Act-On vs Salesforce Marketing Cloud

Act-On has 245 reviews and a rating of 4.27 / 5 vs Salesforce Marketing Cloud which has 259 reviews and a rating of 4.05 / 5. Compare the similarities and differences between software options with real user reviews focused on features, ease of use, customer service, and value for money.

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User Ratings & Reviews

Reviews are generated by real users. When reviewing a product, users are asked to assess the product’s overall quality, which includes assigning specific ratings for ease of use, value for money, customer support, and functionality.

Overall Rating

4.27 / 5 (245)

4.05 / 5 (259)

Ease-of-Use

4.0 / 5

3.5 / 5

Value for Money

4.0 / 5

3.5 / 5

Customer Support

4.5 / 5

3.5 / 5

Functionality

4.0 / 5

4.0 / 5

Last Review Written

April 29, 2020

October 14, 2020

Pros/Cons

  • Pros

  • Great support and product learning program. The integration with our CRM and overall features/ease-of-use was excellent. It was a pleasure working with their team.

  • User friendly, quick and convenient! I use it everyday and I enjoy how easy it is to use and also train others to use.

  • Cons

  • There are a few qwirky things about the software and they can be slow to adapt at times but they do listen to customers.

  • The email builder works great but does not live up to my requirements. I wish you could get more advanced with designs.

  • Pros

  • Pretty easy in terms of configuration and can handle complex business rules. It is quite a flexible software for business needs.

  • This platform is excellent for email marketing. It does a great job at keeping your email content organized and easy to find.

  • Cons

  • back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

  • One thing i do recommend is to really spend time on the setup process if not the product will not be as enjoyable to use as it could be if done right. Other than that the software is superb.

Pricing

Pricing Range

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Product Demo & Screenshots

Product Demo

Advisor Recommendations & User Awards

FrontRunners

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FrontRunners

2020

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Pricing Guide

2020 CRM Software Pricing Guide

Learn about the key aspects of accurate software pricing before you make your purchase decision.

  • Pricing models & ranges

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Additional Info

Ideal Customer Size

Small

Medium

Large

Small

Medium

Large

Operating Systems

Windows

Mac

Linux

Windows

Mac

Linux