--- title: "Act! Software Overview 2026 - Features & Pricing" description: "Review of Act! Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/crm/act-crm-profile/" page_type: "product" language: "en" publication_date: "2026-10-26" --- [Home](https://www.softwareadvice.com/) / [CRM Software](https://www.softwareadvice.com/crm/) / Act! Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/crm/act-crm-profile/reviews/)[Alternatives](https://www.softwareadvice.com/crm/act-crm-profile/alternatives/) # Act! Review From $30-$199/month Free trial 6 plans Updated October 26, 2026 Written by [Laura Burgess](https://www.softwareadvice.com/resources/author/laura-burgess/) Content Analyst Edited by [Caroline Rousseau](https://www.softwareadvice.com/resources/author/caroline-rousseau/) Senior Editor Wondering if Act! is right for your organization? Our CRM Software selection experts can help you in 15 minutes or less. On this page - Our Summary - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - Key Sentiments - User Reviews - Frequently Asked Questions - Popular Comparisons ## Our Summary Act! 3.9 [(939)](https://www.softwareadvice.com/crm/act-crm-profile/reviews/) FrontRunner 2026 Pros: - Customization options - Email integration Cons: - High subscription cost - Frequent crashes Pricing Starting at $30.00 per user per month ### What is Act!: Act! Advantage is a full front-office CRM and marketing solution with new features and functionality that unite sales, marketing, and customer management in one intuitive, affordable platform to help small and midsize businesses stay organized, attract new customers, and build lasting client relationships. Act! Advantage introduces a range of integrated tools including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, and Online Surveys. These built-in capabilities reduce the need for third-party add-ons, offering a more streamlined experience. Act! is available in multiple formats to suit different business needs. Act! Advantage provides browser-based access with secure hosting and automatic updates, while Act! Premium Desktop offers an on-premises CRM option for organizations that prefer local control. In addition, Desktop Sync allows users to deploy a desktop client and sync data to the cloud for added flexibility. Both versions include core CRM features such as centralized contact and activity management, group organization, opportunity tracking, pipeline management, and robust reporting, but Act! Advantage also includes built-in email marketing, marketing automation, and a broader suite of front-office tools to support end-to-end customer engagement. ### Why we like Act!: Established in 1987, Act! is a longstanding player in the CRM space, with a rating of 3.9 out of 5 stars. Users of Act! appreciate its contact database and search and filtering functionality, according to verified user reviews. It also supports integrations that enhance its CRM and sales capabilities, helping businesses streamline their workflows. ### Who should use Act!: Act! is best suited for small businesses looking for an affordable and all-in-one CRM and marketing solution. Act! also offers cloud-based functionality and an iOS and Android app for on-the-go customer and sales management. Do you work for Act!? [Manage this product listing](https://www.g2.com/products/act/claim_requests/new?auto=true) Wondering if Act! is right for your organization? Our CRM Software selection experts can help you in 15 minutes or less. ## Act! User Interface ## Popular Act! Alternatives Main Product Act! 3.9 [(939)](https://www.softwareadvice.com/crm/act-crm-profile/reviews/) Ratings Breakdown - 3.92Ease of use - 3.87Value for money - 3.64Customer support - 3.90Functionality Pricing Starting at $30.00 per month Get Price Alternative Product [HubSpot CRM](https://www.softwareadvice.com/product/1854-HubSpot-CRM/) 4.5 [(4492)](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/) Ratings Breakdown - 4.38Ease of use - 4.29Value for money - 4.39Customer support - 4.36Functionality Pricing Starting at $20.00 per month Get Price Alternative Product [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) 4.4 [(18834)](https://www.softwareadvice.com/product/2764-Salesforce/reviews/) Ratings Breakdown - 3.99Ease of use - 4.05Value for money - 4.13Customer support - 4.38Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) 4.3 [(7009)](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/) Ratings Breakdown - 4.15Ease of use - 4.29Value for money - 4.08Customer support - 4.27Functionality Pricing Starting at $14.00 per month Get Price Alternative Product [Kylas Sales CRM](https://www.softwareadvice.com/marketing/kylas-profile/) 4.8 [(629)](https://www.softwareadvice.com/marketing/kylas-profile/reviews/) Ratings Breakdown - 4.79Ease