--- title: "Act! Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Act!. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Act! is a good fit for you!" source_url: "https://www.softwareadvice.com/crm/act-crm-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [CRM Software](https://www.softwareadvice.com/crm/) / [Act!](https://www.softwareadvice.com/crm/act-crm-profile/) / Act! Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/crm/act-crm-profile/) Reviews [Alternatives](https://www.softwareadvice.com/crm/act-crm-profile/alternatives/) # Act! User Reviews ## Reviews summary - Overall rating: 3.9/5 - Total reviews: 932 ### Secondary ratings - Ease of use: 3.9/5 - Customer support: 3.6/5 - Value for money: 3.9/5 - Functionality: 3.9/5 ### Rating distribution - 5 stars: 411 reviews (44%) - 4 stars: 262 reviews (28%) - 3 stars: 119 reviews (13%) - 2 stars: 67 reviews (7%) - 1 star: 73 reviews (8%) ### Most mentioned pros - Combine that with the peace of mind knowing our data is secure, and the amazing customer support whenever we have a question or the on-going training for using Act! and mobile access, we feel that those features alone elevate the value for money about our investment to manage our emails for our marketing and sales team. - provides direct, high-level technical support from experienced senior technicians and engineers who genuinely stay with you until problems are fully resolved. Whether it’s recovering critical data or troubleshooting complex system issues, their team consistently delivers. - What I like is that I can easily look up a contact's information. When searching and unsure of all informations, I can sort groups and find what I am looking for with only a few clues. ### Most mentioned cons - You cannot copy and paste individual contacts into emails and it's nor possible to download a zip of your Act files - Customer support is a weaker link, there are many on-line tutorials, but sometimes you just need a quick chat to solve an issue, however you keep being referred to an additional cost in a support package. - I have had problems with the web-based product being able to print out my template that I designed for my clients. ## Act! customer reviews Showing reviews 1-25 of 932 (page 1). ### Superb system with a few minor niggles - Overall rating: 4/5 - Reviewer: Clive B. - Verified reviewer: Yes - Industry: Legal Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I enjoy working with this system, and once integrated into you process', it is impossible to think of how it used to be! Apart from the minor niggles, Act! is definitely worth a closer look. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros When deciding to go down the path of a CRM I did exhaustive research and did try a couple. However the ease of use and the ability to adjust the layout to my own requirements won me over. Cost wise, it is not the cheapest, but definitely worth the price. The sales team have been a great help, once you start down this path, you will need their support to start with. #### Cons Act! does not interact with the new Outlook email system, this means that if you rely on meetings etc being automatically confirmed with your client, you will need to do this manually. Customer support is a weaker link, there are many on-line tutorials, but sometimes you just need a quick chat to solve an issue, however you keep being referred to an additional cost in a support package. #### Reasons for choosing Act! Easy interface with all the features required. #### Vendor response We are glad your exhaustive research led you to Act!, Clive, and that the ease of use and customizable layouts won you over! Your feedback on the newer Outlook integration and on support is noted. If a quick chat would help with any of those issues, our team is here for you. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 so we can provide some assistance. Thank you for such a thorough and generous review! Replied August 2026 --- ### Seems great, if I can get it to do the things I was told it would. - Overall rating: 4/5 - Reviewer: Larah N. - Verified reviewer: Yes - Industry: Hospitality - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. So far I am on the fence, I have had great experiences with 3 people and not so great with 2. I tthink my final decision will be determined once I speak to the person who is building out the system to fit my needs. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros What I liked most would be the ability to integrate multiple functionalities into a single CRM, such as marketing, email tracking, etch. My initial salesperson was great and after I spoke to a couple of people I got a great person to help with designing my CRM to fit my needs. #### Cons My initial onboarding person I was assigned was unfamiliar with my industry and it was very offputting when I just investing $720 under the impression it was customizable to what I needed. However I found it was I just had to pay again to receive the assistance I needed. #### Reasons for choosing Act! Because of the recommendation from my mentor. #### Vendor response Larah, thank you for being so candid about your experience so far. You are right to expect onboarding to match what you were promised, and we are sorry the early going has felt uneven. Please reach out to us directly at 866-873-2006 and we will help get you to the setup you were looking for. We are confident Act! can do what you need, and we want to earn that higher score. Replied August 2026 --- ### ACT cloud for Marketing - Overall rating: 5/5 - Reviewer: Tracy R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ACT is a solid program and has been working for us since 1999. The cloud based version is new for our company but one we are welcoming since we want to speed up the database process. The old desktop version has become super slow and time consuming with freezes and overall slowdowns navigating through the CRM. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros We have been using ACT for 19+ years. To make the switch to the cloud version just seemed logical. It has the basics features that we need and was simple to transfer over to the client. #### Cons ACT does not have all the bells and whistles that we would like such as power dialers and automatic reporting. #### Reasons for choosing Act! The ease of moving from a CRM company that we have used for years. #### Reasons for switching to Act! The software support was no longer available. --- ### Act an old favorite, with great potential. - Overall rating: 4/5 - Reviewer: Thomas D. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have been using Act since its inception. It has been very slow to change and improve over the years. Since Switftpage purchased it from Sage it is 100% better. I'm just not sure if it will catch up to the current market in time to make it relevant again. It's customer support is ok but nothing to brag about. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros I love the layout, information is clear easy to read and displayed the way it should; be not like other programs where you have to scroll down and open collapsed areas. It is a good value for the money, security is decent but can be broken. Sales management tools are strong. Especially when combined with QuoteWerks. Integration with QBO, Microsoft 365 and QuoteWerks is excellent. #### Cons So slow to adopt. It is just not keeping up with other programs. I don't really see any ground breaking website management, or marketing features regarding social media. #### Reasons for choosing Act! GoldMine was a long time ago. I just thought Act was easier, Dynamics was too complicated, Sage CRM was also too complicated and not that good, HubSpot was too expensive, PipeDrive could not handle our contracts. I currently use Act and GoHighLevel, but unless Act can add a few more features, sadly, I will be switching after all these years. #### Vendor response Thomas, thank you for sticking with us through the years and for your candid perspective. We're glad the layout, integrations, and value are working well for you. Your push for more innovation is heard, there's a lot in motion, and we hope to show you what's next. We appreciate your continued loyalty. Replied June 2026 --- ### Great TECH-Support, and I’m looking for a replacement for ACT! - Overall rating: 5/5 - Reviewer: Steve R. - Verified reviewer: Yes - Industry: Individual & Family Services - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Once I got my product upgraded with excellent TECH-Support Rep I was happy to get back to using the product the way I’m used to, with reduced functionality. Still wish I didn’t have to pay much more money for functionality I used to have under my previous price plan. Makes me feel like there’s no acknowledgement of being a customer for over 30 years. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ability to make compelling email templates to send to customers. Also ability to customize screens with custom fields and to have dynamic groups. #### Cons As a 30-year Customer, I was disappointed when new pricing came into effect a couple of years ago and removed the AMA features I was used to (DRIP with conditional sending of subsequent templates) No way to treat a long-term customer! Annother sticking point is that AMA stopped working because I wasn’t aware I had to do an upgrade. My license was fully paid up and I did not see any communications from the company about the necessary upgrade or else ACT! AMA wouldn’t work. As a result, it wasn’t until I needed to use it that I found out it wouldn’t work. Bad timing! I had a deadline to meet and I had no clue why AMA would not work. It wasn’t until I called Technical Support that the issue was resolved. I AM RESEARCHING FOR A SUITABLE REPLACEMENT FOR ACT! #### Vendor response Thank you for your review, Steve. We value our longtime customers and appreciate your feedback. Replied September 2026 --- ### Exceptional - Overall rating: 5/5 - Reviewer: Raymond L. - Verified reviewer: Yes - Industry: Furniture - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great product with all of the features you would expect in a good CRM system. Even greater support when it is needed. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros 1. It integrates with my Quickbooks Accounting App. 2. Automatic emailing to groups you create. 3. A great marketing tool with a lot of flexibility. #### Cons The desktop version i use does not allow the automatic creation of a Purchase Order from an estimate. A big timesaver. It used to be part of the version software I was using. #### Vendor response Raymond, "exceptional" is wonderful to hear, thank you! We love that the QuickBooks integration, group emailing, and marketing flexibility are serving your business so well. Your note about generating a purchase order automatically from an estimate is great feedback, and we will pass it along to our team. Thank you for the kind words and your loyalty! Replied August 2026 --- ### Great Sales Tool!! - Overall rating: 5/5 - Reviewer: Mike U. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience for the past 8 years is that it has been a great tool to keep my customer contacts, quotes and PO's organized and can easily look back when i am going into a customer on the previous equipment we have worked with them on. It has helped with the sales alot!! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the ease of ACT! Once you get the hang of the service it is great to use, the price is very nice for the annual fee. #### Cons The beginning trying to navigate is a little hard but the videos and customer service is very helpful #### Vendor response Eight years of keeping your contacts, quotes, and POs organized, we love to hear it, Mike! Being able to look back at everything you have worked on with a customer is exactly what Act! is built for. We are glad the videos and our support team helped smooth out those early days, and that the annual value works well for you. Thank you for the great review! Replied August 2026 --- ### Great job very well done - Overall rating: 5/5 - Reviewer: Allison C. - Verified reviewer: Yes - Industry: Insurance - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, I had a very positive experience. The support team was professional, patient, and effective. They kept me informed, worked through the problem methodically, and made sure everything was functioning properly before ending the session. I appreciate the excellent customer service. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Excellent job - very efficient and effectively solved my issue. Excellent support. The representative was efficient, knowledgeable, and quickly identified the issue. My problem was resolved in just over an hour with clear communication throughout the process. #### Cons The only downside was the amount of time required to complete the session, but the representative stayed engaged throughout and ultimately resolved the issue successfully. #### Vendor response Thank you for the lovely review, Allison! We are thrilled our support team got your issue fully resolved. We know a longer session takes patience, so we appreciate you staying with it, and we are glad everything was working properly before you signed off. Customers like you make our day! Replied August 2026 --- ### The Best CRM on the Market - Overall rating: 5/5 - Reviewer: Trey D. - Verified reviewer: Yes - Industry: Oil & Energy - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience with ACT has been exceptional. I feel like my security is important to ACT. The design and customization is easy to work with. My interaction with marketing and sales has always been pleasant. ACT offers a number of features that streamline my work. The sales management of the software is top notch. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ease of gathering information on my contacts. The technical support is a lot of value for the money. Everyone is courteous and professional. #### Cons Integration with Outlook was a little troublesome. But technical support was always ready and willing to help. #### Vendor response Trey, "the best CRM on the market," that is a headline we will happily take, thank you! We are glad the security, customization, and support all give you confidence, and that your work with our marketing and sales teams has been a pleasure. Sorry the Outlook integration gave you a moment of trouble, but we are glad support was right there to help. Thank you for the fantastic review! Replied August 2026 --- ### ACT is Great! - Overall rating: 5/5 - Reviewer: Steven B. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have been using ACT since the early 1990's. During this time, even through the product has changed, they have kept it user friendly and intuitive. You don't need to be a computer expert to get a lot out of the product. Tech support is the best I have come across. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use, holds lot of data (my data goes back to 1990's), great tech support and customer service. ACT's mail merge and mast mailing feature is very easy to use, and fast. I also like the lookup feature, which is very easy. #### Cons The only thing I don't like, and maybe because I don't use it often enough, is the look-up, when you have multiple look-up conditions. I never seem to get it right. #### Vendor response Steven, using Act! since the early 1990s, that is a partnership we are truly grateful for! We are so glad the product has stayed intuitive and useful for you across all these years, and it means a lot to hear our tech support is the best you have come across. As for those multi-condition lookups, our support team is always glad to walk you through them. Thank you for the wonderful review! Replied August 2026 --- ### ACT! is Great - Overall rating: 5/5 - Reviewer: Marianne C. - Verified reviewer: Yes - Industry: Glass, Ceramics & Concrete - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Customer Support is responsive understandable and easy to understand when trying to provide support for complex problem #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of Use and responsiveness of Customer Support. They don't make you wait and the Customer Support team is knowledgeable and assist even when you don't quite know what you are asking as a non-IT person #### Cons Mobile Access - have never used it and see no reason to so I cannot really evaluate it. If the Mobile access is anything like their program I'm sure it is easy to use. #### Reasons for switching to Act! It wasn't providing some of the services or needs #### Vendor response Thank you for this wonderful review, Marianne! Knowing our support team makes even the trickiest problems feel approachable is exactly what we aim for. We're thrilled Act! has been a great fit and that the transition from Microsoft Access has worked out well. Welcome to the Act! family! Replied April 2026 --- ### ACT Review 1 - Overall rating: 5/5 - Reviewer: Ronald M. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. WOW! I go back 20 plus years - all the way back to ACT 6.0 Desktop. I have used many other CRM but always come back to ACT. It is such a great CRM - especially for databases that you want to tag for different industry sectors, mailing lists. etc. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The User Interface is clean and to the point. Nice formatting and easy to understand the tabs. A super big plus. #### Cons It seems to log me out on a regular basis. I would like it to stay open longer if possible. It would also be great to get more tutorials. #### Reasons for switching to Act! Too many bells and whistles for what I need a CRM to do. TOO $$$$$ #### Vendor response It's exciting to know that we've been partners for over 20 years! We love hearing from you, Ron! Thank you so much for your review. Replied February 2026 --- ### Great contact management software - Overall rating: 4/5 - Reviewer: John W. - Verified reviewer: Yes - Industry: Electrical/ Electronic Manufacturing - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Act! is positive. When I have had to call support they have been very helpful. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The online version of ACT! is more user friendly than the desktop version. I didn't realize this while using the desktop version. I like the fact my information shows up on my mobile phone in real time and vise versa. I haven't found anything to give me the value of the product for the price. #### Cons I have had problems with Outlook and Act! syncing. I find that I have to do it manually. I have a hard time using Act! help. I have to go to ChatGBT when I have a question about how something is working or call support to get help. #### Vendor response Thank you for taking the time to share this review, John. We're sorry to hear that you're having issues with your Outlook integration and would love to help if you would give our support team a call at 866-873-2006 or submit a support ticket request here: https://www.act.com/submit-a-ticket/. Replied May 2026 --- ### Reliable CRM for Managing Client Relationships - Overall rating: 4/5 - Reviewer: Dominic S. - Verified reviewer: Yes - Industry: Financial Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, Act! has been a reliable CRM for our brokerage. It helps us stay organized, track client interactions, and manage our sales pipeline efficiently. While it may not have the most modern interface, its functionality and flexibility make it a valuable tool for maintaining strong client relationships and supporting day-to-day operations. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Act! provides a strong, centralized platform for managing client relationships and tracking sales activity. The contact management features are especially helpful, allowing us to keep detailed records of client interactions, policies, and renewal timelines. The customization options are also a plus, making it adaptable to our workflow as a brokerage. Additionally, the email integration and marketing tools help streamline communication with clients and prospects. #### Cons The interface can feel a bit outdated compared to newer CRM platforms, and there is a learning curve when first getting started. Some features require additional setup or customization to be fully effective. Mobile access could also be improved for easier use on the go. #### Vendor response We're glad Act! has been a reliable foundation for managing client relationships, policies, and renewal timelines at your brokerage, Dominic. Your points on the interface, onboarding curve, and mobile experience are all well taken and are areas we're actively improving. We appreciate you sharing your perspective and for trusting Act! with your day-to-day operations! Replied May 2026 --- ### Our Old Friend - Overall rating: 5/5 - Reviewer: Darron L. - Verified reviewer: Yes - Industry: Insurance - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have been using ACT since it was a Win3.1 product. Over the years it has continued to evolve with various owners at the helm, but continues to fulfill its core purpose for us. