--- title: "Creatio AI CRM Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Creatio AI CRM. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Creatio AI CRM is a good fit for you!" source_url: "https://www.softwareadvice.com/crm/bpmonline-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Sales Force Automation Software](https://www.softwareadvice.com/crm/sales-force-automation-comparison/) / [Creatio AI CRM](https://www.softwareadvice.com/product/5948-creatio-ai-crm/) / Creatio AI CRM Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/product/5948-creatio-ai-crm/) Reviews [Alternatives](https://www.softwareadvice.com/product/5948-creatio-ai-crm/alternatives/) # Creatio AI CRM User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 151 ### Secondary ratings - Ease of use: 4.7/5 - Customer support: 4.7/5 - Value for money: 4.6/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 121 reviews (80%) - 4 stars: 24 reviews (16%) - 3 stars: 2 reviews (1%) - 2 stars: 1 reviews (1%) - 1 star: 3 reviews (2%) ### Most mentioned pros - It enables organizations to start with a specific business challenge and then expand into additional processes and departments without having to introduce multiple disconnected technologies - From a business perspective, that gives organizations the flexibility to evolve processes quickly without becoming dependent on lengthy development cycles. - My experience with Creatio has been very positive because it allows us to have a different type of conversation with customers. ### Most mentioned cons - Media server errors caused a 4+ hour total outage for our telemarketing team. - Takes a long time to load sometimes, a little confusing with all the features so if you're only in CRM about once a week, it might be hard to navigate. - Version updates causing issues with our apps ## Creatio AI CRM customer reviews Showing reviews 1-25 of 151 (page 1). ### Creatiocrmden - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Transportation/ Trucking/ Railroad - Company size: 1001-5000 employees - Product usage: less than 1 year · weekly - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Flexibility, no-code development tools, and ability to adapt to complex business requirements. Highly customizable and powerful CRM. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Flexible workflow and business process automation. Strong integration capabilities and scalability for growing organizations. #### Cons Initial setup and configuration can be time-consuming. Version updates occasionally create issues with customized applications. --- ### Unreliable Telephony, 4+ Hour Outage, and Poor Support - Overall rating: 1/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Extremely frustrating for enterprise operations. The software is unreliable for call centers, and the vendor lacks emergency escalation during major downtime. I do not recommend this for high-volume sales teams. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros The UI looks decent, but it's completely ruined by frequent system instability and broken telephony integrations during work hours. #### Cons Horrible telephony reliability (Velvetel) and terrible support SLA. Media server errors caused a 4+ hour total outage for our telemarketing team. Support provided no ETA, no workaround, and only sent useless boilerplate replies. --- ### Creatio revolución de los CRM - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Banking - Company size: 1001-5000 employees - Product usage: less than 1 year · daily - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered La verdad desde que lo empecé a usar a sido muy buena, la creación de flujos, app, integración se hacen relativamente fácil, cosa que en otras herramientas no puede hacerse tan fácil #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Su facilidad de integrarse con otras herramientas, su facilidad de aprender a usar la herramienta en la parte de low code ñ #### Cons La curva de aprendizaje para la parte dev es un poco difícil, y en ocasiones su documentación se me hace muy poco entendible --- ### Vastante divertido innovador - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Financial Services - Company size: 51-200 employees - Product usage: less than 1 year · monthly - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered Me falta explorar más la herramienta y todas su bondades y desventajas es vastante amigable y de fácil uso #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Es un herramienta bastante amplia La IA que posee parece vastante buena La capacidad de de acceso y roles #### Cons No sé entiende muy bien el paso a producción con el roll back porfa den un poco mas de detalle por lo demás parece estar bien y lo de la actualización de los paquetes porfa igual dar más detalles --- ### Una plataforma flexible y eficiente para la gestión de procesos - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Banking - Company size: 1001-5000 employees - Product usage: a free trial · weekly - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered Mi experiencia ha sido muy positiva. La plataforma ha contribuido a mejorar la gestión de procesos, el seguimiento de solicitudes y la eficiencia operativa. Su flexibilidad y capacidad de automatización la convierten en una herramienta valiosa para optimizar el trabajo diario #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros La facilidad de uso, la automatización de procesos y la capacidad de personalizar flujos de trabajo según las necesidades del negocio. También destaca la visibilidad que ofrece sobre las operaciones y el seguimiento de clientes #### Cons Algunas configuraciones avanzadas pueden requerir tiempo de aprendizaje inicial. Sin embargo, una vez familiarizado con la plataforma, su uso resulta intuitivo --- ### Crm con excelente capacidades de automatizacion - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered Mi experiencia general con Creatio CRM ha sido muy positiva. La plataforma ofrece herramientas sólidas para la gestión de relaciones con clientes, automatización de procesos y seguimiento de ventas. Además, su capacidad de adaptación a diferentes necesidades empresariales la convierte en una solución versátil para organizaciones de distintos tamaños. