Buffer Software


 

Buffer is a Web-based social customer relationship management (CRM) solution that manages and schedules posts on social platforms. It integrates with multiple social platforms, such as Twitter, Facebook, LinkedIn, Google+ and Pinterest.

Buffer’s “Schedule” tab enables users to publish online content at a specified time, day or frequency, even during offline hours. It also enables users to create a customized queue of posts according to different time zones.

Buffer’s “Analytics” tab provides performance measures of each post on social platforms, stated by number of likes, comments, shares, retweets, clicks and views for the pages. In addition, the software’s “Link Shortening” feature allows users to share a unique link for an individual update to track responses of particular campaign.

Buffer is designed for 24/7 access from any Android or iOS compatible mobile device. It also offers a browser extension for Chrome, Safari or Firefox for page sharing.

 

Buffer - My Buffer
 
  • Buffer - My Buffer
    My Buffer
  • Buffer - Content
    Content
  • Buffer - Link shortening
    Link shortening
  • Buffer - Scheduling
    Scheduling
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

193 Reviews of Buffer

 

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Software Advice Reviews (12)
More Reviews (181)

Showing 1-12 of 12

Shealyn from Best Life Feng Shui
Specialty: Consulting
Number of employees: 1 employee Employees number: 1 employee

February 2018

February 2018

Buffer is a handy social media scheduling tool

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

Buffer is super straightforward and easy to use. It's my favorite of the major free social media management tools. I like that it has a flexible queue so you can always stay ahead of the game. Even the push notification process for posting to Instagram is easy.

Cons

I wish there was a way around push notifications on Instagram but I realize that's IG's policy. It would be handy to have a larger queue but really, what else can you expect for free?

Review Source
 
 

Allison from Brown University
Specialty: Education
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

February 2018

February 2018

Buffer helps you stay ahead of the social game

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

The best part about Buffer is that you can keep streams of social content ready for posting whenever you need to. It helps you train yourself to keep a consistent social schedule. Another great thing about Buffer is that Instagram content you post from Buffer can contain line breaks without putting "." on different lines in your content.

Cons

There aren't a lot of cons to Buffer - I would say one of the only negatives is their email marketing efforts to try to re-engage users, which I don't particularly enjoy. However, that has nothing to do with the experience of using the product.

Review Source
 
 

Ashlie from Naturally Ashlie, LLC
Specialty: Other services
Number of employees: 2-10 employees Employees number: 2-10 employees

January 2018

January 2018

Great Social Media Scheduler for those Starting Out

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

It is a wonderful software with a pricetag that won't break your budget. I recommend this for anyone who just needs a quick way to schedule posts.

Pros

Very easy to use. The UI is easy to navigate and use without needing to learn complex systems. It is dependable and makes social media scheduling a breeze.

Cons

There is limited functionality. While you can save RSS feeds in order to easily access them, you cannot do so with social media sources. Also it is more time consuming to create different copy or versions for different platforms for the same post.

Review Source
 
 

Havah from First Officer LLC
Specialty: Other services
Number of employees: 1 employee Employees number: 1 employee

January 2018

January 2018

Schedule Your Social Media with Ease

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

I LOVE how this product offers suggested time intervals for the posts for each social profile. It makes scheduling with confidence easy.

Cons

Sometimes the links to the social posts can be problematic, there have been several times that I have scheduled a post with a link but when I check the preview it does not show up.

Review Source
 
 

Santiago from Lazy Bee
Specialty: Advertising
Number of employees: 2-10 employees Employees number: 2-10 employees

January 2018

January 2018

Great scheduling tool – Great team

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

–Easy to use.
–Full functional iOS and Android apps.
–Great culture company. Full transparency policy.
–Insightful analytics.

Cons

–Some social networks don't allow his one-click publishing option.
–A more comprehensive range of plans would be appreciated.