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Simple interface which keeps important data and history easily accessible. Not too flashy and not too buggy. #### Cons Continually upgrades over the years. If something isn't broke I would prefer it be left alone. I don't need my CRM to do everything just keep my pipeline organized. #### Vendor response Darron, thank you for your loyalty since the Win 3.1 days! We're grateful to be your CRM of choice. Replied June 2026 --- ### ACT use for twenty years plus. - Overall rating: 5/5 - Reviewer: John B. - Verified reviewer: Yes - Industry: Commercial Real Estate - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Very good. Been using for 20 years plus. Really like the simplicity of use. Very easy. Couldn’t imagine doing my job without ACT. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 5/5 #### Pros Ease of use. Use everyday for my calling follow up, cold calling. Record keeping phone numbers notes etc. tracking buildings rates , vacancy, list broker contact. #### Cons IT service, trouble understanding techs. Hard to get responses quickly. Don’t like high price increase after using for so many years with no assistance from ACT. Was also told my price did not include IT help after so many years of use without asking for anything. #### Vendor response John, 20-plus years and still going strong, thank you for that incredible loyalty! We're so glad Act! is an everyday essential for your commercial real estate work. Your frustration around support responsiveness is heard, and we're sorry for any friction you've experienced. Our customers deserve a great experience, and we'd love to make that right. Please don't hesitate to reach out directly! Replied April 2026 --- ### How ACT Helps - Overall rating: 5/5 - Reviewer: Joel Polin J. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Have been using ACT for over twenty years and cannot operate our business without it. Remember the days before ACT usage, giant rubber band and a huge stack of 3 x 5 cards. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros Ease of use, no issue finding client data and history. Maintains relevant contact data. Allows me to maintain client dialogue. #### Cons Have difficulty updating with new releases and need to spend more time learning latest features. Some confusion trying to print daily work schedule report. #### Vendor response Joel, the rubber band and 3x5 cards visual really puts things in perspective, what a journey! Twenty-plus years is a testament to our partnership together and we're honored that Act! has become central to your operation. Your feedback on update transitions and the daily schedule report is helpful, and we'd encourage you to lean on our support team to smooth those out. Thank you for your longtime partnership! Replied April 2026 --- ### Act is an Amazing PIM - Overall rating: 5/5 - Reviewer: PAUL R. - Verified reviewer: Yes - Industry: Wholesale - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I am on my 30th year using ACT. ACT has been very important to the success of the business I started with Act in 1995. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Act is easily customizable. It holds efficiently all the customer information necessary. Offers quick look ups. #### Cons Act does not work well with the new version of MS Outlook. The ACT phone app still needs work, though it is a major improvement from previous versions. #### Vendor response Starting a business with Act! in 1995 and still going strong is an incredible testament to what a great partnership looks like. We appreciate your feedback on the MS Outlook compatibility and the mobile app, and we're actively releasing marked improvements to improve both. Thank you for growing your business with us, Paul! Replied April 2026 --- ### ACT's GOT YOUR BACK - Overall rating: 5/5 - Reviewer: Davina T. - Verified reviewer: Yes - Industry: Hospitality - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have utilized ACT for 15 years and would be lost without it. The work/communication balance is what keeps me going. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros ACT helps me stay informed and organized during my contracts and groups with a wonderful feature of workflow management. I utilize this for daily operations. #### Cons I wish it was synced to my gmail so that I can created a master document to attach and then automatically add my email communication to ACT #### Vendor response Wow, Davina, 15 years and counting! We love that! Knowing Act! helps you stay organized and on top of your contracts every day is exactly what we aim for. Thank you for being such a longtime customer! Replied April 2026 --- ### Celebrating 20years as an ACT user !! - Overall rating: 5/5 - Reviewer: PAM B. - Verified reviewer: Yes - Industry: Staffing and Recruiting - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. “My overall experience with Act! has been excellent. It has served me well for more than 20 years, providing the consistency, reliability, and ease of use I need to keep my workflow running smoothly.” #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros convenience and stability: “What I like most about Act! is the combination of convenience and stability. It keeps my workflow smooth, reliable, and easy to manage without extra steps or complications.” #### Cons “Honestly, there isn’t anything I like least about Act! I’ve used it successfully for over 20 years, and it has consistently supported my workflow without issues.” #### Vendor response Pam, happy 20-year anniversary, what a milestone! "Consistency, reliability, and ease of use" is truly what we strive for every day, and hearing that Act! has delivered on all three for two decades running is the best kind of validation. Thank you so much for this glowing review and for being such a loyal member of the Act! family. Replied April 2026 --- ### Director of Marketing/Business Development - Overall rating: 5/5 - Reviewer: Lou B. - Verified reviewer: Yes - Industry: Mechanical or Industrial Engineering - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I've had a very good experience using ACT. I started way back when they sent you a disk in the mail to download the database and have stayed with them ever since. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The product is very easy to work with and is continually updating to make using the database even more efficient. #### Cons I wish the cost was free! That would always help with our bottom line. I joke of course. The cost is still very reasonable. #### Vendor response Lou, from floppy disks to the cloud, it's been great to share the journey with you! Thank you for the kind words and your long-time loyalty. Replied April 2026 --- ### Act, a partner in marketing. - Overall rating: 5/5 - Reviewer: Kevin A. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great, go to over the years. Have used Act to keep up with vendors and customers, and the history is invaluable. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Been has been using Act for 20+ years; easy to use and dependable. The e-marketing is simple. Good reporting #### Cons Lack of a strong online product. The syncing is slow. The desktop version is a very old format and data can be old. #### Vendor response "A partner in marketing," we'll take that! Twenty-plus years of dependable use means the world to us, and we're glad the history tracking and e-marketing have been so valuable. We hear your feedback on the syncing speed and are making continuous improvements for our customers in that area. If the problem persists, please contact our support team so we can see if there are any other issues at play. Thank you for growing with us all these years! Replied April 2026 --- ### ACT! crm review - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Aviation & Aerospace - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Not the best but it wasn't the worst. I wouldn't recommend as we have switched CRM's recently and happy with the switch. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 4/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros Not a bad CRM system, reliable and was being used by my company for over a decade. Stored lots of data. #### Cons Slow operating and outdated, needs to be updated to join the 21st century. Very clunky at times and would freeze up. #### Vendor response We appreciate your feedback and are sorry to hear that you experienced issues. It sounds like you were using an older version of Act!. While we understand that you've moved to another system, please reach out if you want to give Act! Advantage, our cloud solution, a try. We wish you the very best in your future endeavors! Replied March 2026 --- ### A reliable platform for sales. - Overall rating: 5/5 - Reviewer: David K. - Verified reviewer: Yes - Industry: Food Production - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have been using it for years and find it an indispensable tool for sales. I have used other sales CRMs such as SAP and PRONTO and find ACT far superior. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros ACT is very easy to learn and use. It is a reliable and stable platform. It is the first program that I open everyday. #### Cons My understanding it is not meant for storing videos and photos. If I am not correct, please enlighten me. #### Vendor response Thank you for the thoughtful review and for making Act! part of your daily workflow, we don’t take that lightly. It’s great to hear that you find the platform easy to use, reliable, and a strong fit for your sales process, especially compared to other systems you’ve used. On your question about storing videos and photos: you’re right that Act! isn’t designed to function as a primary media storage system. However, you can absolutely attach and link to files (including images and videos) within contacts and records, or store them externally and link back for easy access. We appreciate your continued support and feedback, as it helps us keep improving. Replied March 2026 --- ### Great support and easy to use - Overall rating: 5/5 - Reviewer: Shonna B. - Verified reviewer: Yes - Industry: Construction - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have used ACT for over 10+ years and the upgrade is a huge difference from the old 16 version. More modern and very similar to the old. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Customer support is very friendly and knowledgeable. The calendar features on ACT help me remember to follow up with customers. Very easy to use and navigate. #### Cons Sometime glitches when going back and forth between the calendar feature. It gives an error prompt and to shut the application down. #### Vendor response Thank you for taking the time to leave this review, Shonna. We really appreciate your feedback and value our partnership for the past 10 years! Replied February 2026 ## More reviews [Next reviews](https://www.softwareadvice.com/crm/act-crm-profile/reviews/?page=2) --- Act! Reviews, Pros and Cons - 2026 Software Advice