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Lo que más me gustó de Creatio CRM fue su flexibilidad y capacidad de personalización sin necesidad de mucho desarrollo. La interfaz es intuitiva, facilita la automatización de procesos de negocio y permite gestionar clientes, ventas y flujos de trabajo desde una sola plataforma. #### Cons La curva de aprendizaje inicial puede ser un poco desafiante para nuevos usuarios debido a la gran cantidad de funcionalidades disponibles. Algunas configuraciones avanzadas también requieren tiempo para comprenderlas y aprovecharlas al máximo. --- ### Era IA y eficiencia acompañada - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Banking - Company size: 201-500 employees - Product usage: less than 1 year · daily - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered Nueva experiencia, nuevo conocimiento, la era IA noa ayudara a tener respuestas mas eficiente y con calidad #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros No hay que ser experto en apis, ser funcional y tener reglas de negocio claras en base a lo requerido cuenta para poder jtilozar la herramienta de forma eficiente #### Cons Corta la capacitación, necesitamos mas tiempo para poder practicar ya que en lo laboral y personal hay qie hacer balance y mas si hay hijos pequeños --- ### Compleja pero fácil - Overall rating: 5/5 - Reviewer: Efraín Manuel B. - Industry: Banking - Company size: 501-1000 employees - Product usage: a free trial · monthly - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered Genial, debido a las amplias capacidades de la herramienta. Me gustó las capacitaciones presenciales que otorgaron, así como los Workshop #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros La facilidad Low Code y la amplia gestión de funcionalidades. Esto permite que se puedan crear varias aplicaciones con funcionalidades diferentes y personalizadas #### Cons Al tener una amplia variedad de posibilidades y funcionalidades, es posible que resulte algo abrumador, considerando la gran cantidad de configuraciones requeridas --- ### Primera experiencia con creatio - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Banking - Company size: 201-500 employees - Product usage: a free trial · weekly - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered Una plataforma intuitiva, muy fácil de usar y con tiempos de implementación sumamente rápidos y eficientes #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros La facilidad para crear soluciones empresariales personalizadas y automatizar procesos eficientemente #### Cons La necesidad constante de refrescar la página de forma manual para ver reflejados los cambios actuales --- ### Creatio innovando - Overall rating: 5/5 - Reviewer: Manuel Salvador G. - Industry: Banking - Company size: 51-200 employees - Product usage: a free trial · daily - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered Una plataforma muy amplia y robusta que muestra como resolver de manera agil y facil las necesidades de los usuarios #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros La facilidad de crear y su adaptabilidad en las necesidades de los usuarios y como puede resolver complejidades con no code #### Cons No tengo quejas, me parece una aplicacion bastante robusta que busca cubrir las necesidades del usuario --- ### Awesome marketing and reporting abilities - Overall rating: 5/5 - Reviewer: Tapani H. - Industry: Computer Software - Company size: 201-500 employees - Product usage: 1-3 years · daily - Reviewed: May 2018 - Review source details: This review was submitted organically. No incentive was offered Data segmentation, functionality limitations, better understanding of customer behavior, reporting for SEO and other digital marketing purposes #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Having the ability to check lead profile accuracy and search the system for duplicate leads is a huge plus. Another great feature is having the ability to connect leads to relevant accounts to enrich lead data. Tools for reporting are awesome: we were able to integrate bpmonline with other tracking solutions so it drastically helps us to identify traffic sources, chanlles and link this data to leads or accounts. #### Cons Offer more design features in the marketing campaigns. Overall I liked the reporting but dashboard export is a minus --- ### Very happy with the UK team - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Electrical/ Electronic Manufacturing - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great value for money, great team in the UK that was able to answer every question and took the time to actually listen #### Cons No complaints on the software itself, if there was an easy way for me to build out custom integrations myself that might be helpful. #### Vendor response Hi there! Thank you so much for your honest feedback! We're glad to hear that Creatio AI CRM helps you boost sales operations. I am passing your feedback directly to the UK team; they would be happy to hear it. Replied May 2026 --- ### Low cost, great support! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Accounting - Company size: 1001-5000 employees - Product usage: 1-3 years · daily - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use and very flexible. Integrates with a lot of other platforma and has a great support network #### Cons There isn't much to dislike. I would like to see a lower entry point for the smb market so more people can experience Creatio --- ### Great experience with Creatio! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Biotechnology - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use and how accessible it is for any person regardless of their technical level to start implementing features. #### Cons For any custom features needed, complicated complex code needs to be written which is expected. Also, it is hard for multiple people to develop on the platform. --- ### Creatio CRM for Powerful Customer Support - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Staffing and Recruiting - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Creatio CRM has dynamic measure for managing every customer concern. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Creatio CRM is executive and reliable in controlling all the procurement processes. #### Cons Creatio CRM is practical and offers decency in service delivery. --- ### This is not just a CRM - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered My experience with Creatio has been very positive because it allows us to have a different type of conversation with customers. Instead of focusing only on CRM capabilities, we can discuss business transformation, process optimization, automation, and now AI-driven operations. What I’ve found particularly valuable is the platform’s flexibility. It enables organizations to start with a specific business challenge and then expand into additional processes and departments without having to introduce multiple disconnected technologies #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros From a business perspective, that gives organizations the flexibility to evolve processes quickly without becoming dependent on lengthy development cycles. From a technology perspective, it provides the governance, scalability, integration capabilities, and enterprise architecture needed to support long-term growth. What really stands out to me is the balance between agility and control. Companies can innovate faster while maintaining the governance and security required in enterprise environments. #### Cons If I had to point to one area, it would be market awareness. Technically, Creatio is a very strong platform, but in some markets it doesn’t yet have the same level of brand recognition as some of the larger, more established vendors. In many opportunities, part of the conversation is educating prospects on the platform’s capabilities before they fully appreciate its value. --- ### A winning solution of CRM + BPM + AI - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Automotive - Company size: 201-500 employees - Product usage: less than 1 year · daily - Reviewed: November 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Very good tool with a modern and friendly interface. The key factor is to become proficient in is use and development early in the implementatin cycle. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The combination of modern CRM with BPM and visual workflow programing with no-code (minimal code) is very good. It also incorporates AI agents for end user assistance but also for workflow development which simplifies its use. We compared Creatio with traditional top tier CRMs and foud that in that area it is very price competitive because it has tools and functionality built in in other CRMS which have a fixed monthly fee with a variable component according to use. ON lte long run the other solutions would become more expensive to own. #### Cons It is a very new product (to us) and we are still learning to use it and develop on it as we are used to traditional coding tools, however this will improve with use. #### Vendor response Hello Octavio, We’re delighted to hear that the combination of CRM, BPM, visual no-code tools, and AI assistance stands out for you, especially in comparison with traditional CRMs. We completely understand the learning curve when moving from traditional coding to no-code, and we’re confident it will get easier as you continue working with the platform. Our team is always here to support you through that journey. Replied November 2025 --- ### Vice-president sales - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Food & Beverages - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered Overall great - grest connecting and also good discussions among industry leaders. Great venu and appreciate the hospitality #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Presenter very good content and also show the how to. Need to further understand how all comes together and everythigng #### Cons Too many options too many conferences and dual meetings that we need to decide from.. should be more spread --- ### Flexible CRM, dev-friendly and fast to build on - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I had positive experience as a developer. Creatio is flexible and modern, and I had good control over customizations. Projects went faster than with many other systems I worked with before. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The platform is very open and easy to work with. I liked how smooth it was to set up integrations and automate processes. The no-code tools also made it easier for business teams to build stuff without always calling us. #### Cons Nothing big to mention. Some dev docs could be bit more detailed in some parts, but overall the support was helpful. I honestly enjoyed working with the system. --- ### Impressive, user friendly CRM tool that streamlines your sales process in no time! - Overall rating: 5/5 - Reviewer: Nynke P. - Industry: Hospitality - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: February 2024 - Review source details: This review was submitted organically. No incentive was offered Implementing Creatio in our sales process has streamlined our sales process, kept us on our toes to follow up with every lead, respond in a timely manner, keep track of our customer information and have access to live analytical sales stats. I would recommend this CRM to everyone, the support team is impressive. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to customize, fully integrated. Ongoing development and a great support team! #### Cons NO cons have been encountered for us. We have positive experience only --- ### Great tool for sales forecasting and operations - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: less than 1 year · daily - Reviewed: October 2023 - Review source details: This review was submitted organically. No incentive was offered Our experience with Creatio is positive. Implementation and usage have been relatively effortless. We've managed the transformation project internally, and our team now effectively utilizes the system for lead management, opportunity management, sales forecasting. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It's user-friendly customization options, and the remarkable improvement in the accuracy of our sales forecasting. Dashboards have significantly enhanced our visibility and helped us better align with different units. #### Cons We successfully implemented everything within just a couple of months, although we did encounter a few challenges along the way. However, the no-code functionality allowed us to find quick and flexible solutions. --- ### Creatio fromn a low-code lover - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Leisure, Travel & Tourism - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: August 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We needed the support of a professional partner company to implement but after a few trials we eventually identified the right one adn things started moving more quickly. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It's not just a CRM, it is an advanced BPM with a lot of flexibility and ready-made components that are quick and straightforward to implement. #### Cons The bugs and upgrading from v7 to v8 but the UI is much more attracive so was worth the plunge. --- ### A tool for deep business insights and analytics - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Financial Services - Company size: 10000+ employees - Product usage: 3-5 years · weekly - Reviewed: October 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Creatio provides a bunch of pre-configured workflow templates, the majority of which align closely with our requirements, that helped us significantly streamline our operations. This level of efficiency is of utmost importance in the fast-paced world of financial markets. The most outstanding are Creatio's customization capabilities, sales forecast tools, and easily-adjustable dashboards. #### Cons While I faced a few minor bugs along the way, these issues were promptly fixed by responsive Creatio support team or resolved through the regular bi-weekly updates that Creatio consistently delivers. --- ### A global CRM platform that really deserves to be known! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: April 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Creatio's low-code/no-code capabilities make it possible to gain autonomy and efficiency, projects that used to take months are now completed in weeks or even days. The marketing tools are impressive, as well as the way Creatio offers a global approach, from initial lead generation to customer support and the entire sales process. #### Cons As a low-code platform, Creatio offers great freedom to users. Low-code means great opportunities and acceleration for creating new features and applications, but it doesn't mean that you can create anything in a snap, and this can be a bit frustrating. --- ### My first CRM software - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Apparel & Fashion - Company size: Self-Employed - Product usage: 1-3 years · daily - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I used both marketing and sales dashboards and I liked sales better. Marketing platform lacked some features (available only via connectors). #### Ratings breakdown - Ease of use: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros While working at the hotel marketing dept, I had to use Terrasoft BPM (now Creatio). First, I thought it was our in-house CRM. But learned later it was widely used and popular platform for many businesses. Probably, that's it's main pro - Creatio allows customising it so it looks like a custom made software for your business. #### Cons Creatio is definitely not designed for inexperienced user. I spent weeks learning the processes and it is good we had good support, answering promptly all my questions. E-mail (mass newsletters) were available for additional costs. ---