---
title: "CreatorIQ Software Reviews, Demo & Pricing - 2026"
description: "Review of CreatorIQ Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
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---

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CreatorIQ

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Overview

[Reviews](https://www.softwareadvice.com/crm/creatoriq-social-crm-profile/reviews/)

# CreatorIQ Review

From $36,000/year 1 plan

Wondering if CreatorIQ is right for your organization?

Our Campaign Management Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    

## Overview

CreatorIQ

4.5

[(17)](https://www.softwareadvice.com/crm/creatoriq-social-crm-profile/reviews/)

Pricing

Starting at $36,000.00 per user per year

### About CreatorIQ

CreatorIQ is the leading cloud solution for global enterprises to manage and optimize influencer campaigns at scale. It is the platform of choice for companies like Airbnb, CVS, Disney, Edelman, Mattel, Omnicom, Ralph Lauren, Salesforce, Unilever, and other global enterprises. CreatorIQ offers a true end-to-end solution for social brand advocacy.

Key platform features include:

-   Industry-leading creator discovery
    
-   Campaign management and workflow tools
    
-   An enterprise-grade talent CRM
    
-   Beautiful social reporting
    
-   Complete white-labeling
    
-   A robust API
    
-   Fraud analysis
    
-   Talent approval sheets
    
-   Payout and onboarding tools
    
-   Much, much more
    

Wondering if CreatorIQ is right for your organization?

Our Campaign Management Software selection experts can help you in 15 minutes or less.

## CreatorIQ User Interface

## Popular CreatorIQ Alternatives

Main Product

CreatorIQ

4.5

[(17)](https://www.softwareadvice.com/crm/creatoriq-social-crm-profile/reviews/)

Ratings Breakdown

-   4.35Ease of use
-   4.14Value for money
-   4.53Customer support
-   4.24Functionality

Pricing

Starting at $36000.00 per year

Get Price

Alternative Product

[Later Influence](https://www.softwareadvice.com/influencer-marketing/mavrck-profile/)

4.6

[(135)](https://www.softwareadvice.com/influencer-marketing/mavrck-profile/reviews/)

Ratings Breakdown

-   4.56Ease of use
-   4.46Value for money
-   4.83Customer support
-   4.36Functionality

Pricing

Available upon request

Get Price

Alternative Product

[UpPromote: Affiliate Marketing](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/)

4.9

[(202)](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/reviews/)

Ratings Breakdown

-   4.76Ease of use
-   4.72Value for money
-   4.89Customer support
-   4.77Functionality

Pricing

Starting at $29.99 per month

Get Price

Alternative Product

[Grin](https://www.softwareadvice.com/influencer-marketing/grin-profile/)

4.7

[(147)](https://www.softwareadvice.com/influencer-marketing/grin-profile/reviews/)

Ratings Breakdown

-   4.54Ease of use
-   4.52Value for money
-   4.76Customer support
-   4.55Functionality

Pricing

Starting at $999.00 per month

Get Price

Alternative Product

[Julius](https://www.softwareadvice.com/influencer-marketing/julius-profile/)

4.5

[(107)](https://www.softwareadvice.com/influencer-marketing/julius-profile/reviews/)

Ratings Breakdown

-   4.55Ease of use
-   4.29Value for money
-   4.81Customer support
-   4.21Functionality

Pricing

Available upon request

Get Price

Alternative Product

[#paid](https://www.softwareadvice.com/influencer-marketing/hashtag-paid-profile/)

4.7

[(49)](https://www.softwareadvice.com/influencer-marketing/hashtag-paid-profile/#reviews)

Ratings Breakdown

-   4.53Ease of use
-   4.29Value for money
-   4.35Customer support
-   4.35Functionality

Pricing

Starting at $449.00 per month

Get Price

## CreatorIQ Pricing and Plans

Starting price: $36,000.00 per year

Free Trial

Free Version

Basic

$36,000.00

per user, per year

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## CreatorIQ Features

-   Popular features found in Campaign Management
    
    Campaign Analytics
    
    Contact Management
    
    Content Management
    
    Conversion Tracking
    
    Customizable Fields
    
    Data Import/Export
    
    Email Marketing
    
    Event Triggered Actions
    
    Lead Capture
    
    Lead Management
    
-   More features of CreatorIQ
    
    API
    
    Campaign Management
    
    Contact Database
    
    CRM
    
    Faceted Search/Filter
    
    Influencer Discovery
    
    Influencer Relationship Management
    
    Multi-Campaign
    
    Payment Tracking
    
    ROI Tracking
    
    Social Media Monitoring
    
    Workflow Management
    

## CreatorIQ Integrations

Tipalti

Integration rated undefined from -1 review

Docusign

Integration rated undefined from -1 review

Google Analytics 360

Integration rated undefined from -1 review

Snapchat for Business

Integration rated undefined from -1 review

Shopify

Integration rated undefined from -1 review

Pinterest

Integration rated undefined from -1 review

See all 11 integrations

## CreatorIQ User Reviews

## CreatorIQ customer ratings

- Overall rating: 4.5/5
- Total reviews: 17

### Rating distribution

- 5 stars: 9 reviews (53%)
- 4 stars: 7 reviews (41%)
- 3 stars: 1 reviews (6%)
- 2 stars: 0 reviews (0%)
- 1 star: 0 reviews (0%)

