---
title: "ActiveCampaign vs Brevo - 2026 Comparison - Software Advice"
description: "ActiveCampaign vs Brevo - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/crm/activecampaign-profile/vs/brevo/"
page_type: "comparison"
language: "en"
publication_date: "2026-11-10"
---
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ActiveCampaign vs Brevo
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Updated November 10, 2026
# ActiveCampaign vs. Brevo: 2026 Comparison
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Updated November 10, 2026
# ActiveCampaign vs. Brevo: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
+
Add product
[](https://www.softwareadvice.com/crm/activecampaign-profile/)
[ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)
4.6
[(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)
Starting Price
$15.00per month
Free trial: Available
Free version: Not available
Pros:
- Automation features
- Email marketing capabilities
Cons:
- Pricing structure
- User interface
Who uses ActiveCampaign
Based on 2574 reviews
- Popular among: Small businesses
- Most common industries: Professional Services (28%), IT & Software Development (13%) and Health & Medicine (13%)
- Top use case: Email Marketing (40%)
77% of users recommend this product
[](https://www.softwareadvice.com/scheduling/brevo-profile/)
[Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)
4.6
[(3528)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/)
Starting Price
$9.00per month
Free trial: Not available
Free version: Available
Pros:
- Ease of Use
- Pricing
Cons:
- Account Management
- Contact Management
Who uses Brevo
Based on 3528 reviews
- Popular among: Small businesses
- Most common industries: Professional Services (16%), IT & Software Development (15%) and Retail, Consumer Goods & Services (12%)
- Top use case: Email Marketing (59%)
86% of users recommend this product
[](https://www.softwareadvice.com/crm/activecampaign-profile/)
ActiveCampaign
4.6
[(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)
[](https://www.softwareadvice.com/scheduling/brevo-profile/)
Brevo
4.6
[(3528)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/)
+
Add product
Add product
## ActiveCampaign vs Brevo: At a glance
* * *
Product ratings at a glance
| | ActiveCampaign | Brevo |
| --- | --- | --- |
| Overall rating | 4.6
2,574 reviews | 4.6
3,528 reviews |
| Ease of use | 4.2 | 4.6 |
| Value for money | 4.3 | 4.5 |
| Functionality | 4.5 | 4.5 |
| Customer support | 4.4 | 4.5 |
| Ease of deployment | 4.3 | 4.5 |
Best in comparison
## User interface
* * *
## Key features
Features selected based on 6,102 reviews from Sales Tracking
* * *
A/B Testing
4.4
Autoresponders
N/A
Campaign Analytics
4.4
Campaign Scheduling
N/A
CAN-SPAM Compliance
N/A
Contact Management
N/A
- Customer Database: 4.8
- Drip Campaigns: 4.7
- Client Management: 4.7
- Customizable CTAs: 4.7
- Email Marketing: 4.7
- Lead Nurturing: 4.7
- For Small Businesses: 4.7
- Customizable Templates: 4.7
- Marketing Automation: 4.7
- Prospecting Tools: 4.6
- Email Distribution: 4.6
- Tagging: 4.6
- Activity Dashboard: 4.6
- Email Management: 4.6
- Campaign Planning: 4.6
- Campaign Management: 4.5
- Autoresponders: 4.5
- Campaign Scheduling: 4.5
- Third-Party Integrations: 4.5
- AI Copilot: 4.5
- Territory Management: 4.5
- Reporting & Statistics: 4.5
- Contact Management: 4.5
- Website Visitor Tracking: 4.5
- Email Tracking: 4.5
- Lead Management: 4.5
- Template Management: 4.5
- Real-Time Reporting: 4.4
- Email Sequences: 4.4
- Interaction Tracking: 4.4
- Contact Database: 4.4
- Segmentation: 4.4
- Event Triggered Actions: 4.4
- Lead Capture: 4.4
- Customizable Fields: 4.4
- Engagement Tracking: 4.4
- Campaign Analytics: 4.4
- List Management: 4.4
- A/B Testing: 4.4
- Data Import/Export: 4.4
- Sales Pipeline Management: 4.4
- Alerts/Notifications: 4.4
- Pipeline Management: 4.3
- Lead Qualification: 4.3
- Customizable Branding: 4.3
- API: 4.3
- CRM: 4.3
- Landing Pages/Web Forms: 4.3
- Search/Filter: 4.3
- WYSIWYG Editor: 4.3
- Reporting/Analytics: 4.3
- Spam Blocker: 4.3
- Customer Segmentation: 4.3
- Social Media Integration: 4.3
- ROI Tracking: 4.3
- Workflow Management: 4.2
- Task Management: 4.2
- Multivariate Testing: 4.2
- Real-Time Analytics: 4.2
- Dynamic Content: 4.2
- Multi-Channel Marketing: 4.2
- Calendar/Reminder System: 4.1
- Content Management: 4.1
- Multi-Campaign: 4.0
- Social Marketing: 4.0
- Lead Generation: 3.7
- Mobile Access: 3.7
- Product Recommendations: 3.5
- Multi-Language: 3.4
A/B Testing
4.2
Autoresponders
4.8
Campaign Analytics
4.5
Campaign Scheduling
4.6
CAN-SPAM Compliance
4.3
Contact Management
4.5
- Real-Time Analytics: 4.9
- Autoresponders: 4.8
- Email Marketing: 4.7
- Alerts/Notifications: 4.7
- Email Management: 4.7
- Campaign Scheduling: 4.6
- Data Import/Export: 4.6
- Drip Campaigns: 4.6
- Email Distribution: 4.6
- Email Campaign Management: 4.6
- Personalization: 4.6
- Engagement Tracking: 4.6
- Customizable CTAs: 4.6
- Campaign Management: 4.6
- Performance Metrics: 4.6
- Email Tracking: 4.6
- Campaign Planning: 4.6
- Multi-Campaign: 4.6
- Simple Mail Transfer Protocol (SMTP): 4.6
- Email Templates: 4.6
- Marketing Automation: 4.5
