# ActiveCampaign vs Zoho CRM - 2026 Comparison - Software Advice

> ActiveCampaign vs Zoho CRM - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization.

Source: https://www.softwareadvice.com/crm/activecampaign-profile/vs/zoho-crm

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ActiveCampaign vs Zoho CRM

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Updated June 17, 2026

# ActiveCampaign vs. Zoho CRM: 2026 Comparison

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Updated June 17, 2026

# ActiveCampaign vs. Zoho CRM: 2026 Comparison

Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.

Free Expert Guidance

Real Human Advice

1M + Businesses Helped

Product comparison

Compare up to 3 products side-by-side

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[](https://www.softwareadvice.com/crm/activecampaign-profile/)

[ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)

4.6

[(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)

Starting Price

$15.00per month

Free trial

Free version

Pros:

-   Automation features
-   Email marketing capabilities

Cons:

-   Pricing structure
-   User interface

Who uses ActiveCampaign

Based on 2561 reviews

-   Popular among: Small businesses
-   Most common industries: Professional Services (28%), IT & Software Development (13%) and Health & Medicine (12%)
-   Top use case: Email Marketing (39%)

77% of users recommend this product

[](https://www.softwareadvice.com/crm/zoho-crm-profile/)

[Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/)

4.3

[(6978)](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/)

Starting Price

$14.00per month

Free trial

Free version

Pros:

-   Customization options
-   Customer engagement

Cons:

-   Slow customer support
-   User interface complexity

Who uses Zoho CRM

Based on 6978 reviews

-   Popular among: Small businesses
-   Most common industries: IT & Software Development (23%), Professional Services (17%) and Retail, Consumer Goods & Services (8%)
-   Top use cases: CRM (17%), Account Management (7%) and Sales Tracking (7%)

68% of users recommend this product

[](https://www.softwareadvice.com/crm/activecampaign-profile/)

ActiveCampaign

4.6

[(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)

[](https://www.softwareadvice.com/crm/zoho-crm-profile/)

Zoho CRM

4.3

[(6978)](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/)

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## User satisfaction

* * *

4.6

Based on 2,561 reviews

Ease of use

4.2

Value for money

4.3

Customer support

4.4

Functionality

4.5

4.3

Based on 6,978 reviews

Ease of use

4.2

Value for money

4.3

Customer support

4.1

Functionality

4.3

## User interface

* * *

## Key features

Features selected based on 9,539 reviews from Distribution CRM

* * *

A/B Testing

4.4

Autoresponders

4.5

Calendar Management

N/A

Campaign Analytics

4.4

Campaign Scheduling

4.5

CAN-SPAM Compliance

4.3

A/B Testing

N/A

Autoresponders

N/A

Calendar Management

4.4

Campaign Analytics

N/A

Campaign Scheduling

N/A

CAN-SPAM Compliance

N/A

### Wondering if these products fit your needs?

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LexiAdvisor for 8 years

### Wondering if these products fit your needs?

Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.

LexiAdvisor for 8 years

## Integrations

* * *

[

AimtellNot enough reviews

](https://www.softwareadvice.com/customer-experience/aimtell-profile/)[

Act!Not enough reviews

](https://www.softwareadvice.com/crm/act-crm-profile/)[

CustomBooksNot enough reviews

](https://www.softwareadvice.com/accounting/accountingsuite-profile/)

[

Google AdsIntegration rated 4.3 from 32 reviews

](https://www.softwareadvice.com/marketing/google-ads-profile/)[

Zoho SocialIntegration rated 4.6 from 50 reviews

](https://www.softwareadvice.com/marketing/zoho-social-profile/)[

Zoho SurveyIntegration rated 4.4 from 20 reviews

](https://www.softwareadvice.com/customer-experience/zoho-survey-profile/)

## Reviews

* * *

ER

Emily R.Program CoordinatorReligious Institutions, 11-50 employees

"ActiveCampaign has been beneficial in my work as the coordinator of the church programs and outreach, as it allows me to maintain communication with the members and volunteers in a structured and dependable manner."

Dec 30, 2025

PG

Patricia G.Customer Service LeadHospitality, 11-50 employees

"Our property management system has a slow customer support in solving technical problems with API connections."

Jan 21, 2026

ST

Samreen T.DirectorInformation Technology and Services, 51-200 employees

"Within a single platform, it offers an entire suite of capabilities for lead management, deal tracking, workflow automation, and enhanced client engagement."

Apr 14, 2026

SM

Sourav M.SupervisorMarketing and Advertising, 11-50 employees

"Customer Support can also be inconsistent and sometimes slow to resolve deeper technical issues unless you pay for premium support tier"

Jun 3, 2026

## Customer support

* * *

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

## Training options

* * *

In Person

Live Online

Webinars

Documentation

Videos

In Person

Live Online

Webinars

Documentation

Videos

## Popular Comparisons

* * *

[Brevo vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/brevo/)[Mailchimp vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/mailchimp/)[Salesforce Sales Cloud vs Zoho CRM](https://www.softwareadvice.com/compare/2764-Salesforce/vs/392464-zoho-crm/)[HubSpot CRM vs Zoho CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/392464-zoho-crm/)