--- title: "CDK Global Software Reviews, Demo & Pricing - 2026" description: "Review of CDK Global Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/crm/cdk-drive-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Auto Dealer Software](https://www.softwareadvice.com/auto-dealer/) / CDK Global Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/crm/cdk-drive-profile/reviews/)[Alternatives](https://www.softwareadvice.com/crm/cdk-drive-profile/alternatives/) # CDK Global Review Custom quote 1 plan Wondering if CDK Global is right for your organization? Our Auto Dealer Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pros and Cons - Pricing and Plans - Features - User Reviews - Popular Comparisons ## Overview CDK Global 4.1 [(212)](https://www.softwareadvice.com/crm/cdk-drive-profile/reviews/) Pricing Pricing available upon request ### About CDK Global CDK provides a unified, SOC 2-compliant dealership software solutions designed to simplify dealership operations, improve profitability and create a better customer experience across every department. Instead of relying on disconnected tools for Sales, Service, Inventory and Accounting, CDK brings everything together in one place through the CDK Dealership Xperience Platform. This platform is built for both single-point dealers and large groups, with modular suites that match different business models. Dealers can start with core capabilities and expand over time without needing rip-and-replace changes. CDK offers six connected suites inside the Dealership Xperience Platform, each one solving for a specific area of dealership operations: • Foundations Suite: Ideal for enterprise and multistore dealers, this suite delivers advanced Accounting, DMS functionality, centralized management and CDK SimplePay for smooth deal workflows. • Fundamentals Suite: Created for independent dealerships and smaller franchise operations, the Fundamentals Suite offers streamlined core tools with the same data connectivity as the Foundations Suite. • Vehicle Inventory Suite: Uses AI and real-time mark... et insights to help dealers source, price and manage inventory more effectively and profitably. • Modern Retail Suite: Combines CRM, Digital Retailing and F&I workflows so customers can start buying online and complete the process in the dealership without rework. • Fixed Operations Suite: Supports Service and Parts departments with communication tools like video and texting, accurate estimates and to-the-penny Service pricing. • Intelligence Suite: Brings advanced analytics, forecasting and performance visibility across departments so decision-making is faster and more data-driven. Each suite is connected through the Dealership Xperience Platform, so data flows cleanly across every area. That eliminates manual double entry, reduces reporting errors, and gives leaders faster insight into what’s working and what needs attention. CDK’s platform is SOC 2-compliant and designed to protect dealership, OEM and consumer data. With cybersecurity becoming a bigger issue across automotive retail, CDK provides tools, controls and infrastructure that meet or exceed compliance standards and reduce risk. With 50+ years in the automotive retail industry, CDK has been empowering dealer with the tools and technology they need to build deeper relationships with customers. Dealers choose CDK for its ability to connect workflows, streamline operations and build a digital foundation that grows with the business. Key Reasons Dealers Choose CDK: • Fully integrated platform across key dealership departments • Sub-two-minute support response times and 90%+ satisfaction • Industry-experienced support and Services professionals • Secure, SOC 2-compliant infrastructure • Scalable for independent dealers and enterprise groups • Built to improve profitability, productivity and customer experience • 50+ years of automotive software leadership • Scale, stability and ongoing commitment to dealers CDK is more than a DMS. It’s a dealership operations platform designed to modernize how automotive retailers run, grow and adapt in a changing market. Wondering if CDK Global is right for your organization? Our Auto Dealer Software selection experts can help you in 15 minutes or less. ## CDK Global User Interface ## Popular CDK Global Alternatives Main Product CDK Global 4.1 [(212)](https://www.softwareadvice.com/crm/cdk-drive-profile/reviews/) Ratings Breakdown - 4.00Ease of use - 4.01Value for money - 4.03Customer support - 4.07Functionality Pricing Available upon request Get Price Alternative Product [Carsforsale.com](https://www.softwareadvice.com/crm/carsforsale-profile/) 4.6 [(2363)](https://www.softwareadvice.com/crm/carsforsale-profile/reviews/) Ratings Breakdown - 4.64Ease of use - 4.53Value for money - 4.63Customer support - 4.47Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [SnapCenter Backup Management](https://www.softwareadvice.com/crm/automotive-crm-profile/) 