# ActiveCampaign vs Kartra - 2026 Comparison - Software Advice

> ActiveCampaign vs Kartra - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization.

Source: https://www.softwareadvice.com/crm/activecampaign-profile/vs/kartra

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ActiveCampaign vs Kartra

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Updated May 7, 2026

# ActiveCampaign vs. Kartra: 2026 Comparison

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Updated May 7, 2026

# ActiveCampaign vs. Kartra: 2026 Comparison

Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.

Free Expert Guidance

Real Human Advice

1M + Businesses Helped

Product comparison

Compare up to 3 products side-by-side

+

Add product

[](https://www.softwareadvice.com/crm/activecampaign-profile/)

[ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)

4.6

[(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)

Starting Price

$15.00per month

Free trial

Free version

Pros:

-   Automation features
-   Email marketing capabilities

Cons:

-   Pricing structure
-   User interface

Who uses ActiveCampaign

Based on 2561 reviews

-   Popular among: Small businesses
-   Most common industries: Professional Services (28%), IT & Software Development (13%) and Health & Medicine (12%)
-   Top use case: Email Marketing (39%)

77% of users recommend this product

[](https://www.softwareadvice.com/marketing/kartra-profile/)

[Kartra](https://www.softwareadvice.com/marketing/kartra-profile/)

4.5

[(168)](https://www.softwareadvice.com/marketing/kartra-profile/reviews/)

Starting Price

$119.00per month

Free trial

Free version

Pros:

Not enough reviews

Cons:

Not enough reviews

Who uses Kartra

Based on 168 reviews

-   Popular among: Small businesses
-   Most common industry: Professional Services (39%)
-   Top use cases: All-in-One Marketing Platform (19%), Email Marketing (17%) and Marketing Automation (11%)

71% of users recommend this product

[](https://www.softwareadvice.com/crm/activecampaign-profile/)

ActiveCampaign

4.6

[(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)

[](https://www.softwareadvice.com/marketing/kartra-profile/)

Kartra

4.5

[(168)](https://www.softwareadvice.com/marketing/kartra-profile/reviews/)

+

Add product

Add product

## User satisfaction

* * *

4.6

Based on 2,561 reviews

Ease of use

4.2

Value for money

4.3

Customer support

4.4

Functionality

4.5

4.5

Based on 168 reviews

Ease of use

4.0

Value for money

4.3

Customer support

4.1

Functionality

4.4

Looking for better ease of use? Ask an advisor for high-rated alternatives

Looking for better ease of use? Ask an advisor for high-rated alternatives

Looking for better ease of use? Ask an advisor for high-rated alternatives

## User interface

* * *

## Key features

Features selected based on 2,729 reviews from Lead Generation

* * *

A/B Testing

4.4

Autoresponders

4.5

Campaign Analytics

4.4

Campaign Scheduling

4.5

CAN-SPAM Compliance

4.3

Contact Management

4.5

A/B Testing

N/A

Autoresponders

5.0

Campaign Analytics

N/A

Campaign Scheduling

N/A

CAN-SPAM Compliance

4.7

Contact Management

4.5

### Wondering if these products fit your needs?

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LexiAdvisor for 8 years

### Wondering if these products fit your needs?

Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.

LexiAdvisor for 8 years

## Integrations

* * *

[

AimtellNot enough reviews

](https://www.softwareadvice.com/customer-experience/aimtell-profile/)[

Act!Not enough reviews

](https://www.softwareadvice.com/crm/act-crm-profile/)[

CustomBooksNot enough reviews

](https://www.softwareadvice.com/accounting/accountingsuite-profile/)

[

ZapierNot enough reviews

](https://www.softwareadvice.com/cloud-management/zapier-profile/)[

OptimizePressNot enough reviews

](https://www.softwareadvice.com/marketing/optimizepress-profile/)[

KajabiNot enough reviews

](https://www.softwareadvice.com/lms/kajabi-profile/)

## Reviews

* * *

ER

Emily R.Program CoordinatorReligious Institutions, 11-50 employees

"ActiveCampaign has been beneficial in my work as the coordinator of the church programs and outreach, as it allows me to maintain communication with the members and volunteers in a structured and dependable manner."

Dec 30, 2025

PG

Patricia G.Customer Service LeadHospitality, 11-50 employees

"Our property management system has a slow customer support in solving technical problems with API connections."

Jan 21, 2026

MM

Matthew M.Holistic NutritionistHealth, Wellness and Fitness, Self-Employed

"At the same time, it takes a bit of time to learn, so it may not feel super easy in the beginning. Once you get used to it though, it can be a really solid system for running an online business."

Apr 15, 2026

MM

Matthew M.Holistic NutritionistHealth, Wellness and Fitness, Self-Employed

"May be too much for beginners. If someone only needs basic email marketing or simple landing pages, Kartra can feel like a lot."

Apr 15, 2026

## Customer support

* * *

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

## Training options

* * *

In Person

Live Online

Webinars

Documentation

Videos

In Person

Live Online

Webinars

Documentation

Videos

## Popular Comparisons

* * *

[Brevo vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/brevo/)[Mailchimp vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/mailchimp/)[Systeme.io vs Kartra](https://www.softwareadvice.com/marketing/kartra-profile/vs/systeme-io/)[Mailchimp vs Kartra](https://www.softwareadvice.com/marketing/kartra-profile/vs/mailchimp/)