--- title: "Brandwatch Software Reviews, Demo & Pricing - 2026" description: "Review of Brandwatch Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/crm/brandwatch-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Social Media Marketing Software](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/) / Brandwatch Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/nlp/brandwatch-profile/reviews/)[Alternatives](https://www.softwareadvice.com/nlp/brandwatch-profile/alternatives/) # Brandwatch Review Custom quote 3 plans Wondering if Brandwatch is right for your organization? Our Social Media Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Brandwatch 4.2 [(255)](https://www.softwareadvice.com/nlp/brandwatch-profile/reviews/) Pricing Pricing available upon request ### About Brandwatch Brandwatch is a social suite designed to help businesses understand and engage with customers on digital platforms. It serves industries such as financial services, media and entertainment, retail, technology, and healthcare. The platform offers tools for market researchers, marketers, social media managers, and PR professionals to make data-driven decisions. The platform lets businesses use AI technology to analyze online conversations, providing consumer intelligence and deep analytics from numerous sources. It includes real-time crisis monitoring with alerts and a content calendar for managing social media workflows. Tools for social media management, influencer marketing, and media intelligence are also available. Brandwatch integrates various features into a suite that supports enterprise clients in conducting research, monitoring brand perception, creating content strategies, and engaging with audiences across channels. It helps organizations protect brands and gain insights for improved audience engagement and social media activities. Wondering if Brandwatch is right for your organization? Our Social Media Marketing Software selection experts can help you in 15 minutes or less. ## Brandwatch User Interface ## Popular Brandwatch Alternatives Main Product Brandwatch 4.2 [(255)](https://www.softwareadvice.com/nlp/brandwatch-profile/reviews/) Ratings Breakdown - 4.14Ease of use - 3.84Value for money - 4.41Customer support - 3.89Functionality Pricing Available upon request Get Price Alternative Product [YouScan](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/) 4.9 [(123)](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/reviews/) Ratings Breakdown - 4.77Ease of use - 4.63Value for money - 4.95Customer support - 4.72Functionality Pricing Starting at $499.00 per month Get Price Alternative Product [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.5 [(6251)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Ratings Breakdown - 4.33Ease of use - 4.18Value for money - 4.38Customer support - 4.41Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/) 4.4 [(608)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/) Ratings Breakdown - 4.39Ease of use - 3.94Value for money - 4.26Customer support - 4.19Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Infegy Atlas](https://www.softwareadvice.com/market-research/infegy-atlas-profile/) 4.6 [(83)](https://www.softwareadvice.com/market-research/infegy-atlas-profile/reviews/) Ratings Breakdown - 4.36Ease of use - 4.62Value for money - 4.89Customer support - 4.51Functionality Pricing Available upon request Get Price Alternative Product [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.2 [(531)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Ratings Breakdown - 3.81Ease of use - 3.83Value for money - 3.93Customer support - 4.27Functionality Pricing Starting at $25.00 per month Get Price ## Brandwatch Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Consumer Intelligence Pricing available upon request Plan includes: - Search the world’s largest archive of consumer opinion for market insights - Segment audiences and conversations in fully customizable dashboards - Analyze data at scale with industry-leading AI - Distribute flexible, automated reporting and alerts across your business Social Media Management Pricing available upon request Plan includes: - Manage all social media channels in one place - Collaborate on content creation with one social calendar, including both organic and paid posts - Engage with the community in one centralized social CRM - Monitor the brand with the social listening tool - Benchmark and build dashboards to understand performance against competitors Influencer Marketing Pricing available upon request Plan includes: - Discover the best influencers for brand collaborations or agency roster - Centralize data and manage influencer relationships at every touchpoint - Run, measure and report on multichannel campaigns Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Brandwatch Features - Popular features found in Social Media Marketing Activity Dashboard Automated Publishing Campaign Management Customer Segmentation Customizable Templates Engagement Tracking Keyword Filtering Multi-Account Management Social Media Integration Social Media Monitoring Social Promotion - More features of Brandwatch Access Controls/Permissions Activity Tracking AI/Machine Learning Alerts/Escalation Alerts/Notifications Analytics API Approval Process Control Audience Analytics Audience Engagement Audience Targeting Automated Responses Automated Scheduling Benchmarking Brand Guidelines Brand Management Brand Tracking Calendar Management Campaign Analytics Campaign Planning Campaign Scheduling Campaign Segmentation Categorization/Grouping Charting Click Tracking Collaboration Tools Commenting/Notes Competitive Analysis Competitor Monitoring Contact Database Contact Management Content Discovery Content Library Content Management Conversion Tracking CRM CRM Integration Customer Advocacy Customer Engagement Customer Experience Management Customer Journey Mapping Customizable Branding Customizable Reports Dashboard Dashboard Creation Data Extraction Data Import/Export Data Visualization Demographic Data Digital Asset Management Drag & Drop Email Alerts Faceted Search/Filter Filtering Generative AI Hashtag Tracking Image Classification Image Editing Image Library Impact Measurement Influencer Discovery Influencer Relationship Management Influencer Tracking Keyword Tracking Machine Learning