### Secondary ratings

- Ease of use: 4.4/5
- Value for money: 4.1/5
- Customer support: 4.5/5
- Functionality: 4.2/5

---

### Excellent Influencer Marketing CRM tool for PR Professionals

- Overall rating: 5/5
- Reviewer: Tyler P.
- Verified reviewer: Yes
- Industry: Public Relations and Communications
- Company size: 51-200 employees
- Product usage: Used other for less than 12 months
- Reviewed: November 2019
- Review source details: This review was submitted organically. No incentive was offered

I've been working with CreatorIQ for about 6 months, and so far so good. My company can be very challenging when it comes to adopting and implementing new tools. My customer success manager has been a great partner in training staff on how to use the platform optimally. I work with a lot of different industry software partners, and CIQ has been an absolute pleasure to work with. While in general there is no tool that is going to meet everyone's needs, you will have CIQ's full support in ensuring the adoption of the tool goes as successfully as possible at your company. Overall, very highly recommended.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

- Amazing, top-notch customer service and account management team - Beautiful, modern, and intuitive platform interface - Robust analytics - Transparent methodologies - Continuous rollout of upgrades with new, relevant capabilities & functionalities - Super convenient, interactive one-sheets and reporting for clients - Bit.ly link feature built into the platform

#### Cons

- Discovery tool can be challenging to get the hang of

#### Reasons for choosing CreatorIQ

After reviewing the capabilities and functionalities of each, my team determined CreatorIQ would provide the most value to our staff.

#### Reasons for switching to CreatorIQ

CreatorIQ offers way more capabilities than HYPR did. I wasn't a user of HYPR, but the feedback I received from staff that did use it was there were many pain points and limitations that ultimately led to most staff finding influencers natively.

---

### The last influencer marketing software you'll need

- Overall rating: 5/5
- Reviewer: Khaled H.
- Verified reviewer: Yes
- Industry: Online Media
- Company size: 11-50 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: November 2019
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

When selecting which software to work with, we compared 11 platforms side-by-side. CreatorIQ had all the features that matter, with a super easy-to-use interface, at a fair price-point. We decided to give them a try, and have never looked back since. After signing with them, the on-boarding process was like nothing we've ever experienced! 5-stars to supporting us through the adoption process, and answering any questions we have. This support has continued throughout the years of being signed up with them, which is why we are happy to renew our contract with them again and again. When it comes to technical features, they're always adding the relevant tools, and are surprisingly accurate when it comes to keeping with their feature roll-out schedules. The ROI of using this tool will of course depend on your business and what you plan on using the tool for, but if you're trying to figure out which platform has reliable software and a good team behind it, these guys are solid.

#### Cons

The only time we wanted a feature that CreatorIQ did not have, it turned out that we were asking for statistics which the social media platforms don't give out publicly, so there was no legal way to acquire it - the team at CreatorIQ helped clarify this point and shared with us what statistics that they're able to get from each social media platform, so we now use this information to help manage expectations of the brands we work with.

---

### The least professional team I've ever met

- Overall rating: 4/5
- Reviewer: Keith S.
- Verified reviewer: Yes
- Industry: Internet
- Company size: 2-10 employees
- Product usage: Used daily for less than 6 months
- Reviewed: July 2024
- Review source details: This review was submitted organically. No incentive was offered

They honestly act like a bipolar, jealous lover. One minute, love bombing us. Then breaking up with us the next minute for no reason when nothing has changed. It's as bizarre as it is unprofessional. Stay a million miles away from these guys! They don't honor their contracts or their word.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 3/5
- Customer support: 1/5
- Functionality: 4/5

#### Pros

Initially, I liked the sales guy and he helped us figure out if our use case was a fit for their product.

#### Cons

Right before we were going to sign our contract, they sent us a terse email saying they don't want to work with us. We were shocked because it didn't make any sense, but after I escalated and met with one of their execs, they realized their mistake and reversed their decision. Which was obvious, because their decision was made in error and based on incorrect assumptions that they didn't even bother to ask us about. Everything got cleared up, they welcomed us with open arms, we signed our contract and we began our onboarding. Then 30 days after we signed our contract and had spent considerable resources implementing their system, they did the same exact thing again. No explanation, just a terse email telling us they are terminating the contract immediately. Nothing has ever changed on our part, our original use case is still our use case.

---

### Increased efficiencies, consistent and superior reporting for influencer campaign management

- Overall rating: 4/5
- Reviewer: Annabel P.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: October 2019
- Review source details: This review was submitted organically. No incentive was offered

CIQ has helped us with providing detailed audience insights and access to evergreen reporting across Client's always-on social campaigns. We have been able to provide client recaps and success metrics in a more efficient and timely manner - our clients love the reporting and the immediacy of which we can provide results and all the posts associated with a campaign or event.

