# CDK Global Software Reviews, Demo & Pricing - 2026

> Review of CDK Global Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/crm/cdk-drive-profile

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CDK Global

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Overview

[Reviews](https://www.softwareadvice.com/crm/cdk-drive-profile/reviews/)[Alternatives](https://www.softwareadvice.com/crm/cdk-drive-profile/alternatives/)

# CDK Global 2026: Benefits, Features & Pricing

Wondering if CDK Global is right for your organization?

Our Auto Dealer Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pros and Cons
    
-   Pricing and Plans
    
-   Features
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

CDK Global

4.1

[(210)](https://www.softwareadvice.com/crm/cdk-drive-profile/reviews/)

Pricing

Pricing available upon request

### About CDK Global

CDK provides a unified, SOC 2-compliant dealership software solutions designed to simplify dealership operations, improve profitability and create a better customer experience across every department. Instead of relying on disconnected tools for Sales, Service, Inventory and Accounting, CDK brings everything together in one place through the CDK Dealership Xperience Platform.

This platform is built for both single-point dealers and large groups, with modular suites that match different business models. Dealers can start with core capabilities and expand over time without needing rip-and-replace changes.

CDK offers six connected suites inside the Dealership Xperience Platform, each one solving for a specific area of dealership operations:  
• Foundations Suite: Ideal for enterprise and multistore dealers, this suite delivers advanced Accounting, DMS functionality, centralized management and CDK SimplePay for smooth deal workflows.  
• Fundamentals Suite: Created for independent dealerships and smaller franchise operations, the Fundamentals Suite offers streamlined core tools with the same data connectivity as the Foundations Suite.  
• Vehicle Inventory Suite: Uses AI and real-time mark...

et insights to help dealers source, price and manage inventory more effectively and profitably. • Modern Retail Suite: Combines CRM, Digital Retailing and F&I workflows so customers can start buying online and complete the process in the dealership without rework. • Fixed Operations Suite: Supports Service and Parts departments with communication tools like video and texting, accurate estimates and to-the-penny Service pricing. • Intelligence Suite: Brings advanced analytics, forecasting and performance visibility across departments so decision-making is faster and more data-driven. Each suite is connected through the Dealership Xperience Platform, so data flows cleanly across every area. That eliminates manual double entry, reduces reporting errors, and gives leaders faster insight into what’s working and what needs attention. CDK’s platform is SOC 2-compliant and designed to protect dealership, OEM and consumer data. With cybersecurity becoming a bigger issue across automotive retail, CDK provides tools, controls and infrastructure that meet or exceed compliance standards and reduce risk. CDK has served the automotive industry for more than 50 years and currently works with over 15,000 dealerships. Dealers choose CDK for its ability to connect workflows, modernize operations and build a digital foundation that grows with the business. Key Reasons Dealers Choose CDK: • Fully integrated platform across key dealership departments • Sub-two-minute support response times and 90%+ satisfaction • Industry-experienced support and Services professionals • Secure, SOC 2-compliant infrastructure • Scalable for independent dealers and enterprise groups • Built to improve profitability, productivity and customer experience • 50+ years of automotive software leadership • Trusted by more than 15,000 dealerships CDK is more than a DMS. It’s a dealership operations platform designed to modernize how automotive retailers run, grow and adapt in a changing market.

Wondering if CDK Global is right for your organization?

Our Auto Dealer Software selection experts can help you in 15 minutes or less.

## CDK Global User Interface

## Popular CDK Global Alternatives

Main Product

CDK Global

4.1

[(210)](https://www.softwareadvice.com/crm/cdk-drive-profile/reviews/)

Ratings Breakdown

-   4.02Ease of use
-   4.03Value for money
-   4.05Customer support
-   4.08Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Carsforsale.com](https://www.softwareadvice.com/crm/carsforsale-profile/)

4.6

[(2363)](https://www.softwareadvice.com/crm/carsforsale-profile/reviews/)

Ratings Breakdown

-   4.64Ease of use
-   4.53Value for money
-   4.63Customer support
-   4.47Functionality

Pricing

Starting at $99.00 per month

Get Price

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[AutoManager](https://www.softwareadvice.com/crm/automotive-crm-profile/)

4.9

[(239)](https://www.softwareadvice.com/crm/automotive-crm-profile/reviews/)

Ratings Breakdown

-   4.86Ease of use
-   4.90Value for money
-   4.85Customer support
-   4.90Functionality

Pricing

Starting at $50.00 per month

Get Price

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[DealerCenter](https://www.softwareadvice.com/accounting/dealercenter-profile/)

4.9

[(1481)](https://www.softwareadvice.com/accounting/dealercenter-profile/reviews/)

Ratings Breakdown

-   4.81Ease of use
-   4.77Value for money
-   4.88Customer support
-   4.83Functionality

Pricing

Starting at $40.00 per month

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Alternative Product

[AutoRaptor CRM](https://www.softwareadvice.com/crm/autoraptor-crm-profile/)

4.6

[(273)](https://www.softwareadvice.com/crm/autoraptor-crm-profile/reviews/)

Ratings Breakdown

-   4.67Ease of use
-   4.55Value for money
-   4.77Customer support
-   4.40Functionality

Pricing

Starting at $399.00 per month

Get Price

Alternative Product

[Frazer](https://www.softwareadvice.com/auto-dealer/accounting-profile/)

4.7

[(150)](https://www.softwareadvice.com/auto-dealer/accounting-profile/reviews/)

Ratings Breakdown

-   4.71Ease of use
-   4.72Value for money
-   4.61Customer support
-   4.62Functionality

Pricing

Available upon request

Get Price

## CDK Global Pros and Cons

We analyzed 210 verified reviews for CDK Global to find out what actual users really think.