of use - 4.78Value for money - 4.80Customer support - 4.69Functionality Pricing Starting at $250.00 per month Get Price Alternative Product [Bigin by Zoho CRM](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/) 4.7 [(745)](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/reviews/) Ratings Breakdown - 4.75Ease of use - 4.72Value for money - 4.49Customer support - 4.49Functionality Pricing Starting at $7.00 per year Get Price ## Act! Overview Act! is a Customer Relationship Management (CRM) and Marketing Automation platform designed for small and medium-sized businesses in industries such as insurance, financial services, and manufacturing. It helps businesses organize customer data and manage interactions through a centralized, user-friendly interface accessible both in the office and remotely. The platform includes features for managing customer data, integrating calendars and emails, tracking sales pipelines, creating interactive quotes, and taking payments. Users can organize calls, emails, notes, tasks, do... cuments, and quotes in one location, with search tools to quickly find detailed customer information. It also offers email marketing tools for creating personalized campaigns, landing pages, forms, and automated workflows to engage with leads and customers. Act! provides visual dashboards with insights into sales, marketing, and business performance metrics. These dashboards display real-time data to help users identify effective strategies and focus on key activities. Additional features include SMS text messaging, website chat, online appointment scheduling, project management tools, and a self-service customer portal. A mobile application allows users to access contacts and manage opportunities while working remotely. ## Act! Pricing and Plans Act! has six plans. Act! Advantage Standard is $30.00/user/mo billed monthly. Act! Advantage Professional is $45.00/user/mo billed monthly. Act! Advantage Ultimate is $60.00/user/mo billed monthly. Act! Premium Desktop is $39.00/user/mo billed monthly. Act! Email Marketing Plus is $79.00/mo billed monthly. Act! Marketing Automation Complete is $199.00/mo billed monthly. Free trial Act! Advantage Standard $30.00 per user, per month Full-featured CRM & Mobile App Email Marketing (includes 2,500 sends/mo) Office 365 & Gmail Integration Interactive Quotes & Online Appointment Scheduling Forms, Surveys, Website Chat, Event Management & Payments Reports & Interactive Dashboards Standard Support w/ Dedicated Onboarding Specialist 15 Gb Storage w/ Nightly Backups & Automatic Updates Billed annually… Act! Advantage Standard plan includes: - Billed annually - Standard Support w/ Dedicated Onboarding Specialist - Collect payments - Interactive Quotes & Online Appointment Scheduling Forms, Surveys, Website Chat & Event Management - Office 365 & Gmail Integration - Email Marketing (includes 2,500 sends/mo) - Full-featured CRM & Mobile App - Reports & Interactive Dashboards - MacOS compatibility - Automated updates & nightly backups - Immediate, browser-based access Act! Advantage Professional $45.00 per user, per month Includes everything in Standard, plus: Email Marketing Plus (includes 25,000 sends/mo) Advanced Interactive Quotes, Payments & Online Appointment Scheduling Advanced Forms, Surveys, Website Chat & Event Management Accounting Integration Project Management 25 Gb Storage Billed annually… Act! Advantage Professional plan includes: - Everything in Standard, plus: - Immediate, browser-based access - Automated updates & nightly backups - MacOS compatibility - Expert technical support - Dedicated onboarding specialist - Email Marketing Plus (includes 25,000 sends/mo) - Advanced Interactive Quotes & Online Appointment Scheduling - Advanced Forms, Surveys, Website Chat & Event Management - Accounting Integration - Project Management - 25 Gb Storage - Billed annually Act! Advantage Ultimate $60.00 per user, per month Includes everything in Professional, plus: Marketing Automation (includes 50,000 sends/mo) Custom Industry Tables Online Customer Portal Enhanced Support 35 Gb Storage Billed annually… Act! Advantage Ultimate plan includes: - Immediate, browser-based access - 35 Gb Storage - Billed annually - Everything in Professional, plus: - Custom Industry Tables - Marketing Automation (includes 50,000 sends/mo) - Dedicated onboarding specialist - Expert technical support - MacOS compatibility - Automated updates & nightly backups - Online Customer Portal - Enhanced Support Act! Premium Desktop $39.00 per user, per month Networked & offline access Self-managed security Complete control of updates Expert technical support Dedicated onboarding specialist… Act! Premium Desktop plan includes: - Networked & offline access - Self-managed security - Complete control of