---
title: "ActiveCampaign vs Pipedrive - 2026 Comparison - Software Advice"
description: "ActiveCampaign vs Pipedrive - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/crm/activecampaign-profile/vs/pipedrive/"
page_type: "comparison"
language: "en"
publication_date: "2026-11-10"
---
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ActiveCampaign vs Pipedrive
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Updated November 10, 2026
# ActiveCampaign vs. Pipedrive: 2026 Comparison
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Updated November 10, 2026
# ActiveCampaign vs. Pipedrive: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
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[](https://www.softwareadvice.com/crm/activecampaign-profile/)
[ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)
4.6
[(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)
Starting Price
$15.00per month
Free trial: Available
Free version: Not available
Pros:
- Automation features
- Email marketing capabilities
Cons:
- Pricing structure
- User interface
Who uses ActiveCampaign
Based on 2574 reviews
- Popular among: Small businesses
- Most common industries: Professional Services (28%), IT & Software Development (13%) and Health & Medicine (13%)
- Top use case: Email Marketing (40%)
77% of users recommend this product
[](https://www.softwareadvice.com/crm/pipedrive-profile/)
[Pipedrive](https://www.softwareadvice.com/crm/pipedrive-profile/)
4.5
[(3064)](https://www.softwareadvice.com/crm/pipedrive-profile/reviews/)
Starting Price
$19.00per month
Free trial: Available
Free version: Not available
Pros:
- Customer relationship management
- Visual sales pipeline
Cons:
- Poor customer support
- Expensive pricing
Who uses Pipedrive
Based on 3064 reviews
- Popular among: Small businesses
- Most common industries: IT & Software Development (23%), Professional Services (18%) and Finance & Accounting (8%)
- Top use cases: CRM (16%), Sales Tracking (8%) and Lead Management (7%)
80% of users recommend this product
[](https://www.softwareadvice.com/crm/activecampaign-profile/)
ActiveCampaign
4.6
[(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)
[](https://www.softwareadvice.com/crm/pipedrive-profile/)
Pipedrive
4.5
[(3064)](https://www.softwareadvice.com/crm/pipedrive-profile/reviews/)
+
Add product
Add product
## ActiveCampaign vs Pipedrive: At a glance
* * *
Product ratings at a glance
| | ActiveCampaign | Pipedrive |
| --- | --- | --- |
| Overall rating | 4.6
2,574 reviews | 4.5
3,064 reviews |
| Ease of use | 4.2 | 4.5 |
| Value for money | 4.3 | 4.4 |
| Functionality | 4.5 | 4.3 |
| Customer support | 4.4 | 4.4 |
| Ease of deployment | 4.3 | 4.3 |
Best in comparison
## User interface
* * *
## Key features
Features selected based on 5,638 reviews from Lead Generation
* * *
A/B Testing
4.4
Calendar Management
N/A
Campaign Analytics
4.4
Customer Journey Mapping
N/A
Drip Campaigns
4.7
Email Management
N/A
- Customer Database: 4.8
- Drip Campaigns: 4.7
- Client Management: 4.7
- Customizable CTAs: 4.7
- Email Marketing: 4.7
- Lead Nurturing: 4.7
- For Small Businesses: 4.7
- Customizable Templates: 4.7
- Marketing Automation: 4.7
- Prospecting Tools: 4.6
- Email Distribution: 4.6
- Tagging: 4.6
- Activity Dashboard: 4.6
- Email Management: 4.6
- Campaign Planning: 4.6
- Campaign Management: 4.5
- Autoresponders: 4.5
- Campaign Scheduling: 4.5
- Third-Party Integrations: 4.5
- AI Copilot: 4.5
- Territory Management: 4.5
- Reporting & Statistics: 4.5
- Contact Management: 4.5
- Website Visitor Tracking: 4.5
- Email Tracking: 4.5
- Lead Management: 4.5
- Template Management: 4.5
- Real-Time Reporting: 4.4
- Email Sequences: 4.4
- Interaction Tracking: 4.4
- Contact Database: 4.4
- Segmentation: 4.4
- Event Triggered Actions: 4.4
- Lead Capture: 4.4
- Customizable Fields: 4.4
- Engagement Tracking: 4.4
- Campaign Analytics: 4.4
- List Management: 4.4
- A/B Testing: 4.4
- Data Import/Export: 4.4
- Sales Pipeline Management: 4.4
- Alerts/Notifications: 4.4
- Pipeline Management: 4.3
- Lead Qualification: 4.3
- Customizable Branding: 4.3
- API: 4.3
- CRM: 4.3
- Landing Pages/Web Forms: 4.3
- Search/Filter: 4.3
- WYSIWYG Editor: 4.3
- Reporting/Analytics: 4.3
- Spam Blocker: 4.3
- Customer Segmentation: 4.3
- Social Media Integration: 4.3
- ROI Tracking: 4.3
- Workflow Management: 4.2
- Task Management: 4.2
- Multivariate Testing: 4.2
- Real-Time Analytics: 4.2
- Dynamic Content: 4.2
- Multi-Channel Marketing: 4.2
- Calendar/Reminder System: 4.1
- Content Management: 4.1
- Multi-Campaign: 4.0
- Social Marketing: 4.0
- Lead Generation: 3.7
- Mobile Access: 3.7
- Product Recommendations: 3.5
- Multi-Language: 3.4
A/B Testing
N/A
Calendar Management
4.4
Campaign Analytics
N/A
Customer Journey Mapping
3.8
Drip Campaigns
N/A
Email Management
4.0
- Activity Tracking: 4.8
- Calendar Sync: 4.7
- For Sales Teams/Organizations: 4.7
- Pipeline Management: 4.6
- Customer Segmentation: 4.6
- CRM: 4.6
- Collaboration Tools: 4.6
- Lead Segmentation: 4.6
- Customer Database: 4.5
- Sales Pipeline Management: 4.5
- Sales Activity Management: 4.5
- Email Campaign Management: 4.5
