Buffer Software


 

Buffer is a Web-based social customer relationship management (CRM) solution that manages and schedules posts on social platforms. It integrates with multiple social platforms, such as Twitter, Facebook, LinkedIn, Google+ and Pinterest.

Buffer’s “Schedule” tab enables users to publish online content at a specified time, day or frequency, even during offline hours. It also enables users to create a customized queue of posts according to different time zones.

Buffer’s “Analytics” tab provides performance measures of each post on social platforms, stated by number of likes, comments, shares, retweets, clicks and views for the pages. In addition, the software’s “Link Shortening” feature allows users to share a unique link for an individual update to track responses of particular campaign.

Buffer is designed for 24/7 access from any Android or iOS compatible mobile device. It also offers a browser extension for Chrome, Safari or Firefox for page sharing.

 

Buffer - My Buffer
 
  • Buffer - My Buffer
    My Buffer
  • Buffer - Content
    Content
  • Buffer - Link shortening
    Link shortening
  • Buffer - Scheduling
    Scheduling
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

145 Reviews of Buffer

 

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Software Advice Reviews (7)
More Reviews (138)

Showing 1-7 of 7

Emma from Yoga with Emma
Specialty: Other
Number of employees: 1 employee Employees number: 1 employee

November 2017

November 2017

Buffer is an easy remedy and schedule social media post so you can get on with your life

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

This software helps me schedule posts on all social media platforms so I can get on with my business

Cons

Sometimes the mobile app will attach the photo sideways and you cannot change the rotation. Instead I use the desktop version to ensure the photo will appear correctly

Review Source
 
 

James from Technology intelligence Agency
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2017

October 2017

I can't imagine it being any easier

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Buffer is simple and easy to use. Scheduling posts and managing responses has always been a challenge before Buffer. Our clients have plenty of content and taking a couple hours to set everything up is really paying off. We are able to put the posts on autopilot and focus on engaging with our communities,

Pros

Buffer is very cost effective when compared to similar platforms. It makes post scheduling painless. The free plan is fantastic, but the RSS feed integration and analytics are well worth upgrading. Buffer recently added a pause button to pause campaigns when events that take place may make your scheduled posts seem insensitive. This is a great addition to Buffer and it really shows how much their team cares about the user and the audience.

Review Source
 
 

Allison from Stedb
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Socialchamp is better then buffer

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

I recommend all to try social champ at least one time so you can easily differentiate it.

Cons

Socialchamp is easy to use as compared to buffer.Socialchamp dynamically schedule the post on all social media very frequently!

Buffer get me a little bit confusing while using it.so I switch this application. Its step is little bit difficult.

Review Source
 
 

Sarah from Jokes4Miles
Specialty: Non-Profit
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

This is my favorite app for social media management

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

It's incredibly easy and simple to use. I love the autoschedule feature, and I especially love that you can reschedule old posts with a few clicks. I like how Buffer will set up the best posting schedule for you based on your engagement and audience.

Cons

As of the time I used it, there was not a bulk scheduling option. That would be a really handy feature.

Review Source
 
 

Maire from Relay Shop USA
Specialty: Transportation
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2017

July 2017

Great to keep you organized!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This is a great tool for people like me who cannot afford a communiy manager yet. I prepare all my post for all my social media platform (Facebook, Twitter, Lindkin, Instagram) and schedule them for the week. Saves me a lot of time!

Cons

I wish we didn't have to manually use the phone to post on instagram, we can only have a reminder for that specific platform. However all the other platform post automatically without you having to be on your phone do to it manually.

 
 

Jess from DRI
Specialty: Consulting
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Best in Class Social Media Scheduling

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Love it. Use it.

Pros

Buffer is a company that does one thing, and they do it very well. You can create and schedule social media posts on Twitter, Facebook and more. The best part is that they don't make you schedule every single post -- you can simply create content and add it to your queue or "buffer," and it'll be posted at the best time, or on the schedule that you set for the week.