#### Ratings breakdown

- Ease of use: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

The simple UI enabled us to roll the platform out across the agency to all client accounts in a short time & immediately freed up hours of research time, client approval methods & having an immediate view on real-time metrics. We love the one-sheets and url dashboard reporting! The support from CIQ customer success team has been excellent.

#### Cons

Would like to see an increase in the influencer database size and ability to brand templates according to client accounts. Also would be great to access additional social platforms such as Tik Tok when this becomes available via API.

---

### H&S Review

- Overall rating: 4/5
- Reviewer: Heidi S.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: Used daily for less than 12 months
- Reviewed: November 2019
- Review source details: This review was submitted organically. No incentive was offered

The platform is great! There are definitely some improvements to be made, but they do a wonderful job at listening to their clients needs and adjusting accordingly.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 3/5
- Customer support: 5/5
- Functionality: 3/5

#### Pros

Love how many features and how many creators this platform has! It's so helpful in finding a niche group of creators, which varies tremendously across our client accounts. It's also so helpful in capturing program content, so that we don't have to monitor ourselves. Lastly, the support team is AMAZING! They are so quick and can get me whatever I need.

#### Cons

There are a few features our team would like to see, including an LDA compliance feature. We also find that the social timeline does not always pick up the posts with the keyword searches.

#### Reasons for switching to CreatorIQ

We needed a more robust platform.

---

### Creator IQ Review

- Overall rating: 5/5
- Reviewer: Emily D.
- Verified reviewer: Yes
- Industry: Public Relations and Communications
- Company size: 501-1000 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: December 2018
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

From an agency employee perspective, CreatorIQ is an easy, interactive way to aggregate results for influencer marketing campaigns. It also includes a search engine within the platform that allows search for content creators, celebrities and influencers which helps to guide client-facing recommendations for projects. The metrics per creator are also robust and allows for even more insights into the creator's worth and profile. Things such as YouTube view rates, average engagement rates, etc. are all able to be pulled via CreatorIQ which is a plus when discussing the "why's" of a recommendation to a client.

#### Cons

CreatorIQ uses DemoPro to pull through all social follower details such as brand affinities, location, etc. Sometimes, the download does not sync up automatically and it can take a while to load. Also, you cannot pull YouTube audience data (only metrics) so that is sometimes not ideal if the campaign you're working on is focused on YouTubers.

---

### Great influencer tool

- Overall rating: 5/5
- Reviewer: Natasha V.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 501-1000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: October 2019
- Review source details: This review was submitted organically. No incentive was offered

We are able to manage our campaigns efficiently, organize our new talent and search and discover new talent. Customer service is excellent and easy to work with

#### Ratings breakdown

- Ease of use: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

I like how you can customize the platform to your needs and change information to suit your specific needs. it has lots of new features that were added and its constantly improving as a tool.

#### Cons

There are some glitches and discovery is not its best feature but otherwise its a great tool.

---

### Wonderful Tech Tool

- Overall rating: 5/5
- Reviewer: Kelly M.
- Verified reviewer: Yes
- Industry: Cosmetics
- Company size: 11-50 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: November 2019
- Review source details: This review was submitted organically. No incentive was offered

I have been utilizing the platform for about two years. Their custom service is outstanding. Their constant updates show they are consistently evolving the platform. It allows us to streamline our influencer marketing and track our progress and create custom reporting to show we are reaching KPI's. It has been a very valuable platform for us.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

It is highly customizable and user friendly! Creator IQ has a plethora of tools to help create custom reporting and tracking that we find extremely useful for our company.

#### Cons

N/A, anything we have issues with the Creator IQ team steps in to assist us with.

---

### Great product!

- Overall rating: 5/5
- Reviewer: Tania M.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: Used weekly for less than 6 months
- Reviewed: November 2019
- Review source details: This review was submitted organically. No incentive was offered

Have felt very supported by their team and their platform updates consistently help me do my job better.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

After looking at many different influencer tracking platforms, CreatorIQ won out for it's deep metrics + data reporting and ease of use. Not to mention, their constant platform updates, ability to track IG stories once user is authenticated, and dedicated customer support are huge plus's for us.

#### Cons

There's so much data and info that oftentimes I want to spend more time on this platform digging deeply than I have in a day.

#### Reasons for choosing CreatorIQ

Ease of use, depth of data available, and it was pretty much the only robust platform I could find that was able to track IG stories.

---

### Useful Product for those less inclined to Social Media

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Entertainment
- Company size: 11-50 employees
- Product usage: Used monthly for less than 6 months
- Reviewed: December 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Solid experience, definitely made things a bit easier in grabbing numbers for specific talent. Especially when it came to vetting talent for a campaign. Descriptive and useful.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 2/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

The ease of gaining stats and date on specific talent. Stats being, age and geographical demo, audience, overall impressions and numbers.

#### Cons

Some minor glitches here and there regarding some statistics (some needed some updating). Finding similar channels was a bit off to me especially when it got to being hyper specific to a subject. Some channels of talent found through social media weren't available on the software even with a decent amount of following.

---

Showing 1 - 10 of 17 Reviews

[See All Reviews](https://www.softwareadvice.com/crm/creatoriq-social-crm-profile/reviews/)

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