Act-On

RATING:

4.3

(255)

About Act-On

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On offers tools to build and optimize cam...

Awards and Recognition

FrontRunner 2017
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Act-On Pricing

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users. Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users. Contact Act-On for a customized quote. Discounts are available for registered non-profit organizations.

Starting price: 

$900.00 per month

Free trial: 

Not Available

Free version: 

Not Available

Automated journey builder

Act-On Reviews

Overall Rating

4.3

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4

Functionality

4

Most Helpful Reviews for Act-On

1 - 5 of 246 Reviews

Andrew

1,001 - 5,000 employees

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed June 2022

Easy to use, but not our top choice

User Profile

Russell

Verified reviewer

Banking, 1,001-5,000 employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

4

FUNCTIONALITY

5

Reviewed November 2018

Act-On's strengths are it's customizability and robust features.

Great piece of marketing and survey software. Very powerful and can have multiple uses in almost any organization.

PROS

Act-On's back end really customizable and you're able to make your emails look exactly how you want. The landing pages you make are able to capture documents (like jpgs or PDFs) so participants can upload files making it really easy to download all the attachments along with their responses at once. I also appreciated the ability to schedule survey reminders to participants in advance and to cross check that with live results. This means that you could schedule a reminder to go out at 8AM tomorrow, but if someone completed the survey at 7:59AM, they wouldn't receive the reminder. Great feature.

CONS

It's very admin and training heavy. The software is not intuitive and you need to setup the pieces of the survey/email first (I.e landing pages, contact list, etc) before you start working on the actual survey or email.

Vendor Response

Hi Russell, Thanks for taking the time to post a review. It's great to hear about what you appreciate about Act-On and what we could improve upon. I encourage you to check out and leverage the Act-On User Community as a great resource for tips, tricks and troubleshooting. You can access it here: https://community.act-on.com/home Thanks again!

Replied December 2018

Michael (Mike)

Verified reviewer

Computer Software

Used free trial

Review Source: GetApp

OVERALL RATING:

5

Reviewed August 2014

Happy Journey from ZohoCRM/Act-On to Salesforce/Act-On

A few years ago, after consulting and then joining a growing small business, the president and I threw out Microsoft's Business Contact Manager and brought up ZohoCRM integrated with GoogleApps/Mail. The combination was a 'right-size' approach at the time, for many months. But as the customer database grew, the reporting needs and interest in integrating marketing automation intensified, we knew we needed to augment or replace the use of Vertical Response for outbound. Surveying the segment, I found and researched Eloqua, Marketo, and Act-On. As we were staffing limited, time was valuable, complex solutions were of no interest. We went with Act-On and have never looked back. The recent migration from moving from the ZohoCRM platform to Salesforce.com as the needs and demands grew has gone quite smoothly. I have seen the comments related to Salesforce by others and believe that for some who are not going to try to work towards automation, and for whom a solid Ecosystem of solutions from which to draw are not important, ZohoCRM can be an attractive solution. But, if a minimal level of usage sophistication begins to be applied, integration with other systems like Lead Management/Marketing Automation is important (and at this point, it should be for nearly any business with revenues over a few hundred $K a year) the Salesforce/Act-On combination has been killer-good,

PROS

Act-On is FAST to get running, whether using alone, or in conjunction with another platform like Salesforce. Answers, insight, follow up automation are all easily obtainable quickly without being sent to a week-long training seminar for $1500.

CONS

Act-On is still building out some capabilities that other players like Eloqua have had. But if you're just starting out, you're not likely to need those features for some time as you get your feet under you. A/O is best for small to mid-size firms.

Luke

Law Practice, 11-50 employees

Used daily for more than 2 years

Review Source
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

3

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed April 2019

Over-promising and under-delivering are key traits of Act-On

Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience. If I could go back, I would have used HubSpot or Marketo. At the moment, we have cancelled our Act-On account after 3-4 years and are using a stack of SaaS solutions tied into our practice management system. This is far more cost efficient, easy to use and with better customer service. My advice would be for businesses considering using Act-On due to the price of the above-mentioned competitors to use a stack approach instead of using this system. Using Vision6/Campaign Monitor/MailChimp in tandem with a better landing page provider (Unbounce, Instapage) linked to a CRM would be far better. Stay away, particulalry due to the service - this is even more important for Australian based consumers.

PROS

The system was pretty easy to use. The set-up process for lead nurturing, forms, creating newsletters and other tools were pretty useful.

CONS

Customer service, account limits, aesthetics were below average. The customer service was woeful, the original salesperson who on-boarded me and two referral partners promised the world features wise. Lots of nice looking mocks and promises were made yet nothing provided. On the customer service side of things, on two occasions when the unique contacts and email limit was exceeded the entire system shuts-down. All nurturing campaigns cease and there is no ability to send any emails at all. It took two weeks for someone to be able to apply a temporary increase to allow our marketing efforts to continue.

User Profile

Layne

Verified reviewer

Publishing, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed July 2018

This is really a marketing tool that has build some features for salespeople

PROS

I like that it will track my emails and log them to our CRM (Microsoft Dynamics). I like that I can get a daily email letting me know of known and anonymous visitors to our website.

CONS

It's clunky to try and track down a specific email to see if the recipient has interacted with it. This is really a tool that is more valuable to marketing, but has built some features that are being sold as a sales tool. It's a nice to have, but not a need for sales.

Vendor Response

Hi Layne, Thanks for posting your review of Act-On. We value your feedback and really appreciate your candor. If you haven't already, I'd encourage you to check out the Act-On User Community at https://community.act-on.com/home It's a great place to share feedback and product suggestions with the Product team and exchange best practices with fellow users. Thanks!

Replied July 2018