I like that I can pull all the information I need for my customers in a few easy steps. It allow me to have a basis for our strategy meeting.

The information can some times be skewed so it presents a challenge when the client disagrees with the information

This has been a great business tool to communicate with our partners to build better websites and provide a better shopping experience for our homeowners!

Ease of use when it comes to finding a web page and making a report. Especially the plugin on the browser. Once report is generated, very easy to digest and point out gaps. In the way I use it, i pull thousands of these reports and share with our partners and having an easy, simple, consistent report to walk through makes discussions flow and easier to form a strategy of next steps and how to improve. I approach the discussions saying that this tool is a Physical for your website. It goes through the main aspects and gives scores on how "healthy" it is. You take that information and make your "exercise" routine to target those fatty areas.

While your able to adjust the scores/wights of the reports, some items effect the overall score even when its not included in the report. And some of those scores are not designed to be used with small websites thus it pulls down an otherwise strong score. Secondly, the online platform search function is finicky and some of the things you'd expect to be able to do/transfer is not possible. Searching by name, adding new prospects and then using those saved searches for your own database of websites to quickly find particular areas to name a few.

good for new people in the business, to learn and understand what all the marks good or bad as well understand what it is.

The easy to use, and I like the way it stores all the URL's you enter. I also like how you can search for older domains you have entered month ago...

The information you get after you enter a URL is not always up to date, and accurate. It will say a company does not have seo or a certain social media and it's not the case.. I understand that if it's not tagged and titled correctly, but for the rookie in the business its not good, setting them up for diaster.

The site audit is the most valuable feature. From meta data to social media interaction it is very detailed with what a site is good at and what it lacks. Being able to pull some of the most popular business listings is an easy avenue to conversation with how a business is found. As a tool, this is a very well rounded service. It doesn't delve too deep in any one direction, but new features are being rolled out to allow this, such as SEM keyword performance and site retargeting pixels. The support team is very helpfl with adding or improving features upon request. This is a must use tool for digital marketers.

The UI is a bit laggy and sometimes glitchy, but that is understandable considering the amount of processing involved. As long as you have a little patience it is not a dilemma.

I have been a big fan of Buzzboard since we originally test the product in our market. They have made improvements over the years that have added value and made BB an important tool in my toolbox.

Buzzboard points out areas in a prospect's marketing that needs improvement. The opportunity to assess potential clients needs not helps to guide an initial discovery meeting but it also points out to the client that I have taken time to "do my homework" about their business. I also like the Buzzboard extension on Google Chrome that allows an instant review of a website.

Prospecting for new leads takes some hands-on time to maneuver efficiently, but this may be a user issue.