4.9 [(239)](https://www.softwareadvice.com/crm/automotive-crm-profile/reviews/) Ratings Breakdown - 4.86Ease of use - 4.90Value for money - 4.85Customer support - 4.90Functionality Pricing Starting at $50.00 per month Get Price Alternative Product [DealerCenter](https://www.softwareadvice.com/accounting/dealercenter-profile/) 4.9 [(1486)](https://www.softwareadvice.com/accounting/dealercenter-profile/reviews/) Ratings Breakdown - 4.81Ease of use - 4.77Value for money - 4.88Customer support - 4.83Functionality Pricing Starting at $40.00 per month Get Price Alternative Product [AutoRaptor CRM](https://www.softwareadvice.com/crm/autoraptor-crm-profile/) 4.6 [(275)](https://www.softwareadvice.com/crm/autoraptor-crm-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.52Value for money - 4.74Customer support - 4.39Functionality Pricing Starting at $399.00 per month Get Price Alternative Product [Frazer](https://www.softwareadvice.com/auto-dealer/accounting-profile/) 4.6 [(152)](https://www.softwareadvice.com/auto-dealer/accounting-profile/reviews/) Ratings Breakdown - 4.68Ease of use - 4.69Value for money - 4.59Customer support - 4.58Functionality Pricing Available upon request Get Price ## CDK Global Pros and Cons We analyzed 212 verified reviews for CDK Global to find out what actual users really think. Select to learn more Intuitive And User-Friendly Interface Navigating CDK Global is simple, with users highlighting its easy-to-understand layout and straightforward functionality. Most find it quick to learn, efficient for daily tasks, and accessible for both new and experienced users. Department Oversight And Accountability CDK Global helps manage employees and departments by providing tools for tracking goals, organizing staff roles, and holding teams accountable. Training new employees is straightforward, and the platform supports efficient operations across service, parts, and sales departments. Slow And Unresponsive Assistance Users frequently report long wait times, difficulty reaching support, and unresolved issues. Communication from the support team is inconsistent, and many find the overall quality of customer service lacking and frustrating. ## CDK Global Pricing and Plans CDK Global has one plan. is custom-priced. Pricing not available Pricing not available No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does CDK Global pricing compare to alternatives? Explore how CDK Global's pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | CDK Global4.1[(212)](https://www.softwareadvice.com/crm/cdk-drive-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.0 | | [Carsforsale.com](https://www.softwareadvice.com/crm/carsforsale-profile/)4.6[(2,363)](https://www.softwareadvice.com/crm/carsforsale-profile/reviews/) | $99.00 /mo | Not available | Not available | 4.5 | | [SnapCenter Backup Management](https://www.softwareadvice.com/crm/automotive-crm-profile/)4.9[(239)](https://www.softwareadvice.com/crm/automotive-crm-profile/reviews/) | $50.00 /mo | Available | Not available | 4.9 | | [DealerCenter](https://www.softwareadvice.com/accounting/dealercenter-profile/)4.9[(1,486)](https://www.softwareadvice.com/accounting/dealercenter-profile/reviews/) | $40.00 /mo | Available | Not available | 4.8 | | [AutoRaptor CRM](https://www.softwareadvice.com/crm/autoraptor-crm-profile/)4.6[(275)](https://www.softwareadvice.com/crm/autoraptor-crm-profile/reviews/) | $399.00 /mo | Not available | Not available | 4.5 | CDK Global4.1[(212)](https://www.softwareadvice.com/crm/cdk-drive-profile/reviews/) * * * Starting price Pricing available upon request Free trial Not available Free version Not available Value For Money 4.0 - [Carsforsale.com](https://www.softwareadvice.com/crm/carsforsale-profile/)4.6[(2,363)](https://www.softwareadvice.com/crm/carsforsale-profile/reviews/) * * * Starting price $99.00 /mo Free trial Not available Free version Not available Value For Money 4.5 - [SnapCenter Backup Management](https://www.softwareadvice.com/crm/automotive-crm-profile/)4.9[(239)](https://www.softwareadvice.com/crm/automotive-crm-profile/reviews/) * * * Starting price $50.00 /mo Free trial Available Free version Not available Value For Money 4.9 - [DealerCenter](https://www.softwareadvice.com/accounting/dealercenter-profile/)4.9[(1,486)](https://www.softwareadvice.com/accounting/dealercenter-profile/reviews/) * * * Starting price $40.00 /mo Free trial Available Free version Not available Value For Money 4.8 - [AutoRaptor CRM](https://www.softwareadvice.com/crm/autoraptor-crm-profile/)4.6[(275)](https://www.softwareadvice.com/crm/autoraptor-crm-profile/reviews/) * * * Starting price $399.00 /mo Free trial Not available Free version Not available Value For Money 4.5 ## CDK Global Features - Popular features found in Auto Dealer Accounting Contact Database Document Management Financing Management Payment Collection Reporting & Statistics Sales Floor Management Service