# Act! Software Overview 2026 - Features & Pricing > Review of Act! Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/crm/act-crm-profile/ --- [Home](https://www.softwareadvice.com/) / [CRM Software](https://www.softwareadvice.com/crm/) / Act! Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/crm/act-crm-profile/reviews/)[Alternatives](https://www.softwareadvice.com/crm/act-crm-profile/alternatives/) # Act! Review From $30-$199/month Free trial 6 plans Updated July 16, 2026 Written by [Laura Burgess](https://www.softwareadvice.com/resources/author/laura-burgess/) Content Analyst Edited by [Caroline Rousseau](https://www.softwareadvice.com/resources/author/caroline-rousseau/) Senior Editor Wondering if Act! is right for your organization? Our CRM Software selection experts can help you in 15 minutes or less. On this page - Our Summary - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - Key Sentiments - User Reviews - Frequently Asked Questions - Popular Comparisons ## Our Summary Act! 3.9 [(925)](https://www.softwareadvice.com/crm/act-crm-profile/reviews/) FrontRunner 2026 Pros: - Customization options - Email integration Cons: - High subscription cost - Frequent crashes Pricing Starting at $30.00 per user per month ### What is Act!: Act! Advantage is a full front-office CRM and marketing solution with new features and functionality that unite sales, marketing, and customer management in one intuitive, affordable platform to help small and midsize businesses stay organized, attract new customers, and build lasting client relationships. Act! Advantage introduces a range of integrated tools including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, and Online Surveys. These built-in capabilities reduce the need for third-party add-ons, offering a more streamlined experience. Act! is available in multiple formats to suit different business needs. Act! Advantage provides browser-based access with secure hosting and automatic updates, while Act! Premium Desktop offers an on-premises CRM option for organizations that prefer local control. In addition, Desktop Sync allows users to deploy a desktop client and sync data to the cloud for added flexibility. Both versions include core CRM features such as centralized contact and activity management, group organization, opportunity tracking, pipeline management, and robust reporting, but Act! Advantage also includes built-in email marketing, marketing automation, and a broader suite of front-office tools to support end-to-end customer engagement. ### Why we like Act!: Established in 1987, Act! is a longstanding player in the CRM space, with a rating of 3.9 out of 5 stars. Users of Act! appreciate its contact database and search and filtering functionality, according to verified user reviews. It also supports integrations that enhance its CRM and sales capabilities, helping businesses streamline their workflows. ### Who should use Act!: Act! is best suited for small businesses looking for an affordable and all-in-one CRM and marketing solution. Act! also offers cloud-based functionality and an iOS and Android app for on-the-go customer and sales management. Wondering if Act! is right for your organization? Our CRM Software selection experts can help you in 15 minutes or less. ## Act! User Interface ## Popular Act! Alternatives Main Product Act! 3.9 [(925)](https://www.softwareadvice.com/crm/act-crm-profile/reviews/) Ratings Breakdown - 3.91Ease of use - 3.86Value for money - 3.63Customer support - 3.88Functionality Pricing Starting at $30.00 per month Get Price Alternative Product [HubSpot CRM](https://www.softwareadvice.com/product/1854-HubSpot-CRM/) 4.5 [(4474)](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/) Ratings Breakdown - 4.38Ease of use - 4.29Value for money - 4.39Customer support - 4.36Functionality Pricing Starting at $20.00 per month Get Price Alternative Product [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) 4.4 [(18797)](https://www.softwareadvice.com/product/2764-Salesforce/reviews/) Ratings Breakdown - 3.99Ease of use - 4.05Value for money - 4.13Customer support - 4.38Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) 4.3 [(6985)](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/) Ratings Breakdown - 4.15Ease of use - 4.29Value for money - 4.08Customer support - 4.27Functionality Pricing Starting at $14.00 per month Get Price Alternative Product [Bigin by Zoho CRM](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/) 4.7 [(738)](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/reviews/) Ratings Breakdown - 4.75Ease of use - 4.73Value for money - 4.49Customer support - 4.50Functionality Pricing Starting at $7.00 per year Get Price Alternative Product [Kylas Sales CRM](https://www.softwareadvice.com/marketing/kylas-profile/) 4.8 [(611)](https://www.softwareadvice.com/marketing/kylas-profile/reviews/) Ratings Breakdown - 4.79Ease of use - 4.78Value for