updates Act! Email Marketing Plus $79.00 usage based, per month Additional 25,000 sends for Act! Advantage Standard and adds: AI Writing Assistant Turnkey Campaigns HTML Email Editor URL Shortener Social Sharing Landing Pages Surveys Team Management Response-Driven Nurture Marketing … Act! Email Marketing Plus plan includes: - Team Management - Surveys - Landing Pages - Social Sharing - URL Shortener - HTML Email Editor - Turnkey Campaigns - AI Writing Assistant - Additional 25,000 sends for Act! Advantage Standard and adds: - Response-Driven Nurture Marketing Act! Marketing Automation Complete $199.00 usage based, per month Additional 50,000 sends plus everything in Act! Email Marketing for Act! Advantage Standard & Professional… Act! Marketing Automation Complete plan includes: - Additional 50,000 sends plus everything in Act! Email Marketing for Act! Advantage Standard & Professional Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### Our Analysis of Act!'s Pricing Plans Selecting the right CRM and marketing automation solution for your business can be a daunting task, especially when it comes to understanding the various pricing plans available. To help you make an informed decision, we've taken a deep dive into Act!'s pricing structure and broken down the key features and benefits of each plan. With cloud-based and on-premise options, built-in marketing automation, optional premium tiers for advanced marke... ting tools, and add-ons to extend functionality, the platform is designed to scale with your needs. Below, we break down the key features and pricing considerations for each plan. Act! provides a free trial of its services, allowing potential customers to test-drive the software before committing to a paid plan. \*\*Act! Premium Cloud\*\* The Act! Premium Cloud plan is ideal for businesses seeking a cloud-based CRM solution with robust features. At $30 per user per month, billed annually, it offers a comprehensive suite of tools for managing customer relationships and automating marketing efforts. \*\*Pros:\*\* - \*\*Remote accessibility:\*\* Browser-based access allows users to work from anywhere with an internet connection. - \*\*Robust security and reliability:\*\* World-class hosting ensures data security, while automated updates and nightly backups provide peace of mind. - \*\*Mobile-Friendly:\*\* A powerful mobile app enables teams to stay connected and productive on the go. \*\*Cons:\*\* - \*\*Mandatory annual billing:\*\* The plan requires an annual commitment, which may not be suitable for businesses with fluctuating needs. - \*\*Per-user pricing model:\*\* For larger teams, costs can add up quickly, as each user requires a separate subscription. - \*\*Limited Customization:\*\* As a cloud-based solution, customization options may be more limited compared to self-hosted alternatives. \*\*Act! Premium Desktop\*\* For businesses that prefer a self-hosted CRM, the Act! Premium Desktop plan offers greater control and customization at $39 per user per month, billed annually. \*\*Pros:\*\* - \*\*Offline access:\*\* Users can work offline and sync data when a connection is available, ensuring uninterrupted productivity. - \*\*Full data control:\*\* Businesses maintain complete control over their data security and can implement their own measures. - \*\*Customizable update scheduling:\*\* Administrators have the flexibility to schedule and manage updates according to their preferences. \*\*Cons:\*\* - \*\*Higher upfront costs:\*\* The desktop plan is more expensive than the cloud version, which may strain budgets for cost-conscious businesses. - \*\*In-house maintenance responsibility:\*\* Self-hosting requires in-house IT resources to manage security, updates, and backups. - \*\*Local infrastructure requirements:\*\* Businesses must invest in and maintain their own hardware and network infrastructure to support the software. \*\*Act! marketing automation plans\*\* Act! offers a range of marketing automation plans to complement its CRM offerings, allowing businesses to streamline their outreach efforts. - \*\*Basic:\*\* Included with Act! Premium Cloud, this plan allows users to send up to 2,500 emails to unlimited contacts. - \*\*Select:\*\* At $79 per account per month, this plan supports sending up to 25,000 emails and includes features like nurture campaigns, AI writing assistance, landing page templates, and surveys. - \*\*Complete:\*\* For $199 per account per month, businesses can send up to 50,000 emails and gain access to lead scoring and workflows. - \*\*Advanced:\*\* The top-tier plan, at $399 per account per month, allows sending up to 100,000 emails and includes A/B testing, progressive profiling, and expert consultation. \*\*Add-ons and extras\*\* Act! provides various add-ons to extend