--- title: "Act! Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Act!. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Act! is a good fit for you!" source_url: "https://www.softwareadvice.com/crm/act-crm-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [CRM Software](https://www.softwareadvice.com/crm/) / [Act!](https://www.softwareadvice.com/crm/act-crm-profile/) / Act! Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/crm/act-crm-profile/) Reviews [Alternatives](https://www.softwareadvice.com/crm/act-crm-profile/alternatives/) # Act! User Reviews ## Reviews summary - Overall rating: 3.9/5 - Total reviews: 930 ### Secondary ratings - Ease of use: 3.9/5 - Customer support: 3.6/5 - Value for money: 3.9/5 - Functionality: 3.9/5 ### Rating distribution - 5 stars: 409 reviews (44%) - 4 stars: 262 reviews (28%) - 3 stars: 119 reviews (13%) - 2 stars: 67 reviews (7%) - 1 star: 73 reviews (8%) ### Most mentioned pros - Combine that with the peace of mind knowing our data is secure, and the amazing customer support whenever we have a question or the on-going training for using Act! and mobile access, we feel that those features alone elevate the value for money about our investment to manage our emails for our marketing and sales team. - provides direct, high-level technical support from experienced senior technicians and engineers who genuinely stay with you until problems are fully resolved. Whether it’s recovering critical data or troubleshooting complex system issues, their team consistently delivers. - What I like is that I can easily look up a contact's information. When searching and unsure of all informations, I can sort groups and find what I am looking for with only a few clues. ### Most mentioned cons - You cannot copy and paste individual contacts into emails and it's nor possible to download a zip of your Act files - Customer support is a weaker link, there are many on-line tutorials, but sometimes you just need a quick chat to solve an issue, however you keep being referred to an additional cost in a support package. - I have had problems with the web-based product being able to print out my template that I designed for my clients. ## Act! customer reviews Showing reviews 1-25 of 930 (page 1). ### Superb system with a few minor niggles - Overall rating: 4/5 - Reviewer: Clive B. - Verified reviewer: Yes - Industry: Legal Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I enjoy working with this system, and once integrated into you process', it is impossible to think of how it used to be! Apart from the minor niggles, Act! is definitely worth a closer look. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros When deciding to go down the path of a CRM I did exhaustive research and did try a couple. However the ease of use and the ability to adjust the layout to my own requirements won me over. Cost wise, it is not the cheapest, but definitely worth the price. The sales team have been a great help, once you start down this path, you will need their support to start with. #### Cons Act! does not interact with the new Outlook email system, this means that if you rely on meetings etc being automatically confirmed with your client, you will need to do this manually. Customer support is a weaker link, there are many on-line tutorials, but sometimes you just need a quick chat to solve an issue, however you keep being referred to an additional cost in a support package. #### Reasons for choosing Act! Easy interface with all the features required. #### Vendor response We are glad your exhaustive research led you to Act!, Clive, and that the ease of use and customizable layouts won you over! Your feedback on the newer Outlook integration and on support is noted. If a quick chat would help with any of those issues, our team is here for you. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 so we can provide some assistance. Thank you for such a thorough and generous review! Replied August 2026 --- ### Seems great, if I can get it to do the things I was told it would. - Overall rating: 4/5 - Reviewer: Larah N. - Verified reviewer: Yes - Industry: Hospitality - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. So far I am on the fence, I have had great experiences with 3 people and not so great with 2. I tthink my final decision will be determined once I speak to the person who is building out the system to fit my needs. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros What I liked most would be the ability to integrate multiple functionalities into a single CRM, such as marketing, email tracking, etch. My initial salesperson was great and after I spoke to a couple of people I got a great person to help with designing my CRM to fit my needs. #### Cons My initial onboarding person I was assigned was unfamiliar with my industry and it was very offputting when I just investing $720 under the impression it was customizable to what I needed. However I found it was I just had to pay again to receive the assistance I needed. #### Reasons for choosing Act! Because of the recommendation from my mentor. #### Vendor response Larah, thank you for being so candid about your experience so far. You are right to expect onboarding to match what you were promised, and we are sorry the early going has felt uneven. Please reach out to us directly at 866-873-2006 and we will help get you to the setup you were looking for. We are confident Act! can do what you need, and we want to earn that higher score. Replied August 2026 --- ### ACT cloud for Marketing - Overall rating: 5/5 - Reviewer: Tracy R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ACT is a solid program and has been working for us since 1999. The cloud based version is new for our company but one we are welcoming since we want to speed up the database process. The old desktop version has become super slow and time consuming with freezes and overall slowdowns navigating through the CRM. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros We have been using ACT for 19+ years. To make the switch to the cloud version just seemed logical. It has the basics features that we need and was simple to transfer over to the client. #### Cons ACT does not have all the bells and whistles that we would like such as power dialers and automatic reporting. #### Reasons for choosing Act! The ease of moving from a CRM company that we have used for years. #### Reasons for switching to Act! The software support was no longer available. --- ### Act an old favorite, with great potential. - Overall rating: 4/5 - Reviewer: Thomas D. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have been using Act since its inception. It has been very slow to change and improve over the years. Since Switftpage purchased it from Sage it is 100% better. I'm just not sure if it will catch up to the current market in time to make it relevant again. It's customer support is ok but nothing to brag about. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros I love the layout, information is clear easy to read and displayed the way it should; be not like other programs where you have to scroll down and open collapsed areas. It is a good value for the money, security is decent but can be broken. Sales management tools are strong. Especially when combined with QuoteWerks. Integration with QBO, Microsoft 365 and QuoteWerks is excellent. #### Cons So slow to adopt. It is just not keeping up with other programs. I don't really see any ground breaking website management, or marketing features regarding social media. #### Reasons for choosing Act! GoldMine was a long time ago. I just thought Act was easier, Dynamics was too complicated, Sage CRM was also too complicated and not that good, HubSpot was too expensive, PipeDrive could not handle our contracts. I currently use Act and GoHighLevel, but unless Act can add a few more features, sadly, I will be switching after all these years. #### Vendor response Thomas, thank you for sticking with us through the years and for your candid perspective. We're glad the layout, integrations, and value are working well for you. Your push for more innovation is heard, there's a lot in motion, and we hope to show you what's next. We appreciate your continued loyalty. Replied June 2026 --- ### Exceptional - Overall rating: 5/5 - Reviewer: Raymond L. - Verified reviewer: Yes - Industry: Furniture - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great product with all of the features you would expect in a good CRM system. Even greater support when it is needed. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros 1. It integrates with my Quickbooks Accounting App. 2. Automatic emailing to groups you create. 3. A great marketing tool with a lot of flexibility. #### Cons The desktop version i use does not allow the automatic creation of a Purchase Order from an estimate. A big timesaver. It used to be part of the version software I was using. #### Vendor response Raymond, "exceptional" is wonderful to hear, thank you! We love that the QuickBooks integration, group emailing, and marketing flexibility are serving your business so well. Your note about generating a purchase order automatically from an estimate is great feedback, and we will pass it along to our team. Thank you for the kind words and your loyalty! Replied August 2026 --- ### Great Sales Tool!! - Overall rating: 5/5 - Reviewer: Mike U. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience for the past 8 years is that it has been a great tool to keep my customer contacts, quotes and PO's organized and can easily look back when i am going into a customer on the previous equipment we have worked with them on. It has helped with the sales alot!! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the ease of ACT! Once you get the hang of the service it is great to use, the price is very nice for the annual fee. #### Cons The beginning trying to navigate is a little hard but the videos and customer service is very helpful #### Vendor response Eight years of keeping your contacts, quotes, and POs organized, we love to hear it, Mike! Being able to look back at everything you have worked on with a customer is exactly what Act! is built for. We are glad the videos and our support team helped smooth out those early days, and that the annual value works well for you. Thank you for the great review! Replied August 2026 --- ### Great job very well done - Overall rating: 5/5 - Reviewer: Allison C. - Verified reviewer: Yes - Industry: Insurance - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, I had a very positive experience. The support team was professional, patient, and effective. They kept me informed, worked through the problem methodically, and made sure everything was functioning properly before ending the session. I appreciate the excellent customer service. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Excellent job - very efficient and effectively solved my issue. Excellent support. The representative was efficient, knowledgeable, and quickly identified the issue. My problem was resolved in just over an hour with clear communication throughout the process. #### Cons The only downside was the amount of time required to complete the session, but the representative stayed engaged throughout and ultimately resolved the issue successfully. #### Vendor response Thank you for the lovely review, Allison! We are thrilled our support team got your issue fully resolved. We know a longer session takes patience, so we appreciate you staying with it, and we are glad everything was working properly before you signed off. Customers like you make our day! Replied August 2026 --- ### The Best CRM on the Market - Overall rating: 5/5 - Reviewer: Trey D. - Verified reviewer: Yes - Industry: Oil & Energy - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience with ACT has been exceptional. I feel like my security is important to ACT. The design and customization is easy to work with. My interaction with marketing and sales has always been pleasant. ACT offers a number of features that streamline my work. The sales management of the software is top notch. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ease of gathering information on my contacts. The technical support is a lot of value for the money. Everyone is courteous and professional. #### Cons Integration with Outlook was a little troublesome. But technical support was always ready and willing to help. #### Vendor response Trey, "the best CRM on the market," that is a headline we will happily take, thank you! We are glad the security, customization, and support all give you confidence, and that your work with our marketing and sales teams has been a pleasure. Sorry the Outlook integration gave you a moment of trouble, but we are glad support was right there to help. Thank you for the fantastic review! Replied August 2026 --- ### Good product - great customer service - Overall rating: 4/5 - Reviewer: Lizzie W. - Verified reviewer: Yes - Industry: Publishing - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Really good. The customer service and support offered with Act! makes it one of the best off the shelf CRM systems I've used. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We've been using Act! as a system for years and have recently started using it more broadly across the organisation. The customer service and support provided with Act! is far above that of any other system I have used at work. #### Cons Some of it's features are not that obvious, unless you know what you're looking for / know what to ask for. #### Vendor response Lizzie, thank you for the kind words about our customer service and support, that means a great deal to us! We are so glad Act! has earned a wider place across your organization over the years. Your point about some features being hard to find is fair, and our team is always happy to help you uncover the ones you are looking for. Thank you for being with us! Replied August 2026 --- ### ACT is Great! - Overall rating: 5/5 - Reviewer: Steven B. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have been using ACT since the early 1990's. During this time, even through the product has changed, they have kept it user friendly and intuitive. You don't need to be a computer expert to get a lot out of the product. Tech support is the best I have come across. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use, holds lot of data (my data goes back to 1990's), great tech support and customer service. ACT's mail merge and mast mailing feature is very easy to use, and fast. I also like the lookup feature, which is very easy. #### Cons The only thing I don't like, and maybe because I don't use it often enough, is the look-up, when you have multiple look-up conditions. I never seem to get it right. #### Vendor response Steven, using Act! since the early 1990s, that is a partnership we are truly grateful for! We are so glad the product has stayed intuitive and useful for you across all these years, and it means a lot to hear our tech support is the best you have come across. As for those multi-condition lookups, our support team is always glad to walk you through them. Thank you for the wonderful review! Replied August 2026 --- ### Very happy - Overall rating: 5/5 - Reviewer: Dane B. - Verified reviewer: Yes - Industry: Financial Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Been using Act since 1999. I have the option of using redtail at no cost, but I choose to pay for Act. Great contact management system. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Act! is a stable platform and is extremely user friendly. The appearance is fully customizable and I'm looking forward to trying the app. #### Cons Honestly, there are no real cons with Act. I lost some data years ago because I hadn't backed up recently, but that was my fault. Now with the cloud, that's not an issue at all. #### Reasons for choosing Act! i'm used to act as i've been using it for 27 years. #### Vendor response Dane, 27 years and still choosing Act!. That means the world to us, especially when you have a free alternative! We're so glad the platform has earned your trust, and we know you're going to love the mobile app. Thanks for being such a dedicated part of the Act! family! Replied April 2026 --- ### Top-notch Tech and Sales Support - Overall rating: 4/5 - Reviewer: Brian C. - Verified reviewer: Yes - Industry: Research - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Our company has used ACT for decades, and we are transitioning to cloud and marketing services to ACT. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Tech support is top notch. Email marketing services has multiple options for campaigns, with templates, drag and drop, and WYSIWYG editor available. It is also easy to add new fields. #### Cons By tying our database to online forms, we increase the risk of bad info overwriting good data. We have to adjust our fields and online forms so that we are not overwriting necessary info. #### Reasons for choosing Act! ACT has better support and more targeted applications for what we need. #### Vendor response Decades with Act! - That kind of long-term trust is extraordinary! We're thrilled you're continuing that journey as you transition to the cloud and our marketing services. And we're glad to hear our Tech Support team has been delivering for you, and that the email marketing tools, from campaign templates to the drag-and-drop and WYSIWYG editors, are meeting your needs. It's also great to know that after considering Salesforce Marketing Cloud, you found Act! to be the better fit for your support needs and targeted use case. Thank you for being a longtime Act! customer and for this review. It means a lot to us. Replied March 2026 --- ### Over 25 Years of Reliable Customer Relationship Management - Overall rating: 5/5 - Reviewer: Jamie C. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have used the software since 2001, and it has been an essential part of managing my customer relationships, sales activities, and contact database for over two decades. ACT! has helped me stay organized, track customer interactions, and efficiently manage communications as my business has grown. The flexibility to customize fields, organize contacts, and use features like Mail Merge has made it a valuable tool for maintaining strong customer relationships and improving productivity #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like most about ACT! is the Mail Merge feature. It allows me to efficiently reach out to all of my customers while still personalizing communications. I can easily customize my database, segment contacts by state, territory, or other criteria, and send targeted messages to the right audience. The flexibility of organizing and managing customer data makes my workflow much more efficient and helps me maintain strong customer relationships. ACT! has been a valuable tool for staying organized and communicating effectively with my customers. #### Cons One enhancement I would like to see in a future version is the ability to copy the contacts listed under the Relationships tab when duplicating a contact record. Currently, when a contact is copied, the associated relationship records are not carried over and must be recreated manually. Adding an option to duplicate those relationship entries along with the primary contact would save time and make the process more efficient, especially when creating similar customer or organizational records. #### Vendor response Jamie, 25 years - that's incredible! We're so glad Act! has been a trusted part of managing your business relationships all this time. Your feedback about copying relationship records when duplicating contacts is a great suggestion we'll pass it along to our product team. Thank you! Replied June 2026 --- ### Why I love ACT! - Overall rating: 5/5 - Reviewer: Micky R. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I use ACT all day almost every day. I recommend it to my clients and usually setup a custom contact screen and fields for them. I setup some client like Acupuncture and similar with a 3-D merge. Basically, a 3-D merge first merge is to pick which documents (several of hundreds) will be used then it merges the information from ACT to the end document. Such a cool thing to do. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Customer support is great. Features are great! Being able to create new fields easily. Having groups and fields really make it possible to do so much. #### Cons A few things. Not relational. Not being able to create/edit fields on the desktop is not great. I love the desktop but really hate the online version. Only go online to create or edit fields. A few bugs that have been around for years and never fixed. #### Vendor response The 3-D merge workflow you described is seriously impressive, what a creative use of Act!'s capabilities! We love that you're not only a power user but also setting up customized solutions for your own clients. We appreciate your feedback and will be sure it's forwarded to our dev team. Thank you for being such a passionate and knowledgeable advocate for Act!! Replied April 2026 --- ### Love My ACT! - Overall rating: 5/5 - Reviewer: Janet W. - Verified reviewer: Yes - Industry: Public Relations and Communications - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have been using ACT! for 30 years and I will never switch to another CRM. I started with version 3.0 on the desktop and now use the version 26 in the cloud. Overall, the tech support to excellent and extremely reasonably priced. I now work remotely for a business 1,500 miles away and send them daily reports on my activities. I really appreciate the ease of creating Excel files from ACT! lookups; this used to be very cumbersome but now it's just a matter of clicking an icon. Great! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros ACT! is the most powerful, versatile and convenient business building tool I have ever found. What I like best is the fact that I can find ANYTHING in my database in seconds - before someone finishes telling their name when they call, I have found their record and scanned the notes. It's awesome. #### Cons There's nothing I don't like about ACT! but as an independent contractor, there are features in ACT! I have no use for, like marketing automation and reporting. And I still don't know what the Timeline is for. #### Vendor response Thank you for the incredible feedback, and for 30 years with Act! That kind of loyalty means a lot. It’s great to hear how quickly you’re able to access contact details and keep things moving efficiently, especially in a remote role. We also appreciate your candid input on some of the features as it helps us to continue to improve. Thanks again for your support! Replied March 2026 --- ### Buy Act! You will not be disappointed. - Overall rating: 5/5 - Reviewer: Christine M. - Verified reviewer: Yes - Industry: Leisure, Travel & Tourism - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Excellent CRM program. I have used since they first came out many years ago and think it is wonderful and their customer service is the best. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I have been using Act for years and their database is the best. Their Customer Service is excellent and have been helpful through the years. I highly recommend this product! Christine Meny #### Cons I have had problems with the web-based product being able to print out my template that I designed for my clients. I have to use their database that resides on my computer. That is my only complaint. I wish they would fix that problem. #### Vendor response Thank you for being such a devoted and enthusiastic Act! advocate! We're so glad the database and customer service have consistently delivered for your travel business. Your feedback on web-based template printing is noted, and we understand how important that workflow is for your client communications. We'll make sure that gets to the right team. Thank you for the wonderful recommendation, Christine! Replied May 2026 --- ### LONG TERM USER OF ACT - Overall rating: 5/5 - Reviewer: CRAIG B. - Verified reviewer: Yes - Industry: Financial Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Nothing special to talk about I've given multiple suggestions and never heard back about feedback that I've given to him i've been using ac for almost 30 years #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Ease of use To be able to modify it for my needs and to print labels and easy to use for searches On the desktop version I can print labels but I cannot on the web version #### Cons On the desktop version I can print labels but I cannot on the web version i've given feedback multiple times and never heard back about it or any formal discussions about it #### Vendor response Thank you so much for your loyalty over nearly 30 years, that truly means a lot to us! We're glad Act! continues to serve your needs for label printing, searches, and customization on Act! Premium Desktop. We also want to share that custom label printing is available in the cloud version, and we'd love the opportunity to show you how it works if you're open to giving it another try. We sincerely apologize that your previous feedback didn't receive the follow-up it deserved. That's not the experience we want for our customers. Please reach out to us directly at 866-873-2006, and we'll make sure you're taken care of personally. Replied April 2026 --- ### How ACT Helps - Overall rating: 5/5 - Reviewer: Joel Polin J. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Have been using ACT for over twenty years and cannot operate our business without it. Remember the days before ACT usage, giant rubber band and a huge stack of 3 x 5 cards. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros Ease of use, no issue finding client data and history. Maintains relevant contact data. Allows me to maintain client dialogue. #### Cons Have difficulty updating with new releases and need to spend more time learning latest features. Some confusion trying to print daily work schedule report. #### Vendor response Joel, the rubber band and 3x5 cards visual really puts things in perspective, what a journey! Twenty-plus years is a testament to our partnership together and we're honored that Act! has become central to your operation. Your feedback on update transitions and the daily schedule report is helpful, and we'd encourage you to lean on our support team to smooth those out. Thank you for your longtime partnership! Replied April 2026 --- ### Act! is helpful with your customer base - Overall rating: 5/5 - Reviewer: MELINDA W. - Verified reviewer: Yes - Industry: Restaurants - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My experience is good. I have used ACT! since 1998 when I worked for another company. I started my own business in 2001 and purchased this program for myself. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I can enter data about my customer. I can set reminders to ck in on my customer. I don't have to write notes on paper. #### Cons the cost of the program keeps increasing. I don't see any improvements to increase the pricing. I don't know how to trouble shoot the program and I have never been successful in figuring out how to use some of the features it has. #### Vendor response Melinda, we love that Act! has been with you from your days at another company and all the way through to building your own business! We'd love to help you unlock more of what Act! can do so don't hesitate to reach out to our support team anytime! Replied April 2026 --- ### Save time and make money using ACT! - Overall rating: 5/5 - Reviewer: rachel h. - Verified reviewer: Yes - Industry: Design - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I am using it daily and it makes me more productive - i know who to call, when to call, what i want to talk about etc #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This is a great tool for keeping my contacts organized, tracking my projects and helping me with marketing. I have used ACT! for years then took a year long hiatus and have come back to the product as nothing else measures up! Thanks you ACT! #### Cons it takes time filling everything in especially the opportunities but once in its effective at keeping track #### Vendor response Rachel, welcome back! We love that after a year away, nothing else measured up. :) "Save time and make money" is exactly the goal, and we're thrilled Act! is meeting your business's needs. Thank you for the enthusiasm and for giving us another shot. Replied April 2026 --- ### Director of Marketing/Business Development - Overall rating: 5/5 - Reviewer: Lou B. - Verified reviewer: Yes - Industry: Mechanical or Industrial Engineering - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I've had a very good experience using ACT. I started way back when they sent you a disk in the mail to download the database and have stayed with them ever since. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The product is very easy to work with and is continually updating to make using the database even more efficient. #### Cons I wish the cost was free! That would always help with our bottom line. I joke of course. The cost is still very reasonable. #### Vendor response Lou, from floppy disks to the cloud, it's been great to share the journey with you! Thank you for the kind words and your long-time loyalty. Replied April 2026 --- ### Everything you need in one spot - Overall rating: 5/5 - Reviewer: Marc M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great time saver, organizational tool, and features galore. Customer service is always helpful the few times I had to call, and they are constantly updating and improving the program. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros ACT saves me time and increases my productivity by having all my information for clients, and the tools to help, in one, easily navigable pkace. #### Cons I can't honestly think of anything that I don't like. I have been using it for 15+ years with little to no issues, and when I do have a problem, customer service is always helpful and friendly. #### Vendor response Marc, 15-plus years with virtually no complaints; that might be the ultimate endorsement! We love that Act! is saving you time and keeping everything in one place for your clients. Thank you for the kind words about our support team as well. We're glad to have you with us and look forward to the next 15! Replied May 2026 --- ### Act, a partner in marketing. - Overall rating: 5/5 - Reviewer: Kevin A. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great, go to over the years. Have used Act to keep up with vendors and customers, and the history is invaluable. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Been has been using Act for 20+ years; easy to use and dependable. The e-marketing is simple. Good reporting #### Cons Lack of a strong online product. The syncing is slow. The desktop version is a very old format and data can be old. #### Vendor response "A partner in marketing," we'll take that! Twenty-plus years of dependable use means the world to us, and we're glad the history tracking and e-marketing have been so valuable. We hear your feedback on the syncing speed and are making continuous improvements for our customers in that area. If the problem persists, please contact our support team so we can see if there are any other issues at play. Thank you for growing with us all these years! Replied April 2026 --- ### It's the best program around!!Would highly recommend - Overall rating: 5/5 - Reviewer: Maria V. - Verified reviewer: Yes - Industry: Facilities Services - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Your company was helpful in every aspect the sales department. And helping my IT guy as we set up our computer. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I used this program in my last job. I did customer services and marketing. All the features it has was the best the follow up calls. Categories that we used to make sure no call was ever missed or an opportunity. Now I have this for my own company. I'm excited for the future. And you program is the best. I recommended it to many people. #### Cons The things that I find that would be a downside are one the price. Maybe if there was a way of using the product by paying a monthly payment. #### Vendor response Maria, welcome back to Act! -- and congratulations on your new business! We're so glad our sales and support teams made the setup experience a smooth one. Thank you for recommending us to others and for trusting Act! to help you build your future. Replied June 2026 --- ### Customer Support - Overall rating: 5/5 - Reviewer: Robb H. - Verified reviewer: Yes - Industry: Management Consulting - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with ACT! has been very positive. It has been a dependable tool throughout my professional career, and I continue to view it as a strong CRM solution for businesses that value organization, data integrity, and relationship management. With excellent support and ongoing improvements, ACT! remains a platform I confidently recommend. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Security ACT! provides a reliable and secure platform for managing customer and business data. Over many years of use, I have consistently felt confident that sensitive contact information, notes, and communications are well protected and appropriately managed within the system. #### Cons ike many powerful systems, ACT! can feel complex at first, especially for new users. However, with proper guidance and support, this learning curve becomes manageable and ultimately worthwhile. #### Vendor response Thank you, Robb, for your review. It means a lot to us! Replied January 2026 ## More reviews [Next reviews](https://www.softwareadvice.com/crm/act-crm-profile/reviews/?page=2) --- Act! Reviews, Pros and Cons - 2026 Software Advice