--- title: "Act! Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Act!. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Act! is a good fit for you!" source_url: "https://www.softwareadvice.com/crm/act-crm-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [CRM Software](https://www.softwareadvice.com/crm/) / [Act!](https://www.softwareadvice.com/crm/act-crm-profile/) / Act! Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/crm/act-crm-profile/) Reviews [Alternatives](https://www.softwareadvice.com/crm/act-crm-profile/alternatives/) # Act! User Reviews ## Reviews summary - Overall rating: 3.9/5 - Total reviews: 939 ### Secondary ratings - Ease of use: 3.9/5 - Customer support: 3.6/5 - Value for money: 3.9/5 - Functionality: 3.9/5 ### Rating distribution - 5 stars: 418 reviews (45%) - 4 stars: 262 reviews (28%) - 3 stars: 119 reviews (13%) - 2 stars: 67 reviews (7%) - 1 star: 73 reviews (8%) ### Most mentioned pros - I appreciate the intuitive Deal Stage Tracking that lets our sales reps see progress at a glance, and the built‑in email templates save time on follow‑ups. - provides direct, high-level technical support from experienced senior technicians and engineers who genuinely stay with you until problems are fully resolved. Whether it’s recovering critical data or troubleshooting complex system issues, their team consistently delivers. - ACT saves me time and increases my productivity by having all my information for clients, and the tools to help, in one, easily navigable pkace. ### Most mentioned cons - Customer support is a weaker link, there are many on-line tutorials, but sometimes you just need a quick chat to solve an issue, however you keep being referred to an additional cost in a support package. - I have had problems with the web-based product being able to print out my template that I designed for my clients. - Like any long-term software platform, there are occasional technical hiccups, and at times communication with offshore support can require a little additional patience. ## Act! customer reviews Showing reviews 1-25 of 939 (page 1). ### Great TECH-Support, and I’m looking for a replacement for ACT! - Overall rating: 5/5 - Reviewer: Steve R. - Verified reviewer: Yes - Industry: Individual & Family Services - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Once I got my product upgraded with excellent TECH-Support Rep I was happy to get back to using the product the way I’m used to, with reduced functionality. Still wish I didn’t have to pay much more money for functionality I used to have under my previous price plan. Makes me feel like there’s no acknowledgement of being a customer for over 30 years. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ability to make compelling email templates to send to customers. Also ability to customize screens with custom fields and to have dynamic groups. #### Cons As a 30-year Customer, I was disappointed when new pricing came into effect a couple of years ago and removed the AMA features I was used to (DRIP with conditional sending of subsequent templates) No way to treat a long-term customer! Annother sticking point is that AMA stopped working because I wasn’t aware I had to do an upgrade. My license was fully paid up and I did not see any communications from the company about the necessary upgrade or else ACT! AMA wouldn’t work. As a result, it wasn’t until I needed to use it that I found out it wouldn’t work. Bad timing! I had a deadline to meet and I had no clue why AMA would not work. It wasn’t until I called Technical Support that the issue was resolved. I AM RESEARCHING FOR A SUITABLE REPLACEMENT FOR ACT! #### Vendor response Thank you for your review, Steve. We value our longtime customers and appreciate your feedback. Replied September 2026 --- ### Reliable CRM for Managing Customer Information - Overall rating: 5/5 - Reviewer: Alison S. - Industry: Construction - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, Act! Database is a reliable and useful CRM for managing customer information and keeping records organised. Some features could be more intuitive, but overall it meets our needs well. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I liked the convenience of having my customer database securely available in the cloud. It made it easier to access customer information from different locations, collaborate with colleagues, and keep data organised without relying on a single computer. #### Cons The main drawback is that the system can sometimes feel slow and less intuitive than newer CRM platforms. Some features can also be difficult to find or require too many steps, and occasional performance or connectivity issues can make it frustrating to use. #### Reasons for choosing Act! We chose Act! because it is reliable, easy to use, and provides the CRM features we need to manage customer information and relationships effectively. #### Vendor response Thank you for taking the time to share your review, Alison. We’re glad Act! is keeping your customer information organized and easy to reach from wherever you’re working. That’s exactly what it’s built to do. And, we appreciate your honest feedback on speed and on how hard some features are to find. Our product team reviews comments like these as we plan updates. If you’d like help with a particular workflow or performance issue, please reach out to our support team. We’re happy to help you get more from Act! with fewer steps. Replied October 2026 --- ### ACT cloud for Marketing - Overall rating: 5/5 - Reviewer: Tracy R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ACT is a solid program and has been working for us since 1999. The cloud based version is new for our company but one we are welcoming since we want to speed up the database process. The old desktop version has become super slow and time consuming with freezes and overall slowdowns navigating through the CRM. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros We have been using ACT for 19+ years. To make the switch to the cloud version just seemed logical. It has the basics features that we need and was simple to transfer over to the client. #### Cons ACT does not have all the bells and whistles that we would like such as power dialers and automatic reporting. #### Reasons for choosing Act! The ease of moving from a CRM company that we have used for years. #### Reasons for switching to Act! The software support was no longer available. --- ### Superb system with a few minor niggles - Overall rating: 4/5 - Reviewer: Clive B. - Verified reviewer: Yes - Industry: Legal Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I enjoy working with this system, and once integrated into you process', it is impossible to think of how it used to be! Apart from the minor niggles, Act! is definitely worth a closer look. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros When deciding to go down the path of a CRM I did exhaustive research and did try a couple. However the ease of use and the ability to adjust the layout to my own requirements won me over. Cost wise, it is not the cheapest, but definitely worth the price. The sales team have been a great help, once you start down this path, you will need their support to start with. #### Cons Act! does not interact with the new Outlook email system, this means that if you rely on meetings etc being automatically confirmed with your client, you will need to do this manually. Customer support is a weaker link, there are many on-line tutorials, but sometimes you just need a quick chat to solve an issue, however you keep being referred to an additional cost in a support package. #### Reasons for choosing Act! Easy interface with all the features required. #### Vendor response We are glad your exhaustive research led you to Act!, Clive, and that the ease of use and customizable layouts won you over! Your feedback on the newer Outlook integration and on support is noted. If a quick chat would help with any of those issues, our team is here for you. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 so we can provide some assistance. Thank you for such a thorough and generous review! Replied August 2026 --- ### Seems great, if I can get it to do the things I was told it would. - Overall rating: 4/5 - Reviewer: Larah N. - Verified reviewer: Yes - Industry: Hospitality - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. So far I am on the fence, I have had great experiences with 3 people and not so great with 2. I tthink my final decision will be determined once I speak to the person who is building out the system to fit my needs. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros What I liked most would be the ability to integrate multiple functionalities into a single CRM, such as marketing, email tracking, etch. My initial salesperson was great and after I spoke to a couple of people I got a great person to help with designing my CRM to fit my needs. #### Cons My initial onboarding person I was assigned was unfamiliar with my industry and it was very offputting when I just investing $720 under the impression it was customizable to what I needed. However I found it was I just had to pay again to receive the assistance I needed. #### Reasons for choosing Act! Because of the recommendation from my mentor. #### Vendor response Larah, thank you for being so candid about your experience so far. You are right to expect onboarding to match what you were promised, and we are sorry the early going has felt uneven. Please reach out to us directly at 866-873-2006 and we will help get you to the setup you were looking for. We are confident Act! can do what you need, and we want to earn that higher score. Replied August 2026 --- ### Great software, great support. - Overall rating: 5/5 - Reviewer: Bev G. - Verified reviewer: Yes - Industry: Textiles - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Act are a very responsive, professional yet friendly, UK based company who go out of their way to ensure the end user has the best experience possible. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We are relatively new to Act and currently only have a one user account, however, it works really well for our company, helping to track our enquiries and follow up on phone calls and emails. We will be looking to extend this subscription to other team members and with the enhanced support, its' great to know that if or when we have 'issues' they are quickly resolved by a knowledgeable tech team. #### Cons We have had a couple of odd glitches with it working with outlook but nothing that the tech team at Act haven't been able to resolve. #### Reasons for choosing Act! Ease of use and good UK based tech support. #### Vendor response Thank you for such a kind review, Bev! We’re delighted Act! is helping you track inquiries and stay on top of follow-ups. Replied October 2026 --- ### ACT is our Favorite - Overall rating: 5/5 - Reviewer: Luke T. - Verified reviewer: Yes - Industry: Human Resources - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We've enjoyed our journey with the program. Customer service is always very good and patient when we call. Always very easy to connect and the outcome is quick and on point. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've used ACT for over 25 years...meets our needs very well and customer support is always excellent #### Cons Nothing very happy. We have been customers for 20 years and the program has always met our needs. Thankd ACT! #### Vendor response Thank you for taking the time to leave this lovely review, Luke! We are thrilled to hear that Act! has helped you grow your business for over 25 years and that our support team has been there for you when you needed them! We look forward to another 25! Replied September 2026 --- ### Quick Quote Generation with Act! - Overall rating: 5/5 - Reviewer: Victoria H. - Verified reviewer: Yes - Industry: Computer Games - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered I’ve been using Act! for a couple of years, and the custom reporting tool has become my go‑to. Pulling a sales pipeline report takes less than a minute, and the drag‑and‑drop layout lets me tweak columns on the fly, so I can share instant insights with the team during meetings. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Act!'s contact database syncs cleanly with Gmail, and the email templates let me send proposals in seconds. The deal pipeline is pretty solid, and the mobile app keeps me on track when I'm away from the desk. #### Cons The help docs are a bit thin and when I hit a snag the support replies after a day, which slows my workflow. And the reporting export options are limited. #### Vendor response Victoria, thank you for your review. We're glad to hear you're using the insights in the sales pipeline report. Thank you, too, for the honest notes on help docs, support response times, and export options. Our team is reviewing that feedback. We appreciate you, and we're glad Act! helps you share insights with your team in the moment. Replied September 2026 --- ### ACT is Great! - Overall rating: 5/5 - Reviewer: Steven B. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have been using ACT since the early 1990's. During this time, even through the product has changed, they have kept it user friendly and intuitive. You don't need to be a computer expert to get a lot out of the product. Tech support is the best I have come across. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use, holds lot of data (my data goes back to 1990's), great tech support and customer service. ACT's mail merge and mast mailing feature is very easy to use, and fast. I also like the lookup feature, which is very easy. #### Cons The only thing I don't like, and maybe because I don't use it often enough, is the look-up, when you have multiple look-up conditions. I never seem to get it right. #### Vendor response Steven, using Act! since the early 1990s, that is a partnership we are truly grateful for! We are so glad the product has stayed intuitive and useful for you across all these years, and it means a lot to hear our tech support is the best you have come across. As for those multi-condition lookups, our support team is always glad to walk you through them. Thank you for the wonderful review! Replied August 2026 --- ### Automating Quote Generation for Retail - Overall rating: 5/5 - Reviewer: Grace R. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered Act! has been a lifesaver when I use its email campaign builder. I can pull up a contact list, drag in a template, tweak a few lines, and hit send - all while my sales team sees real‑time stats in the same window. It’s made my follow‑ups faster and less stressful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I appreciate the intuitive Deal Stage Tracking that lets our sales reps see progress at a glance, and the built‑in email templates save time on follow‑ups. The reporting dashboard is pretty solid, giving us clear insights into pipeline health without extra learning. #### Cons The interface can feel a bit cluttered especially when scrolling through the contact list but it's not a huge deal. Documentation sometimes lags behind new features, so I had to hunt forums for quick tips. Support response time is decent, though a bit slower than expected. #### Vendor response Thanks so much, Grace! We're glad Deal Stage Tracking and the email campaign builder are making your follow-ups faster and less stressful. That's exactly what we want for your team. We've passed along your notes about the contact list view, documentation, and support timing. Thank you for helping us improve. We're with you every step of the way. Replied September 2026 --- ### Useful but we need to help ourselves - Overall rating: 4/5 - Reviewer: Vanessa T. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: Self-Employed - Product usage: Used monthly for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Have used it for many years but had a wide gap in there before we got back to it. Hoping to get everything caught up so that we can actually use ACT to our benefit! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Saves without wiping out someone else's work on another computer and online. Customer Support was great when we were having trouble installing due to our internet. Everyone kept on top of it. Have not had a chance to dive in to use it. Hope to this year. #### Cons The annual fee to use it. When I first started with ACT! it was a software purchase. I much prefer it that way. The expense is killing us right now until we get everything caught up. Having troubles with sync'ing computer with online. Need to call CS for help with this. Also having trouble figuring out a way to NOTE all at once and then delete those from a lookup. Again need to research and/or call CS. #### Reasons for choosing Act! Because I knew how to use ACT. Plus we had to get our old ACT up and running to retrieve the 2500 contacts listed there. #### Vendor response We're so glad support was there for you during the installation hiccup and we're rooting for you as you get everything caught up. We hope you'll reach out, Vanessa, as we're here to help make Act! work hard for your organization! Replied April 2026 --- ### ACT! is Great - Overall rating: 5/5 - Reviewer: Marianne C. - Verified reviewer: Yes - Industry: Glass, Ceramics & Concrete - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Customer Support is responsive understandable and easy to understand when trying to provide support for complex problem #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of Use and responsiveness of Customer Support. They don't make you wait and the Customer Support team is knowledgeable and assist even when you don't quite know what you are asking as a non-IT person #### Cons Mobile Access - have never used it and see no reason to so I cannot really evaluate it. If the Mobile access is anything like their program I'm sure it is easy to use. #### Reasons for switching to Act! It wasn't providing some of the services or needs #### Vendor response Thank you for this wonderful review, Marianne! Knowing our support team makes even the trickiest problems feel approachable is exactly what we aim for. We're thrilled Act! has been a great fit and that the transition from Microsoft Access has worked out well. Welcome to the Act! family! Replied April 2026 --- ### Very happy - Overall rating: 5/5 - Reviewer: Dane B. - Verified reviewer: Yes - Industry: Financial Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Been using Act since 1999. I have the option of using redtail at no cost, but I choose to pay for Act. Great contact management system. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Act! is a stable platform and is extremely user friendly. The appearance is fully customizable and I'm looking forward to trying the app. #### Cons Honestly, there are no real cons with Act. I lost some data years ago because I hadn't backed up recently, but that was my fault. Now with the cloud, that's not an issue at all. #### Reasons for choosing Act! i'm used to act as i've been using it for 27 years. #### Vendor response Dane, 27 years and still choosing Act!. That means the world to us, especially when you have a free alternative! We're so glad the platform has earned your trust, and we know you're going to love the mobile app. Thanks for being such a dedicated part of the Act! family! Replied April 2026 --- ### Over 25 Years of Reliable Customer Relationship Management - Overall rating: 5/5 - Reviewer: Jamie C. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have used the software since 2001, and it has been an essential part of managing my customer relationships, sales activities, and contact database for over two decades. ACT! has helped me stay organized, track customer interactions, and efficiently manage communications as my business has grown. The flexibility to customize fields, organize contacts, and use features like Mail Merge has made it a valuable tool for maintaining strong customer relationships and improving productivity #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like most about ACT! is the Mail Merge feature. It allows me to efficiently reach out to all of my customers while still personalizing communications. I can easily customize my database, segment contacts by state, territory, or other criteria, and send targeted messages to the right audience. The flexibility of organizing and managing customer data makes my workflow much more efficient and helps me maintain strong customer relationships. ACT! has been a valuable tool for staying organized and communicating effectively with my customers. #### Cons One enhancement I would like to see in a future version is the ability to copy the contacts listed under the Relationships tab when duplicating a contact record. Currently, when a contact is copied, the associated relationship records are not carried over and must be recreated manually. Adding an option to duplicate those relationship entries along with the primary contact would save time and make the process more efficient, especially when creating similar customer or organizational records. #### Vendor response Jamie, 25 years - that's incredible! We're so glad Act! has been a trusted part of managing your business relationships all this time. Your feedback about copying relationship records when duplicating contacts is a great suggestion we'll pass it along to our product team. Thank you! Replied June 2026 --- ### Why I love ACT! - Overall rating: 5/5 - Reviewer: Micky R. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I use ACT all day almost every day. I recommend it to my clients and usually setup a custom contact screen and fields for them. I setup some client like Acupuncture and similar with a 3-D merge. Basically, a 3-D merge first merge is to pick which documents (several of hundreds) will be used then it merges the information from ACT to the end document. Such a cool thing to do. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Customer support is great. Features are great! Being able to create new fields easily. Having groups and fields really make it possible to do so much. #### Cons A few things. Not relational. Not being able to create/edit fields on the desktop is not great. I love the desktop but really hate the online version. Only go online to create or edit fields. A few bugs that have been around for years and never fixed. #### Vendor response The 3-D merge workflow you described is seriously impressive, what a creative use of Act!'s capabilities! We love that you're not only a power user but also setting up customized solutions for your own clients. We appreciate your feedback and will be sure it's forwarded to our dev team. Thank you for being such a passionate and knowledgeable advocate for Act!! Replied April 2026 --- ### Love My ACT! - Overall rating: 5/5 - Reviewer: Janet W. - Verified reviewer: Yes - Industry: Public Relations and Communications - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have been using ACT! for 30 years and I will never switch to another CRM. I started with version 3.0 on the desktop and now use the version 26 in the cloud. Overall, the tech support to excellent and extremely reasonably priced. I now work remotely for a business 1,500 miles away and send them daily reports on my activities. I really appreciate the ease of creating Excel files from ACT! lookups; this used to be very cumbersome but now it's just a matter of clicking an icon. Great! