Buffer Software


 

Buffer is a Web-based social customer relationship management (CRM) solution that manages and schedules posts on social platforms. It integrates with multiple social platforms, such as Twitter, Facebook, LinkedIn, Google+ and Pinterest.

Buffer’s “Schedule” tab enables users to publish online content at a specified time, day or frequency, even during offline hours. It also enables users to create a customized queue of posts according to different time zones.

Buffer’s “Analytics” tab provides performance measures of each post on social platforms, stated by number of likes, comments, shares, retweets, clicks and views for the pages. In addition, the software’s “Link Shortening” feature allows users to share a unique link for an individual update to track responses of particular campaign.

Buffer is designed for 24/7 access from any Android or iOS compatible mobile device. It also offers a browser extension for Chrome, Safari or Firefox for page sharing.

 

Buffer - My Buffer
 
  • Buffer - My Buffer
    My Buffer
  • Buffer - Content
    Content
  • Buffer - Link shortening
    Link shortening
  • Buffer - Scheduling
    Scheduling
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

128 Reviews of Buffer

 

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Software Advice Reviews (6)
More Reviews (122)

Showing 1-6 of 6

James from Technology intelligence Agency
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2017

October 2017

I can't imagine it being any easier

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Buffer is simple and easy to use. Scheduling posts and managing responses has always been a challenge before Buffer. Our clients have plenty of content and taking a couple hours to set everything up is really paying off. We are able to put the posts on autopilot and focus on engaging with our communities,

Pros

Buffer is very cost effective when compared to similar platforms. It makes post scheduling painless. The free plan is fantastic, but the RSS feed integration and analytics are well worth upgrading. Buffer recently added a pause button to pause campaigns when events that take place may make your scheduled posts seem insensitive. This is a great addition to Buffer and it really shows how much their team cares about the user and the audience.

 
 

Allison from Stedb
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Socialchamp is better then buffer

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

I recommend all to try social champ at least one time so you can easily differentiate it.

Cons

Socialchamp is easy to use as compared to buffer.Socialchamp dynamically schedule the post on all social media very frequently!

Buffer get me a little bit confusing while using it.so I switch this application. Its step is little bit difficult.

 
 

Sarah from Jokes4Miles
Specialty: Non-Profit
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

This is my favorite app for social media management

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

It's incredibly easy and simple to use. I love the autoschedule feature, and I especially love that you can reschedule old posts with a few clicks. I like how Buffer will set up the best posting schedule for you based on your engagement and audience.

Cons

As of the time I used it, there was not a bulk scheduling option. That would be a really handy feature.

 
 

Maire from Relay Shop USA
Specialty: Transportation
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2017

July 2017

Great to keep you organized!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This is a great tool for people like me who cannot afford a communiy manager yet. I prepare all my post for all my social media platform (Facebook, Twitter, Lindkin, Instagram) and schedule them for the week. Saves me a lot of time!

Cons

I wish we didn't have to manually use the phone to post on instagram, we can only have a reminder for that specific platform. However all the other platform post automatically without you having to be on your phone do to it manually.

 
 

Jess from DRI
Specialty: Consulting
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Best in Class Social Media Scheduling

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Love it. Use it.

Pros

Buffer is a company that does one thing, and they do it very well. You can create and schedule social media posts on Twitter, Facebook and more. The best part is that they don't make you schedule every single post -- you can simply create content and add it to your queue or "buffer," and it'll be posted at the best time, or on the schedule that you set for the week.

Cons

It's not good for social media monitoring, just for posting. You can add posts to your Buffer to be posted later, but you'll need another tool in order to do community management and engagement.

 
 

Emeka from Afro
Specialty: Transportation
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

The best social media scheduling tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Buffer is not only and incredible product, but the company's philosophy of transparency is just inspiring. I've reached out to them dozens of times asking in depth questions about their data and they share it freely.

Cons

sometimes I have two of the same tweets appear. I think it's a user error though. Maybe posting advice?

 
 
 
Showing 1-20 of 122


October 2017

October 2017

After trying dozens of social media management tools, Buffer is hands down the best.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Social media management is a breeze. I can schedule and re-buffer posts in seconds. Love it!

Pros

The functionality you get for only in less amount which is amazing! I can manage all of my social profiles without worrying about having to upgrade to a higher priced tier.

Cons

The price difference between their lower tier and the next tier is a pretty large jump. Some of the more power features are only available for business (which they promote all over the backend). It can get frustrating continually being asked to upgrade to Business.

