---
title: "ActiveCampaign vs Marketo Engage - 2026 Comparison - Software Advice"
description: "ActiveCampaign vs Marketo Engage - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/crm/activecampaign-profile/vs/marketo/"
page_type: "comparison"
language: "en"
publication_date: "2026-11-10"
---
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ActiveCampaign vs Marketo Engage
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Updated November 10, 2026
# ActiveCampaign vs. Marketo Engage: 2026 Comparison
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Updated November 10, 2026
# ActiveCampaign vs. Marketo Engage: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
+
Add product
[](https://www.softwareadvice.com/crm/activecampaign-profile/)
[ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)
4.6
[(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)
Starting Price
$15.00per month
Free trial: Available
Free version: Not available
Pros:
- Automation features
- Email marketing capabilities
Cons:
- Pricing structure
- User interface
Who uses ActiveCampaign
Based on 2574 reviews
- Popular among: Small businesses
- Most common industries: Professional Services (28%), IT & Software Development (13%) and Health & Medicine (13%)
- Top use case: Email Marketing (40%)
77% of users recommend this product
[](https://www.softwareadvice.com/marketing/marketo-profile/)
[Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/)
4.3
[(720)](https://www.softwareadvice.com/marketing/marketo-profile/reviews/)
Starting Price
Not provided by vendor
Free trial: Available
Free version: Not available
Pros:
- Lead Management
- Marketing Automation
Cons:
- Pricing
- Training and Learning Curve
Who uses Marketo Engage
Based on 720 reviews
- Most common industries: IT & Software Development (32%), Professional Services (16%) and Retail, Consumer Goods & Services (4%)
- Top use cases: Email Marketing (14%), Marketing Automation (12%) and Lead Generation (8%)
70% of users recommend this product
[](https://www.softwareadvice.com/crm/activecampaign-profile/)
ActiveCampaign
4.6
[(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)
[](https://www.softwareadvice.com/marketing/marketo-profile/)
Marketo Engage
4.3
[(720)](https://www.softwareadvice.com/marketing/marketo-profile/reviews/)
+
Add product
Add product
## ActiveCampaign vs Marketo Engage: At a glance
* * *
Product ratings at a glance
| | ActiveCampaign | Marketo Engage |
| --- | --- | --- |
| Overall rating | 4.6
2,574 reviews | 4.3
720 reviews |
| Ease of use | 4.2 | 3.8 |
| Value for money | 4.3 | 3.9 |
| Functionality | 4.5 | 4.3 |
| Customer support | 4.4 | 3.9 |
| Ease of deployment | 4.3 | 3.9 |
Best in comparison
Looking for better ease of use? Ask an advisor for high-rated alternatives
Looking for better ease of use? Ask an advisor for high-rated alternatives
Looking for better ease of use? Ask an advisor for high-rated alternatives
## User interface
* * *
## Key features
Features selected based on 3,294 reviews from Lead Generation
* * *
A/B Testing
4.4
Autoresponders
N/A
Campaign Analytics
4.4
Campaign Scheduling
N/A
CAN-SPAM Compliance
N/A
Contact Management
N/A
- Customer Database: 4.8
- Drip Campaigns: 4.7
- Client Management: 4.7
- Customizable CTAs: 4.7
- Email Marketing: 4.7
- Lead Nurturing: 4.7
- For Small Businesses: 4.7
- Customizable Templates: 4.7
- Marketing Automation: 4.7
- Prospecting Tools: 4.6
- Email Distribution: 4.6
- Tagging: 4.6
- Activity Dashboard: 4.6
- Email Management: 4.6
- Campaign Planning: 4.6
- Campaign Management: 4.5
- Autoresponders: 4.5
- Campaign Scheduling: 4.5
- Third-Party Integrations: 4.5
- AI Copilot: 4.5
- Territory Management: 4.5
- Reporting & Statistics: 4.5
- Contact Management: 4.5
- Website Visitor Tracking: 4.5
- Email Tracking: 4.5
- Lead Management: 4.5
- Template Management: 4.5
- Real-Time Reporting: 4.4
- Email Sequences: 4.4
- Interaction Tracking: 4.4
- Contact Database: 4.4
- Segmentation: 4.4
- Event Triggered Actions: 4.4
- Lead Capture: 4.4
- Customizable Fields: 4.4
- Engagement Tracking: 4.4
- Campaign Analytics: 4.4
- List Management: 4.4
- A/B Testing: 4.4
- Data Import/Export: 4.4
- Sales Pipeline Management: 4.4
- Alerts/Notifications: 4.4
- Pipeline Management: 4.3
- Lead Qualification: 4.3
- Customizable Branding: 4.3
- API: 4.3
- CRM: 4.3
- Landing Pages/Web Forms: 4.3
- Search/Filter: 4.3
- WYSIWYG Editor: 4.3
- Reporting/Analytics: 4.3
- Spam Blocker: 4.3
- Customer Segmentation: 4.3
- Social Media Integration: 4.3
- ROI Tracking: 4.3
- Workflow Management: 4.2
- Task Management: 4.2
- Multivariate Testing: 4.2
- Real-Time Analytics: 4.2
- Dynamic Content: 4.2
- Multi-Channel Marketing: 4.2
- Calendar/Reminder System: 4.1
