---
title: "Airtable Reviews, Pros and Cons - 2026 Software Advice"
description: "Reviews of Airtable. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Airtable is a good fit for you!"
source_url: "https://www.softwareadvice.com/crm/airtable-profile/reviews/"
page_type: "reviews"
language: "en"
---

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Airtable Reviews

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# Airtable User Reviews

## Reviews summary

- Overall rating: 4.6/5
- Total reviews: 2,244

### Secondary ratings

- Ease of use: 4.4/5
- Customer support: 4.4/5
- Value for money: 4.5/5
- Functionality: 4.5/5

### Rating distribution

- 5 stars: 1,568 reviews (70%)
- 4 stars: 575 reviews (26%)
- 3 stars: 89 reviews (4%)
- 2 stars: 9 reviews (0%)
- 1 star: 3 reviews (0%)

### Most mentioned pros

- I use it for everything in my company -- from organizing our very large annual conference, to running several seminars, to publishing books and journals, to managing our contacts.
- I enjoyed the switch to be able to flip back and forth between grid view and gallery view on the swap button, so my older guys could see how they would go with it in a practice setting.
- Listings, client data, and follow-ups were kept at the forefront and up-to-date, project collaboration was improved with clear deadlines, and agents were able to rapidly re-prioritize and transfer, losing fewer opportunities and gaining greater client satisfaction.

### Most mentioned cons

- It can be challenging to connect directly with a support representative, as most assistance is handled through email, and in some cases, additional support may come at an added cost. While the platform offers powerful features and automation capabilities, some of these functions can be complex and nuanced for users to navigate.
- The mobile app needs some love, as it takes a lot of taps to get to the data/tables you use most often — let me favorite tables! And most of all, the inability to merge fields is a huge blind spot.
- Airtable is clunky and hard to manage large amounts of data.

## Airtable customer reviews

Showing reviews 1-25 of 2,244 (page 1).

### Great dashboards, a lot of effort

- Overall rating: 3/5
- Reviewer: Billie C.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: Self-Employed
- Product usage: Used monthly for free trial
- Reviewed: September 2026
- Review source details: This review was submitted organically. No incentive was offered

Creates great dashboards but there is a steep learning curve before achieving those well designed visuals.

#### Ratings breakdown

- Ease of use: 2/5
- Value for money: 2/5
- Functionality: 3/5

#### Pros

The visual dashboard look great and you don’t have to code to build them. It’s good how you can see multiple views.

#### Cons

The steep learning curve as it took time to learn how to use the platform compared to other softwares.

---

### A Very Powerful Tool with Many Applications

- Overall rating: 5/5
- Reviewer: Andy B.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: February 2026
- Review source details: This review was submitted organically. No incentive was offered

Overall I'm very satisfied with Airtable. My team and I all use it on a daily basis. It allows us to integrate all of our types of data and functions into one place, making it much more powerful. We also integrate Airtable with Zapier, Documint, and other platforms when needed.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

We use Airtable for a huge variety of functions, like data management, project management, content management, CRM, and more. Airtable is extremely customizable.

#### Cons

I don't have many cons. Occasionally we bump into an advanced function that we would like to achieve that Airtable doesn't support. That said, there are usually ways to work around it and they are continually adding new features.

#### Reasons for switching to Airtable

We used a variety of tools, none of which were easy to customize for our specific needs. Airtable allowed us to unite everything on one platform and create powerful applications without extensive coding knowledge.

---

### Airtable software application strong collaboration.

- Overall rating: 4/5
- Reviewer: Ishwinder S.
- Verified reviewer: Yes
- Industry: Government Administration
- Company size: 11-50 employees
- Product usage: Used monthly for less than 6 months
- Reviewed: August 2026
- Review source details: This review was submitted organically. No incentive was offered

Overall experience about Airtable software application good to use and flexible and visual powerful automation

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

I like in Airtable software application starting free plan and after then start low price plan to activate.

#### Cons

At least I like in Airtable software application production application and compitatitors dashboard easily.