Select to learn more

Intuitive And User-Friendly Interface

Navigating CDK Global is simple, with users highlighting its easy-to-understand layout and straightforward functionality. Most find it quick to learn, efficient for daily tasks, and accessible for both new and experienced users.

Department Oversight And Accountability

CDK Global helps manage employees and departments by providing tools for tracking goals, organizing staff roles, and holding teams accountable. Training new employees is straightforward, and the platform supports efficient operations across service, parts, and sales departments.

Slow And Unresponsive Assistance

Users frequently report long wait times, difficulty reaching support, and unresolved issues. Communication from the support team is inconsistent, and many find the overall quality of customer service lacking and frustrating.

## CDK Global Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## CDK Global Features

-   Popular features found in Auto Dealer
    
    Accounting
    
    Contact Database
    
    Document Management
    
    Financing Management
    
    Payment Collection
    
    Reporting & Statistics
    
    Sales Floor Management
    
    Service Department
    
    Website Integration
    
-   More features of CDK Global
    
    Contact Management
    
    For Automotive Dealerships
    
    Forecasting
    
    Interaction Tracking
    
    Inventory Management
    
    Lead Management
    
    Lease Tracking
    
    New Car Dealer
    
    Reporting/Analytics
    
    Used Car Dealer
    

## CDK Global User Reviews

Overall Rating

4.1

Ratings Breakdown

5

50%

4

26%

3

14%

2

6%

1

4%

Secondary Ratings

Ease of Use

4.0

Value for money

4.0

Customer support

4.1

Functionality

4.1

Katie R.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed June 2021

Easy to use, lacking in support

4

Overall, eLead has helped us simplify our customer management and reporting.

Ratings Breakdown

5

Ease of use

3

Customer support

4

Functionality

Pros:

I like that it is easy to use and pretty simple in design and layout. You don't have to guess where things are, it is intuitive to navigate.

Cons:

The biggest struggle or pain point I've had with eLead is a lack of support. I feel like this is improving, but many emails to management tend to go unnoticed, or at least not replied to.

Vendor Response

Hi Katie, Thank you for taking the time to provide feedback with your experience with Elead. We are glad to see your experience overall has been positive. We will have someone reach out to you to ensure all business needs are being met now and in the future. Thank you! Elead

Replied June 2021

Read More

Justin F.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2018

Good company but better out there

4

Good overall company. If you have to use them, you'll be ok but in today's age, I think there are better options.

Ratings Breakdown

5

Ease of use

4

Value for money

4

Customer support

4

Functionality

Pros:

We used CDK for our Chevy and Nissan websites. Support was really good but the products lacked some options and since they came up with the next Gen sites, it takes longer to update them imo.

Cons:

Lacking some easy software for faster editing. Also I think they use to price much higher for some of there products than others. I think they now try and get more inline.

Read More

DH

Daniel H.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2019

Great CRM tool

5

Previously 3

Great experience! We would recommend to anyone looking for a CRM Tool.

Ratings Breakdown

5

Ease of use

Previously 3

5

Value for money

Previously 3

5

Customer support

Previously 3

5

Functionality

Previously 3

Pros:

Easy to use Good support center Great desking tool We have multiple dealerships so the single customer base is very nice.

Cons:

Set up is never very fun with any crm company. Other than that I can’t think of many cons.

Read More

Shane W.

Verified reviewer

Automotive

Used daily for more than 2 years

Review source

Reviewed May 2018

Easy to use

5

East to multi task and has great report generator.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

I love that you can switch easily from task to task. When constantly multitasking it makes it easy to move from one item to another.

Cons:

The only concern is you have to pay for any kind of changes that you have to make to forms. It just seems like every little thing is an extra charge.

Read More

Dillon F.

Verified reviewer

Automotive

51-200 employees

Used other for more than 2 years

Review source

Reviewed February 2019

Great CRM

5

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

We had this system for about 3 years. Fantastic CRM tool. We have since switched to a different one and it is garbage compared to Elead. I am begging the bosses to switch us back.

Cons:

I don't have any complaints about the system. Other than, the email templates that were loaded into it, however I don't think that is the products fault.

Vendor Response

Thank you so much for taking the time to review ELEAD CRM, Dillon. We are very happy to hear that you had a wonderful experience with us and found the tools and resources available valuable and useful. We'd love to have you back. Let us know how we can help you make that happen.