Department Website Integration - More features of CDK Global Alerts/Notifications API Appointment Management Contact Management Customer Database Customizable Reports Data Import/Export Email Management Email Marketing Email Templates For Automotive Dealerships Forecasting Interaction Tracking Inventory Management Inventory Tracking Lead Management Lead Scoring Lease Tracking Marketing Automation Multi-Channel Communication New Car Dealer Reporting/Analytics Sales Reports Third-Party Integrations Used Car Dealer ## CDK Global User Reviews ## CDK Global customer ratings - Overall rating: 4.1/5 - Total reviews: 212 ### Rating distribution - 5 stars: 105 reviews (50%) - 4 stars: 56 reviews (26%) - 3 stars: 29 reviews (14%) - 2 stars: 12 reviews (6%) - 1 star: 10 reviews (5%) ### Secondary ratings - Ease of use: 4.0/5 - Value for money: 4.0/5 - Customer support: 4.0/5 - Functionality: 4.1/5 --- ### Easy to use, lacking in support - Overall rating: 4/5 - Reviewer: Katie R. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, eLead has helped us simplify our customer management and reporting. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I like that it is easy to use and pretty simple in design and layout. You don't have to guess where things are, it is intuitive to navigate. #### Cons The biggest struggle or pain point I've had with eLead is a lack of support. I feel like this is improving, but many emails to management tend to go unnoticed, or at least not replied to. #### Vendor response Hi Katie, Thank you for taking the time to provide feedback with your experience with Elead. We are glad to see your experience overall has been positive. We will have someone reach out to you to ensure all business needs are being met now and in the future. Thank you! Elead Replied June 2021 --- ### Powersports is thriving! - Overall rating: 5/5 - Reviewer: Brittany K. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We switched from Dealertrack DMS for our Powersports department and it has been a game changer with our customers, part management, invoicing, accounting, etc. #### Cons The software interface looks very old school, early 2000's AOL style. #### Reasons for switching to CDK Global Dealertrack was not the best CRM for our powersports department. --- ### Great CRM tool - Overall rating: 5/5 - Reviewer: Daniel H. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great experience! We would recommend to anyone looking for a CRM Tool. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use Good support center Great desking tool We have multiple dealerships so the single customer base is very nice. #### Cons Set up is never very fun with any crm company. Other than that I can’t think of many cons. --- ### Elead CRM - A Strong Choice - Overall rating: 4/5 - Reviewer: John W. - Verified reviewer: Yes - Industry: Automotive - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2020 - Review source details: This review was submitted organically. No incentive was offered I've had the great privilege to meet and work with a lot of awesome professional people at Elead. The support for me has been exceptional and many have gone above and beyond in comparison to other companies. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It's really user friendly for the majority of people. There's a lot of comprehensive data that can be utilized as long as it gets set up correctly. #### Cons Server downtime due to location time zone - this issue would not effect anyone in the lower 48 states of the US. #### Reasons for choosing CDK Global It was a combination of they had what we were looking for, even before the CDK acquisition, Elead was used in 7 of the top 10 dealerships in the nation, so how could you go wrong there as well as similar dealerships that were already using Elead. #### Reasons for switching to CDK Global The CDK CRM was old, antiquated and no one at the dealership really used it. We switched to Elead CRM and have been there for quite some time. After we switched, CDK actually acquired Elead to offset their systems shortcomings --- ### Good company but better out there - Overall rating: 4/5 - Reviewer: Justin F. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good overall company. If you have to use them, you'll be ok but in today's age, I think there are better options. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros We used CDK for our Chevy and Nissan websites. Support was really good but the products lacked some options and since they came up with the next Gen sites, it takes longer to update them imo. #### Cons Lacking some easy software for faster editing. Also I think they use to price much higher for some of there products than others. I think they now try and get more inline. --- ### CDK-No Thank You - Overall rating: 1/5 - Reviewer: Jessica F. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros Uploading videos to the website is easy once I figured out the steps. #### Cons The website looks horrible compared to others. Using it for service is a nightmare. A lot of random codes needed and just overall not user friendly what so ever. #### Vendor response Thanks for the review and comment. At CDK we are always striving to improve the user experience. We will take these comments to help us understand and make improvements to our platforms and services. Replied August 2021 --- ### Have most everything but limited in innovation - Overall rating: 3/5 - Reviewer: Halston S. - Verified reviewer: Yes - Product usage: Used daily for more than 2 years - Reviewed: July 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. it does the job just not as well as I'd always like #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 2/5 #### Pros Can be a one stop shop when it comes to everything you might need for dealer software and hardware. #### Cons They seem to have grown to a size due to their partnership with GM that innovation and quality service is no longer the number one priority. It can be difficult to customize programs and seamlessly move through each step of your processes. --- ### Easy to use - Overall rating: 5/5 - Reviewer: Shane W. - Verified reviewer: Yes - Industry: Automotive - Product usage: Used daily for more than 2 years - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. East to multi task and has great report generator. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love that you can switch easily from task to task. When constantly multitasking it makes it easy to move from one item to another. #### Cons The only concern is you have to pay for any kind of changes that you have to make to forms. It just seems like every little thing is an extra charge. --- ### Great CRM - Overall rating: 5/5 - Reviewer: Dillon F. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used other for more than 2 years - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We had this system for about 3 years. Fantastic CRM tool. We have since switched to a different one and it is garbage compared to Elead. I am begging the bosses to switch us back. #### Cons I don't have any complaints about the system. Other than, the email templates that were loaded into it, however I don't think that is the products fault. #### Vendor response Thank you so much for taking the time to review ELEAD CRM, Dillon. We are very happy to hear that you had a wonderful experience with us and found the tools and resources available valuable and useful. We'd love to have you back. Let us know how we can help you make that happen. Replied February 2019 --- ### CDK Global is great for automotive contracting - Overall rating: 5/5 - Reviewer: Lisa S. - Verified reviewer: Yes - Industry: Automotive - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: February 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. CDK Global is so much easier to use than the competition. It is packed with features and is user friendly. The Customer Support has been phenomenal. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros CDK Global is simple to use. Shortcut codes keep the contracting process streamlined and efficient. #### Cons The only feature I would like to see improvement on would be the self-help listing of the shortcut codes. --- Showing 1 - 10 of 212 Reviews [See All Reviews](https://www.softwareadvice.com/crm/cdk-drive-profile/reviews/) ## CDK Global Popular Comparisons [Carsforsale.com vs CDK Global](https://www.softwareadvice.com/crm/carsforsale-profile/vs/cdk-drive/)[SnapCenter Backup Management vs CDK Global](https://www.softwareadvice.com/crm/automotive-crm-profile/vs/cdk-drive/)[DealerCenter vs CDK Global](https://www.softwareadvice.com/crm/cdk-drive-profile/vs/dealercenter/)[abcoa Deal Pack vs CDK Global](https://www.softwareadvice.com/accounting/abcoa-deal-pack-profile/vs/cdk-drive/)[Dealertrack DMS vs CDK Global](https://www.softwareadvice.com/crm/cdk-drive-profile/vs/dealertrack-dms/)[ERA-IGNITE vs CDK Global](https://www.softwareadvice.com/crm/cdk-drive-profile/vs/era-ignite/)[NetSuite vs CDK Global](https://www.softwareadvice.com/crm/cdk-drive-profile/vs/netsuite-financials-accounting-software/) [Compare All Alternatives](https://www.softwareadvice.com/crm/cdk-drive-profile/alternatives/) ## Other Top Recommended Auto Dealer Software [Carsforsale.com](https://www.softwareadvice.com/crm/carsforsale-profile/) **4.6** (2363) Recently recommended **0** times [DealerCenter](https://www.softwareadvice.com/accounting/dealercenter-profile/) **4.9** (1486) Recently recommended **0** times [Marketing 360](https://www.softwareadvice.com/marketing/marketing-360-profile/) **4.5** (1159) Recently recommended **0** times [Rapid Recon](https://www.softwareadvice.com/auto-repair/rapid-recon-profile/) **4.8** (480) Recently recommended **0** times Stuck Between Options? 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