---

### The Pros and Cons of Airtable

- Overall rating: 5/5
- Reviewer: Liv P.
- Verified reviewer: Yes
- Industry: Retail
- Company size: 10000+ employees
- Product usage: Used daily for more than 2 years
- Reviewed: June 2026
- Review source details: This review was submitted organically. No incentive was offered

I would give Airtable a 7.5 out of 10, just because it is a complex software system that requires a lot of trial and error, which can be extremely time-consuming and cumbersome. I believe that if their support team were able to give better advice on how to fix simple issues, ie: having a quick call to discuss, a lot of my troubles would have been solved much sooner.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 1/5
- Functionality: 4/5

#### Pros

Airtable is an excellent tool for project and task management because it presents information in a way that is easy to understand, visualize, and follow. Its automation features allow teams to efficiently communicate updates to key stakeholders, reducing administrative work for project managers while keeping the broader organization informed and aligned on project progress.

#### Cons

One area where I believe Airtable could improve is its customer support experience. It can be challenging to connect directly with a support representative, as most assistance is handled through email, and in some cases, additional support may come at an added cost. While the platform offers powerful features and automation capabilities, some of these functions can be complex and nuanced for users to navigate. I believe Airtable could enhance the user experience by making automation setup more intuitive and user-friendly, as well as simplifying the way levels are structured and how records are duplicated. Additionally, when users seek clarification on specific issues, support responses often consist of follow-up questions or references to help articles that do not always address the original concern. More direct, personalized support would help users resolve issues more efficiently and maximize the value of the platform.

---

### Powerful Data Platform

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Non-Profit Organization Management
- Company size: 51-200 employees
- Product usage: Used daily for more than 2 years
- Reviewed: January 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I have become an Airtable evangelist after my organization had adopted the platform as our source of truth. As a relational database, it allows organizations to store large amounts of dynamic data in organized, reliable ways. The fact that it can be used as a no- or low-code tool makes it easily adoptable. And, with the right architecture, automations, and even scripts, it can become a powerful collaboration and project management platform.

#### Cons

The Airtable team keeps growing its features, but there is still room for growth in the types of data and visualizations that can be seen in interfaces. More complex form features, like matrices and advanced conditional logic, could help it replace other survey tools at my organization.

#### Reasons for switching to Airtable

My organization needed a more reliable way to manage our data.

---

### Good software but pretty expensive so not for everyone

- Overall rating: 4/5
- Reviewer: Jeffrey E.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: December 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

As we are remote based workers, the tool eliminates us constantly messaging each other through the day asking “what’s the status”, the status is available in the base. The data replication from our existing tools is also simplified and I am not forced to enter the same information twice (which wasted hours of my time prior). It has provided value to the marketing team as they now have a centralized location to house their creative assets so they’re not drowning in an ocean of emails.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

The forms worked better than expected at automating data intake, so I don’t have to type everything in by hand and I’m grateful for that. The ability to view both a timeline and a board view give me a visual of the disaster that we have going on as far as our schedule goes without having to ask the five different people involved what’s going on.

#### Cons

The mobile application feels stiff and upon clicking links from an email they do not open within the app and instead load forever making me want to simply throw the phone. There seems to be an ease in over engineering the entire system and subsequently no one will know how to use the system as we’ve created it to be too complex due to the excessive amount of fields.

#### Reasons for switching to Airtable

Smartsheet is very expensive, but Airtable is more affordable while offering the same features.

---

### Platform Customization and Features Are Unmatched to Peers

- Overall rating: 5/5
- Reviewer: Emily D.
- Verified reviewer: Yes
- Industry: Construction
- Company size: 1001-5000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: August 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

I've used Airtable for the last 6 years at two different companies and have loved working with it. It is easy to use, highly customizable to specific outputs, and continues to grow its features over time.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

The level of customization with Airtable is unmatched with any platform I've used previously. Each base can be uniquely designed to fit the use case, and I've used to many different projects and tasks throughout my career. Each base can also be shared with specific people, ensuring greater collaboration for those who need it.

#### Cons

The functionality has become more limited on the free version; although the cost per user per month is a good value for what you receive in benefits, including the advanced features, interfaces, automations with emails, etc.

