--- title: "ActiveCampaign vs Iterable - 2026 Comparison - Software Advice" description: "ActiveCampaign vs Iterable - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization." source_url: "https://www.softwareadvice.com/crm/activecampaign-profile/vs/iterable/" page_type: "comparison" language: "en" --- [Home](https://www.softwareadvice.com/) / [Campaign Management Software](https://www.softwareadvice.com/marketing/campaign-management-comparison/) / ActiveCampaign vs Iterable Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Updated October 27, 2026 # ActiveCampaign vs. Iterable: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Updated October 27, 2026 # ActiveCampaign vs. Iterable: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Product comparison Compare up to 3 products side-by-side + Add product [](https://www.softwareadvice.com/crm/activecampaign-profile/) [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Starting Price $15.00per month Free trial: Available Free version: Not available Pros: - Automation features - Email marketing capabilities Cons: - Pricing structure - User interface Who uses ActiveCampaign Based on 2574 reviews - Popular among: Small businesses - Most common industries: Professional Services (28%), IT & Software Development (13%) and Health & Medicine (13%) - Top use case: Email Marketing (40%) 77% of users recommend this product [](https://www.softwareadvice.com/marketing/iterable-profile/) [Iterable](https://www.softwareadvice.com/marketing/iterable-profile/) 4.3 [(63)](https://www.softwareadvice.com/marketing/iterable-profile/reviews/) Starting Price Not provided by vendor Free trial: Not available Free version: Not available Pros: Not enough reviews Cons: Not enough reviews Who uses Iterable Based on 63 reviews - Top use cases: Email Marketing (32%), Campaign Management (25%) 80% of users recommend this product [](https://www.softwareadvice.com/crm/activecampaign-profile/) ActiveCampaign 4.6 [(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) [](https://www.softwareadvice.com/marketing/iterable-profile/) Iterable 4.3 [(63)](https://www.softwareadvice.com/marketing/iterable-profile/reviews/) + Add product Add product ## ActiveCampaign vs Iterable: At a glance * * * Product ratings at a glance | | ActiveCampaign | Iterable | | --- | --- | --- | | Overall rating | 4.6
2,574 reviews | 4.3
63 reviews | | Ease of use | 4.2 | 4.3 | | Value for money | 4.3 | 4.2 | | Functionality | 4.5 | 4.3 | | Customer support | 4.4 | 4.4 | | Ease of deployment | 4.3 | 4.2 | Best in comparison ## User interface * * * ## Key features Features selected based on 2,637 reviews from Campaign Management * * * A/B Testing 4.4 Autoresponders 4.5 Campaign Analytics 4.4 Campaign Scheduling 4.5 CAN-SPAM Compliance 4.3 Contact Management 4.5 - Customer Database: 4.8 - Drip Campaigns: 4.7 - Client Management: 4.7 - Customizable CTAs: 4.7 - Email Marketing: 4.7 - Lead Nurturing: 4.7 - Customizable Templates: 4.7 - For Small Businesses: 4.7 - Marketing Automation: 4.7 - Prospecting Tools: 4.6 - Email Distribution: 4.6 - Tagging: 4.6 - Activity Dashboard: 4.6 - Email Management: 4.6 - Campaign Planning: 4.6 - Email Campaign Management: 4.6 - Campaign Management: 4.5 - Autoresponders: 4.5 - Campaign Scheduling: 4.5 - Reporting & Statistics: 4.5 - AI Copilot: 4.5 - Territory Management: 4.5 - Third-Party Integrations: 4.5 - Contact Management: 4.5 - Website Visitor Tracking: 4.5 - Email Sequences: 4.5 - Subscriber Management: 4.5 - Email Tracking: 4.5 - Lead Management: 4.5 - Template Management: 4.5 - Real-Time Reporting: 4.4 - Interaction Tracking: 4.4 - Contact Database: 4.4 - Segmentation: 4.4 - Event Triggered Actions: 4.4 - Lead Capture: 4.4 - Customizable Fields: 4.4 - Mobile Optimization: 4.4 - Engagement Tracking: 4.4 - Campaign Analytics: 4.4 - List Management: 4.4 - A/B Testing: 4.4 - Data Import/Export: 4.4 - Sales Pipeline Management: 4.4 - Alerts/Notifications: 4.4 - Pipeline Management: 4.3 - Lead Qualification: 4.3 - Customizable Branding: 4.3 - CAN-SPAM Compliance: 4.3 - API: 4.3 - CRM: 4.3 - Landing Pages/Web Forms: 4.3 - Search/Filter: 4.3 - Newsletter Management: 4.3 - WYSIWYG Editor: 4.3 - Reporting/Analytics: 4.3 - Spam Blocker: 4.3 - Customer Segmentation: 4.3 - Social Media Integration: 4.3 - ROI Tracking: 4.3 - Workflow Management: 4.2 - Task Management: 4.2 - Multivariate Testing: 4.2 - Real-Time Analytics: 4.2 - Dynamic Content: 4.2 - Multi-Channel Marketing: 4.2 - Calendar/Reminder System: 4.1 - Content Management: 4.1 - Multi-Campaign: 4.0 - Social Marketing: 4.0 - Image Library: 3.7 - Lead Generation: 3.7 - Mobile Access: 3.7 - Product Recommendations: 3.5 - Multi-Language: 3.4 A/B Testing 4.7 Autoresponders 4.0 Campaign Analytics 4.5 Campaign Scheduling N/A CAN-SPAM Compliance 4.5 Contact Management 4.8 - Email Marketing: 5.0 - Marketing Automation: 4.9 - List Management: 4.8 - A/B Testing: 4.7 - Engagement Tracking: 4.7 - Campaign Management: 4.7 - Event Triggered Actions: 4.6 - Communication Management: 4.6 - Campaign Analytics: 4.5 - CAN-SPAM Compliance: 4.5 - Reporting/Analytics: 4.2 ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ## Integrations * * * [ WishList MemberNot enough