--- title: "Avid CRM Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Avid CRM. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Avid CRM is a good fit for you!" source_url: "https://www.softwareadvice.com/crm/avidian-technologies-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [CRM Software](https://www.softwareadvice.com/crm/) / [Avid CRM](https://www.softwareadvice.com/crm/avidian-technologies-profile/) / Avid CRM Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/crm/avidian-technologies-profile/) Reviews [Alternatives](https://www.softwareadvice.com/crm/avidian-technologies-profile/alternatives/) # Avid CRM User Reviews ## Reviews summary - Overall rating: 4.1/5 - Total reviews: 138 ### Secondary ratings - Ease of use: 3.9/5 - Customer support: 4.4/5 - Value for money: 4.2/5 - Functionality: 3.9/5 ### Rating distribution - 5 stars: 56 reviews (41%) - 4 stars: 62 reviews (45%) - 3 stars: 12 reviews (9%) - 2 stars: 4 reviews (3%) - 1 star: 4 reviews (3%) ### Most mentioned pros - I find that when our sales team uses the software correctly, we are able to assist with follow up on leads, communications and appointment reminders. - It was easy to setup and integrate with our already in use outlook accounts. - It has been a great tool for us to establish target accounts and target markets with the touch of a button. ### Most mentioned cons - If you use it for all of the outlook contact management, then it is cumbersome to be able to consistently remove the same people from a contact export for email campaigns (like competitor contacts). - The only thing is that if you have a lot of files saved on the CRM it can be a bit sluggish to start up. - Tracking sales activities and remaining in contact with customers was problematic. ## Avid CRM customer reviews Showing reviews 1-25 of 138 (page 1). ### Prophet as a Sales Tool - Overall rating: 5/5 - Reviewer: Cherilyn S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used unspecified for less than 2 years - Reviewed: April 2016 - Review source details: This review was submitted organically. No incentive was offered What I like best about this product is that it is easy to use, yet more complex depending upon needs. It is easily customized to meet individual business needs and allows us visibility to our entire team with regards to meetings, contacts, opportunities, etc. What I like the best about this vendor is that they are extremely responsive, very helpful and knowledgeable about their product. Their different tiers of service walk you through each element of your issue until completely resolved, which usually has a quick turn around time. They are also really helpful with training and answering all types of questions about their product. I would recommend that anyone evaluating this software should evaluate it fully, by downloading a demo and inputting test information. Itis the only way to see what it is capable of, which is a lot. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 #### Pros This software has many pros, including its integration with Outlook. It is easy to install, and there are lots of training sessions and videos available for use. There is no separate system to log into, it is always open and available, no passwords to get through. #### Cons Honestly, there isn't much that I don't like about the product. Sometimes it can have its quirks but the engineers at Avidian are constantly updating the software so that any issues that are encountered are fixed in constant product updates and releases. --- ### Prophet CRM Review - Overall rating: 4/5 - Reviewer: Esther G. - Verified reviewer: Yes - Industry: Chemicals - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Because we had a very large contact database, we needed to export over 60,000 contacts. At the first, that proved to be quite time-consuming and almost impossible. After working with the Prophet support team, we were able to get some things fixed and 'tweaked' and finally got it working correctly. It is easy to use now, and I have learned a lot about howing to work with the system. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Ease of importing and exporting contacts when making changes. #### Cons That the Company module and the Contact module are separate. It creates double work at times. #### Reasons for switching to Avid CRM To allow our sales people to access their contacts via cloud. --- ### A great tool in theory, but doesn't live up to potential - Overall rating: 2/5 - Reviewer: Krista H. - Verified reviewer: Yes - Industry: Professional Training & Coaching - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Disappointing! We are currently shopping for a new vendor. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros It seems that this platform would be really easy to use for a team that is not super tech-savvy. Given the fact that it is integrated into Outlook, something everyone already knows how to use, it has the possibility of being a highly effective tool, and one that could be integrated into an existing business seamlessly with just a few tweaks to our own normal habits and routines in the ways we utilize Outlook. #### Cons Prophet tends to crash my Outlook on a regular basis. Customer support has been dismal at best. We have had promises since day 1 of having an engaged and supportive team working with us to maximize our ability to use the platform but our true experiences have a lot left to be desired. #### Reasons for choosing Avid CRM Ease of use with Outlook integration --- ### Very Highly Recommend - Overall rating: 5/5 - Reviewer: Yasmine J. - Verified reviewer: Yes - Industry: Management Consulting - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We have been using Prophet since 2006, and it has definitely helped us track clients and maintain relationships over the years. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Super easy, love that it integrates directly with Outlook. #### Cons A couple of reports that I need are not available, but overall it meets all our needs. #### Reasons for choosing Avid CRM Integration with Outlook, no need to open and use another program. Pricing was very attractive. --- ### Easy to use, hard to forget - Overall rating: 5/5 - Reviewer: Dani G. - Verified reviewer: Yes - Industry: Industrial Automation - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Prophet has dramatically increased our speed to quote & has given us more visibility on what is in the pipeline. The workflow manager has been useful for follow up. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The integration into outlook makes it very easy to use. The customization aspect also allowed us to make it relevant to our niche industry. #### Cons Sometimes it crashes when I am inputting information. When this is an issue support is usually quick to help. #### Reasons for choosing Avid CRM Prophet was a better value & had much more customization for our business. It is also a lot more intuitive to learn & the outlook integration makes it easy to work into your daily routine. #### Vendor response Thanks for taking the time to post a review! I'm thrilled to read that by using Prophet your company has become more productive! Replied October 2019 --- ### If you use Outlook you can use Prophet - Overall rating: 4/5 - Reviewer: Brad C. - Verified reviewer: Yes - Industry: Staffing and Recruiting - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall very positive experience. The support has been great. We now have an easy to use CRM that lives in our email client that is always used. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The CRM is an integrated part of Outlook. If you didn't know better, you'd think it is a feature of Outlook. #### Cons It's only available on PCs. There are so many possibilities that it can be overwhelming. #### Reasons for choosing Avid CRM Integrated with Outlook #### Reasons for switching to Avid CRM BrightMove's CRM is rudimentary and only a feature of a larger product. #### Vendor response Thanks for posting a review! I'm happy to read that you find our product helpful and easy to work with :) Replied October 2019 --- ### Intuitive, Easy to Manage and Integrated - Overall rating: 4/5 - Reviewer: Laura M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It lets you get going quickly and creating contacts and opportunities on the first day. We did a few hours of training and problem-solving from Avidian with a shared screen, which helped, but is a bit pricey. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The program is easy to manage and customize to your ever-changing needs. The program is also intuitive, you can mostly figure out how to use, enter and customize without a lot of assistance. It's great that it fully integrates into Outlook, where it can even create Tasks and track emails. #### Cons It feels a bit "clunky" and needs some further refinement. The user interface needs a bit more refinement. It has so many customization options and things you can do, but it's hard to unpeel and see every option. #### Reasons for switching to Avid CRM Everyone liked how it can be customized to our needs and fully integrates into Outlook. #### Vendor response I'm glad that you find Prophet CRM useful. Thanks for the review! Replied October 2019 --- ### Very User Friendly - Overall rating: 4/5 - Reviewer: Bill H. - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used unspecified for less than 12 months - Reviewed: April 2016 - Review source details: This review was submitted organically. No incentive was offered Prophet is one of the more user friendly CRMs I have ever dealt with. Customizable and easily accessible without having to open up any additional programs is a huge plus. We use it for tracking our marketing and client service operations and has been working out quite well. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 #### Pros The ability to customize pretty much any field is a definite highlight of this program along with the ability to export into Excel and create spreadsheets with any of the given information within Prophet is a true timesaver. #### Cons Since the program is geared towards more the sales efforts within a company, not all of the features are able to be manipulated in a way to pull the built in reporting features. --- ### Prophet - Overall rating: 5/5 - Reviewer: William N. - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used unspecified for less than 2 years - Reviewed: April 2016 - Review source details: This review was submitted organically. No incentive was offered I first started using Prophet over 7 years ago. I liked the way that it allowed me to stay within the Outlook platform. We had tried other software's that claimed that they integrated with Outlook but always found this to not be entirely true. Prophet truly does. While it can be a robust as you want it to be it is not overwhelmingly complex to use. As sales people, we want to be engaged in the sales process, not engaged in inputting data into a CRM. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 #### Pros Fully integrated with Outlook Works well in a team environment Easy to use Great customer support --- ### PROPHET CRM - Overall rating: 4/5 - Reviewer: Matthew B. - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 51-200 employees - Product usage: Used unspecified for less than 6 months - Reviewed: April 2016 - Review source details: This review was submitted organically. No incentive was offered PROPHET CRM has allowed us to keep in front of our clients as well as prospective clients easily and efficiently. It has allowed us to follow and monitor opportunities locally in the USA as well as with our overseas partners. Being an INTL Freight Forwarder we are not only dealing locally but multiple opportunities with sales campaigns all over the globe. keeping track of these is key to ensure that business is not falling thru the cracks. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 #### Pros Group emailing, categorizing of contacts and ability to follow leads, companies and people. #### Cons Every time you leave PROPHET to go into your inbox you need to restart the program to go back into PROPHET. --- ### Great Real Estate Contact Tool - Overall rating: 4/5 - Reviewer: Emily B. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. So far it's a great follow up tool and it's great that the contacts merge directly to your phone with all logged notes #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros ease of keeping track of call backs and categorising leads #### Cons It can be a bit clunky and you cannot track/time stamp the initial notes when creating the contact without exiting and creating a new note with tracking. You can't log time stamped notes from your phone --- ### Some technical pieces need improvement - Overall rating: 3/5 - Reviewer: Christine G. - Verified reviewer: Yes - Industry: Facilities Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall I probably would not recommend the product for a sales team that requires high dials and quick search results. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 2/5 #### Pros I like that it communicates well with Outlook ( when the connectivity works) #### Cons There are delays in searching up opportunities ( example: when you delete a prior search term, the system has to then pull up the whole book of opps each time. This causes a lag. Same with clicking "save and close" sometimes the button takes up to 25-30 seconds to recognize the mouse. --- ### Easy to use CRM that sits ontop of Outlook - Overall rating: 4/5 - Reviewer: Steve S. - Verified reviewer: Yes - Industry: Real Estate - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered Overall, customer service is very and always has been responsive. I have suggested ideas , was told they were good but they were never implemented. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Easily assimilates with Outlook, Easy to use for the most part and wish it had a few more features that I have recommended. #### Cons the app is not good, not useful at all does not mirror the desktop, I deleted it off my phone --- ### Prophet CRM - Overall rating: 4/5 - Reviewer: Ray S. - Verified reviewer: Yes - Industry: Building Materials - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very good and we should look at putting another employee on the system. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The ability to tie it into my Outlook customers. #### Cons The fonts can not be changed and are too small. I had a support person look into the problem, but he couldn't fix it. --- ### Don’t use - Overall rating: 1/5 - Reviewer: Hudson R. - Verified reviewer: Yes - Industry: Biotechnology - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 1/5 - Functionality: 1/5 #### Pros Nothing , unintuitive and slow . Clunky , sales personnel will hate and dread . #### Cons Everything , it is slow , unintuitive and slows down sales process . --- ### Clunky Software and absent technical support - Overall rating: 1/5 - Reviewer: Michael L. - Industry: Medical Practice - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2018 - Review source details: This review was submitted organically. No incentive was offered I honestly don't have anything good to say about this product or this company. My interaction with them cost me a three-year detour from my goals and understanding the drivers of my business. Disingenuous apologies and sheepish admittance of the fact that this product is crap is what you can expect from support. Stay away... Stay far away... #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros I liked the idea of this software. Having everything in Outlook really sounded appealing, but in actuality, it just never worked for me and my team. #### Cons A report manager that never worked, an analytics manager that never worked, and a technical support team that would rather send a dozen emails in resolution of your concerns than picking up the phone even once. --- ### Prophet CRM review - Overall rating: 4.5/5 - Reviewer: Tod T. - Industry: Logistics and Supply Chain - Product usage: Used unspecified for less than 2 years - Reviewed: March 2016 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4.5/5 - Functionality: 5/5 #### Pros As the IT Manager for Sherwood Lumber, my responsibility is to insure the software runs smoothly and the data integration with our ERP system works correctly. The software has had very few problems. We have been able to leverage the data integration capabilities of Prophet to provide important information from our ERP system to the sales people out in the field on their cell phones and other mobile platforms. They can manage Customer information on their mobile device and changes get updated in our ERP system, which keeps our Customer Contact information accurate. Our managers are able to monitor activities in the CRM to get a better feel for the interaction between our sales people and our customers and we are able to better organize our corporate marketing because of the data we are able to collect with Prophet. The people at Prophet have been great to work with. Both their sales and technical staff are knowledgeable and professional. #### Cons I have no specific complaints about Prophet specifically. The software platform fits our CRM needs and Prophet supports us well. --- ### Prophet - Overall rating: 4/5 - Reviewer: Jon P. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Not having to operate another program is great. Prophet lives inside Outlook is great. #### Cons Takes time for the program to update, company-wide. Depends on internet speed. --- ### Overall Great - Overall rating: 4/5 - Reviewer: Bryan B. - Verified reviewer: Yes - Industry: Electrical/ Electronic Manufacturing - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 4/5 #### Pros the software is very helpful and valuable as a sales rep #### Cons its a little confusing at first but the videos are helpful --- ### Amanda H - Overall rating: 5/5 - Reviewer: Amanda H. - Verified reviewer: Yes - Industry: Insurance - Company size: 501-1000 employees - Product usage: Used daily for less than 6 months - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that I am able to use it within outlook. Being able to customize and filter for specific data is very helpful and speeds up the amount of time to get those reports out. #### Cons The amount of time it takes to generate a report. For me it seems to be slower than my other colleagues. --- ### CRM integration with Office 365 - Overall rating: 4/5 - Reviewer: Robert H. - Verified reviewer: Yes - Industry: Oil & Energy - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very pleased, good customer service #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Integration with Outlook 363 / very seamless interface with outlook. As a longtime MS 365 user not to have to learn an other system was major reason for purchase #### Cons System does not integrate or operate with MS 365 online Outlook #### Reasons for choosing Avid CRM integration with MS 365 --- ### Great CRM. Easy to use and train Users. - Overall rating: 4.5/5 - Reviewer: Brian A. - Industry: Transportation/ Trucking/ Railroad - Product usage: Used unspecified for less than 2 years - Reviewed: March 2016 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4.5/5 - Customer support: 4.5/5 - Functionality: 4/5 #### Pros I really liked the ease of training users on it and how quickly they can pick it up and start using it day 1 after only an hour or so of training. Their Account Management staff and Tech Support are outstanding to work with and very thorough in explaining the software to you and the users. Donnita Weese supports our team as an Account Manager and she is great, couldn't have asked for a better representative to help my team. #### Cons There is not a lot that I do not like about Prophet. I have some functionalities I would like to see added to improve it or that would fit our team better. Biggest complaint I hear from our users is the speed of uploading their leads when first opening their contact or company manager windows. --- ### Best ERP Software with CRM Integration - Overall rating: 4/5 - Reviewer: Anthony A. - Industry: Electrical/ Electronic Manufacturing - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It provides a wide range of flexibility to enable a fully functioning #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The flexibility of orders entry, accounting, shipping etc. #### Cons lacking a bit on CRM functionality --- ### Prophet Pros and Cons - Overall rating: 5/5 - Reviewer: Ryan W. - Verified reviewer: Yes - Industry: Insurance - Company size: 501-1000 employees - Product usage: Used monthly for less than 2 years - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is an excellent centralized data base for our entire company. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ability to track sales and possible new business throughout our company makes it easy to stay up to date with what is going on. #### Cons Sometimes it doesn't like to work right away when used through outlook. --- ### Prophet CRM Review - Overall rating: 4.5/5 - Reviewer: Christopher B. - Industry: Utilities - Product usage: Used unspecified for less than 12 months - Reviewed: March 2015 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 3.5/5 - Functionality: 4/5 #### Pros I've tried many CRM systems from Salesforce down to cloud-based ones like Zoho. I have to say that Prophet CRM has the right combination of features and usability. Some have so many things I don't need, but Prophet is just right. Best of all, it is all done from within Outlook, so you don't have to go to a separate system. It makes it much easier and convenient. #### Cons Their iPhone application is out of date to say the least. I was told they would have a new version out soon, but am still waiting. I would say if they get this app up to date then that would be good. You can also access Prophet data through the mobile browser, but it's basic info like the app and not real good yet. ## More reviews [Next reviews](https://www.softwareadvice.com/crm/avidian-technologies-profile/reviews/?page=2) --- Avid CRM Reviews, Pros and Cons - 2026 Software Advice