Review Source
 
 

Emma from Yoga with Emma
Specialty: Other
Number of employees: 1 employee Employees number: 1 employee

November 2017

November 2017

Buffer is an easy remedy and schedule social media post so you can get on with your life

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

This software helps me schedule posts on all social media platforms so I can get on with my business

Cons

Sometimes the mobile app will attach the photo sideways and you cannot change the rotation. Instead I use the desktop version to ensure the photo will appear correctly

Review Source
 
 

James from Technology intelligence Agency
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2017

October 2017

I can't imagine it being any easier

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Buffer is simple and easy to use. Scheduling posts and managing responses has always been a challenge before Buffer. Our clients have plenty of content and taking a couple hours to set everything up is really paying off. We are able to put the posts on autopilot and focus on engaging with our communities,

Pros

Buffer is very cost effective when compared to similar platforms. It makes post scheduling painless. The free plan is fantastic, but the RSS feed integration and analytics are well worth upgrading. Buffer recently added a pause button to pause campaigns when events that take place may make your scheduled posts seem insensitive. This is a great addition to Buffer and it really shows how much their team cares about the user and the audience.

Review Source
 
 

Allison from Stedb
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Socialchamp is better then buffer

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

I recommend all to try social champ at least one time so you can easily differentiate it.

Cons

Socialchamp is easy to use as compared to buffer.Socialchamp dynamically schedule the post on all social media very frequently!

Buffer get me a little bit confusing while using it.so I switch this application. Its step is little bit difficult.

Review Source
 
 

Sarah from Jokes4Miles
Specialty: Non-Profit
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

This is my favorite app for social media management

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

It's incredibly easy and simple to use. I love the autoschedule feature, and I especially love that you can reschedule old posts with a few clicks. I like how Buffer will set up the best posting schedule for you based on your engagement and audience.

Cons

As of the time I used it, there was not a bulk scheduling option. That would be a really handy feature.

Review Source
 
 

Maire from Relay Shop USA
Specialty: Transportation
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2017

July 2017

Great to keep you organized!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This is a great tool for people like me who cannot afford a communiy manager yet. I prepare all my post for all my social media platform (Facebook, Twitter, Lindkin, Instagram) and schedule them for the week. Saves me a lot of time!

Cons

I wish we didn't have to manually use the phone to post on instagram, we can only have a reminder for that specific platform. However all the other platform post automatically without you having to be on your phone do to it manually.

 
 

Jess from DRI
Specialty: Consulting
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Best in Class Social Media Scheduling

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Love it. Use it.

Pros

Buffer is a company that does one thing, and they do it very well. You can create and schedule social media posts on Twitter, Facebook and more. The best part is that they don't make you schedule every single post -- you can simply create content and add it to your queue or "buffer," and it'll be posted at the best time, or on the schedule that you set for the week.

Cons

It's not good for social media monitoring, just for posting. You can add posts to your Buffer to be posted later, but you'll need another tool in order to do community management and engagement.

 
 

Emeka from Afro
Specialty: Transportation
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

The best social media scheduling tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Buffer is not only and incredible product, but the company's philosophy of transparency is just inspiring. I've reached out to them dozens of times asking in depth questions about their data and they share it freely.

Cons

sometimes I have two of the same tweets appear. I think it's a user error though. Maybe posting advice?

 
 
 
Showing 1-20 of 181

Nicole from Penquin
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2018

February 2018

Great news source

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The ability to select my most relevant interests and have this relevant content sent to me daily. This makes content sourcing easy.

Cons

The content can sometimes stray from my selected interests, I sometimes get served content I don't find relevant, but this is not often.

Review Source: Capterra
 

Michael F. from Dream of the Woods Productions

February 2018

February 2018

Buffer has made social media management for my small business fun again!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I was previously using multiple other apps for the social media management of my five small business accounts. All of the others were glitchy, unreliable, and aesthetically unpleasing. I'm super glad to have come across Buffer! Not only is the company thoughtful, helpful, and well-designed, but their platform works perfectly every time.

Cons

The only complaint I have is that Buffer cannot post directly to Instagram for you, but instead gives you "post notifications and reminders". This, however, doesn't bother me much as it is standard for social media planning apps. It does post to all other platforms for you.