Cons

It's not good for social media monitoring, just for posting. You can add posts to your Buffer to be posted later, but you'll need another tool in order to do community management and engagement.

 
 

Emeka from Afro
Specialty: Transportation
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

The best social media scheduling tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Buffer is not only and incredible product, but the company's philosophy of transparency is just inspiring. I've reached out to them dozens of times asking in depth questions about their data and they share it freely.

Cons

sometimes I have two of the same tweets appear. I think it's a user error though. Maybe posting advice?

 
 
 
Showing 1-20 of 138

James from TheAdvisorCoach.com

December 2017

December 2017

Good software for scheduling social media posts

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

One of my favorite things about Buffer is that you can install their Chrome extension, which makes uploading things to your queue really easy. You just hit the little Chrome icon and you can schedule without ever leaving the page.

Cons

I've found that when you try to post something to LinkedIn (like an image) using Buffer, it tends to come up as a link and not the actual photo. This is something that should be fixed. Also, posting to Instagram and Pinterest tends to be a little clunky.

Review Source: Capterra
 


December 2017

December 2017

Great social media scheduling tool.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Great scheduling tool if you have a set schedule. Usability is excellent, easy to navigate. Really enjoy looking at post performance.

Cons

If you want to add in other posts, can be a bit time-consuming. Scheduling is it's best feature, not as much functionality as other platforms.

Review Source: Capterra
 

Brian from BH Media Group
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

December 2017

December 2017

Effective scheduling, coordinating tool for social media

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Being able to organize and coordinate the newspaper's plan for social media

Pros

Easy to use, able to schedule a complete day's worth of content for all of your social media channels. Being able to handle Facebook, Instagram and Twitter all at once makes things insanely easy

Cons

It would be nice to have additional social media options, such as SnapChat, etc. but that's a minor complaint. No issues with the operating system

Review Source: Capterra
 

Dmytro from Kanbanize
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Buffer is when simple also means powerful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

From the very beginning, Buffer has been an extremely user-friendly, clean and powerful tool. The best thing about it is the evolving nature of it - there are always new features coming down their pipeline and many of the things I once wished for became product features already. Power Scheduler that you get through Chrome plugin is an extra bonus point - no need to log into the web interface of the tool - just click a button from within the page you're currently viewing and a little pop-up lets you schedule sharing of this link within your schedule or for custom recurring times in the future.

Cons

It used to give you more on a free plan. Now you really would want to get the Awesome plan. You can't schedule posts directly into Instagram (limitation of Instagram itself), Buffer will ping you with a push notification and will make the posting just a one-tap action but it's just not a fully autonomous process

Review Source: GetApp
 

Rachel from Orin Jewelers

December 2017

December 2017

Excellent social media planner...so few complaints

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Great, easy to use, modern, and clean app interface
it knows what you want to do and makes it easy to do it and helps you do it better
great customer service for questions
I've used TONS of these. This is the best for the money out of all of them.

Cons

You have to pay to add more than 2 social media accounts
If I schedule a post and I want to edit it I have to go to the scheduled facebook AND instagram post to edit. I wish I could mass edit.

Review Source: Capterra
 


November 2017

November 2017

Great for scheduling posts

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Saves a lot of time to schedule in one place. Very easy to use! Works well with Crowdriff software.

Cons

Wish there was a work around for Instagram, but I know that is not a flaw on Buffer's part.

Review Source: Capterra
 

Dardo from CSN Consultores
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2017

November 2017

I use it to share web articles to my social accounts.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easy to use. Free. For personal and small business uses is great. I was using other app but finally for the day to day Buffer is the best for my needs.

Review Source: GetApp
 

Vicki from The Vicki Winters Show- My Website

November 2017

November 2017

I have tried too many Social Media automation systems!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Buffer for a Social Media Manager is a great tool. I've used many others and I can't even remember why I stopped using it. I think it was because as a single user Blogger, I had to choose between a couple of different options. If you like the visuals (i did), it was very easy to use. Now that I think about it, I'm going back to Buffer.