- Data Import/Export: 4.5
- Contact Management: 4.4
- Reporting & Statistics: 4.4
- Contact Database: 4.4
- Search/Filter: 4.4
- Performance Management: 4.4
- Calendar Management: 4.4
- Task Management: 4.4
- Shared Contacts: 4.4
- Lead Management: 4.4
- Lead Distribution: 4.3
- Customizable Branding: 4.3
- Access Controls/Permissions: 4.3
- Alerts/Notifications: 4.3
- Template Management: 4.3
- Landing Pages/Web Forms: 4.3
- Lead Qualification: 4.3
- Customizable Fields: 4.3
- Autoresponders: 4.3
- Interaction Tracking: 4.3
- Drip Campaigns: 4.3
- Activity Dashboard: 4.2
- Lead Capture: 4.2
- List Management: 4.2
- Referral Tracking: 4.2
- Prospecting Tools: 4.2
- Real-Time Notifications: 4.2
- Goal Setting/Tracking: 4.2
- Email Marketing: 4.2
- Campaign Management: 4.2
- Appointment Scheduling: 4.2
- Reporting/Analytics: 4.1
- Calendar/Reminder System: 4.1
- Performance Metrics: 4.1
- Dashboard: 4.1
- Third-Party Integrations: 4.1
- Workflow Management: 4.1
- Forecasting: 4.0
- Email Management: 4.0
- Document Management: 4.0
- Segmentation: 4.0
- Sales Trend Analysis: 4.0
- Mobile Access: 4.0
- Customizable Reports: 3.9
- Internal Chat Integration: 3.9
- Reminders: 3.8
- Document Storage: 3.8
- Lead Scoring: 3.7
- Marketing Automation: 3.6
- Lead Generation: 3.5
- Quotes/Estimates: 3.1
### Wondering if these products fit your needs?
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### Wondering if these products fit your needs?
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## Reviews
* * *
Positive review:
MS
Mark S.
Sales Director
Machinery, 11-50 employees
"The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles."
Jul 13, 2026
Negative review:
PG
Patricia G.
Customer Service Lead
Hospitality, 11-50 employees
"Our property management system has a slow customer support in solving technical problems with API connections."
Jan 21, 2026
Positive review:
MD
Mamute Nicholas D.
Sales and Marketing Specialist
Plastics, 11-50 employees
"The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results."
Jul 6, 2026
Negative review:
MH
Marcus H.
CEO
Internet, Self-Employed
"While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget."
Dec 29, 2024
Positive review:
MD
Mamute Nicholas D.
Sales and Marketing Specialist
Plastics, 11-50 employees
"We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns."
Jul 6, 2026
Negative review:
BL
Billy L.
Operations
Law Practice, 11-50 employees
"I wish that you could A/B test (or split test, as they call it) an email for time sent, but when I change one of the emails schedule it automatically changes the other so I cannot A/B test for time sent"
Nov 15, 2024
[Read all reviews](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)
Positive review:
IB
Ihor B.
Senior Software Engineer
Information Technology and Services, 201-500 employees
"Pipedrive is great as far as being able to keep tabs on all of your sales contacts and leads and you don't need a Master's Degree in Software Engineering to learn how to use it."
Sep 17, 2026
Negative review:
IB
Ihor B.
Senior Software Engineer
Information Technology and Services, 201-500 employees
"My monitor has a huge smear mark on it, and I'm constantly thinking it's a comma. If you are part of a large-scale corporate environment, you may miss out on some of the heavy customization options."
Sep 17, 2026
Positive review:
Marquita V.
SALES MANAGER
Business Supplies and Equipment, 1001-5000 employees
"The seamless email integration with Outlook and Gmail keeps all communication centralized, while the high level of customization allows for pipeline adjustments without any technical expertise."
Aug 4, 2026
Negative review:
MF
Mark F.
Licensed Real Estate Salesperson
Real Estate, 11-50 employees
"Ironically, they sell prospecting tools built to surface total strangers, but won't let me email people I've done business with for years."
Jun 4, 2026
Positive review:
Marquita V.
SALES MANAGER
Business Supplies and Equipment, 1001-5000 employees
"Pipedrive’s standout feature is its visual Kanban board, which makes tracking deals across different stages incredibly clear through an intuitive drag-and-drop interface."
Aug 4, 2026
Negative review:
DŠ
Dovilė Š.
Ecommerce Manager
Retail, 2-10 employees
"What is concerning is that if this situation was caused by a system bug or internal mistake, it apparently went unnoticed for months until we encountered an email issue and contacted support."
May 28, 2026
[Read all reviews](https://www.softwareadvice.com/crm/pipedrive-profile/reviews/)
## Customer support
* * *
ActiveCampaign
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Not available
Chat: Available
Pipedrive
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Available
## Training options
* * *
ActiveCampaign
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
Pipedrive
In Person: Not available
Live Online: Not available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Systeme.io vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/systeme-io/)[HubSpot CRM vs Pipedrive](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/321306-pipedrive/)