About Brandwatch

Brandwatch is a cloud-based social media listening solution suitable for small, midsize and large businesses. Brandwatch’s Analytics is a social media listening platform that scans the web for reviews, articles and conversations. It separates data into categories, analyze it and send emails. Brandwatch’s Vizia is a data visualization platform to display social and marketing insights. It allows users to create and customize visuals and combine various data sources. The audience module allows users to find and target audience based on their demographics, profession, location, interests, social interactions, etc. Brandwatch offers integration with Facebook, Twitter, HootSuite, Spredfast, Percolate, Conversocial and Converseon. It is compatible with Windows, Mac a...
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Brandwatch User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

3.5

Value for money

3.5

Customer support

4

Functionality

4.5

Showing 1 - 5 of 13 reviews

User Profile

Saffron

Share

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Value for money

3

Customer support

5

Functionality

5

Reviewed July 2021

Great but Pricy

I loved Brandwatch as a tool. I wish we ultimately chose it

Pros

The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative. Dashboards are fully customisable. A pleasure to use.

Cons

The only negative is the price. If the company cannot afford then whilst it is a fantastic tool for the user it’s hard to sell to those who think of the bottom line

Reasons for choosing Brandwatch

We ended up going wi to radarly as it was very cost efficient

Tyler

Gray Street Solutions

Verified reviewer

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: GetApp

Ease-of-use

3

Value for money

5

Customer support

5

Functionality

4

Reviewed February 2017

Great for Small - Medium Sized Business and Focused Monitoring

1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.

Pros

Unlimited User Accounts, API Integrations, Excellent Customer Service

Cons

The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

Hannah

Charleston|Orwig

Verified reviewer

Company size: 51-200 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: GetApp

Ease-of-use

2

Value for money

2

Customer support

1

Reviewed May 2016

Brandwatch is a bad deal

We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.

Pros

In-depth analytics and word cloud features are neat.

Cons

Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.

Response from Brandwatch

Hi Hannah, Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap. I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps! Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly. Jasmine, Brandwatch

Replied May 2016

Dave

Element5 Digital

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: GetApp

Ease-of-use

4

Value for money

5

Customer support

5

Reviewed June 2016

Strongest Listening Tool on the Market

I've used BrandWatch on several national accounts. While the query structure can be tedious (although they've recently released a Query Wizard), the queries are powerful and accurate—if you do them right. I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.) Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation.

Pros

Scary-accurate Pulls in more conversations than most tools Pro level analytics Sentiment tool is a LOT better than others I've tried Reports are attractive Nice integration with Clarabridge for text mining

Cons

Fairly expensive Sometimes tough to filter out spam Not a good beginner tool

Marissa

CFA Institute

Verified reviewer

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

4

Value for money

4

Customer support

4

Functionality

4

Reviewed November 2017

Awesome software very helpful

Pros

The new audience functionality is great and very helpful. The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.

Cons

The customer service isn't always the best, it's improved this year. I also don't find the sentiment analysis always accurate.

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