Source: Capterra
 

Kathy from Mary Kay Inc

October 2017

October 2017

This app makes posting across all social media sights a breeze.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The ultimate time saver when it comes to social media.

Pros

Posting for my business is streamlined and efficient. I can have a thought out process and post on Twitter, Facebook, in groups and on pages. Allowing me to be strategic about my posts.

Cons

I wish I could post more than 1 picture in each Facebook post. I would like to see more analytics.

Source: Capterra
 

Sam from Sam Jolman, MA LPC, Counseling

October 2017

October 2017

Excellent time manager!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Buffer does work for you!

Pros

Buffer really helped me gain back more time with social media. I can schedule blog post articles and other items to keep a social media presence while I'm off doing other things.

Cons

Not really anything. Some of the scheduling features took some learning. The free version has limitations. But which free version doesn't.

Source: Capterra
 

Jason from Wipro Limited
Number of employees: 10,000+ employees Employees number: 10,000+ employees

October 2017

October 2017

Best way to automate your social media strategy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Buffer is the easiest social media automation tool I've ever used and it has plenty of features like re-buffer of previously published posts that makes it stand out. The scheduling is also straightforward and user-friendly.

Cons

Lack of analytics is the only real drawback i see with buffer as of now. But I've heard that they are working on an analytics platform for buffer now.

Source: GetApp
 


October 2017

October 2017

Easily manage multiple social media accounts

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

Using buffer helped me manage my brand more easily across multiple social media platforms. The UI is more intuitive than Hootsuite's and I have had a better user experience with buffer.

Cons

Not many accounts can be managed with the free version. The next step up is about a month and should be fine for most freelancers. However, I wish there were an intermediate option around half that price. With costs for web hosting, ads, graphic design, etc., freelancing costs add up quickly, and I've questioned whether it was worth it to pay /yr for this service.

Source: GetApp
 

Jacob from TimeSaver Home Services

October 2017

October 2017

Helps our business use social media effectively!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

We recently signed up with Buffer to manage and schedule all of our social media posts across our business pages. I love being able to schedule posts. I can spend a couple hours in buffer each week and have all of our social media posts laid out for the entire week!

Cons

Wish there were more features to be able to post to instagram but I am pretty sure that is due to restrictions in Instagram rather than buffer.

Source: Capterra
 

Jessica from FIT4MOM
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2017

October 2017

I currently use Buffer to manage multiple franchise's Instagram and Facebook accounts.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It saves me a ton of time!

Pros

I love that I can easily toggle back and forth through multiple accounts and that I can select multiple accounts to post the same content. Makes reposting things way faster and easier.

Cons

Really the only con that I see is that I have to log-in and manually post on Instagram. It doesn't take a ton of time, but it's an added step in my day.

Source: Capterra
 

Ranju from Bookkeeping service

September 2017

September 2017

Good tool for managing social media networks

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

With Buffer it is very easy to share articles between networks such as Facebook and Twitter. You can either type articles or use the special browser button to share other articles with a single click.

Pros

Easy to use. Very efficient. Saves lots of time by allowing you to post to multiple networks at once.

Cons

The interface can be a bit counter-intuitive when it comes to using some of the more advance functions, but such instances are a rare occasion. It is normally very easy to use.

Advice to Others

There is an excellent free plan which you can try out. Then you can see if you want to upgrade.

Source: GetApp
 

Rocelin

September 2017

September 2017

Great App

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Such applications are required to go on the fly with the constant growth that social networks currently have, in addition to being compatible with many platforms, is also simple to use.

Pros

One of its qualities is that it keeps open the different social networks you have, allows you to share the content you want, as well as being fairly direct in what the user needs, if the user is one of those who does not need to enter the social network directly for hang up content, this application is the indicated one, because it allows to publish the content and hangs it in the networks that you require at the same time.

Cons

One of the contra is that if you do not enter the application directly and want to know what happens in the world of networks constantly because that depends on the content you publish, this application could delay.

Advice to Others

Allow users to publish more video content, correct performance details, and be even cooler.

Source: GetApp
 

Dipali from zakipoint Health
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Does exactly what the name suggests and it's brilliant!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We synced it with Zapier for our tweets. It worked well on its own and required minimal supervision.

Pros

- Schedule your posts across all platforms to be published at the exact same time
- Add links, images, videos etc. easily
- Can schedule posts in the short and long-term
- Track your likes, retweets etc. in one place
- Free account allows up to 5 social media accounts and is great for small businesses
- By upgrading, you can connect RSS feed to the Buffer account

Cons

- There is a learning curve with this software
- Buffer could be more intuitive - I had to play around with the software for quite some time to understand how to work with it.