money - 4.79Customer support - 4.69Functionality Pricing Starting at $250.00 per month Get Price ## Act! Overview Act! is a Customer Relationship Management (CRM) and Marketing Automation platform designed for small and medium-sized businesses in industries such as insurance, financial services, and manufacturing. It helps businesses organize customer data and manage interactions through a centralized, user-friendly interface accessible both in the office and remotely. The platform includes features for managing customer data, integrating calendars and emails, tracking sales pipelines, creating interactive quotes, and taking payments. Users can organize calls, emails, notes, tasks, do... cuments, and quotes in one location, with search tools to quickly find detailed customer information. It also offers email marketing tools for creating personalized campaigns, landing pages, forms, and automated workflows to engage with leads and customers. Act! provides visual dashboards with insights into sales, marketing, and business performance metrics. These dashboards display real-time data to help users identify effective strategies and focus on key activities. Additional features include SMS text messaging, website chat, online appointment scheduling, project management tools, and a self-service customer portal. A mobile application allows users to access contacts and manage opportunities while working remotely. ## Act! Pricing and Plans Starting price: $30.00 per month Free Trial Free Version Act! Advantage Standard $30.00 per user, per month Plan includes: - Full-featured CRM & Mobile App - Email Marketing (includes 2,500 sends/mo) - Office 365 & Gmail Integration - Interactive Quotes & Online Appointment Scheduling Forms, Surveys, Website Chat & Event Management - Reports & Interactive Dashboards - Standard Support w/ Dedicated Onboarding Specialist - Immediate, browser-based access - Automated updates & nightly backups - MacOS compatibility - Billed annually Read More Act! Advantage Professional $45.00 per user, per month Plan includes: - Everything in Standard, plus: - Email Marketing Plus (includes 25,000 sends/mo) - Advanced Interactive Quotes & Online Appointment Scheduling - Advanced Forms, Surveys, Website Chat & Event Management - Accounting Integration - Project Management - 25 Gb Storage - Billed annually - Immediate, browser-based access - Automated updates & nightly backups Read More Act! Advantage Ultimate $60.00 per user, per month Plan includes: - Everything in Professional, plus: - Marketing Automation (includes 50,000 sends/mo) - Custom Industry Tables - Online Customer Portal - Enhanced Support - 35 Gb Storage - Immediate, browser-based access - Automated updates & nightly backups - MacOS compatibility - Expert technical support Read More Act! Premium Desktop $39.00 per user, per month Plan includes: - Networked & offline access - Self-managed security - Complete control of updates Act! Email Marketing Plus $79.00 usage based, per month Plan includes: - Additional 25,000 sends for Act! Advantage Standard and adds: - AI Writing Assistant - Turnkey Campaigns - HTML Email Editor - URL Shortener - Social Sharing - Landing Pages - Surveys - Team Management - Response-Driven Nurture Marketing Act! Marketing Automation Complete $199.00 usage based, per month Plan includes: - Additional 50,000 sends plus everything in Act! Email Marketing for Act! Advantage Standard & Professional Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### Our Analysis of Act!'s Pricing Plans Selecting the right CRM and marketing automation solution for your business can be a daunting task, especially when it comes to understanding the various pricing plans available. To help you make an informed decision, we've taken a deep dive into Act!'s pricing structure and broken down the key features and benefits of each plan. With cloud-based and on-premise options, built-in marketing automation, optional premium tiers for advanced marke... ting tools, and add-ons to extend functionality, the platform is designed to scale with your needs. Below, we break down the key features and pricing considerations for each plan. Act! provides a free trial of its services, allowing potential customers to test-drive the software before committing to a paid plan. \*\*Act! Premium Cloud\*\* The Act! Premium Cloud plan is ideal for businesses seeking a cloud-based CRM solution with robust features. At $30 per user per month, billed annually, it offers a comprehensive suite of tools for managing customer relationships and automating marketing efforts. \*\*Pros:\*\* - \*\*Remote accessibility:\*\* Browser-based access allows users to work from anywhere with an internet connection. - \*\*Robust security and reliability:\*\* World-class hosting ensures data security, while automated updates and nightly backups provide peace of mind. - \*\*Mobile-Friendly:\*\* A powerful mobile app enables teams to