the functionality of its CRM and marketing automation tools, such as: - \*\*Enhanced support:\*\* For $10 per user per month, businesses can access premium support services. - \*\*Custom tables:\*\* At $10 per user per month, this add-on allows for the creation of custom data tables. - \*\*SMS4Act! text messaging:\*\* Starting at $19 per month, businesses can engage with customers through text messaging. - \*\*Online quotes, lead forms, and event management:\*\* Available for Act! Premium Cloud users at $22.50 per user per month. - \*\*Additional cloud storage:\*\* Extra storage can be purchased at $4 per month per 5GB. - \*\*Desktop sync:\*\* For $10 per activation per month, users can sync their desktop and cloud data. \*\*Conclusion\*\* After analyzing the pricing structure of Act!, it's evident that the company provides a range of options designed to cater to businesses of various sizes and needs. \*\*For small businesses and startups:\*\* Act! Premium Cloud at $30 per user per month (billed annually) offers an affordable entry point into the world of CRM and marketing automation. This cloud-based solution provides essential features, secure hosting, and expert support, making it an ideal choice for those just starting out or with limited budgets. \*\*For growing businesses and enterprises:\*\* Act! Premium Desktop at $39 per user per month (billed annually) delivers a more robust and customizable solution. With networked and offline access, self-managed security, and complete control over updates, this plan empowers larger organizations to tailor the software to their specific requirements. The additional features like custom tables and desktop sync further enhance its suitability for complex business environments. Regardless of the size of the business, Act!'s marketing automation plans offer a scalable approach to email marketing. From the Basic plan included with Act! Premium Cloud to the Advanced plan at $399 per account per month, companies can choose the right level of functionality and email volume to match their marketing strategies and customer engagement needs. Ultimately, choosing the right Act! plan depends on your business’s specific needs, budget, and long-term goals. With a variety of pricing options and a free trial available, businesses can explore the platform’s CRM and marketing automation tools to determine which setup aligns best with their workflow and customer engagement strategies. ### How does Act! pricing compare to alternatives? Act!'s starting price is $30.00/user/month. Explore how its pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | Act!3.9[(939)](https://www.softwareadvice.com/crm/act-crm-profile/reviews/) | $30.00 /user/mo | Available | Not available | 3.9 | | [HubSpot CRM](https://www.softwareadvice.com/product/1854-HubSpot-CRM/)4.5[(4,492)](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/) | $20.00 /user/mo | Not available | Available | 4.3 | | [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/)4.4[(18,834)](https://www.softwareadvice.com/product/2764-Salesforce/reviews/) | $25.00 /user/mo | Available | Not available | 4.0 | | [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/)4.3[(7,009)](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/) | $14.00 /user/mo | Available | Available | 4.3 | | [Kylas Sales CRM](https://www.softwareadvice.com/marketing/kylas-profile/)4.8[(629)](https://www.softwareadvice.com/marketing/kylas-profile/reviews/) | $250.00 /mo | Available | Available | 4.8 | Act!3.9[(939)](https://www.softwareadvice.com/crm/act-crm-profile/reviews/) * * * Starting price $30.00 /user/mo Free trial Available Free version Not available Value For Money 3.9 - [HubSpot CRM](https://www.softwareadvice.com/product/1854-HubSpot-CRM/)4.5[(4,492)](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/) * * * Starting price $20.00 /user/mo Free trial Not available Free version Available Value For Money 4.3 - [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/)4.4[(18,834)](https://www.softwareadvice.com/product/2764-Salesforce/reviews/) * * * Starting price $25.00 /user/mo Free trial Available Free version Not available Value For Money 4.0 - [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/)4.3[(7,009)](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/) * * * Starting price $14.00 /user/mo Free trial Available Free version Available Value For Money 4.3 - [Kylas Sales CRM](https://www.softwareadvice.com/marketing/kylas-profile/)4.8[(629)](https://www.softwareadvice.com/marketing/kylas-profile/reviews/) * * * Starting price $250.00 /mo Free trial Available Free version Available Value For Money 4.8 ## Act! Features Drawn from insights across 939 verified reviews, we've outlined Act!'s best and worst rated features and how they stack up against