---
title: "ActiveCampaign vs Keap - 2026 Comparison - Software Advice"
description: "ActiveCampaign vs Keap - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/crm/activecampaign-profile/vs/infusionsoft-crm/"
page_type: "comparison"
language: "en"
publication_date: "2026-11-10"
---
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ActiveCampaign vs Keap
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Updated November 10, 2026
# ActiveCampaign vs. Keap: 2026 Comparison
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Updated November 10, 2026
# ActiveCampaign vs. Keap: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
+
Add product
[](https://www.softwareadvice.com/crm/activecampaign-profile/)
[ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)
4.6
[(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)
Starting Price
$15.00per month
Free trial: Available
Free version: Not available
Pros:
- Automation features
- Email marketing capabilities
Cons:
- Pricing structure
- User interface
Who uses ActiveCampaign
Based on 2574 reviews
- Popular among: Small businesses
- Most common industries: Professional Services (28%), IT & Software Development (13%) and Health & Medicine (13%)
- Top use case: Email Marketing (40%)
77% of users recommend this product
[](https://www.softwareadvice.com/crm/infusionsoft-crm-profile/)
[Keap](https://www.softwareadvice.com/crm/infusionsoft-crm-profile/)
4.1
[(1299)](https://www.softwareadvice.com/crm/infusionsoft-crm-profile/reviews/)
Starting Price
$299.00per month
Free trial: Available
Free version: Not available
Pros:
- CRM system
- Campaign management
Cons:
- High cost
- Steep learning curve
Who uses Keap
Based on 1299 reviews
- Popular among: Small businesses
- Most common industries: Professional Services (23%), IT & Software Development (13%) and Health & Medicine (9%)
- Top use cases: Email Marketing (11%), CRM (7%) and Marketing Automation (6%)
61% of users recommend this product
[](https://www.softwareadvice.com/crm/activecampaign-profile/)
ActiveCampaign
4.6
[(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)
[](https://www.softwareadvice.com/crm/infusionsoft-crm-profile/)
Keap
4.1
[(1299)](https://www.softwareadvice.com/crm/infusionsoft-crm-profile/reviews/)
+
Add product
Add product
## ActiveCampaign vs Keap: At a glance
* * *
Product ratings at a glance
| | ActiveCampaign | Keap |
| --- | --- | --- |
| Overall rating | 4.6
2,574 reviews | 4.1
1,299 reviews |
| Ease of use | 4.2 | 3.6 |
| Value for money | 4.3 | 3.8 |
| Functionality | 4.5 | 4.1 |
| Customer support | 4.4 | 4.0 |
| Ease of deployment | 4.3 | 3.8 |
Best in comparison
Looking for better ease of use? Ask an advisor for high-rated alternatives
Looking for better ease of use? Ask an advisor for high-rated alternatives
Looking for better ease of use? Ask an advisor for high-rated alternatives
## User interface
* * *
## Key features
Features selected based on 3,873 reviews from Lead Generation
* * *
A/B Testing
4.4
Calendar Management
N/A
Campaign Analytics
4.4
Drip Campaigns
4.7
Email Management
N/A
Landing Pages/Web Forms
4.3
- Customer Database: 4.8
- Drip Campaigns: 4.7
- Client Management: 4.7
- Customizable CTAs: 4.7
- Email Marketing: 4.7
- Lead Nurturing: 4.7
- For Small Businesses: 4.7
- Customizable Templates: 4.7
- Marketing Automation: 4.7
- Prospecting Tools: 4.6
- Email Distribution: 4.6
- Tagging: 4.6
- Activity Dashboard: 4.6
- Email Management: 4.6
- Campaign Planning: 4.6
- Campaign Management: 4.5
- Autoresponders: 4.5
- Campaign Scheduling: 4.5
- Third-Party Integrations: 4.5
- AI Copilot: 4.5
- Territory Management: 4.5
- Reporting & Statistics: 4.5
- Contact Management: 4.5
- Website Visitor Tracking: 4.5
- Email Tracking: 4.5
- Lead Management: 4.5
- Template Management: 4.5
- Real-Time Reporting: 4.4
- Email Sequences: 4.4
- Interaction Tracking: 4.4
- Contact Database: 4.4
- Segmentation: 4.4
- Event Triggered Actions: 4.4
- Lead Capture: 4.4
- Customizable Fields: 4.4
- Engagement Tracking: 4.4
- Campaign Analytics: 4.4
- List Management: 4.4
- A/B Testing: 4.4
- Data Import/Export: 4.4
- Sales Pipeline Management: 4.4
- Alerts/Notifications: 4.4
- Pipeline Management: 4.3
- Lead Qualification: 4.3
- Customizable Branding: 4.3
- API: 4.3
- CRM: 4.3
- Landing Pages/Web Forms: 4.3
- Search/Filter: 4.3
- WYSIWYG Editor: 4.3
- Reporting/Analytics: 4.3
- Spam Blocker: 4.3
- Customer Segmentation: 4.3
- Social Media Integration: 4.3
- ROI Tracking: 4.3
- Workflow Management: 4.2
- Task Management: 4.2
- Multivariate Testing: 4.2
- Real-Time Analytics: 4.2
- Dynamic Content: 4.2
- Multi-Channel Marketing: 4.2
- Calendar/Reminder System: 4.1
- Content Management: 4.1
- Multi-Campaign: 4.0
- Social Marketing: 4.0
- Lead Generation: 3.7
- Mobile Access: 3.7
- Product Recommendations: 3.5
- Multi-Language: 3.4
A/B Testing