stay connected and productive on the go. \*\*Cons:\*\* - \*\*Mandatory annual billing:\*\* The plan requires an annual commitment, which may not be suitable for businesses with fluctuating needs. - \*\*Per-user pricing model:\*\* For larger teams, costs can add up quickly, as each user requires a separate subscription. - \*\*Limited Customization:\*\* As a cloud-based solution, customization options may be more limited compared to self-hosted alternatives. \*\*Act! Premium Desktop\*\* For businesses that prefer a self-hosted CRM, the Act! Premium Desktop plan offers greater control and customization at $39 per user per month, billed annually. \*\*Pros:\*\* - \*\*Offline access:\*\* Users can work offline and sync data when a connection is available, ensuring uninterrupted productivity. - \*\*Full data control:\*\* Businesses maintain complete control over their data security and can implement their own measures. - \*\*Customizable update scheduling:\*\* Administrators have the flexibility to schedule and manage updates according to their preferences. \*\*Cons:\*\* - \*\*Higher upfront costs:\*\* The desktop plan is more expensive than the cloud version, which may strain budgets for cost-conscious businesses. - \*\*In-house maintenance responsibility:\*\* Self-hosting requires in-house IT resources to manage security, updates, and backups. - \*\*Local infrastructure requirements:\*\* Businesses must invest in and maintain their own hardware and network infrastructure to support the software. \*\*Act! marketing automation plans\*\* Act! offers a range of marketing automation plans to complement its CRM offerings, allowing businesses to streamline their outreach efforts. - \*\*Basic:\*\* Included with Act! Premium Cloud, this plan allows users to send up to 2,500 emails to unlimited contacts. - \*\*Select:\*\* At $79 per account per month, this plan supports sending up to 25,000 emails and includes features like nurture campaigns, AI writing assistance, landing page templates, and surveys. - \*\*Complete:\*\* For $199 per account per month, businesses can send up to 50,000 emails and gain access to lead scoring and workflows. - \*\*Advanced:\*\* The top-tier plan, at $399 per account per month, allows sending up to 100,000 emails and includes A/B testing, progressive profiling, and expert consultation. \*\*Add-ons and extras\*\* Act! provides various add-ons to extend the functionality of its CRM and marketing automation tools, such as: - \*\*Enhanced support:\*\* For $10 per user per month, businesses can access premium support services. - \*\*Custom tables:\*\* At $10 per user per month, this add-on allows for the creation of custom data tables. - \*\*SMS4Act! text messaging:\*\* Starting at $19 per month, businesses can engage with customers through text messaging. - \*\*Online quotes, lead forms, and event management:\*\* Available for Act! Premium Cloud users at $22.50 per user per month. - \*\*Additional cloud storage:\*\* Extra storage can be purchased at $4 per month per 5GB. - \*\*Desktop sync:\*\* For $10 per activation per month, users can sync their desktop and cloud data. \*\*Conclusion\*\* After analyzing the pricing structure of Act!, it's evident that the company provides a range of options designed to cater to businesses of various sizes and needs. \*\*For small businesses and startups:\*\* Act! Premium Cloud at $30 per user per month (billed annually) offers an affordable entry point into the world of CRM and marketing automation. This cloud-based solution provides essential features, secure hosting, and expert support, making it an ideal choice for those just starting out or with limited budgets. \*\*For growing businesses and enterprises:\*\* Act! Premium Desktop at $39 per user per month (billed annually) delivers a more robust and customizable solution. With networked and offline access, self-managed security, and complete control over updates, this plan empowers larger organizations to tailor the software to their specific requirements. The additional features like custom tables and desktop sync further enhance its suitability for complex business environments. Regardless of the size of the business, Act!'s marketing automation plans offer a scalable approach to email marketing. From the Basic plan included with Act! Premium Cloud to the Advanced plan at $399 per account per month, companies can choose the right level of functionality and email volume to match their marketing strategies and customer engagement needs. Ultimately, choosing the right Act! plan depends on your business’s specific needs, budget, and long-term goals. With a variety of pricing options and a free trial available, businesses can explore the platform’s CRM and marketing automation tools to determine which setup aligns best with their workflow and customer engagement strategies. ### Compare Pricing Compare pricing across our most frequently recommended CRM