Cons

I don't remember why I stopped using it. It probably had something to do with cost. It isn't expensive by any means.

Review Source: Capterra
 

Valerio from Wallace Solution
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2017

November 2017

A tool for more than just tweeting

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Buffer is one of the best tools currently available to create and program content on social networks. Thanks to Buffer, I have been able to save valuable time and not to miss the interactions and results of my posts.

Pros

There are several reasons for using Buffer App. One of them is that it allows us to generate a list of hours in which we want to publish our tweets or states.

In this way, we do not have to program each publication one by one, but decide what our publications will be and put them in a queue. Buffer App will be responsible for publishing at the hours we have indicated.

Buffer App allows you to send messages on the main social networks (Facebook, Twitter, Google Plus or LinkedIn), although you have to take into account that in its free version, you will only be allow to configure just one profile for each social network.

It also has extensions for browsers.

Cons

At the moment I have not found any flaws and I love using this application.
Maybe I can say that I had some difficulty to publish in Google +, but because I do not use that social network much, I think the problem has been caused from my side.

Review Source: Capterra
 

Shannon from Plus One Virtual Solutions

November 2017

November 2017

Buffer has made scheduling social media posts a breeze!

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

Buffer has been by far the easiest social media scheduler I've ever used, and I've tried many. It has increased my posting speed time which has opened up more time for me to focus on other projects.

Pros

I've used a number of social media software for scheduling from moderately expensive that came with tons of features to lower priced plans that were a little slim on the extras. Buffer is the first software I've found that's super easy to use, integrates with Feedly seamlessly and makes posting to social media a breeze. Because I'm not jumping through hoops, moving from one screen to the next, like with some software, my posting speed has increased considerably. Scheduled posts are nice and large in the dashboard which makes them easy to edit, reschedule or switch out images. The price is great, too.

Cons

The quality that makes Buffer so awesome is that they do one thing very well scheduling. Unfortunately, this means that you miss out on some of the bells and whistles that come with some of the "all in one" software. Don't look for fancy reports, stats or social media engagement info because you won't find it. If you need any of that data, you'll have to find them the old-fashioned way.

Review Source: Capterra
 


November 2017

November 2017

Buffer is the best platform I've found for managing multiple Twitter accounts.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The analytics, ability to publish GIFs, and schedule/reschedule a lot of content are all great benefits.

Pros

Being able to schedule GIFs is a huge advantage for me. My experience with customer service was great. Buffer makes it easy to manage multiple accounts and send out a high-volume of content.

Cons

It's a little on the pricey side, but I think it's worth the investment. The Instagram scheduling tool could be more useful than it is.

Review Source: Capterra
 

Sophie from Think Tanks

November 2017

November 2017

User friendly

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The fact that is it user-friendly and you can give it to someone in your team and they can start using it straight away.

Review Source: Capterra
 

Jalecia from Medical

November 2017

November 2017

One of the best free tools around

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Buffer is a great free tool , I can easily post updates across all of my social medial accounts and
i have the chrome plug in where I can littler
buffer right from the page. SO easy.

Cons

The only thing that I find irritating is that t constantly logs me out of my linked in account. I don't know if this a security factor on linkedIn side but it's annoying.

Review Source: Capterra
 


November 2017

November 2017

Buffer saves me a lot of time

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The time it saves me when sharing posts and info to my various social media accounts. The Buffer makes it easy to share from a browser or your mobile device. You can change what you say for each network too in the Buffer.
For a small fee you can use multiple social media accounts too :)

Cons

The inability to tag some people when using this on mobile. For some reason the feature works on a browser but not on a mobile device. I would love to be able to tag quicker using the Buffer via my mobile device.