the average rating. Act!'s score Category average Act!'s Best Rated Features Customer Database 4.73 4.49 category average Client Management 4.73 4.30 category average CRM 4.71 4.27 category average Act!'s Worst Rated Features Social Media Integration 2.38 3.43 category average Lead Qualification 2.80 4.08 category average Third-Party Integrations 3.0 3.92 category average - Popular features found in CRM Calendar Management Customer Journey Mapping Email Management Quotes/Estimates Reporting/Analytics Sales Pipeline Management Segmentation Task Management Territory Management Workflow Management - More features of Act! A/B Testing Access Controls/Permissions Activity Dashboard Activity/News Feed Activity Tracking Alerts/Notifications API Appointment Scheduling Autoresponders Batch Processing Calendar/Reminder System Calendar Sync Campaign Analytics Campaign Management Client Management Collaboration Tools Commenting/Notes Contact Database Contact Management CRM Customer Database Customer Portal Customer Segmentation Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Reports Customizable Templates Dashboard Data Import/Export Data Security Document Management Document Storage Drag & Drop Drip Campaigns Dynamic Content Electronic Signature Email Marketing Email Templates Email Tracking Engagement Tracking Event Triggered Actions File Sharing Forecasting For Insurance Industry For iPad Devices For Small Businesses For Startups Insurance Management Interaction Tracking Kanban Board Key Performance Indicators Landing Pages/Web Forms Lead Capture Lead Generation Lead Management Lead Nurturing Lead Qualification Lead Scoring Marketing Automation Marketing Calendar Mobile Access Mobile App Multi-Campaign Multi-Channel Communication Multi-Channel Marketing Multivariate Testing Opportunity Management Performance Metrics Pipeline Management Pipeline Reports Prospecting Tools Real-Time Data Referral Tracking Reminders Reporting & Statistics ROI Tracking Role-Based Permissions Sales Activity Management Sales Analytics Sales Forecasting Sales Reports Sales Trend Analysis Search Search/Filter Shared Contacts SMS Marketing Social Marketing Social Media Integration Template Management Third-Party Integrations Visual Analytics Web-based Deployment Website Visitor Tracking Workflow Automation ## Act! Integrations Based on 939 verified reviews, we've identified products most frequently integrated withAct!. QuickBooks Online Integration rated 4.0 from 7 reviews Zapier Integration rated 4.3 from 6 reviews LinkedIn for Business Integration rated 5.0 from 5 reviews Dropbox Integration rated 5.0 from 2 reviews QuoteWerks Integration rated 5.0 from 2 reviews Google Contacts Integration rated 5.0 from 2 reviews See all 29 integrations ## Act! Key Sentiments We analyzed 939 verified reviews for Act! to find out what actual users really think. Most Positive Sentiments Customization 63% Positive 32% Neutral 4% Negative Users find Act! highly customizable, allowing them to tailor the software to their specific business needs. They appreciate the ability to customize features, layouts, and various aspects of the interface. Reviewers highlight the flexibility and control Act! offers, making it a valuable tool for businesses with unique requirements. Client management 46% Positive 41% Neutral 13% Negative Users rely on Act! for efficient client management, appreciating its ability to store and track client records and information. They find the software useful for maintaining detailed client histories and staying organized. Many reviewers emphasize the ease of use and the comprehensive nature of Act!'s client management features, which effectively support their business operations. Customer service 45% Positive 26% Neutral 29% Negative Users find Act! helpful for customer management, engagement, and tracking, with some praising the customer support as top-notch and responsive. However, others experience frustration with slow response times, poor support quality, and difficulty resolving issues. The mixed feedback highlights both the strengths and weaknesses of Act!'s customer service. Least Positive Sentiments Software upgrades 32% Positive 26% Neutral 42% Negative While not a universal sentiment, some users express dissatisfaction with the frequent forced upgrades and the discontinuation of support for older versions. Many reviewers report issues with the upgrade process, including compatibility problems, increased costs, and the need for extensive support. Contact management 45% Positive 45% Neutral 10% Negative Users value Act!'s robust contact management features, which allow them to store and organize customer information in a centralized location. They appreciate the ease of creating and managing contacts, as well as the software's user-friendly