products. Software options Starting price\* User rating [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) $25.00 per month 4.40[(18797 reviews)](https://www.softwareadvice.com/product/2764-Salesforce/reviews/) **75** recommendations [Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/) $29.00 per month 4.50[(255 reviews)](https://www.softwareadvice.com/crm/claritysoft-profile/reviews/) **56** recommendations [LeadMaster](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/) $10.00 4.13[(36 reviews)](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/reviews/) **42** recommendations [HubSpot Sales Hub](https://www.softwareadvice.com/crm/hubspot-sales-profile/) $15.00 per month 4.54[(502 reviews)](https://www.softwareadvice.com/crm/hubspot-sales-profile/reviews/) **40** recommendations [BNTouch Mortgage CRM](https://www.softwareadvice.com/crm/bntouch-profile/) $95.00 per month 4.52[(98 reviews)](https://www.softwareadvice.com/crm/bntouch-profile/reviews/) **39** recommendations \*Defined as the price above any available free plan ## Act! Features Drawn from insights across 925 verified reviews, we've outlined Act!'s best and worst rated features and how they stack up against the average rating. Act!'s score Category average Act!'s Best Rated Features Customer Database 4.74 4.46 category average Client Management 4.70 4.27 category average CRM 4.69 4.23 category average Act!'s Worst Rated Features Social Media Integration 2.38 3.33 category average Lead Qualification 2.80 4.07 category average Third-Party Integrations 3.0 3.86 category average - Popular features found in CRM Calendar Management Customer Journey Mapping Email Management Quotes/Estimates Reporting/Analytics Sales Pipeline Management Segmentation Task Management Territory Management Workflow Management - More features of Act! A/B Testing Access Controls/Permissions Activity Dashboard Activity/News Feed Activity Tracking Alerts/Notifications API Appointment Scheduling Autoresponders Batch Processing Calendar/Reminder System Calendar Sync Campaign Analytics Campaign Management Client Management Collaboration Tools Commenting/Notes Contact Database Contact Management CRM Customer Database Customer Portal Customer Segmentation Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Reports Customizable Templates Dashboard Data Import/Export Data Security Document Management Document Storage Drag & Drop Drip Campaigns Dynamic Content Electronic Signature Email Marketing Email Templates Email Tracking Engagement Tracking Event Triggered Actions File Sharing Forecasting For Insurance Industry For iPad Devices For Small Businesses For Startups Insurance Management Interaction Tracking Kanban Board Key Performance Indicators Landing Pages/Web Forms Lead Capture Lead Generation Lead Management Lead Nurturing Lead Qualification Lead Scoring Marketing Automation Marketing Calendar Mobile Access Mobile App Multi-Campaign Multi-Channel Communication Multi-Channel Marketing Multivariate Testing Opportunity Management Performance Metrics Pipeline Management Pipeline Reports Prospecting Tools Real-Time Data Referral Tracking Reminders Reporting & Statistics ROI Tracking Role-Based Permissions Sales Activity Management Sales Analytics Sales Forecasting Sales Reports Sales Trend Analysis Search Search/Filter Shared Contacts SMS Marketing Social Marketing Social Media Integration Template Management Third-Party Integrations Visual Analytics Web-based Deployment Website Visitor Tracking Workflow Automation ## Act! Integrations Based on 925 verified reviews, we've identified products most frequently integrated withAct!. QuickBooks Online Integration rated 4.0 from 7 reviews Zapier Integration rated 4.3 from 6 reviews LinkedIn for Business Integration rated 5.0 from 4 reviews Dropbox Integration rated 5.0 from 2 reviews QuoteWerks Integration rated 5.0 from 2 reviews Google Contacts Integration rated 5.0 from 2 reviews See all 31 integrations ## Act! Key Sentiments We analyzed 925 verified reviews for Act! to find out what actual users really think. Most Positive Sentiments Customization 63% Positive 32% Neutral 4% Negative Users find Act! highly customizable, allowing them to tailor the software to their specific business needs. They appreciate the ability to customize features, layouts, and various aspects of the interface. Reviewers highlight the flexibility and control Act! offers, making it a valuable tool for businesses with unique requirements. Client management 46% Positive 41% Neutral 13% Negative Users rely on Act! for efficient client management, appreciating its ability to store and track client records and information. They find the software useful for maintaining detailed client histories and staying organized. Many reviewers emphasize the ease of use and the comprehensive nature of Act!'s client management features, which effectively support their business operations. Customer service 45% Positive 