Influitive

Influitive

RATING:

4.71

(229)

About Influitive

Influitive is an engagement and advocacy software that helps organizations manage a group of "on-demand" advocates. Influitive AdvocateHub’s features include engagement of advocates with targets and interactive challenges, exclusivity, recognition and rewards, building a community and experience, referral engine, track and measure, integration and campaign management. Influitive provides customized challenges to advocates on their preferences, demography and past behavior. These challenges educate advocates, collect feedback, share NPS surveys and give them a mission to complete. Its community-building feature helps advocates in creating profiles and allows them to share, collaborate and plan meetups with other people in the network. In addition, Influiti...
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Influitive Reviews

Overall Rating

4.71

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

4.5

Functionality

4.5

Showing 1 - 5 of 216 reviews

Natasha

Verified reviewer

Company size: 10,000+ employees

Industry: Computer Software

Time used: Less than 12 months

Review Source: GetApp

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

April 2017

The Best Advocate Marketing Platform Out There

I have only been using Influitive for a few months (although the hub I am working on has been around longer), and I have found it so easy to learn. The customer support team and my Influitive coach are always there to answer my questions and provide guidance. There is no other platform that my team and I have encountered that has the same capabilities that Influitive has. Perfect platform for a customer loyalty program.

Pros

-User Friendly -Amazing customer support team -Platform great for finding references, writing reviews, finding speakers, etc. -Great way to reward your customers for being advocates for your brand

Cons

-Targeting issues (although Influitive does send you updates when they are found/fixed) -A lot of time is spent on managing the hub including producing content, engaging with advocates, responding to their questions, fulfilling rewards, etc. (so make sure you are prepared for this commitment)

Genevieve

Verified reviewer

Company size: 51-200 employees

Industry: Computer Software

Time used: Less than 2 years

Review Source: GetApp

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

July 2015

Great Engagement Tool

We've been using Influitive for a few years now, and I started using it as an admin over a year ago. I didn't go through any hands-on training as the previous admin had already left our company when I joined, and I was able to learn the tool on my own fairly quickly. I leveraged not only the articles in their Community, but also asked lots of questions to our customer success manager and support team. They're always very responsive and helpful, whether it's a strategic initiative or a technical question.

Pros

The gamification piece is really stellar. Our customers are not always the most active on social media or other forums outside their industry, but our advocates have been consistently engaged with our advocate hub and it is continuing to grow in size and engagement. We use it as an additional marketing channel and work closely with our customer success organization to come up with not only educational challenges that will help with user adoption, but also for special programs like getting more reviews on our affiliate sites, creating awareness around our events via Experiences, and for industry thought leadership.

Cons

My only wish would be that there was better segmentation functionality in regards to finding very specific customers in the hub for the purpose of a marketing or sales reference. For instance, we would love to have more customizeable info captured on the advocate's profile so that we could target very specific use cases to align with our different marketing and sales needs. Today we would need to create a survey with the data we'd like to collect, and then from those responses, create filters and groups to target for individual challenges. That means we won't necessarily have this info automatically for all our advocates, just the ones who respond to the survey. It would be great to pull in more data like this automatically from our Salesforce instance.

User Profile

Darralann

Verified reviewer

Company size: 1,001-5,000 employees

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

June 2018

VIPKID Teacher using Influitive

I am able to communicate with colleagues and the company easily and know my voice is heard. I am also able to learn more about the company, earn points and trade the points in for rewards.

Pros

I love the option to flip between challenges, discussions, and rewards. These are very important to be able to access easily for my job. I love that the links have GIFS and aren't just pictures. I am able to communicate with colleagues and the company easily and know my voice is heard. I am also able to learn more about the company, earn points and trade the points in for rewards.

Cons

Currently, I don't have any dislikes for this website. It is very useful to me and other VIPKID teachers.

Liz

Company size: 1,001-5,000 employees

Industry: Telecommunications

Time used: Less than 2 years

Review Source: Capterra

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

June 2016

A+ Product to Transform Your Marketing!

I think one challenge is some companies haven't got the concept of "advocacy marketing" yet. Advocate marketing encompasses many different marketing departments. First and foremost, I see that it's a demand generation opportunity because you can get referrals from employees and customer advocates for new business. That's really powerful and Influitive already has templates and training on how to do this. Second, I think it's a major social media initiative. Every Friday since January 2014 I've sent out customer success Fridays with a new customer success. This includes suggested tweets but then employees have to cut and paste the content. With Influitive it's so easy for advocates just to click a button! The other ways you can leverage customer advocates are for online reviews, customer references, identifying customers for press/case studies/videos and so much more! There are so many opportunities to leverage our advocates and I think of new ways every day!

Pros

The product is solid. As an admin I was responsible for creating challenges, coming up with point amounts and some other things. Influitive manages the software. I did a three month pilot to build and test our Mitel Champions Hub and didn't encounter any problems with the software. The staff at Influitive is rock solid! I was assigned a success coach, Eli, who met with me weekly to set goals and work through action items in Basecamp. This was the highlight of my experience having someone guide me to build the best Hub I could! Anytime I had questions the team at Influitive has been stellar! The folks at Influitive get marketing! This Hub is brilliant and is going to help us grow our social selling initiative and other marketing initiatives so much that we are thrilled we found the product!

Cons

Nothing. I've been incredibly impressed with this product!

Davin

Company size: 201-500 employees

Industry: Information Technology and Services

Time used: Less than 2 years

Review Source: Capterra

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

September 2016

Customer engagement at scale

We launched our Influitive AdvocateHub in January 2015. We've used the hub to drive referrals, case studies, reviews, beta testers, awards nominations, reference calls, conference submissions and a lot more. There is simply no other platform on the market that help you nurture happy customers into brand advocates the way Influitive AdvocateHub can. By the numbers, we've been able to generate 250+ online reviews, 30+ video testimonials, 3,000+ social shares, 1,000+ pieces of product feedback, plus dozens of case studies and user-generated content. Marketing, Sales, Product, and even Executive teams always need to involve customers in their initiatives. AdvocateHub gives you the opportunity to respond quickly to these requests and deliver the right customers fast. No more begging sales for contacts or intros, no more relying on the same 10 customers to beta test new features or products. Influitive AdvocateHub has given us the central point of engagement from which to drive and support core company initiatives.

Pros

Influitive AdvocateHub gives us a tool to engage customers at scale. It's easy to deploy, easy to manage, and fast to deliver results.

Cons

They're still building out some needed features. I wish the admin view was a bit more helpful in some places, and the mobile experience needs an overhaul.

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