reviews ](https://www.softwareadvice.com/membership-management/wishlist-member-profile/)[ CalendlyIntegration rated 4.6 from 49 reviews ](https://www.softwareadvice.com/scheduling/calendly-profile/)[ QuickBooks OnlineNot enough reviews ](https://www.softwareadvice.com/product/393202-QuickBooks-Online/) - Gravity Forms - Airtable - Acuity Scheduling - Jotform - SurveyMonkey - WordPress - Zoho CRM - BigCommerce - OnePageCRM - Typeform - Zoom Workplace - Shopify - Kajabi - Pipedrive - WooCommerce - ClickFunnels - 123FormBuilder - Eventbrite - Leadpages - Zapier - Postmark - HubSpot Marketing Hub - Fiverr - Buildium - CTM - Kommo - Kit - Practice Better - Facebook Business Suite - ablefy - Digistore24 - GoDaddy Website Builder - ManyChat - Shopify Plus - Zendesk AI - Claude - PandaDoc - Delphi AI - Klarna - Looker - Astra Pro - TechnoMile Contracts Suite - Apollo.io - LearnDash - Microsoft Power BI - Notion - Adobe Acrobat - Microsoft Outlook - Fireflies - Squarespace - Cloudbeds - Wix Studio - Agentforce - OnceHub - Braze - Google Ads - HubSpot Sales Hub - Booker - Elementor - VideoAsk - Adobe Illustrator - Zanda (formerly Power Diary) - WPForms - Claspo - WebinarJam - SamCart - Subsplash - Proposify - BookingKoala - RegFox - JustCall - ClickUp - Landingi - Book Like A Boss - Divi - Plug&Pay - RGE Studio - Amazon EC2 - ZeroBounce - Adobe Photoshop - Thinkific - Wix - Twilio - Systeme.io - Meta for Business - Slack - Salesforce Sales Cloud [ Adobe CommerceNot enough reviews ](https://www.softwareadvice.com/inventory-management/magento-commerce-profile/)[ SegmentNot enough reviews ](https://www.softwareadvice.com/product-data-management/segment-profile/)[ MixpanelNot enough reviews ](https://www.softwareadvice.com/project-management/mixpanel-profile/) ## Reviews * * * Positive review: MS Mark S. Sales Director Machinery, 11-50 employees "The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles." Jul 13, 2026 Negative review: PG Patricia G. Customer Service Lead Hospitality, 11-50 employees "Our property management system has a slow customer support in solving technical problems with API connections." Jan 21, 2026 Positive review: MD Mamute Nicholas D. Sales and Marketing Specialist Plastics, 11-50 employees "The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results." Jul 6, 2026 Negative review: MH Marcus H. CEO Internet, Self-Employed "While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget." Dec 29, 2024 Positive review: MD Mamute Nicholas D. Sales and Marketing Specialist Plastics, 11-50 employees "We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns." Jul 6, 2026 Negative review: BL Billy L. Operations Law Practice, 11-50 employees "I wish that you could A/B test (or split test, as they call it) an email for time sent, but when I change one of the emails schedule it automatically changes the other so I cannot A/B test for time sent" Nov 15, 2024 [Read all reviews](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Positive review: TD Tim D. Senior Managing Director Marketing and Advertising, 51-200 employees "Great tool hoping it continues to outperform competitors in the space who are ever evolving and improving their product but for now would recommend it as one of the better marketing tools for email and texting." Jan 12, 2026 Negative review: TD Tim D. Senior Managing Director Marketing and Advertising, 51-200 employees "Occasional support issues and minor bugs that sometime take a bit to get the answers on what happened (nearly every tool will have these problems)." Jan 12, 2026 Positive review: SK Silvia K. Advertising Specialist Marketing and Advertising, 11-50 employees "Very powerful intelligent personalization system and very helpful dynamic content creation platform which offers excellent integration capability." Oct 19, 2025 Negative review: KS Kara S. Director of operations Utilities, 11-50 employees "It was complex for me to learn and start using it since i had little knowledge in marketing automation" Apr 9, 2025 Positive review: DO David O. Media marketer Broadcast Media, 51-200 employees "I like how it allows businesses to engage customers across various touchpoints." Jan 17, 2025 Negative review: JR Jade Anthony R. Admin Clerk Consumer Goods, 11-50 employees "Pricing is not display on their website." Jan 1, 2025 [Read all reviews](https://www.softwareadvice.com/marketing/iterable-profile/reviews/) ## Customer support * * * ActiveCampaign Email/Help Desk: Available FAQs/Forum: Available Knowledge Base: Available Phone Support: Available 24/7: Not available Chat: Available Iterable Email/Help Desk: Available FAQs/Forum: Available Knowledge Base: Available Phone Support: Not available 24/7: Available Chat: Available ## Training options * * * ActiveCampaign In Person: Available Live Online: Available Webinars: Available Documentation: Available Videos: Available Iterable In Person: Available Live Online: Available Webinars: Available Documentation: Available Videos: Available ## Send this comparison chart to my inbox ## Popular Comparisons * * * [Brevo vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/brevo/)[Brevo vs Iterable](https://www.softwareadvice.com/scheduling/brevo-profile/vs/iterable/)