Media Monitoring @mentions Metadata Management Monitoring Multi-Campaign Multi-Channel Data Collection Multi-Channel Management Multi-Channel Marketing Multi-Language Natural Language Processing Negative Feedback Management Part of Speech Tagging Performance Metrics Post Scheduling Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Reporting/Analytics Reporting & Statistics Reputation Management Response Management Review Monitoring Review Sharing ROI Tracking Role-Based Permissions Scoring Search/Filter Sentiment Analysis Single Sign On Social Advertising Social Listening Social Performance Management Tagging Template Management Text Analysis Third-Party Integration Third-Party Integrations Topic Classification Trend Analysis Visual Analytics Visualization Widgets Workflow Management ## Brandwatch Integrations Neurons Integration rated undefined from -1 review Bitly Integration rated undefined from -1 review Tipalti Integration rated undefined from -1 review Shopify Integration rated undefined from -1 review Box Integration rated undefined from -1 review OneDrive Integration rated undefined from -1 review See all 17 integrations ## Brandwatch User Reviews Overall Rating 4.2 Ratings Breakdown 5 41% 4 44% 3 13% 2 2% 1 1% Secondary Ratings Ease of Use 4.1 Value for money 3.8 Customer support 4.4 Functionality 3.9 Michael S. Verified reviewer Non-Profit Organization Management 201-500 employees Used daily for less than 12 months Review source Reviewed January 2024 This tool has saved me unbelievable amounts of time! 5 This tool has been a game changer! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible! Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well. Cons: The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited. Reasons for choosing Brandwatch Their team was helpful and had an answer to every issue we presented. They were the most affordable given our desired tools and worked with us to ensure we got the exact package that we needed. Reasons for switching to Brandwatch Cost and lack of desired features on Sprout Social. Read More AN Amber N. Verified reviewer Public Relations and Communications 501-1000 employees Used weekly for more than 2 years Reviewed April 2026 Simple Yet Powerful Tool for Crisis Monitoring 4 Generally, good. It works for what I need it to most times though it not my #1 go to tool in the arsenal. Ratings Breakdown 5 Ease of use 4 Functionality Pros: I find Brandwatch fairly easy to use and appreciate its segmentation capabilities. It's easy to apply segmentations in dashboards and see them in widgets to compare different topics, which is really helpful, especially for crisis monitoring. It's also easy to share dashboards with internal teams and clients, and is the go-to tool to use when sharing these internally as they are easy to navigate. Cons: I feel like the user interface could use an upgrade, issues with loading sometimes and live dashboard links. I prefer other platforms for in-depth topic analysis and monitoring. Reasons for choosing Brandwatch We have both, but my immediate team uses both and Brandwatch is for more inexperienced users Read More Michael H. Verified reviewer Marketing and Advertising 2-10 employees Used weekly for less than 12 months Review source Reviewed October 2019 Best bang for your buck when it comes to Social media management 5 We use Falcon.io in our marketing agency to manage multiple social accounts across all of our client base. Falcon.io is used for social posting, management and listening. Ratings Breakdown 4 Ease of use Previously 5 5 Value for money Previously 4 5 Customer support 3 Functionality Previously 4 Pros: For the money, Falcon.io is the best software out there when compared to its' competitors such as Radian6, etc. - Falcon does an amazing job at monitoring every major social media platform as well as news websites and blogs for whatever search parameters you set up. Cons: Of all the things Falcon.io does well, it really falls short in the report generation process. There's no way to generate automated reports on a schedule, nor is there any way to create customized reports. Given that we use this in an agency setting for multiple clients, it's a bit of a deal breaker, since we need more in-depth reporting. Read More QK Quinlyn K. Verified reviewer Marketing and Advertising 51-200 employees Used weekly for less than 2 years Reviewed April 2026 Strong customization, complex UX 4 Ratings Breakdown 2 Ease of use 3 Value for money 4 Customer support 4 Functionality Pros: Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases. Our customer service rep has always been responsive and willing to help tackle issues. Cons: Customization comes at the cost of complexity. This is not a tool I feel could be effectively leveraged by a non-technical persona. Reasons for choosing Brandwatch Licensing model was more intuitive and flexible for our use case. Read More VR Verified Reviewer Marketing and Advertising 2-10 employees Used daily for less than 12 months Review source Reviewed March 2020 Take the time to explore 5 I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad. Ratings Breakdown 4 Ease of use 5 Customer support 4 Functionality Pros: The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard. Cons: Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage. Reasons for switching to Brandwatch This client was using this particular software so moving everything to the one I was familiar with would've been a mess. Read More VR Verified Reviewer Real Estate 501-1000 employees Used weekly for less than 12 months Review source Reviewed September 2022 High on price, low on features, awful product. 