Review Source: Capterra
 

Shore from KillerReviews.agency, llc.
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2018

February 2018

Buffer has been a wonderful product for my team.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Buffer makes creating my client's social calendar's super simple. I'm able to plan posts ahead of time and view their monthly calendar.

Cons

Sometimes I do have issues with images showing up in Facebook links I'm sharing through Buffer. There are sometimes issues with posts not posting at the scheduled time.

Review Source: Capterra
 

Jamie from Dubber
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2018

February 2018

A simple social media scheduling tools - but don't pay for business

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

It's a simple and easy to use social media scheduling tool that does exactly what it says on the tin. You can integrate with your favourite link shortening tool, or use their one and track the success of your posts. You can also 'ReBuffer' the top performing posts and easily fill up your 'hopper'.

Cons

It's very simple, so it's easy to use because there's little to it. The additional features are mostly only available for the 'business class' package, which is per month - far too much for what you get. The reporting side of things isn't very clear and is somewhat limited, especially for the business version. If you're looking to simply schedule posts then this is a good option but, if you're looking for something more then I'd recommend looking elsewhere.

Review Source: GetApp
 


February 2018

February 2018

I love this service!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

As an author, I have to run many different social media accounts and keep them active. This gets tiring and overwhelming! Buffer makes it dead sinple. Connect your accounts, make one post, and it posts on ALL your social accounts. Brillant!

Cons

I wish you could choose what accounts to have in your limits. I’d rather add two FB pages and not add Pinterest, for example.

Review Source: GetApp
 


February 2018

February 2018

Quickly queue up social media posts for later

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The fact that the chrome extensions available allow me to retweet a tweet when it suits me (i.e. add to the queue). It makes life a lot easier.

Cons

There's not an ability to have content posted more than once without adding it multiple times. It would be nice to schedule a post multiple times in once click.

Review Source: Capterra
 

Laura from Bodies by Bench

February 2018

February 2018

A great way to stay consistent with posting content without having to be tied to it daily.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It's been a helpful tool to me and my businesses. Recommended to anyone.

Pros

Buffer is very user friendly. I love the calendar view feature to see all your scheduled posts. A great time saver if you manage multiple platforms.

Review Source: Capterra
 

Janna from Daxko
Number of employees: 201-500 employees Employees number: 201-500 employees

February 2018

February 2018

Simple social media scheduler

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Super easy to use and navigate. Creating and scheduling social media posts is quick and easy wth Buffer. I never had to worry whether or not a post was going to lose formatting. It's also so easy to post to multiple platforms at once.

Cons

It would be nice to be able to create queues to be able to share posts again, especially with content that performed well.

Review Source: Capterra
 

James from CHOICE FUTURE PLANNING

February 2018

February 2018

Create central platform to manage all your social media sources in one place

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Makes the management of multiple social media platforms increasingly easy_ really streamlines the process of adapting post for different sites

Cons

Some of the more advanced features are only available on the more expensive plans- also some additional tutorials for some features could help

Review Source: Capterra
 

Aleksandra from Bearly Marketing
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2018

February 2018

I used it for some of my clients, but it had some failure to post on some of the platforms!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like how it's intuitive and easy to use! I love how you can add multiple profiles and use the Buffer for most of the pages that you run!

Cons

I don't like the fact that you can't post automatically to Instagram, but you have to use your phone to manually post it and you have to be careful to select the right profile if you use multiple accounts.

Review Source: Capterra
 


January 2018

January 2018

Buffer is great for scheduling things out and tracking the results

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

scheduling social media in advance in 1 place

Pros

I have students creating the content, buffer allows me to teach them to plan ahead, and create a marketing plan, vs one off messages and allows me to see and approve things before they go live.

Cons

I wish it also had more listening/feed features for resharing from platform.. I think the extension is great to be able to share.

Review Source: Capterra
 

Elizabeth from Auvation

January 2018

January 2018

Simple and easy to use - does exactly what it says on the tin

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's very easy to upload files and manage one post that will be shared on multiple accounts on different platforms.