26% Neutral 29% Negative Users find Act! helpful for customer management, engagement, and tracking, with some praising the customer support as top-notch and responsive. However, others experience frustration with slow response times, poor support quality, and difficulty resolving issues. The mixed feedback highlights both the strengths and weaknesses of Act!'s customer service. Least Positive Sentiments Software upgrades 32% Positive 26% Neutral 42% Negative While not a universal sentiment, some users express dissatisfaction with the frequent forced upgrades and the discontinuation of support for older versions. Many reviewers report issues with the upgrade process, including compatibility problems, increased costs, and the need for extensive support. Contact management 45% Positive 45% Neutral 10% Negative Users value Act!'s robust contact management features, which allow them to store and organize customer information in a centralized location. They appreciate the ease of creating and managing contacts, as well as the software's user-friendly interface. Many reviewers highlight the importance of Act! in their business operations, particularly for tracking interactions and maintaining a comprehensive contact database. ## Act! User Reviews Overall Rating 3.9 Ratings Breakdown 5 44% 4 28% 3 13% 2 7% 1 8% Secondary Ratings Ease of Use 3.9 Value for money 3.9 Customer support 3.6 Functionality 3.9 Clive B. Verified reviewer Legal Services 2-10 employees Used daily for less than 2 years Reviewed July 2026 Superb system with a few minor niggles 4 I enjoy working with this system, and once integrated into you process', it is impossible to think of how it used to be! Apart from the minor niggles, Act! is definitely worth a closer look. Ratings Breakdown 5 Ease of use 4 Value for money 3 Customer support 4 Functionality Pros: When deciding to go down the path of a CRM I did exhaustive research and did try a couple. However the ease of use and the ability to adjust the layout to my own requirements won me over. Cost wise, it is not the cheapest, but definitely worth the price. The sales team have been a great help, once you start down this path, you will need their support to start with. Cons: Act! does not interact with the new Outlook email system, this means that if you rely on meetings etc being automatically confirmed with your client, you will need to do this manually. Customer support is a weaker link, there are many on-line tutorials, but sometimes you just need a quick chat to solve an issue, however you keep being referred to an additional cost in a support package. Reasons for choosing Act! Easy interface with all the features required. Read More TD Thomas D. Verified reviewer Computer Software 11-50 employees Used daily for more than 2 years Reviewed June 2026 Act an old favorite, with great potential. 4 I have been using Act since its inception. It has been very slow to change and improve over the years. Since Switftpage purchased it from Sage it is 100% better. I'm just not sure if it will catch up to the current market in time to make it relevant again. It's customer support is ok but nothing to brag about. Ratings Breakdown 5 Ease of use 5 Value for money 3 Customer support 3 Functionality Pros: I love the layout, information is clear easy to read and displayed the way it should; be not like other programs where you have to scroll down and open collapsed areas. It is a good value for the money, security is decent but can be broken. Sales management tools are strong. Especially when combined with QuoteWerks. Integration with QBO, Microsoft 365 and QuoteWerks is excellent. Cons: So slow to adopt. It is just not keeping up with other programs. I don't really see any ground breaking website management, or marketing features regarding social media. Reasons for choosing Act! GoldMine was a long time ago. I just thought Act was easier, Dynamics was too complicated, Sage CRM was also too complicated and not that good, HubSpot was too expensive, PipeDrive could not handle our contracts. I currently use Act and GoHighLevel, but unless Act can add a few more features, sadly, I will be switching after all these years. Vendor Response Thomas, thank you for sticking with us through the years and for your candid perspective. We're glad the layout, integrations, and value are working well for you. Your push for more innovation is heard, there's a lot in motion, and we hope to show you what's next. We appreciate your continued loyalty. Replied June 2026 Read More TR Tracy R. Verified reviewer Marketing and Advertising 11-50 employees Used daily for more than 2 years Reviewed June 2024 ACT cloud for Marketing 5 ACT is a solid program and has been working for us since 1999. The cloud based version is new for our company but one we are welcoming since we want to speed up the database process. The old desktop version has become super slow and time consuming with