2 Get yourself a 2-3 month trial before you buy. DO NOT SIGN AN ANNUAL CONTRACT as you'll spend a fortune on absolutely nothing. There are many other similar softwares out there at a fraction of the price. Ratings Breakdown 2 Ease of use 1 Value for money 4 Customer support 1 Functionality Pros: Allowed scheduling for LinkedIn before any other platform did. Customer support is very good, despite the product being absolutely terrible. Cons: Every aspect of this software is terrible. From lack of Reel support to improper data reporting to extra line breaks and "" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs. The product we were promised and the product we wound up with were two completely different things. Reasons for choosing Brandwatch Price, promised features, ease of use. Reasons for switching to Brandwatch Was seeking a singular platform to manage multiple business profiles in a simplified way. Falcon, unfortunately, was not that. Read More Rob R. Verified reviewer Market Research 11-50 employees Used daily for less than 12 months Review source Reviewed August 2021 Falcon.io Review 5 Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts. Ratings Breakdown 5 Ease of use 4 Value for money 3 Customer support 3 Functionality Pros: Great program to publish and schedule your social media content - especially if you have a lot of content to publish. Cons: It is very similar to other programs- but somewhat more expensive. Reasons for switching to Brandwatch We wanted to improve the scheduling process. Read More Saffron V. Verified reviewer Marketing and Advertising 11-50 employees Used daily for free trial Review source Reviewed July 2021 Great but Pricy 5 I loved Brandwatch as a tool. I wish we ultimately chose it Ratings Breakdown 5 Ease of use 3 Value for money 5 Customer support 5 Functionality Pros: The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative. Dashboards are fully customisable. A pleasure to use. Cons: The only negative is the price. If the company cannot afford then whilst it is a fantastic tool for the user it’s hard to sell to those who think of the bottom line Reasons for choosing Brandwatch We ended up going wi to radarly as it was very cost efficient Read More FM Flynn M. Verified reviewer Sports 51-200 employees Used weekly for less than 2 years Reviewed April 2026 Brandwatch Review 4 Overall, my experience with Brandwatch has been positive, but with some clear trade-offs. It is an incredibly powerful platform for social listening and analytics, offering detailed insights that can genuinely inform strategy and decision-making. Once you become familiar with its functionality, it becomes a valuable asset for tracking performance, understanding audience sentiment, and identifying opportunities for content or engagement. However, it does require a level of commitment to learn and optimise its features properly. It is not the most intuitive tool at first, and getting the most out of it depends heavily on how well queries and dashboards are set up. Despite this, it is a strong platform for anyone serious about data-driven marketing. Ratings Breakdown 3 Ease of use 3 Value for money 4 Customer support 4 Functionality Pros: What I liked most about Brandwatch was the depth and flexibility of its social listening capabilities. It provides a really comprehensive view of conversations across multiple platforms, which makes it easy to track brand sentiment, emerging trends, and audience behaviour in real time. The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or reporting needs. I also found the visualisation tools useful for presenting data in a clear and engaging way, especially when sharing insights with stakeholders who may not be as data-savvy. Overall, it feels like a powerful, all-in-one tool for understanding digital conversations at scale. Cons: One of the main drawbacks of Brandwatch is that it can feel quite complex and overwhelming, especially for new users. The learning curve is fairly steep, particularly when it comes to building accurate queries and filtering out irrelevant data. Without proper onboarding or experience, it is easy to miss key insights or misinterpret the data. Additionally, the platform can sometimes surface a lot of noise, requiring manual refinement to ensure the results are actually useful. Performance can also be inconsistent at times, with slower load speeds when working with large datasets. While it is a powerful tool, it often requires significant time investment to use it effectively. Read More RT Ruth T. Verified reviewer Retail 501-1000 employees Used daily for less than 12 months Reviewed May 2026 Brandwatch Review 4 Overall experience was relatively good, our customer support was amazing and regularly checked in when possible. Ratings Breakdown 4 Ease of use 3 Value for money 5 Customer support 3 Functionality Pros: I enjoyed the benchmark function of Brandwatch, it was easy to read and understand when doing a competitor analysis. The publish function was also very straight forward and easy to use. Cons: Social media reporting in measure was a bit of a struggle with limitations on what you could report on vs. only in-platform. Read More Showing 1 - 10 of 255 Reviews [See All Reviews](https://www.softwareadvice.com/nlp/brandwatch-profile/reviews/) ## Brandwatch Popular Comparisons [YouScan vs Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/vs/youscan/)[HubSpot Marketing Hub vs Brandwatch](https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/191170-brandwatch/)[Sprout Social vs Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/vs/sprout-social/)[Infegy Atlas vs Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/vs/infegy-atlas/)[Sprinklr vs Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/vs/sprinklr/)[facelift vs Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/vs/facelift-cloud/)[Meltwater vs Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/vs/sysomos/)[Mention vs Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/vs/mention/)[Cision vs Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/vs/cision/)[Brand24 vs Brandwatch](https://www.softwareadvice.com/marketing/brand24-profile/vs/brandwatch/)[Oktopost vs Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/vs/oktopost/)[Iconosquare vs Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/vs/iconosquare/)[Lumen by Talkwalker vs Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/vs/talkwalker/) [Compare All Alternatives](https://www.softwareadvice.com/nlp/brandwatch-profile/alternatives/) ## Other Top Recommended Social Media Marketing Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6251) Recently recommended **4** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **3** times [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** (116) Recently recommended **2** times [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) **4.5** (17676) Recently recommended **0** times Stuck Between Options? 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