Review Source: Capterra

  Response: Buffer, Buffer

Date: November 2017

November 2017

 

Thank you so much for the wonderful review! We're super happy to hear that you're enjoying Buffer :)

Also, thank you for the heads-up on the mobile tagging feature. I'm flagging our team on this now so that we can take a closer look.

Feel free to reach out anytime!

 

Zachary from Bracster
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2017

November 2017

I use buffer every day and love it!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love the simplicity of the UI on both the website and the app. It makes it really easy and pleasant to use.

Cons

I do wish that it didn't have such a huge price jump between different levels, but I think that's just a part of transitioning from the individual to business requirements.

Review Source: Capterra

  Response: Buffer, Buffer

Date: November 2017

November 2017

 

Hiya, Zachary!

Thank you so much for the incredibly kind review. That means the world to us. Super excited to hear that you're enjoying the Buffer product :)

And we REALLY appreciate the feedback on our pricing structure. Super excited to say that we're working on that as we speak! We should have a ton of more reasonable options here in the coming months. We'd love for you to stay tuned.

Thanks again and feel free to reach out to us anytime!

- Brian

 

Julia from Julia Hale Fitness
Number of employees: 1 employee Employees number: 1 employee

November 2017

November 2017

Buffer turns out to be all that it's recommenders said it was - great tool to support my business

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Organize my social media posts, make posting regularly efficient.

Pros

Ease of use, ability to support (continuously) my personal business social media efforts - which otherwise takes A LOT of time, the e-mail support/educational e-mails.

Cons

Now that I know how to use it, it's easy, but it did take me a while to get the hang of it and navigate the site in the way that I wanted to.

Review Source: Capterra

  Response: Buffer, Buffer

Date: November 2017

November 2017

 

Thank you so much for the super awesome review, Julia! Means a ton to us. Super excited to hear that you're enjoying Buffer :)

We also appreciate the feedback in regards to getting the hang of Buffer. Definitely something we're keen to improve on for the future. Really valuable feedback!

Thanks again and please feel free to reach out to us anytime with questions!

 


October 2017

October 2017

After trying dozens of social media management tools, Buffer is hands down the best.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Social media management is a breeze. I can schedule and re-buffer posts in seconds. Love it!

Pros

The functionality you get for only in less amount which is amazing! I can manage all of my social profiles without worrying about having to upgrade to a higher priced tier.

Cons

The price difference between their lower tier and the next tier is a pretty large jump. Some of the more power features are only available for business (which they promote all over the backend). It can get frustrating continually being asked to upgrade to Business.

Review Source: Capterra
 

Kathy from Mary Kay Inc

October 2017

October 2017

This app makes posting across all social media sights a breeze.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The ultimate time saver when it comes to social media.

Pros

Posting for my business is streamlined and efficient. I can have a thought out process and post on Twitter, Facebook, in groups and on pages. Allowing me to be strategic about my posts.

Cons

I wish I could post more than 1 picture in each Facebook post. I would like to see more analytics.

Review Source: Capterra
 

Sam from Sam Jolman, MA LPC, Counseling

October 2017

October 2017

Excellent time manager!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Buffer does work for you!

Pros

Buffer really helped me gain back more time with social media. I can schedule blog post articles and other items to keep a social media presence while I'm off doing other things.

Cons

Not really anything. Some of the scheduling features took some learning. The free version has limitations. But which free version doesn't.

Review Source: Capterra
 

Jason from Wipro Limited
Number of employees: 10,000+ employees Employees number: 10,000+ employees

October 2017

October 2017

Best way to automate your social media strategy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Buffer is the easiest social media automation tool I've ever used and it has plenty of features like re-buffer of previously published posts that makes it stand out. The scheduling is also straightforward and user-friendly.

Cons

Lack of analytics is the only real drawback i see with buffer as of now. But I've heard that they are working on an analytics platform for buffer now.

Review Source: GetApp