interface. Many reviewers highlight the importance of Act! in their business operations, particularly for tracking interactions and maintaining a comprehensive contact database. ## Act! User Reviews ## Act! customer ratings - Overall rating: 3.9/5 - Total reviews: 939 ### Rating distribution - 5 stars: 418 reviews (45%) - 4 stars: 262 reviews (28%) - 3 stars: 119 reviews (13%) - 2 stars: 67 reviews (7%) - 1 star: 73 reviews (8%) ### Secondary ratings - Ease of use: 3.9/5 - Value for money: 3.9/5 - Customer support: 3.6/5 - Functionality: 3.9/5 --- ### ACT is our Favorite - Overall rating: 5/5 - Reviewer: Luke T. - Verified reviewer: Yes - Industry: Human Resources - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We've enjoyed our journey with the program. Customer service is always very good and patient when we call. Always very easy to connect and the outcome is quick and on point. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've used ACT for over 25 years...meets our needs very well and customer support is always excellent #### Cons Nothing very happy. We have been customers for 20 years and the program has always met our needs. Thankd ACT! #### Vendor response Thank you for taking the time to leave this lovely review, Luke! We are thrilled to hear that Act! has helped you grow your business for over 25 years and that our support team has been there for you when you needed them! We look forward to another 25! Replied September 2026 --- ### Reliable CRM for Managing Customer Information - Overall rating: 5/5 - Reviewer: Alison S. - Industry: Construction - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, Act! Database is a reliable and useful CRM for managing customer information and keeping records organised. Some features could be more intuitive, but overall it meets our needs well. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I liked the convenience of having my customer database securely available in the cloud. It made it easier to access customer information from different locations, collaborate with colleagues, and keep data organised without relying on a single computer. #### Cons The main drawback is that the system can sometimes feel slow and less intuitive than newer CRM platforms. Some features can also be difficult to find or require too many steps, and occasional performance or connectivity issues can make it frustrating to use. #### Reasons for choosing Act! We chose Act! because it is reliable, easy to use, and provides the CRM features we need to manage customer information and relationships effectively. #### Vendor response Thank you for taking the time to share your review, Alison. We’re glad Act! is keeping your customer information organized and easy to reach from wherever you’re working. That’s exactly what it’s built to do. And, we appreciate your honest feedback on speed and on how hard some features are to find. Our product team reviews comments like these as we plan updates. If you’d like help with a particular workflow or performance issue, please reach out to our support team. We’re happy to help you get more from Act! with fewer steps. Replied October 2026 --- ### ACT cloud for Marketing - Overall rating: 5/5 - Reviewer: Tracy R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ACT is a solid program and has been working for us since 1999. The cloud based version is new for our company but one we are welcoming since we want to speed up the database process. The old desktop version has become super slow and time consuming with freezes and overall slowdowns navigating through the CRM. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros We have been using ACT for 19+ years. To make the switch to the cloud version just seemed logical. It has the basics features that we need and was simple to transfer over to the client. #### Cons ACT does not have all the bells and whistles that we would like such as power dialers and automatic reporting. #### Reasons for choosing Act! The ease of moving from a CRM company that we have used for years. #### Reasons for switching to Act! The software support was no longer available. --- ### Superb system with a few minor niggles - Overall rating: 4/5 - Reviewer: Clive B. - Verified reviewer: Yes - Industry: Legal Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I enjoy working with this system, and once integrated into you process', it is impossible to think of how it used to be! Apart from the minor niggles, Act! is definitely worth a closer look. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros When deciding to go down the path of a CRM I did exhaustive research and did try a couple. However the ease of use and the ability to adjust the layout to my own requirements won me over. Cost wise, it is not the cheapest, but definitely worth the price. The sales team have been a great help, once you start down this path, you will need their support to start with. #### Cons Act! does not interact with the new Outlook email system, this means that if you rely on meetings etc being automatically confirmed with your client, you will need to do this manually. Customer support is a weaker link, there are many on-line tutorials, but sometimes you just need a quick chat to solve an issue, however you keep being referred to an additional cost in a support package. #### Reasons for choosing Act! Easy interface with all the features required. #### Vendor response We are glad your exhaustive research led you to Act!, Clive, and that the ease of use and customizable layouts won you over! Your feedback on the newer Outlook integration and on support is noted. If a quick chat would help with any of those issues, our team is here for you. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 so we can provide some assistance. Thank you for such a thorough and generous review! Replied August 2026 --- ### Great software, great support. - Overall rating: 5/5 - Reviewer: Bev G. - Verified reviewer: Yes - Industry: Textiles - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Act are a very responsive, professional yet friendly, UK based company who go out of their way to ensure the end user has the best experience possible. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We are relatively new to Act and currently only have a one user account, however, it works really well for our company, helping to track our enquiries and follow up on phone calls and emails. We will be looking to extend this subscription to other team members and with the enhanced support, its' great to know that if or when we have 'issues' they are quickly resolved by a knowledgeable tech team. #### Cons We have had a couple of odd glitches with it working with outlook but nothing that the tech team at Act haven't been able to resolve. #### Reasons for choosing Act! Ease of use and good UK based tech support. #### Vendor response Thank you for such a kind review, Bev! We’re delighted Act! is helping you track inquiries and stay on top of follow-ups. Replied October 2026 --- ### We love ACT! - Overall rating: 5/5 - Reviewer: Gina J. - Verified reviewer: Yes - Industry: Construction - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. The people on the phones are marvelous. Always answer our questions, and are helpful. The people on the tech side are wonderful as well. They have always been able to assist us with any tech issue we've had. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros How user friendly it is. We use it to store names address, and information regarding installations of our customers. #### Cons We find it to be an expensive commodity for our office. Wish you could bundle like a 2 year or 3 year contract for cheaper. #### Vendor response Thank you for taking the time to share this, Gina. We’re so glad Act! makes it easy for your team to keep customer details and installation records organized in one place. And, your kind words about our support and tech teams mean a lot. We’ve passed them along, and they’ll be thrilled to hear it. Being there for you every step of the way is what we’re here for. We also appreciate your honest feedback on pricing and multi-year options and want to let you know that we have flexible options, including multi-year subscriptions, and can work with you 1:1 to find a plan that suits your needs, so please give us a call at 866-530-2718 so we can take care of that for you. And, thank you for being part of the Act! community for more than two years! Replied October 2026 --- ### Quick Quote Generation with Act! - Overall rating: 5/5 - Reviewer: Victoria H. - Verified reviewer: Yes - Industry: Computer Games - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered I’ve been using Act! for a couple of years, and the custom reporting tool has become my go‑to. Pulling a sales pipeline report takes less than a minute, and the drag‑and‑drop layout lets me tweak columns on the fly, so I can share instant insights with the team during meetings. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Act!'s contact database syncs cleanly with Gmail, and the email templates let me send proposals in seconds. The deal pipeline is pretty solid, and the mobile app keeps me on track when I'm away from the desk. #### Cons The help docs are a bit thin and when I hit a snag the support replies after a day, which slows my workflow. And the reporting export options are limited. #### Vendor response Victoria, thank you for your review. We're glad to hear you're using the insights in the sales pipeline report. Thank you, too, for the honest notes on help docs, support response times, and export options. Our team is reviewing that feedback. We appreciate you, and we're glad Act! helps you share insights with your team in the moment. Replied September 2026 --- ### ACT! REVIEW - EASY TO USE & KEEP ORGANIZED - Overall rating: 5/5 - Reviewer: Ashely S. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, it has been a good experience. It is easy to use and helps keep track of everything I need; schedules, contacts, opportunities and so much more. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is a great tool to keep you organized with everything in one place. I like that don't have to have several apps for different things. It is all in one in ACT! #### Cons Sometimes the calendar gets full for all day activities and then it limits you from seeing the rest of the calendar. --- ### Act Database keeps me on track and organized - Overall rating: 5/5 - Reviewer: Harvey T. - Verified reviewer: Yes - Industry: Insurance - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Absolutely GREAT!!! I live with it 6 days a week. Sometimes 7. Give me peace of mind. I can not work without it #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I have been a loyal ACT user since it was a DOS program. (Who remembers those days.??) Having been diagnosed with ADD decades ago, I need a place to store and organize my clients, and prospective clients information #### Cons The program is very slow. It boots up slowly and sometimes changes between sections slowly. It also tends to take a lot of resources of my computer #### Vendor response Thank you for taking the time to leave this review, Harvey. We value your longtime partnership! Replied October 2026 --- ### Automating Quote Generation for Retail - Overall rating: 5/5 - Reviewer: Grace R. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered Act! has been a lifesaver when I use its email campaign builder. I can pull up a contact list, drag in a template, tweak a few lines, and hit send - all while my sales team sees real‑time stats in the same window. It’s made my follow‑ups faster and less stressful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I appreciate the intuitive Deal Stage Tracking that lets our sales reps see progress at a glance, and the built‑in email templates save time on follow‑ups. The reporting dashboard is pretty solid, giving us clear insights into pipeline health without extra learning. #### Cons The interface can feel a bit cluttered especially when scrolling through the contact list but it's not a huge deal. Documentation sometimes lags behind new features, so I had to hunt forums for quick tips. Support response time is decent, though a bit slower than expected. #### Vendor response Thanks so much, Grace! We're glad Deal Stage Tracking and the email campaign builder are making your follow-ups faster and less stressful. That's exactly what we want for your team. We've passed along your notes about the contact list view, documentation, and support timing. Thank you for helping us improve. We're with you every step of the way. Replied September 2026 --- Showing 1 - 10 of 939 Reviews [See All Reviews](https://www.softwareadvice.com/crm/act-crm-profile/reviews/) ## Act! FAQs - Is Act! a good CRM? Act! is considered a solid CRM option by many users, especially small businesses. With over 800 reviews and an average rating of 3.8 out of 5 stars for ease of use, value, and functionality, it offers flexible tools for contact management, note organization, integrations, and robust search and filtering capabilities. - What is Act! software used for? Act! software helps businesses manage customer relationships, drive sales, and track performance through real-time metrics and actionable insights. It includes core CRM, sales, and marketing tools, along with advanced features like workflow automation, campaign templates, landing pages, and AI-assisted content generation to streamline and enhance customer engagement. - What are the benefits of Act!? The benefits of Act! include consolidating sales and marketing activities in one spot, saving time with automation and AI tools, and building stronger customer relationships with personalized campaigns and detailed account notes. Act! reviews mention that the platform is user-friendly, and teams can manage leads from initial contact to final sale. - Does Act! integrate with Outlook? Yes, Act! integrates with Outlook to sync contacts and calendars, create history records, track email interactions, and add new contacts from Outlook emails. Users appreciate Act!'s extensive integrations to streamline communication, organize contacts, connect with eCommerce platforms, provide better customer service, and improve productivity. ## Act! 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