Source: Capterra
 

Zach from Places4Students.com
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

Social media management simplified!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Simplified our social media content management strategy.

Pros

One of the better social media marketing platforms for organizing a comprehensive content strategy. It's extremely simple and intuitive to use and takes little effort to master.

Cons

The small business pricing plan is a bit much if you're on a tight social media budget, but in my opinion it's worth the price difference in comparison to other similar tools. Do your research on pricing and needs before signing up.

Source: Capterra
 

Davii from Mi Chicas Celebrations

September 2017

September 2017

I love using Buffer to prepare and schedule my Instagram posts

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

It's easy and portable. I can schedule endless amounts of content in advance and then forget about it until it pops up to be posted.

Cons

That I cannot seem to buffer videos for Instagram. Nor can I buffer multiple pictures in one Instagram post.

Source: Capterra
 

Kassandra from Town and Mountain Realty
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Works fairly well, but requires a little tweaking sometimes.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that Buffer determines the best time to post your content - if you're going through the effort to post content, you might as well get the most out of it by having it post at the best possible time.

Cons

The free version does not include Pinterest and sometimes getting content to post correctly to Instagram takes a bit of tweaking.

Source: Capterra
 

Alexandra from OutSystems
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

September 2017

September 2017

Best Customer Suport Support I've ever experienced.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easy to use and affordable - and also scalable.

Pros

Best Customer support I have ever experienced. Went above and beyond to resolve and troubleshoot my issue. If you want a social posting solution you can't go wrong with Buffer. Their user experience is incredible and they constantly are updating and making it better!

Cons

Although their features are more limited than hoot suite, their customer service and simple user interface makes up for it. It has limited features compared to competitors - but is great if you only need to do social media posting/scheduling.

Source: Capterra
 

Michelle from Garrett Public Relations
Number of employees: 1 employee Employees number: 1 employee

September 2017

September 2017

Buffer is like the slow cooker of social media

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Love Buffer because it's so easy to use! It tweets for me while I'm away from the computer, so weekends and nights it's especially handy. It's also free to use for a single account user.

Cons

The one thing I don't like is that they removed a feature. The optimal timing feature was removed....I found that really valuable. Wish they would bring it back!

Source: Capterra
 

Taiwo from QuickCheck Nigeria
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

Really enjoyable service so far.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Seamless post scheduling.

Pros

It's quick, easier and makes work less stressful with the scheduling feature. It also gives analytics report on a post.

Cons

Our subscription only allow us to schedule up to 10 posts at a time. I had to use notepad to save social content which totally goes against the essence of using a social media tool.

Source: Capterra
 

Dan from TUNE
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2017

August 2017

Easy Way to Get Started with Social

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's great that I can allow various people across my organization to make their own social post across all of our social channels while maintaining control of what actually gets published. It's also great that I don't have to login to each channel separately, and can re-post content (especially important for Twitter) quickly and easily.

Cons

It's difficult to see success rates within the tool - you really have to dig deep into the reports to get an idea of whether or not your posts are effective or not.

Source: Capterra
 

Jacob from PromptCloud
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

The most user friendly social media automation tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The ease of use is what I like the most about buffer. It also allows you to go back to the history and re-share those posts with just a click. That's a great feature!

Cons

Lack of analytics is one shortcoming I see. I think the team is working on analytics implementation now.

Source: GetApp
 

Suryakant from Yapsody
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

It's Just Amazing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The Scheduling becomes very easy from the buffer. I love their Pablo Application. I can create lot of beautiful images from it and i just love that.

Cons

Besides the application is very good. I am Not Able to Remove The Branding from my facebook post. It is very irritating

Source: Capterra
 

Praval from Zoho Corporation
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

August 2017

August 2017

Great tool to manage your personal social media profiles

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like how it makes it easy to share links from my personal profiles and space them out. The browser extension is the only way I use it and I rarely have to go to their website/product.

The best part is - it's free to use. (There are paid plans but I'll come to that later).

Also, they have a great team their support staff is pretty good.

Cons

While it's easy to use for individual/personal profiles, I find it limiting for what it offers to businesses. One thing it does really well is "scheduling" and that's what I use it for.

It does seem pricey if you compare it with some of the other tools in the market. There's a lot more that you can get for that.

Source: GetApp