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros ACT! is the most powerful, versatile and convenient business building tool I have ever found. What I like best is the fact that I can find ANYTHING in my database in seconds - before someone finishes telling their name when they call, I have found their record and scanned the notes. It's awesome. #### Cons There's nothing I don't like about ACT! but as an independent contractor, there are features in ACT! I have no use for, like marketing automation and reporting. And I still don't know what the Timeline is for. #### Vendor response Thank you for the incredible feedback, and for 30 years with Act! That kind of loyalty means a lot. It’s great to hear how quickly you’re able to access contact details and keep things moving efficiently, especially in a remote role. We also appreciate your candid input on some of the features as it helps us to continue to improve. Thanks again for your support! Replied March 2026 --- ### ACT use for twenty years plus. - Overall rating: 5/5 - Reviewer: John B. - Verified reviewer: Yes - Industry: Commercial Real Estate - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Very good. Been using for 20 years plus. Really like the simplicity of use. Very easy. Couldn’t imagine doing my job without ACT. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 5/5 #### Pros Ease of use. Use everyday for my calling follow up, cold calling. Record keeping phone numbers notes etc. tracking buildings rates , vacancy, list broker contact. #### Cons IT service, trouble understanding techs. Hard to get responses quickly. Don’t like high price increase after using for so many years with no assistance from ACT. Was also told my price did not include IT help after so many years of use without asking for anything. #### Vendor response John, 20-plus years and still going strong, thank you for that incredible loyalty! We're so glad Act! is an everyday essential for your commercial real estate work. Your frustration around support responsiveness is heard, and we're sorry for any friction you've experienced. Our customers deserve a great experience, and we'd love to make that right. Please don't hesitate to reach out directly! Replied April 2026 --- ### Great job very well done - Overall rating: 5/5 - Reviewer: Allison C. - Verified reviewer: Yes - Industry: Insurance - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, I had a very positive experience. The support team was professional, patient, and effective. They kept me informed, worked through the problem methodically, and made sure everything was functioning properly before ending the session. I appreciate the excellent customer service. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Excellent job - very efficient and effectively solved my issue. Excellent support. The representative was efficient, knowledgeable, and quickly identified the issue. My problem was resolved in just over an hour with clear communication throughout the process. #### Cons The only downside was the amount of time required to complete the session, but the representative stayed engaged throughout and ultimately resolved the issue successfully. #### Vendor response Thank you for the lovely review, Allison! We are thrilled our support team got your issue fully resolved. We know a longer session takes patience, so we appreciate you staying with it, and we are glad everything was working properly before you signed off. Customers like you make our day! Replied August 2026 --- ### Act is an Amazing PIM - Overall rating: 5/5 - Reviewer: PAUL R. - Verified reviewer: Yes - Industry: Wholesale - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I am on my 30th year using ACT. ACT has been very important to the success of the business I started with Act in 1995. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Act is easily customizable. It holds efficiently all the customer information necessary. Offers quick look ups. #### Cons Act does not work well with the new version of MS Outlook. The ACT phone app still needs work, though it is a major improvement from previous versions. #### Vendor response Starting a business with Act! in 1995 and still going strong is an incredible testament to what a great partnership looks like. We appreciate your feedback on the MS Outlook compatibility and the mobile app, and we're actively releasing marked improvements to improve both. Thank you for growing your business with us, Paul! Replied April 2026 --- ### Celebrating 20years as an ACT user !! - Overall rating: 5/5 - Reviewer: PAM B. - Verified reviewer: Yes - Industry: Staffing and Recruiting - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. “My overall experience with Act! has been excellent. It has served me well for more than 20 years, providing the consistency, reliability, and ease of use I need to keep my workflow running smoothly.” #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros convenience and stability: “What I like most about Act! is the combination of convenience and stability. It keeps my workflow smooth, reliable, and easy to manage without extra steps or complications.” #### Cons “Honestly, there isn’t anything I like