Replied February 2019

Read More

JH

John A. H.

Verified reviewer

Maritime

11-50 employees

Used daily for more than 2 years

Review source

Reviewed May 2019

For the money they need to do much, much better

3

Over the years I have gotten to know a lot of the folks out in Utah, many are still there some are gone. They try, but they need to get out of the building and go out and see how a busy dealership really works. And, most of all they need to make fixes, updates and changes faster. It takes them years to fix simple things. And, they have become GREEDY as hell, they are way too expensive and getting worse. If I could find a more reasonably priced application I will be gone soon.

Ratings Breakdown

2

Ease of use

3

Value for money

4

Customer support

4

Functionality

Pros:

Back what I was first looking for a complete Marine Dealership package they were the best I found, I have not looked since 2002. Right now I still like their Repair Order module, as well as their Parts handling. I don't personally work much with their Boat Sales module, but I don't get any complaints about it.

Cons:

They have just missed to many little things, and cannot seem to make changes in any kind of decent time frame. They also do not have simple utilities for canceling or editing data. Everything you need to change has a time consuming "Back out" routine, their is no simple "Delete" They do not give the end user enough control over what fields display on the initial screens, and who ever designed the rental module has no clue regarding renting storage space, only things like boats or PWC's.

Vendor Response

Thanks for the review and comment. At CDK we are always striving to improve the user experience. We will take these comments to help us understand and make improvements to our platforms and services. To deliver the highest level of support, we're making it easier to contact us. You can reach us instantly by phone at (866) 668-5394 Automotive & Heavy Truck Support Hours are Monday through Friday, 7:00 a.m. 10:00 p.m. ET, Saturday, 7:00 a.m. - 8:30 p.m. ET, and Sunday, 10:30 a.m. 7:30 p.m. ET.

Replied August 2021

Read More

Jessica F.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2019

CDK-No Thank You

1

Ratings Breakdown

1

Ease of use

1

Value for money

1

Customer support

1

Functionality

Pros:

Uploading videos to the website is easy once I figured out the steps.

Cons:

The website looks horrible compared to others. Using it for service is a nightmare. A lot of random codes needed and just overall not user friendly what so ever.

Vendor Response

Thanks for the review and comment. At CDK we are always striving to improve the user experience. We will take these comments to help us understand and make improvements to our platforms and services.

Replied August 2021

Read More

Halston S.

Verified reviewer

Used daily for more than 2 years

Review source

Reviewed July 2018

Have most everything but limited in innovation

3

it does the job just not as well as I'd always like

Ratings Breakdown

3

Ease of use

2

Value for money

4

Customer support

2

Functionality

Pros:

Can be a one stop shop when it comes to everything you might need for dealer software and hardware.

Cons:

They seem to have grown to a size due to their partnership with GM that innovation and quality service is no longer the number one priority. It can be difficult to customize programs and seamlessly move through each step of your processes.

Read More

Lisa S.

Verified reviewer

Automotive

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed February 2021

CDK Global is great for automotive contracting

5

CDK Global is so much easier to use than the competition. It is packed with features and is user friendly. The Customer Support has been phenomenal.

Ratings Breakdown

5

Ease of use

5

Customer support

5

Functionality

Pros:

CDK Global is simple to use. Shortcut codes keep the contracting process streamlined and efficient.

Cons:

The only feature I would like to see improvement on would be the self-help listing of the shortcut codes.

Read More

Justin P.

Verified reviewer

11-50 employees

Used daily for less than 6 months

Review source

Reviewed February 2018

I use this software for car sales and customer tracking. Seems to work well.

4

Efficient management of sales leads.

Ratings Breakdown

4

Ease of use

4

Value for money

5

Customer support

1

Functionality

Pros:

I enjoy being able to keep track of my customers and also have alerts on our inventory sent via email and text when a customer requests a specific vehicle.

Cons:

The system seems to have random errors when it comes to saving customer information. For example, I was trying to save a customer who was already in our system. When I selected the customer, a random error prevented me from saving it due to an incorrect entry I couldn't overwrite. Also if a customer is entered as a lost sale, then the system will not allow us to select any records on that customer and we have to create a new lead.

Read More

Showing 1 - 10 of 210 Reviews

[See All Reviews](https://www.softwareadvice.com/crm/cdk-drive-profile/reviews/)

## CDK Global Popular Comparisons

[Carsforsale.com vs CDK Global](https://www.softwareadvice.com/crm/carsforsale-profile/vs/cdk-drive/)[AutoManager vs CDK Global](https://www.softwareadvice.com/crm/automotive-crm-profile/vs/cdk-drive/)[Dealertrack DMS vs CDK Global](https://www.softwareadvice.com/crm/cdk-drive-profile/vs/dealertrack-dms/)[ERA-IGNITE vs CDK Global](https://www.softwareadvice.com/crm/cdk-drive-profile/vs/era-ignite/)[NetSuite vs CDK Global](https://www.softwareadvice.com/crm/cdk-drive-profile/vs/netsuite-financials-accounting-software/)

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