Apollo

RATING:

4.6

(343)

About Apollo

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

Apollo Pricing

Apollo.io is available across three pricing tiers, see below or find out detailed information here: https://www.apollo.io/pricing Free: $0/month - always Free Basic: $49/month Professional: $99/month

Starting price: 

$49.00 per month

Free trial: 

Available

Free version: 

Available

Find every prospect. Uncover high-intent contacts in your market.
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Apollo Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Apollo

1 - 5 of 343 Reviews

Heather

51 - 200 employees

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed March 2022

Create marketing campaigns

User Profile

Nick

Verified reviewer

Information Technology and Services, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2022

Best Tool in Market for Prospecting and Lead Generation

The best marketing tool in the market for generating more revenue and prospecting.

PROS

Everything about Apollo when it comes to Lead Generation, it's prospecting feature and contact details scrapping feature is the best. It is on in all tool when it comes to marketing and running campaigns. Customer support is on the ball all the time.

CONS

The limitation to the campaigns, the number of emails sending capability per hour/day.

Reasons for switching to Apollo

There were number of limitations with Snov

Steve

Marketing and Advertising, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2022

Apollo has become my secret weapon

Absolutely amazing! At first I was getting frustrated with the software but once I dedicated some time to learn it I was able to unlock it's potential and now it is a seriously vital tool for us. And their support is one of the best I've ever experienced from a company.

PROS

Once I figured out really how to use Apollo it has become the key to setting meetings for my business. I've spent thousands of dollars and literally years trying other methods of lead gen and while other things have worked, nothing has worked quite as well as Apollo. The 2 biggest things I love about Apollo are 1. The search filter capabilities are amazing and they keep adding to it! It is so incredibly powerful I canceled my LinkedIn Sales Nav subscription because Apollo just blew LinkedIn out of the water for me. 2. The email sequencing functions are amazing and really help take a huge chunk of work off of my plate. I HIGHLY recommend Apollo. It is so far beyond better value and I think more capable than any other similar platform.

CONS

The 2 biggest drawbacks for me are the email tracking glitches and the learning curve. I'll explain, Email tracking is very detailed and I love the data they give you but on my account its only 50-70% accurate. If someone is using something like Mac Mail it doesn't track opens or replies so I thought I was getting poor rates until I dug into it further and confirmed with a different platform. HOWEVER, I've told Apollo about this and they have been amazing to try and fix it. Still working on it but Im honestly confident they will and this could just be for my account. It hasnt impacted my results in my campaigns either which is important to note. The other thing was the learning curve. This software is quite powerful and has a ton of features and I feel at first the way its set up was very confusing and hard to learn. However, once I dedicated some time to trying it out it really all clicked. And again, Apollo customer support has been amazing in helping me learn the software.

Reason for choosing Apollo

Price was a big factor but also the search capabilities in the platform. The way you can search leads AND email them with the different sequences AND get real data back I couldn't find a comparable software that was anywhere near this reasonable of a price.

Reasons for switching to Apollo

Apollo was simply better in features, capabilities, accuracy in information, and better price point.

Tom

Computer Software, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

4

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed May 2021

Questionable business practices, lost thousands of leads

After paying more than $5000 over a few years to build my lead lists I had to pause outbound marketing during COVID. During that time I lowered my subscription from paid to free. What I did not know is that when you do that, all of your contacts and prior purchased credits are deleted and unrecoverable.

PROS

The segmentation and filtering tools make it easy to zoom into critical leads and easily create outbound campaigns.

CONS

The company has no loyalty to their customer base, doesn't respect EU privacy laws and has poor customer service.

Reasons for switching to Apollo

I contacted customer service and they basically said 'you're not paying us so tough'. That was after spending thousands with them over a couple of years. They eventually reluctantly gave me a backlog of credits to start building my database again (a ton of work), but only for one month, after creating about 1/5 of my original contact list it was all deleted again. Exporting contacts can only be done 20 at a time, so after spending hours paging and exporting I only retained a few thousand lead.

Anonymous

51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2024

How Apollo's Smart Customer Groups Boost Your Business

It was a pleasant experience using Apollo; very user-friendly, enhance customer interactions.

PROS

In Apollo, I appreciate the powerful and user-friendly interface, seamless integration options, and the robust analytics that empower businesses to streamline processes, enhance customer interactions, and make data-driven decisions effectively.

CONS

Only one thing Apollo is not updating employee information immediately after a change of job!