons It has been a great experience so far. No problems at all. #### Vendor response Many thanks for the review, Jose! We're thrilled to hear that you've had a positive experience with empowering your brand so far. Keep going! Replied October 2020 --- ### Makes all your brands looking on the front! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The powerful tools that you can have to take care of your brands. #### Cons Probably that it's not the first option when you look for branding management. --- ### Good - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Insurance - Company size: 201-500 employees - Product usage: Used weekly for less than 6 months - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I am quite new at it and havent discovered all the benefits but its great to keep digital assets in one place for various people to use it. A little expensive as you dont get much space for your money #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I like the way you can tag digital assets and also the ability to add externals to upload digital assets #### Cons That you need to add all the main users to each folder everytime --- ### Great! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Leisure, Travel & Tourism - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Ease of use. Differentiation of level of access. #### Cons Lots of clicks to access images for download. #### Vendor response Thanks for taking time to leave a review. We really appreciate it! Replied April 2021 --- ### I wish I found Frontify sooner - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Design - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Super easy to create the source of truth for your orgs branding and share with others. I plan to continue to use or encourage using Frontify in all of my future workplaces, as every place needs structure and organization for their design systems. #### Cons I wish there was a way for users who aren't admin members to invite others within their organization to their style guides. It makes it tough when only one person has admin access and you need to request everytime you want to add somebody. --- ### Great Tool for Brand Managers! - Overall rating: 5/5 - Reviewer: Sarah A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Frontify has been a huge help to our team and allows us to maintain brand consistency when working with colleagues and agency partners that are not in-office. We use Frontify for both our agency and most of our clients and would highly recommend to any one! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Frontify is so user-friendly, easy to learn, and flexible. Even with all of the features and functionality points you can tap into, it is still intuitive! #### Cons I do wish there were more integrations with 3rd party tools so that we could integrate a few more of our daily software into Frontify for even more efficiencies. #### Vendor response Thank you so much for the review, Sarah! Replied December 2019 --- ### Intuitive and easy to use - Overall rating: 5/5 - Reviewer: Morgan C. - Verified reviewer: Yes - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2018 - Review source details: This review was submitted organically. No incentive was offered We have implemented Frontify Enterprise both internally and for clients, and it complements our design process well. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Frontify Enterprise has been easy to implement as a platform, and Frontify have provided great support for us in terms of security features, SSO integration and security testing. Frontify Support have been very responsive to help our design team push the envelope with setting up the brand portal and style guide. #### Cons There are some Digital Asset Management features that we need, that are on the roadmap but are not available yet. #### Vendor response Thank you, Morgan! Replied August 2018 --- ### Very easy to use, intuitive tools - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Easy way to create company guides....very quick to edit and add content #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 2/5 #### Pros Simple to pick up. Intuitive editing and layout tools which encourage clean structuring of text and graphics. Simple admin to manage users. #### Cons Search functionality is a little clunky, as it returns all of the text around the search term. Not aware of many new features recently so unsure if there is a roadmap for this. --- ### A great way to create living style guides and asset libraries for brands - Overall rating: 4/5 - Reviewer: Joe P. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used monthly for less than 12 months - Reviewed: January 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Frontify is really easy to use. Building out an impressive asset guide is quick and easy. Makes it really easy to share, as well. Being responsive by default is a big plus. With your brands assets living here, there's no need to create/share antiquated PDFs that are constantly out of sync. Share the Frontify link, and everyone is always up-to-date. #### Cons Better management of how small images display would be nice. A bit more control over the look/feel would be helpful as well. #### Vendor response Thank you for the review. We usually get excellent feedback on customer support but let us a get in touch how we can do better. Replied January 2018 --- ### Best-in-Class Brand Management Platform - Overall rating: 5/5 - Reviewer: Joy R. - Verified reviewer: Yes - Industry: Design - Company size: 11-50 employees - Product usage: Used other for less than 6 months - Reviewed: May 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Join Frontify to manage all your brand assets with one single software. You'll be forever grateful! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Frontify allows companies maximize brand consistency by centralizing all of their efforts into one platform. It's efficient, productive, and collaborative. #### Cons If companies do not maximize Frontify to the fullest, teams will not get the most out of it! I recommend full integration for optimized use. --- ### Great experience using Frontify - Overall rating: 5/5 - Reviewer: Alejandra V. - Verified reviewer: Yes - Industry: Financial Services - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2024 - Review source details: This review was submitted organically. No incentive was offered Overall I enjoy using it. Finding out that there are new features is exciting and I look forward to making updates and building new sections for my team to discover content. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is SO easy to use and make updates. The team also listens to our feedback as users and considers it when building new features. #### Cons Our libraries and internal sections are growing quickly so we need more subcategory options but I'm sure this can be taken care of. --- ### Awesome support and teamwork - Overall rating: 5/5 - Reviewer: Alona M. - Verified reviewer: Yes - Industry: Logistics and Supply Chain - Company size: 10000+ employees - Product usage: Used daily for less than 12 months - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered Our team is happy to use Frontify brand tool since almost one year. We get awesome support and suggestions on how to improve our customer experience. Our needs are listened and our suggestions are taken seriously. When we find out that something is missing, the product team is ready to put it in the development pipeline and assure that all our request are considered in the future. The strong effort to improve and change what is not working, is a strong driver to work with Frontify in a long term prospective. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It makes our brand looks consistent and accessible in all the organization. Have everything that we need to control our brand identity and share it with other also externally. I love the support of the team and how they listen to our needs. This is so important to me. #### Cons The fact that some times there are small bugs (ex. downloads of some templates), but they are fixed really quickly. #### Vendor response Thanks so much for the review! Support is also really important to us, so we're glad that you're experiencing great customer & product support on your end. Thanks again and happy branding! Replied February 2021 --- ### A platform that adapts perfectly to our needs - Overall rating: 5/5 - Reviewer: Maxime C. - Verified reviewer: Yes - Industry: Construction - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered With Frontify we were able to centralize all our branding in one place. Employees are more empowered and know where to find information easily. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - A branded guide accessible anywhere, anytime- easily found assets- customer service is always good #### Cons - The responsive mode is not optimal for the home page #### Reasons for choosing Frontify I asked around on the web and had meetings with the people in charge. After several calls we knew that this was the best solution for us --- ### Totally recommended - Overall rating: 5/5 - Reviewer: Hendrik S. - Verified reviewer: Yes - Industry: Construction - Company size: 5001-10000 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2020 - Review source details: This review was submitted organically. No incentive was offered In general, I am very happy with Frontify, it is super friendly and quite intuitive for the end user, it has also provided us a tool that saves us a lot of time by simplifying the search processes for photographs as well as having all the brand manuals updated and available 24/7 #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The best functions that we use with this platform are the digitized brand manuals as well as the media library, both fully functional and very easy to use. #### Cons Other aspects that could be improved: include other languages or improving / updating the tutorial videos as well as the statistical reports of the platform. #### Vendor response Thanks for your review! We're happy to read that you're finding the platform "super friendly". That's important to us! And thanks for the feedback on languages, tutorial videos, and analytics. We're constantly working on improving the platform. Feedback like yours help us make Frontify all the more friendlier for the people who use it. Replied October 2020 --- ### Awesome brand tool - Overall rating: 5/5 - Reviewer: Hannelie J. - Verified reviewer: Yes - Industry: Financial Services - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: November 2020 - Review source details: This review was submitted organically. No incentive was offered Very happy! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros User-friendly and looks current! Not getting complaints from agencies. #### Cons Unable to upload all types of files, but there's a good selection that works. #### Vendor response Thanks for taking time to leave a review. We're thrilled to hear that you're having success. Cheers! Replied November 2020 --- ### A great tool that bridges the gap between branding, design and programming - Overall rating: 5/5 - Reviewer: Emma L. - Industry: Design - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: December 2016 - Review source details: This review was submitted organically. No incentive was offered I've been working with a small but quickly growing startup called Just Arrived that matches newly arrived immigrants with simple jobs at Swedish companies. I'm a UX designer at an agency supporting them with both visual design and UX spanning a couple of months. Since my time there was limited I wanted to find a good tool for Just Arrived, where you could store everything regarding the brand (brand manual, design guidelines, UI templates, print templates) in one place with easy access for everyone - designers, programmers, marketers and any of their (future) partners. They had tried other software before, but I found that quite restricting, so I started looking into other software and apps as well. But nothing had the combination of all those things together. Until a co-worker mentioned that they used Frontify for another client. And I fell in love with it! So far it is undoubtedly the best tool I've come across for managing all aspects of a brand, cross-platform, with also being very flexible and super easy to edit and update. The guidelines aren't spread across different software and document types (like in an uneditable pdf) anymore. Now they're very easy to share with anyone who needs assets to make presentations, videos or any type of promotional material and the live code available for UI elements makes it very easy for programmers to develop new pages and functions without depending on a designer to figure everything out first (especially when you use the atom concept and can create ready templates). Everyone also gets an understanding of what the brand values are and why the design is a certain way. It makes the brand a lot more manageable and easier to hand off to the next person. I can't wait to see how Frontify continues to develop and what more functions will be added. So far it's been a great help to me! Thanks for a lovely product :) #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros That it manages several aspects of a brand and keeps them in one place, in a neat and good looking way that's easily accessible and editable. #### Cons Some of the minor user interactions aren't completely smooth and there are some minor bugs. #### Vendor response Thank you! Replied June 2017 --- ### Frontify review - Overall rating: 5/5 - Reviewer: Michael M. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use and customization for our different brands that we manage #### Cons Limitations on multiple brands without additional cost #### Vendor response Hi Michael, thanks for taking time to leave us a review. We really appreciate you! I'm especially excited to hear that you're finding it easy to manage multiple brands. If you don't mind me asking, which specific limitations are you referring to? Thanks, again! Replied July 2021 --- ### Easy and intuitive - Overall rating: 5/5 - Reviewer: Lisbeth V. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Super easy to get started with. Editing and maintaining content is very intuitive. Excellent support. #### Cons Not sure I can think of something. We use the brand guidelines mostly but are thinking to integrate Frontify with Contentful for asset management. It's a little bit tricky to see how that would work for us. --- ### easy to use - Overall rating: 5/5 - Reviewer: Dennis M. - Verified reviewer: Yes - Industry: Electrical/ Electronic Manufacturing - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: June 2020 - Review source details: This review was submitted organically. No incentive was offered With frontify we have a platform on which we can provide content for employees and external service providers. The maintenance of the content is very easy and can be adjusted at any time with little effort. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the easy usability of this software. #### Cons The most difficult point was the preparation of a legally compliant processing contract under Article 28 of the basic data protection regulation #### Vendor response Thanks for the review! Replied June 2020 --- ### Brand Management reloaded - Overall rating: 5/5 - Reviewer: Stefan S. - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2016 - Review source details: This review was submitted organically. No incentive was offered Creating and maintaining a cool brand portal including style guides and brand assets and the ability to discuss designs online has never been easier than with Frontify. That's the way to go in the digital age. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros atomic design principle, version history of layouts, easy handling by drag & drop feateures, easy annotating, customization, easy style guide options. #### Vendor response Thank you! Replied September 2016 --- ### First time its hard to use but after using some times it got better and easy. - Overall rating: 4/5 - Reviewer: ARYAN M. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros This is the value of your business. Email marketing is fab here. There are many features that will be very useful to market your business. If you are tight in money definitely go for it. #### Cons The first time it is likely hard to use. But after using it several times it just got better. Maybe social media can be improved. --- ### Top UX/design management and collaboration tool! - Overall rating: 5/5 - Reviewer: Jurik A. - Industry: Hospitality - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: September 2016 - Review source details: This review was submitted organically. No incentive was offered Frontify is a super usable tool to manage our brand guidelines, our brand assets and the whole design process on one platform. It allows us to streamline and optimize the collaboration between designers and developers across our vast range of digital frontend projects. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Vendor response Thx! Replied September 2016 --- ### Great Brand Management Software - Overall rating: 5/5 - Reviewer: Karen H. - Verified reviewer: Yes - Industry: Broadcast Media - Company size: 1001-5000 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2020 - Review source details: This review was submitted organically. No incentive was offered Frontify is a great tool to visualize and explain our design system in one place – we are very happy with it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to understand and intuitive to use, flexible options regarding style and navigation, easy to implement, simple user management, great and fast support, continuous improvement of functions, modern and up-to-date #### Cons We generally don’t have any complaints; some smaller issues concerning responsive design and search functionality could be further improved #### Vendor response Thanks for the review! Replied June 2020 --- ### Intuitive interface - Overall rating: 5/5 - Reviewer: Susanne C. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used weekly for less than 6 months - Reviewed: October 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Early days, but we plan to make the tone of voice and visual guidelines more accessible and more detailed for content creators in the company to use. We wanted a portal that looks and feels good so as to encourage people to revisit the site for referencing any information they made need. Ultimately, to make our company brand scalable. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros The user-friendly design of Frontify is the most appealing part of the product. Additionally, the functionality for building brand guidelines is very well thought through. #### Cons It's a bit on the expensive side - particularly if you want to get a domain name. #### Reasons for choosing Frontify The functionality and interface in Frontify was light years ahead of the competition. --- ### Great Brand managment tool! - Overall rating: 5/5 - Reviewer: Bea R. - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used monthly for less than 12 months - Reviewed: December 2018 - Review source details: This reviewer was invited by the software vendor to submit an honest review. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros Frontify allows you to create a very easy and complete online style guide with the possibilities to download the assets directly from the platform. I found this function really great for sharing the different materials within the company members and also outside. #### Cons I think the software is overall very well organized and complete, I don't have any complaints. ## More reviews [Next reviews](https://www.softwareadvice.com/creative-management/frontify-profile/reviews/?page=2) --- Frontify Reviews, Pros and Cons - 2026 Software Advice