#### Reasons for choosing Airtable

The level of customization in the views, ability to easily create multiple views, email notifications

---

### Empowering and Evolving

- Overall rating: 5/5
- Reviewer: Thomas H.
- Verified reviewer: Yes
- Industry: Airlines/ Aviation
- Company size: 201-500 employees
- Product usage: Used daily for more than 2 years
- Reviewed: May 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Our team operates one of the largest Airtable environments — possibly the largest — and that speaks volumes about the platform’s flexibility and capability. Airtable has been instrumental in helping us build a robust, highly customized infrastructure to support our operations. That said, working at this scale does present challenges. As our environment has grown, we’ve started to notice performance slowdowns on an almost daily basis. It's a testament to how deeply integrated Airtable is in our workflows — but also a signal that further optimization at scale would make a big difference. The mobile app, while feature-rich, has been less reliable in our experience. It tends to crash or close unexpectedly about a third of the time we open it, which can be frustrating in time-sensitive situations. Despite these issues, Airtable remains a core part of our system, and its potential continues to impress. We’re optimistic that future updates will bring even greater stability and performance, especially for enterprise-scale users like us.

#### Ratings breakdown

- Ease of use: 5/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

I came to Airtable with very little coding knowledge, but it not only helped me accomplish everything I needed — it actually propelled me beyond basic programming skills. Learning to use formulas and scripts within Airtable gave me the confidence and tools to start thinking like a developer. What really sets Airtable apart is how it continues to evolve. New features and added flexibility are introduced regularly, keeping the platform fresh and constantly improving. No other low-code product I’ve tried comes close to matching its balance of power, ease of use, and adaptability. If you're looking for a tool that grows with you, Airtable is in a league of its own.

#### Cons

I know from discussion with the support team we have one of the biggest, if not the biggest, environments. With this massive infrastructure we have built it is almost daily we experience slowdown. The mobile app is undependable. I find it self closing at least 1 out of every 3 times i open it.

#### Reasons for switching to Airtable

* This was not a single product switch. We were using a product owned by our biggest competitor and still utilizing multiple tools. We wanted to have a tailored, all encompassing product to operate our company.

---

### Managing data effortless and secure

- Overall rating: 5/5
- Reviewer: Christian S.
- Verified reviewer: Yes
- Industry: Translation and Localization
- Company size: 11-50 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: November 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Functionality: 5/5

#### Pros

Airtable is offering amazing ways to organize and manage data. I've been using it for many mouths now and I'm completely loved to it. Unlike Google Sheet or Excel, there's almost less risk for me to messing up the data.

#### Cons

I don't like how it doesn't show who made the last changes. I can see the version history, but I'm not able to know who made it.

#### Reasons for switching to Airtable

Notion looks very much like Airtable, but it isn't meant for data asset management. It only offers a few MB for storage for the free plan, I would say.

---

### Airtable Highly Support Organisation, Visibility and Accountability

- Overall rating: 5/5
- Reviewer: Esami M.
- Verified reviewer: Yes
- Industry: Professional Training & Coaching
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: March 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Airtable provides a centralised space where we are able to store and organise all our projects information. Facilitate team collaboration and seamless communication.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Airtable is really easy to use and implement. High adaptable to various types of project either simple task or complex project.Automate repetitive tasks thus saving time and reducing manual effort.One is able to assign tasks track the progress and leave comments within the tool.The drag and drop features simplifies task management.

#### Cons

Only that Airtable has limitations in terms of advanced reporting features.

#### Reasons for switching to Airtable

This tool is amazing when it comes to looking for real time collaboration among team members.

---

### Airtable is the Real PM & TM G.O.A.T

- Overall rating: 5/5
- Reviewer: Martha B.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: September 2025
- Review source details: This review was submitted organically. No incentive was offered

Airtable is a robust tool that I have had a remarkable experience with for nearly six years now. It is my go-to solution for TM, PM and marketing planning.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

As BPM, I must oversee the future of my organization by acquiring as many partners as the work can give. I like that Airtable offers marketing planning tools that aid in my day-to-day activities. In addition, Airtable manage task and projects through automation of manual workflow.

#### Cons

I am fully contented with the features that I access via Airtable since they accomplish my needs without any pressure.

---

### Airtable Opinion Based on 4+ Yrs

- Overall rating: 5/5
- Reviewer: Ying C.
- Verified reviewer: Yes
- Industry: Biotechnology
- Company size: 201-500 employees
- Product usage: Used daily for more than 2 years
- Reviewed: August 2025
- Review source details: This review was submitted organically. No incentive was offered

Overall experience with Airtable has been decent - some of the benefits that I relish are such as automating time tracking processes and project coordination.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Airtable is one of the underrated PPM tools yet very robust compared to most that I have ever tried. The iOS mobile application enables me to manage tasks and collaborate on projects with colleagues across all departments.