N/A
Calendar Management
4.4
Campaign Analytics
N/A
Drip Campaigns
N/A
Email Management
3.5
Landing Pages/Web Forms
N/A
- Customizable Templates: 4.7
- Campaign Planning: 4.6
- Data Import/Export: 4.6
- Event Triggered Actions: 4.5
- Customizable Fields: 4.5
- Campaign Scheduling: 4.5
- Lead Engagement: 4.5
- Calendar Management: 4.4
- Customer Database: 4.4
- Campaign Analytics: 4.3
- Contact Database: 4.3
- Lead Capture: 4.3
- Email Marketing: 4.3
- Contact Management: 4.2
- Marketing Automation: 4.2
- Campaign Management: 4.2
- Reporting/Analytics: 4.2
- Client Management: 4.2
- Pipeline Management: 4.1
- List Management: 4.1
- Lead Management: 4.0
- CRM: 4.0
- Sales Pipeline Management: 3.9
- Template Management: 3.9
- ROI Tracking: 3.9
- Conversion Tracking: 3.8
- Social Marketing: 3.8
- Task Management: 3.8
- Landing Pages/Web Forms: 3.7
- Drip Campaigns: 3.7
- Interaction Tracking: 3.6
- Mobile Access: 3.5
- Email Management: 3.5
- Lead Qualification: 3.5
- Segmentation: 3.4
- Quotes/Estimates: 3.1
- Workflow Management: 2.9
- Territory Management: 2.8
- Calendar/Reminder System: 2.6
### Wondering if these products fit your needs?
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### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
## Integrations
* * *
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QuickBooks OnlineNot enough reviews
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## Reviews
* * *
Positive review:
MS
Mark S.
Sales Director
Machinery, 11-50 employees
"The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles."
Jul 13, 2026
Negative review:
PG
Patricia G.
Customer Service Lead
Hospitality, 11-50 employees
"Our property management system has a slow customer support in solving technical problems with API connections."
Jan 21, 2026
Positive review:
MD
Mamute Nicholas D.
Sales and Marketing Specialist
Plastics, 11-50 employees
"The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results."
Jul 6, 2026
Negative review:
MH
Marcus H.
CEO
Internet, Self-Employed
"While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget."
Dec 29, 2024
Positive review:
MD
Mamute Nicholas D.
Sales and Marketing Specialist
Plastics, 11-50 employees
"We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns."
Jul 6, 2026
Negative review:
BL
Billy L.
Operations
Law Practice, 11-50 employees
"I wish that you could A/B test (or split test, as they call it) an email for time sent, but when I change one of the emails schedule it automatically changes the other so I cannot A/B test for time sent"
Nov 15, 2024
[Read all reviews](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)
Positive review:
FG
Fabrizio G.
Design Lead
Architecture & Planning, 51-200 employees
"The marketing capability and easy Email marketing and lead generation to campaign easy management this system is effective and the insights collection across several websites this toolbis amazing."
Oct 30, 2025
Negative review:
VR
Verified Reviewer
Marketing Director
Telecommunications, 51-200 employees
"Template options aren't the greatest, and when you use your own HTML - once it sends, it gets corrupted with their code."
May 30, 2025
Positive review:
SY
Salimata Y.
Officer,Financial Center Assistant Manager
Banking, 10000+ employees
"I use Keap to manage marketing campaigns and automate sales for my small business — it combines CRM, email marketing, and automation, so I can keep all my customer interactions in one place."
Jun 11, 2025
Negative review:
AR
Anthony R.
Business Intelligence Analyst
Retail, 51-200 employees
"I set up a few meetings to have two concurrent calls and when that did not sync I lost some form of communiqué with my client temporarily."
Apr 12, 2025
Positive review:
VR
Verified Reviewer
FOunder
Public Relations and Communications, Self-Employed
"All the features that were available, including their CRM system, email features, tagging features and how easy it was to clean out duplicate contacts and clean my list."
Nov 11, 2024
Negative review:
JB
Jessica B.
Admin Asst
Construction, 11-50 employees
"I also do not like using Stripe for credit card payments as they have swiped clients’ cards without approval due to a glitch on the back end."
Feb 20, 2025
[Read all reviews](https://www.softwareadvice.com/crm/infusionsoft-crm-profile/reviews/)
## Customer support
* * *
ActiveCampaign
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Not available
Chat: Available
Keap
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Available
## Training options
* * *
ActiveCampaign
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
Keap
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Systeme.io vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/systeme-io/)[HubSpot CRM vs Keap](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/139060-infusionsoft-crm/)