BoomTown Software

BoomTown is an average web marketing system for real estate professionals with an efficient mix of technology and services. BoomTown gives lead generation, CRM technology, and consumer-facing websites. I would recommend looking at other CRM before going with this.

Pros

I have been consulting as CRM Administrator/Analyst for a while now and have had the chance to work with a couple companies that use Boomtown as their CRM tool. Boomtown isn't my favorite software to implement or work. The UI is clunky at times but has definitely improved over the years. This is a mid-tier dashboard, that leaves you wanting more. What I do like is that individuals can easily set up campaigns and client contact information. The product does make it easy/clear to Identify which clients you have not reached out to in a while. With this CRM they offer the ability to do texting campaigns, which are very easy to set up. This is great because you don't have to use your phone to send out the campaign to the targeted clients.

Cons

Pricing and Customer support. I have help companies during the implementation process and have not been a fan working with their support team. They have never been attentive and rarely know the answers to issues the first time. Also, I would not recommend this product to a small business because it can become very expensive and you are locked into a 12-month contract that may not work for every company.

Pros

It helps you easily stay in contact with database. You can setup automatic touches. You can also contact leads through the CRM.

Cons

There are a lot of features so it can get overwhelming. This system can be intimidating making it less appealing to use

Pros

Simplicity in use and fast customer service. The platform itself is simple and easy to navigate and all questions are promptly answered.

Cons

The price is high. Higher than other competitors who use the same type of platform. Also, there is no Month-to-month option

Great for increasing productivity.

Pros

This program is easy to use and I love the fact that it will interface with many other products. It makes it easy to import leads.

Cons

I would like to see a better way to create and run reports. The information is on the CRM but it can be hard to get it out.

Pros

Easy to use and easy to set up. The app that syncs with this CRM is also very helpful with making sure you stay up to date and proactive with clients.

Pros

Automated campaigns and system. Integrated with MLS. Great website with great customer experience. Automatically and effectively captures leads for followup.

I would absolutely recommend this to anyone looking to improve their business.

Pros

This product is so robust and powerful it is unbelievable. The predictive crm is unparalleled.
Lead gen is consistent and almost too much.

Cons

There is a steep learning curve. There are so many functions it took me a while to get everything in place to properly utilize all of the features.

Pros

Ease of use, full feature functionality, it's got the whole package, and great integration across other platforms.

Cons

For an individual agent, it's a little tough to get enough good leads for just a handful of properties. For a larger team though, generating leads for many many different listings, you could definitely get more bang for the buck. Also the pay-per-click is a little pricey.

Pros

We are currently in the process of switching CRMs and have had a wonderful experience with the support team at Boomtown. Our new site is beautiful and it was easy to sync our Zillow leads with the Boomtown CRM.

Cons

The only con I can think of would be trying to schedule the training session once the site is launched. With this being said, if your team plans ahead and chooses a date earlier enough, you should not have any issues.

Pros

I like the ease of seeing the to-dos and knocking them out. The drips are great and the format is easy to use.

Cons

The phone app wasn't great (yet). Many of my calls and notes while on the road were lost but I expect they'll iron that out soon. .

Pros

I love how easy it is to use. The staff at Boomtown has been AMAZING. I still have not even used all the features of the CRM but I am slowly but surely learning what they all do.

Cons

I would not know it its a negative thing but it still is pricy even though I got it on special. For a new agent starting up having a legit website is key. I would like to see them offer a cheaper version for starting Realtors.

Not what they claim it to be. Poor communication, poor results and overcharged us. DO NOT WASTE YOUR TIME AND MONEY

Pros

They seemed like decent people when we signed up and we they said they would provide good support for us.

Cons

They did not keep their word. They overcharged us multiple times on billing. They were told not to continue buying large amounts of leads fro the required PPC and they ignored our requests and charged us anyways. They return was nothing like they said it would be. No one from management would even return our call. Very poor business practices.

Love how it is organized and user friendly! Like how it helps my business to be more efficient.

Pros

Easy to navigate

Cons

Expensive

Advice to Others

Go for it!

This was VERY hyped up to me!!! I was told it does EVERYTHING... well I don't really love how it's organized. It's harder to sort through my leads and I wish I could create different lists for vendors, investors, etc.

Pros

Pleasant interface.

Cons

Hard to organize.

Likes Best

It's relatively easy to use. There is a lot of class you can attend to really understand the product.

Likes Least

I am starting to figure that the emails I sent out to my clients through Boomtown go directly to my client's trash or spasm box.

Recommendations

It's a super expensive product. Luckily, the lenders in our company pays for this service for the agents to use. Not sure for how much longer.

Likes Best

Great software for generating leads and tracking them. You can call, email, and text directly through the CRM and start an automated drip campaign to your prospects.

Likes Least

There is not an effective post transaction mechanism to keep in contact with clients once you have closed a deal.

Recommendations

Its great product for lead generation but it can be expensive. They have many add-on features and affiliation like Rok-r-box for ISA services or you have to hire your own if do not want to wade through the bogus leads that come. You also get many tire-kickers.

Likes Best

The software is user friendly, easily used, and even when they update the system, I do not feel lost. They don't reinvent the wheel, they make it easy to your job. Once a lead signs up, the system helps to alert you when the prospect is using the website. You can see everything a client is looking at, you can text them pre-done templates in text messages directly from your computer, and set up automatic emails, and so much more. You can have a client signed up for years before they are ready to buy, but once they start showing interest Boomtown notifies you.

Likes Least

I dont have anything negative. Every time I need help, they are diligent in working with me.

Recommendations

Dive into it. Let the system work for you! Don't use tons of different programs, put them all here, and make your life easier.

Likes Best

It is very user friendly. I love that database manager! So simple to set up automatic emails and keeps you on top of what you need to do everyday.

Likes Least

I was on a team as a buyers agent. My team leader is the one who paid for the service but I think the product is great.

Recommendations

Look into your options but remember cheaper isnt always better.

Likes Best

It was easy to use, perfect for customization, daily reminders, tags for new clients and aging accounts.

Likes Least

No phone app, it would have been nice to have this on the go and not to have to go the mobile cite.

Recommendations

You won't be disappointed, user friendly, webinars/videos guide you through the process of getting started.

Likes Best

It's a great lead generator. The Boomtown team is constantly innovating and improving things in order to help us generate more leads. There are lots of IDX lead generations solutions out there and I truly believe Boomtown is the best. What really sets them apart is the back end of their site. It gives us great transparency into our prospect's search habits, enables us to follow up effectively with leads and allows me to hold the agents on my team accountable.

Likes Least

It's an expensive tool and you have to be willing to follow up with a lot of leads to determine which buyers and sellers are legitimate. However, if you're looking to grow a big business this is part of it.

Recommendations

Make sure you have the capacity (# of agents) to handle the volume of leads and understand it takes a while to build a pipeline and start to see a solid return on this investment. This is a long term business builder not a quick fix.