freezes and overall slowdowns navigating through the CRM. Ratings Breakdown 5 Ease of use 4 Value for money Previously 3 5 Customer support Previously 1 3 Functionality Previously 5 Pros: We have been using ACT for 19+ years. To make the switch to the cloud version just seemed logical. It has the basics features that we need and was simple to transfer over to the client. Cons: ACT does not have all the bells and whistles that we would like such as power dialers and automatic reporting. Reasons for choosing Act! The ease of moving from a CRM company that we have used for years. Reasons for switching to Act! The software support was no longer available. Read More JM James M. Verified reviewer Real Estate Self-Employed Used daily for more than 2 years Reviewed May 2026 A Good CRM Tool 4 Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: I like the ability of creating custom tables for me to capture more information for my business. As well as associate items to a particular contact. Cons: I would like the ability of using the custom tables to gather information as associate it with other items in ACT. I believe if act allowed the ability of creating a custom entity like a list of properties that would be wonderful. Reasons for switching to Act! I like the ability I have with ACT is creating contacts and association of information for the contacts. Vendor Response Thank you, James! We love hearing that custom tables are making a difference for your real estate business. Your feedback about expanding custom entity capabilities is noted and will be forwarded to our dev team. We appreciate you! Replied June 2026 Read More JC Jamie C. Verified reviewer Hospital & Health Care 2-10 employees Used daily for more than 2 years Reviewed June 2026 Over 25 Years of Reliable Customer Relationship Management 5 I have used the software since 2001, and it has been an essential part of managing my customer relationships, sales activities, and contact database for over two decades. ACT! has helped me stay organized, track customer interactions, and efficiently manage communications as my business has grown. The flexibility to customize fields, organize contacts, and use features like Mail Merge has made it a valuable tool for maintaining strong customer relationships and improving productivity Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: What I like most about ACT! is the Mail Merge feature. It allows me to efficiently reach out to all of my customers while still personalizing communications. I can easily customize my database, segment contacts by state, territory, or other criteria, and send targeted messages to the right audience. The flexibility of organizing and managing customer data makes my workflow much more efficient and helps me maintain strong customer relationships. ACT! has been a valuable tool for staying organized and communicating effectively with my customers. Cons: One enhancement I would like to see in a future version is the ability to copy the contacts listed under the Relationships tab when duplicating a contact record. Currently, when a contact is copied, the associated relationship records are not carried over and must be recreated manually. Adding an option to duplicate those relationship entries along with the primary contact would save time and make the process more efficient, especially when creating similar customer or organizational records. Vendor Response Jamie, 25 years - that's incredible! We're so glad Act! has been a trusted part of managing your business relationships all this time. Your feedback about copying relationship records when duplicating contacts is a great suggestion we'll pass it along to our product team. Thank you! Replied June 2026 Read More RL Raymond L. Verified reviewer Furniture 2-10 employees Used daily for more than 2 years Reviewed July 2026 Exceptional 5 Great product with all of the features you would expect in a good CRM system. Even greater support when it is needed. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: 1\. It integrates with my Quickbooks Accounting App. 2. Automatic emailing to groups you create. 3. A great marketing tool with a lot of flexibility. Cons: The desktop version i use does not allow the automatic creation of a Purchase Order from an estimate. A big timesaver. It used to be part of the version software I was using. Read More DL Darron L. Verified reviewer Insurance 2-10 employees Used daily for more than 2 years Reviewed May 2026 Our Old Friend 5 I have been using ACT since it was a Win3.1 product. Over the years it has continued to evolve with various owners at the helm, but continues to fulfill its core purpose for us. