About Act-On

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On offers tools to build and optimize cam...

Act-On Pricing

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users. Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users. Contact Act-On for a customized quote. Discounts are available for registered non-profit organizations.

Starting price: 

$900.00 per month

Free trial: 

Not Available

Free version: 

Not Available

Close

Image 1 of 6

Automated journey builder

Headshot of Software Advice Advisor

Find the right CRM Software for you.

What key features are most important to you in CRM Software?

Act-On User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

4

Customer support

4.5

Functionality

4

Showing 1 - 5 of 247 reviews

User Profile

Scott

HousingWire

Verified reviewer

Company size: 11-50 employees

Industry: Publishing

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

4

Value for money

5

Customer support

5

Functionality

5

Reviewed September 2018

A Solid Marketing Automation Platform

We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pros

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Cons

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Response from Act-On Software

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

Replied September 2018

Ashley

K12 Teachers Alliance

Verified reviewer

Company size: 51-200 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

4

Value for money

3

Customer support

4

Functionality

4

Reviewed May 2019

Meeting goals and driving leads with Act-On

Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.

Pros

Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.

Cons

Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.

Reasons for choosing Act-On

We were in need of a very comprehensive social media and automation tool and Act-On was highly recommended and after test driving, the ease of use and functionality proved itself.

Response from Act-On Software

Hi Ashley, Thank you for posting a review! We appreciate your feedback. Cheers, Sarah

Replied May 2019

User Profile

Rob

icwusa

Verified reviewer

Company size: 11-50 employees

Industry: Market Research

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

2

Value for money

4

Customer support

3

Functionality

3

Reviewed August 2021

Act-On Review

I was pretty satisfied with the quality and number of potential leads.

Pros

I sued Act-On to find new leads and create a database for potential customers.

Cons

It needs daily updates that can take a long time before you can actually use it.

User Profile

Abbie

SmartVault Corporation

Verified reviewer

Company size: 51-200 employees

Industry: Computer Software

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

1

Value for money

1

Customer support

1

Functionality

1

Reviewed October 2018

Buyer Beware!! Not a sophisticated system in the least

The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pros

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Cons

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Catherine

Absolute Exhibits

Verified reviewer

Company size: 51-200 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by the software vendor to submit an honest review.

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed May 2019

Wonderful Product. Great Value, Amazing Results!

I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pros

Act-On is easy to use and great metrics!

Cons

Nothing I'd change about this software!

Reasons for choosing Act-On

I chose Act-On because of the ease of use, their intuitive interface, and metrics. Their automation is amazing and allows me to focus on other lead generation tools in addition to social publishing tools. Our business has greatly benefitted from their significant increase in delivery rate than the last email marketing platform.

Response from Act-On Software

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On. Cheers! Sarah

Replied May 2019

Popular Act-On Comparisons