Cons

It doesn't have the ability to create time blocks which would post the content at random times in that block. That would be a useful feature to me (i.e. allow 10 posts in *this* 2 hour block)

Review Source: Capterra
 


January 2018

January 2018

Easy, simple, beginner friendly social media management tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easy to use, beginner friendly, clean user interface, quick setup.

Pros

Buffer provides a super clean user interface which makes it great for any beginner looking to manage their social media posting schedule super quick and easy. The free version is great if you have limited content scheduled and are only using a few social platforms. I've never had any glitches or hiccups in my posting schedule since using this software. It's so easy to attach images and links in posts and preview what they will like live.

Cons

Limited use with free version, not the strongest platform for analytics or feed monitoring. I have switched to other, more robust platforms as community management becomes a higher priority for growing clients.

Review Source: Capterra
 


January 2018

January 2018

Great time saver

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Buffer is very user friendly and has a very nice interface. I love that it allows you see scheduled posts in a calendar view and that you can easily view analytics of your posts.

Cons

Unfortunately Buffer's free version is pretty limited in the number of social media accounts that can be used. I'm looking forward to experiencing the paid version soon.

Review Source: Capterra
 


January 2018

January 2018

Nothing special

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I must be missing the boat on Buffer. I used to try and get stuff for my company's website done manually and then we decided to add buffer.

I like being able to schedule enough social posts in the future for the next week and set the timing to hit during peak periods.

Quotes and text are done really easily.

Cons

I actually make more errors using buffer due to the link image not displaying properly, images not posting in the right sizes, or sometimes there's just a random error and my post doesn't go live.

I'm not sure why the images and videos don't seem to get the same amount of engagement if they're uploaded into buffer first. I'm sure it's something to do with the way they're put into the different social networks.

Review Source: GetApp
 

Darshan from Yapsody

January 2018

January 2018

we'll just like all a destination software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

everything that you need is all here, no more search and apps required other than buffer, also it pretty easy to use

Cons

haven't required customer support yet so can't comment on it, aslo i know this is not the place to comment about same but i dont find any cons nor there's anything more that i have here to say

Review Source: Capterra
 


January 2018

January 2018

Awesome tool for managing multiple social media accounts

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Love the ability to schedule and manage posts for multiple from within one platform. A great time saver if you have a lot of accounts to manage.

Cons

The pricing is is not flexible. You pay a lot more for very little extra. It's not very scalable if you want to really do a ton.

Review Source: Capterra
 

Jamie from West Virginia University - Creative Arts Center
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

January 2018

January 2018

A great way to keep your feed active without being tied to your device

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Buffer helps maintain the illusion of being bigger than you are by allowing you to always be there for your audience without having to always be there.

Pros

Buffer is very easy to use. Adjusting your posting schedule is simple and intuitive. After that, it's as simple as using any social media platform.

Buffer is great for spacing out non-time-sensitive content. You can put the polish on your posts sitting at your desk, and then drop it in the queue for later. Buffer keeps doling out your posts one at a time following your predetermined schedule. It lets you get content to your followers when you know it will matter most without having to interrupt your own schedule to do so.

Cons

You can't choose a specific day or time for posts to be sent. When you add them to the queue, it just takes the next one on the pile when it's time to send something. That's typically not a problem, but occasionally, I've got something that I want to make sure hits first thing on a Friday. I've either got to shuffle my queue to get it to line up right or more likely, I've got to use another tool to schedule that post for a specific time.

Review Source: Capterra
 

Josefina from Diario El Universal
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

January 2018

January 2018

It is an interesting platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like the storage capacity and how it is easy to publish content on this platform, it is incredible and very practical to use

Cons

I would like the publication of content was not so limited in cost, the rates are a bit high and this makes people lose who wants to access

Review Source: Capterra
 


January 2018

January 2018

Organization of social networks

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Buffer is the future!

Pros

buffer has been a very useful tool for the marketing department in the company, you can organize the templates of the week and schedule them to be published at a specific time.

Cons

Buffer has a very low storage capacity for scheduled content, it would be beneficial to have more storage space.

Review Source: Capterra