#### Cons

Ever since implementation, I have never experienced any challenging aspect in Airtable and I use it daily at work.

---

### Best Platform to Keep Deals Organized

- Overall rating: 5/5
- Reviewer: Connor M.
- Verified reviewer: Yes
- Industry: Financial Services
- Company size: 201-500 employees
- Product usage: Used daily for less than 2 years
- Reviewed: January 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall the platforms ease of use and functionality make it one of the best out there. Great integrations to make for seamless correlation.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I love airtable because they are able to keep deals organized in a way that not many can. We use it for a specific section of deals that is managed by its own teams and it makes communication seamless.

#### Cons

Airtable really does have any huge disadvantages. I wish there were more notification from the platform but that may just be something we haven't figured out yet.

---

### Airtable Review by Optometrist

- Overall rating: 5/5
- Reviewer: Charles O.
- Verified reviewer: Yes
- Industry: Hospital & Health Care
- Company size: 501-1000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: July 2025
- Review source details: This review was submitted organically. No incentive was offered

Real-time collaboration on projects is one of the best aspects of using Airtable. Automating repetitive tasks is another benefits that I realize.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Airtable facilitates all the features that allows me to track, plan and organize optometric projects automatically across my two current organizations.

#### Cons

Ever since 2021 when I started using Airtable, I have never come across daunting aspects and I use it on a daily basis.

---

### Fun to use, pretty to look at, functional and feature-rich tool

- Overall rating: 5/5
- Reviewer: Dan J.
- Verified reviewer: Yes
- Industry: Management Consulting
- Company size: 2-10 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: March 2026
- Review source details: This review was submitted organically. No incentive was offered

Airtable makes managing data pretty and functional in ways simple spreadsheets simply cannot. With their multiple views, integrated data, and smart capabilities (not to mention the AI features!), it's a solid tool worth playing with.

#### Ratings breakdown

- Ease of use: 5/5
- Functionality: 5/5

#### Pros

I love the way the views of data are customizable to serve the specific needs you have at the time. Different teams required different components of the same dataset to be visible while accessing, and Airtable made it easy to create filtered views for each.

#### Cons

For those less tech-savvy, Airtable felt a little complex (rightfully so). It can do a lot and requires proper thought and planning for long-term use and configuration.

---

### Highly customizable management software with a learning curve

- Overall rating: 4/5
- Reviewer: Katherine G.
- Verified reviewer: Yes
- Industry: Non-Profit Organization Management
- Company size: 2-10 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: March 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 2/5
- Functionality: 5/5

#### Pros

Airtable is incredibly customizable. It can be used for a variety of tasks, from project management, contact libraries, inventory tracking, grant-tracking, to-do lists, comms planning, etc. It is really a jack-of-all-trades product.

#### Cons

There is a steep user-curve with Airtable. The more tech-savvy members of my team love it, but others have disliked it, even just navigating an already-created Airtable. You have to set aside dedicated time to bring people on board to use Airtable, even as viewers. Some people may find it too complicated to learn to create their own tables.

---

### Flexible and Powerful Tool for Organizing Work

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Accounting
- Company size: 2-10 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: May 2026
- Review source details: This review was submitted organically. No incentive was offered

My experience with Airtable has been very positive. It helped improve organization, collaboration, and visibility across projects in a simple and flexible way.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Airtable is very easy to use and combines the simplicity of spreadsheets with the power of a database. It’s great for organizing projects, tracking data, and collaborating with teams in real time.

#### Cons

Some advanced features can take a bit of time to learn, but the basics are very intuitive and easy to pick up.