- Content Management: 4.1
- Multi-Campaign: 4.0
- Social Marketing: 4.0
- Lead Generation: 3.7
- Mobile Access: 3.7
- Product Recommendations: 3.5
- Multi-Language: 3.4
A/B Testing
4.0
Autoresponders
3.0
Campaign Analytics
4.3
Campaign Scheduling
4.6
CAN-SPAM Compliance
3.7
Contact Management
4.2
- Content Management: 4.7
- SEO Management: 4.7
- Email Marketing: 4.7
- Content Delivery: 4.7
- Campaign Management: 4.6
- Email Campaign Management: 4.6
- Mobile Optimization: 4.6
- Subscriber Management: 4.6
- Campaign Scheduling: 4.6
- Marketing Automation: 4.6
- Lead Qualification: 4.6
- Post Scheduling: 4.5
- Drip Campaigns: 4.5
- Campaign Planning: 4.4
- Segmentation: 4.4
- Multivariate Testing: 4.4
- Lead Management: 4.4
- Reporting/Analytics: 4.4
- Lead Capture: 4.4
- Event Triggered Actions: 4.4
- Customizable Branding: 4.3
- Performance Metrics: 4.3
- Email Management: 4.3
- Campaign Analytics: 4.3
- Contact Database: 4.3
- Engagement Tracking: 4.3
- Social Media Integration: 4.3
- List Management: 4.2
- Contact Management: 4.2
- Data Import/Export: 4.2
- Multi-Channel Marketing: 4.2
- Interaction Tracking: 4.1
- Landing Pages/Web Forms: 4.1
- ROI Tracking: 4.1
- A/B Testing: 4.0
- Conversion Tracking: 4.0
- Dynamic Content: 3.9
### Wondering if these products fit your needs?
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### Wondering if these products fit your needs?
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## Integrations
* * *
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## Reviews
* * *
Positive review:
MS
Mark S.
Sales Director
Machinery, 11-50 employees
"The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles."
Jul 13, 2026
Negative review:
PG
Patricia G.
Customer Service Lead
Hospitality, 11-50 employees
"Our property management system has a slow customer support in solving technical problems with API connections."
Jan 21, 2026
Positive review:
MD
Mamute Nicholas D.
Sales and Marketing Specialist
Plastics, 11-50 employees
"The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results."
Jul 6, 2026
Negative review:
MH
Marcus H.
CEO
Internet, Self-Employed
"While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget."
Dec 29, 2024
Positive review:
MD
Mamute Nicholas D.
Sales and Marketing Specialist
Plastics, 11-50 employees
"We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns."
Jul 6, 2026
Negative review:
BL
Billy L.
Operations
Law Practice, 11-50 employees
"I wish that you could A/B test (or split test, as they call it) an email for time sent, but when I change one of the emails schedule it automatically changes the other so I cannot A/B test for time sent"
Nov 15, 2024
[Read all reviews](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)
Positive review:
AP
Amber P.
HR Executive
Aviation & Aerospace, 10000+ employees
"The templates are flexible, mobile friendly and easily customizable, enabling us to create the right message for every target group."
Aug 17, 2026
Negative review:
Aaron L.
Owner
Marketing and Advertising, 2-10 employees
"Quite expensive especially as you scale for the price of similar software."
Sep 2, 2026
Positive review:
Jerrid C.
CEO
Computer Software, Self-Employed
"I also like that it can help connect marketing activity to customer behavior, which supports better decisions around positioning, lifecycle communication, and product-led growth."
Aug 5, 2026
Negative review:
VR
Verified Reviewer
COO
Computer Software, 51-200 employees
"Again, the segmentation and workflow actioning that it provides are very powerful. But you're cowed in by a labyrinth of folders and redundant workflow rules that make it very hard to remain nimble once you've built the whole system out."
Jan 26, 2025
Positive review:
ET
Edward T.
Founder and Marketing Strategist
Marketing and Advertising, 2-10 employees
"Email builder allows for duplicate templates in workspaces, saving hours."
Jun 1, 2026
Negative review:
VR
Verified Reviewer
Freelance Designer
Graphic Design, Self-Employed
"Its interface can also be difficult to navigate, especially for those unfamiliar with its marketing-centric tools."
Nov 10, 2024
[Read all reviews](https://www.softwareadvice.com/marketing/marketo-profile/reviews/)
## Customer support
* * *
ActiveCampaign
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Not available
Chat: Available
Marketo Engage
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Available
## Training options
* * *
ActiveCampaign
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
Marketo Engage
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Systeme.io vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/systeme-io/)[Brevo vs Marketo Engage](https://www.softwareadvice.com/scheduling/brevo-profile/vs/marketo/)