- Click Tracking: 4.5
- Subscriber Management: 4.5
- Mobile Optimization: 4.5
- Confirmations/Reminders: 4.5
- Channel Management: 4.5
- Contact Management: 4.5
- Email Monitoring: 4.5
- API: 4.5
- Segmentation: 4.5
- Campaign Analytics: 4.5
- Event Triggered Actions: 4.5
- Reporting & Statistics: 4.5
- Contact Database: 4.5
- Dynamic Content: 4.4
- Reporting/Analytics: 4.4
- Customizable Forms: 4.4
- Customizable Fields: 4.4
- Calendar Management: 4.4
- Lead Segmentation: 4.4
- Template Management: 4.4
- Lead Management: 4.4
- Lead Qualification: 4.4
- Customizable Branding: 4.3
- ROI Tracking: 4.3
- Lead Nurturing: 4.3
- List Management: 4.3
- CAN-SPAM Compliance: 4.3
- Social Marketing: 4.3
- Content Management: 4.3
- Customizable Templates: 4.3
- Social Media Integration: 4.3
- Online Booking: 4.3
- Mobile Access: 4.3
- A/B Testing: 4.2
- Landing Pages/Web Forms: 4.2
- Lead Capture: 4.2
- Third-Party Integrations: 4.2
- Image Library: 4.2
- WYSIWYG Editor: 4.2
- Multi-Channel Marketing: 4.2
- Interaction Tracking: 4.1
- CRM: 4.1
- Customizable Reports: 3.8
- Availability Management: 3.8
### Wondering if these products fit your needs?
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## Reviews
* * *
Positive review:
MS
Mark S.
Sales Director
Machinery, 11-50 employees
"The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles."
Jul 13, 2026
Negative review:
PG
Patricia G.
Customer Service Lead
Hospitality, 11-50 employees
"Our property management system has a slow customer support in solving technical problems with API connections."
Jan 21, 2026
Positive review:
MD
Mamute Nicholas D.
Sales and Marketing Specialist
Plastics, 11-50 employees
"The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results."
Jul 6, 2026
Negative review:
MH
Marcus H.
CEO
Internet, Self-Employed
"While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget."
Dec 29, 2024
Positive review:
MD
Mamute Nicholas D.
Sales and Marketing Specialist
Plastics, 11-50 employees
"We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns."
Jul 6, 2026
Negative review:
BL
Billy L.
Operations
Law Practice, 11-50 employees
"I wish that you could A/B test (or split test, as they call it) an email for time sent, but when I change one of the emails schedule it automatically changes the other so I cannot A/B test for time sent"
Nov 15, 2024
[Read all reviews](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)
Positive review:
DC
Daniel C.
Senior Digital Marketing Manager
Consumer Services, 501-1000 employees
"The email automation workflow is intuitive, letting us set triggers from form submissions; the drag-and-drop editor feels pretty solid, and the Zapier integration saves time."
Sep 19, 2026
Negative review:
GL
George L.
CEO
Computer Software, Self-Employed
"The only challenge I experienced was that the platform is understandably very strict on deliverability and compliance from the outset. While I appreciate the need to protect sender reputation, it can make it difficult for businesses inheriting older customer databases to gradually assess and improve list quality."
Jun 3, 2026
Positive review:
JP
Jessica P.
Digital Marketing Manager
Consumer Goods, 201-500 employees
"I appreciate how Brevo's drag-and-drop email builder lets me create responsive campaigns in minutes, and the real-time preview keeps me from sending broken layouts."
Sep 11, 2026
Negative review:
Sujith N.
Proprietor
Logistics and Supply Chain, 2-10 employees
"The pricing page is confusing. When I see Rs. 625 in bold for a starter pack, I go to checkout page expecting to pay Rs. 625. But suddenly a calcualtion showing an unreasonable gap (1500 contacts -> directly 50,000 contacts) appears on the checkout page which sort of drains a person's intent to go ahead with the purchase!"
May 15, 2026
Positive review:
AD
Amila D.
Marketing Team
Wholesale, 51-200 employees
"It offers useful features such as a no-code email designer, contact management, marketing automation, and detailed analytics."
Jul 23, 2026
Negative review:
BK
Blerta K.
Language Instructor
Education Management, 2-10 employees
"The overly aggressive spam filtering sometimes pushes our valid class schedules right to the junk mail folders of the students and even the advanced marketing and sales automation options are not worth the money when weighed against the slow response time of the customer care section, which is further complicated by the fact that the customer care department is very slow to reply."
Mar 26, 2026
[Read all reviews](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/)
## Customer support
* * *
ActiveCampaign
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Not available
Chat: Available
Brevo
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Not available
Chat: Available
## Training options
* * *
ActiveCampaign
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
Brevo
In Person: Not available
Live Online: Not available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Systeme.io vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/systeme-io/)[HubSpot Marketing Hub vs Brevo](https://www.softwareadvice.com/compare/18887-brevo/vs/119437-HubSpot-Marketing/)