least about Act! I’ve used it successfully for over 20 years, and it has consistently supported my workflow without issues.” #### Vendor response Pam, happy 20-year anniversary, what a milestone! "Consistency, reliability, and ease of use" is truly what we strive for every day, and hearing that Act! has delivered on all three for two decades running is the best kind of validation. Thank you so much for this glowing review and for being such a loyal member of the Act! family. Replied April 2026 --- ### Excellence!... for our Mediocre World - Overall rating: 5/5 - Reviewer: Nita A. - Verified reviewer: Yes - Industry: Construction - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have had a great overall experience with ACT! I have been a client for over 20 years now and have seen a lot of evolution within the programming. I wouldn't want to use any other program. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the automatic saving feature best. Being able to work in real time and share with others in the office is a big plus. ALSO LOVE that when I do have an issue, I can call in and get a real English speaking person. #### Cons Not being able to text without an additional cost. Sometimes the system will freeze up and we need to close out and try again. #### Vendor response Nita, 20-plus years and still going strong, that's incredible! We love that real-time collaboration and automatic saving are making your day run smoothly. Your review means a lot us, thank you for your loyalty and this wonderful review! Replied April 2026 --- ### Great ACT! - Overall rating: 5/5 - Reviewer: Russ U. - Verified reviewer: Yes - Industry: Legal Services - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: May 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Very positive! I find it very easy to schedule activities and maintain contact with the important people in my life! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I use Act to manage a wide range of activities, including phone calls, meetings, administrative tasks and personal tasks. My life would be more difficult without this program! #### Cons Because it's so easy to schedule activities, I find myself scheduling more things than I have time to get done. But that's my problem. #### Vendor response Russ, thank you so much for taking the time to share your experience, we truly appreciate it! It's wonderful to hear that Act! is helping you stay on top of phone calls, meetings, and tasks both professional and personal. That's exactly what we built it for. And honestly, we love your "con" - being so productive that you run out of hours in the day is a great problem to have! We'll take that as a compliment. Thanks again for being a loyal Act! customer for over two years. We're glad to be part of your day-to-day, and we look forward to continuing to support you. Replied May 2026 --- ### Act, a partner in marketing. - Overall rating: 5/5 - Reviewer: Kevin A. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great, go to over the years. Have used Act to keep up with vendors and customers, and the history is invaluable. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Been has been using Act for 20+ years; easy to use and dependable. The e-marketing is simple. Good reporting #### Cons Lack of a strong online product. The syncing is slow. The desktop version is a very old format and data can be old. #### Vendor response "A partner in marketing," we'll take that! Twenty-plus years of dependable use means the world to us, and we're glad the history tracking and e-marketing have been so valuable. We hear your feedback on the syncing speed and are making continuous improvements for our customers in that area. If the problem persists, please contact our support team so we can see if there are any other issues at play. Thank you for growing with us all these years! Replied April 2026 --- ### Virtual Rolodex - Overall rating: 5/5 - Reviewer: Barbie R. - Verified reviewer: Yes - Industry: Law Practice - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We have been using ACT for over 20 years and we absolutely love the efficiency the program offers. Also, the support team is first class! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love being able to have all my contacts and information about my contacts all in one app. I also love that it is connected with outlook which makes sending emails that much easier. #### Cons We do not have anything negative to say about the program. It does exactly what it supposed to do. We love it! #### Vendor response Barbie, "20+ years and still loving it" makes our day! We're so glad it delivers for your law practice every day. Thank you for the kind words about our support team as well. We appreciate you and your review! Replied April 2026 --- ### Act 2026 review - Overall rating: 3/5 - Reviewer: Jennifer F. - Verified reviewer: Yes - Industry: Wholesale - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have used Act since 2000 and it was a better program prior to them requiring a yearly fee of $600. It should still be an option if you want to upgrade every year and not have to pay $600. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ability to keep all my data in one place. Being able to email and schedule activities to stay in touch with clients #### Cons The issues with time it takes screen to change when completing activities. 20 to 30 seconds when you do 100 plus activities per day is a waste of time when I could be making sales calls. #### Vendor response Thank you for your longtime loyalty and feedback. Replied April 2026 ## More reviews [Next reviews](https://www.softwareadvice.com/crm/act-crm-profile/reviews/?page=2) --- Act! Reviews, Pros and Cons - 2026 Software Advice