---

### Airtable is my go to. Would highly recommend!

- Overall rating: 5/5
- Reviewer: Carlie R.
- Verified reviewer: Yes
- Industry: Arts and Crafts
- Company size: 2-10 employees
- Product usage: Used daily for less than 2 years
- Reviewed: March 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Airtables interface was very user friendly. Had no real issues. Customer service was helpful. Would recommend

#### Cons

There were some bugs and glitches. I found that the technical support team was helpful with that but the problems persisted

---

### Powerful, Flexible, but Not a Good Fit For Our Team

- Overall rating: 4/5
- Reviewer: David V.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 11-50 employees
- Product usage: Used weekly for less than 6 months
- Reviewed: January 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

We were impressed and had expectations for streamlining a lot of our workflows, but ended up using Accelo. Airtable has a lot of flexibility, but for a smaller team like ours, it just didn't fit our use case.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

I was impressed most with Airtable's database. The ability to create custom views and link assets across multiple tables is something our team uses constantly for project management.

#### Cons

For about half our team, the learning curve was just too steep and ultimately led us to use other project management tools. We ended up with a few team members working longer to maintain our setup which only cost more time vs. efficiency.

---

### Airtable Review

- Overall rating: 5/5
- Reviewer: Andrew H.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: Self-Employed
- Product usage: Used weekly for less than 2 years
- Reviewed: December 2025
- Review source details: This review was submitted organically. No incentive was offered

I have a streamlined system to collect information for people wanting to get a free software consultation with me.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Airtable updates in real-time and therefore I can see my team's progress when we collaborate. It enables me to add to a spreadsheet for handling better each entry.

#### Cons

It is free but several functionalities are on the pro plan. The downside is when I need to pay. Airtable pricing is a double-edged sword, it has many useful functionalities and at the same time it is costing a hand and a leg.

---

### It’s a simpler

- Overall rating: 5/5
- Reviewer: Patrice A.
- Verified reviewer: Yes
- Industry: Design
- Company size: 11-50 employees
- Product usage: Used daily for less than 12 months
- Reviewed: September 2025
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

Airtable has become one of the main powerhouses of our organization. It is more simple than Excel when it comes to organize, track and connect every moving piece of operations.

#### Cons

The start was a bit complicated and confusing, but when I begin to explore it I understood the potential of Airtable. So my only complaint will be the handling at beginning.

---

### A Flexible and UX Friendly tool to organise your work

- Overall rating: 5/5
- Reviewer: Saqib A.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: June 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall, we have excellent experience with Airtable, which helps our organisation manage projects without feeling overwhelmed.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

It is extremely helpful to automate the business workload, and it's super easy to use and feels like a mix between a spreadsheet and a database. very innovative solution for the business for the automation and data in one place.

#### Cons

Some of the features are locked behind the paid plan, which can limit the ability of the small team who are progressing in the business and can't afford the paid plan.

---

### Powerful but getting tricky

- Overall rating: 4/5
- Reviewer: Bart H.
- Verified reviewer: Yes
- Industry: Internet
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

I think it’s fantastic, I’ve been using it for a while now and I keep learning new ways to automate stuff day by day.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I like that you can build your database from scratch, kinda like Excel but with more options to setup automations.

#### Cons

I do find it’s getting more and more complicated, like linking databases is harder now, and some things are just not that simple to use anymore.

---

### Organizing projects with EASE

- Overall rating: 4/5
- Reviewer: Emanuel C.
- Verified reviewer: Yes
- Industry: Media Production
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: May 2025
- Review source details: This review was submitted organically. No incentive was offered

It’s helped us organize our documentary projects so that deadlines, team responsibilities and content pieces are all linked and available to all.

#### Ratings breakdown

- Ease of use: 4/5
- Functionality: 4/5

#### Pros

Airtable makes it easy for us to stay organized with our production timelines, interviews, and media assets in a way that feels visual and flexible. And I like that I can toggle between a spreadsheet view and a kanban board, depending on where my project is at.

#### Cons

Scaling up with advanced features can get expensive and some integrations will require additional setup time if you want to functionally automate the task.

---

### Airtable is great for data

- Overall rating: 5/5
- Reviewer: Babatunde O.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 51-200 employees
- Product usage: Used daily for less than 12 months
- Reviewed: April 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Highly effective and functional spreadsheet tool for managing large data. It integrates seamlessly with our HR app and we got it up and running without issues.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Great UI ,helps us collaborate with useful spreadsheets database and integrates with apps and tools for small businesses.

#### Cons

Airtable is both pricey and complex to set up. Formating and data transfomation across teams also makes Airtable less effective.

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Airtable Reviews, Pros and Cons - 2026 Software Advice