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: Simple interface which keeps important data and history easily accessible. Not too flashy and not too buggy. Cons: Continually upgrades over the years. If something isn't broke I would prefer it be left alone. I don't need my CRM to do everything just keep my pipeline organized. Vendor Response Darron, thank you for your loyalty since the Win 3.1 days! We're grateful to be your CRM of choice. Replied June 2026 Read More JH Jayne H. Verified reviewer Consumer Services 2-10 employees Used daily for more than 2 years Reviewed May 2026 Great software 4 It's a tool our business truly can't live without. We were down for a day or two during the upgrade (our old Act software was super old...lol) and it was like we were working with one hand tied behind our backs. Ratings Breakdown 4 Ease of use 3 Value for money 5 Customer support 4 Functionality Pros: Customer Support was wonderful, we upgraded to a current version and had some hiccups. But I got assistance right away! Cons: Still to slow, may have to look at the size of our database. I find going to lookup contact from the calendar extremely slow. Vendor Response Jayne, it means a lot to us to learn that Act! is one of those tools your team simply can't work without! We're glad support was right there to help during your upgrade. We hear you on the speed concerns, especially with larger databases, and we appreciate the honest feedback Replied June 2026 Read More MV Maria V. Verified reviewer Facilities Services 2-10 employees Used daily for less than 6 months Reviewed June 2026 It's the best program around!!Would highly recommend 5 Your company was helpful in every aspect the sales department. And helping my IT guy as we set up our computer. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: I used this program in my last job. I did customer services and marketing. All the features it has was the best the follow up calls. Categories that we used to make sure no call was ever missed or an opportunity. Now I have this for my own company. I'm excited for the future. And you program is the best. I recommended it to many people. Cons: The things that I find that would be a downside are one the price. Maybe if there was a way of using the product by paying a monthly payment. Vendor Response Maria, welcome back to Act! -- and congratulations on your new business! We're so glad our sales and support teams made the setup experience a smooth one. Thank you for recommending us to others and for trusting Act! to help you build your future. Replied June 2026 Read More KD Karen D. Verified reviewer Furniture 2-10 employees Used daily for more than 2 years Reviewed May 2026 Works Well 5 They are always friendly and helpful and the system work well for tracking the information we need access to. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It is a fairly easy to use system and customer assistance is great. It works well for what we need at our business. Cons: For us, we use some of the systems they set in place in a different way and sometimes it can be hard to work around the presets for the systems. We have worked with customer support to make the system work better for us. Vendor Response Karen, thank you for the kind words! We're so pleased Act! is working well for your team and that our support has been helpful when you've needed to tailor things to fit your workflow. We're always here to help you make the most of it. Replied June 2026 Read More Showing 1 - 10 of 925 Reviews [See All Reviews](https://www.softwareadvice.com/crm/act-crm-profile/reviews/) ## Act! FAQs - Is Act! a good CRM? Act! is considered a solid CRM option by many users, especially small businesses. With over 800 reviews and an average rating of 3.8 out of 5 stars for ease of use, value, and functionality, it offers flexible tools for contact management, note organization, integrations, and robust search and filtering capabilities. - What is Act! software used for? Act! software helps businesses manage customer relationships, drive sales, and track performance through real-time metrics and actionable insights. It includes core CRM, sales, and marketing tools, along with advanced features like workflow automation, campaign templates, landing pages, and AI-assisted content generation to streamline and enhance customer engagement. - What are the benefits of Act!? The benefits of Act! include consolidating sales and marketing activities in one spot, saving time with automation and AI tools, and building stronger customer relationships with personalized campaigns and detailed account notes. Act! reviews mention that the platform is user-friendly, and teams can manage leads from initial contact to final sale. - Does Act! integrate with Outlook? Yes, Act! integrates with Outlook to sync contacts and calendars, create history records, track email interactions, and add new contacts from Outlook emails. Users appreciate Act!'s extensive integrations to streamline communication, organize contacts, connect with eCommerce platforms, provide better customer service, and improve productivity. ## Act! 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