--- title: "CreatorIQ Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of CreatorIQ. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if CreatorIQ is a good fit for you!" source_url: "https://www.softwareadvice.com/crm/creatoriq-social-crm-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Campaign Management Software](https://www.softwareadvice.com/marketing/campaign-management-comparison/) / [CreatorIQ](https://www.softwareadvice.com/crm/creatoriq-social-crm-profile/) / CreatorIQ Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/crm/creatoriq-social-crm-profile/) Reviews # CreatorIQ User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 46 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.7/5 - Value for money: 4.3/5 - Functionality: 4.4/5 ### Rating distribution - 5 stars: 33 reviews (72%) - 4 stars: 12 reviews (26%) - 3 stars: 1 reviews (2%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned cons - It can be difficult to understand the different data sets, the talent identification is lacking as well as integration in new tools can be slow to roll out (i.e. TikTok, IG reels tracking etc.). - The difficulty to enter in information about each influencer and the inability to see in depth competitive ranking and in different markets unless upgrading account - Sometimes filters are very confusing to use, especially when the filter menu seems to have too many bells and whistles that lead to me not being able to get the exact EMV for some campaigns ## CreatorIQ customer reviews Showing reviews 1-25 of 46 (page 1). ### Measure Your Influencer Impact - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Cosmetics - Company size: 11-50 employees - Product usage: less than 1 year · weekly - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We are happy to be able to review the impact of our influencer programs in a consistent and measurable way. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Competitive insights, influencer seeding, and in-depth features for managing our influencer campaigns and segments. #### Cons Simple to use but the tool is fairly expensive. --- ### Excellent Influencer Marketing CRM tool for PR Professionals - Overall rating: 5/5 - Reviewer: Tyler P. - Industry: Public Relations and Communications - Company size: 51-200 employees - Product usage: less than 1 year · a few times a year - Reviewed: November 2019 - Review source details: This review was submitted organically. No incentive was offered I've been working with CreatorIQ for about 6 months, and so far so good. My company can be very challenging when it comes to adopting and implementing new tools. My customer success manager has been a great partner in training staff on how to use the platform optimally. I work with a lot of different industry software partners, and CIQ has been an absolute pleasure to work with. While in general there is no tool that is going to meet everyone's needs, you will have CIQ's full support in ensuring the adoption of the tool goes as successfully as possible at your company. Overall, very highly recommended. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros - Amazing, top-notch customer service and account management team - Beautiful, modern, and intuitive platform interface - Robust analytics - Transparent methodologies - Continuous rollout of upgrades with new, relevant capabilities & functionalities - Super convenient, interactive one-sheets and reporting for clients - Bit.ly link feature built into the platform #### Cons - Discovery tool can be challenging to get the hang of --- ### Kopari Beauty - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Consumer Goods - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The ability to track EMV and see ranking amongst competitors #### Cons The difficulty to enter in information about each influencer and the inability to see in depth competitive ranking and in different markets unless upgrading account --- ### The last influencer marketing software you'll need - Overall rating: 5/5 - Reviewer: Khaled H. - Industry: Online Media - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: November 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros When selecting which software to work with, we compared 11 platforms side-by-side. CreatorIQ had all the features that matter, with a super easy-to-use interface, at a fair price-point. We decided to give them a try, and have never looked back since. After signing with them, the on-boarding process was like nothing we've ever experienced! 5-stars to supporting us through the adoption process, and answering any questions we have. This support has continued throughout the years of being signed up with them, which is why we are happy to renew our contract with them again and again. When it comes to technical features, they're always adding the relevant tools, and are surprisingly accurate when it comes to keeping with their feature roll-out schedules. The ROI of using this tool will of course depend on your business and what you plan on using the tool for, but if you're trying to figure out which platform has reliable software and a good team behind it, these guys are solid. #### Cons The only time we wanted a feature that CreatorIQ did not have, it turned out that we were asking for statistics which the social media platforms don't give out publicly, so there was no legal way to acquire it - the team at CreatorIQ helped clarify this point and shared with us what statistics that they're able to get from each social media platform, so we now use this information to help manage expectations of the brands we work with. --- ### The least professional team I've ever met - Overall rating: 4/5 - Reviewer: Keith S. - Industry: Internet - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: July 2024 - Review source details: This review was submitted organically. No incentive was offered They honestly act like a bipolar, jealous lover. One minute, love bombing us. Then breaking up with us the next minute for no reason when nothing has changed. It's as bizarre as it is unprofessional. Stay a million miles away from these guys! They don't honor their contracts or their word. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Initially, I liked the sales guy and he helped us figure out if our use case was a fit for their product. #### Cons Right before we were going to sign our contract, they sent us a terse email saying they don't want to work with us. We were shocked because it didn't make any sense, but after I escalated and met with one of their execs, they realized their mistake and reversed their decision. Which was obvious, because their decision was made in error and based on incorrect assumptions that they didn't even bother to ask us about. Everything got cleared up, they welcomed us with open arms, we signed our contract and we began our onboarding. Then 30 days after we signed our contract and had spent considerable resources implementing their system, they did the same exact thing again. No explanation, just a terse email telling us they are terminating the contract immediately. Nothing has ever changed on our part, our original use case is still our use case. --- ### Great way to track - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Cosmetics - Company size: 51-200 employees - Product usage: less than 1 year · weekly - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros This has alleviated so much pressure from my team to manually track all of the influencer exposure. #### Cons I wish it allowed us to track more content creators. --- ### I've been using for years and will continue! - Overall rating: 5/5 - Reviewer: Brittney T. - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: 3-5 years · daily - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Tribe Dynamics is great to manage your influencer database and view all ongoing campaigns. It's also our main social listening tool which helps us to track our influencer efforts. Tribe is always really good at listening to feedback and implementing new features that will help us. #### Cons The only issue we run into is ensuring all creators we gift or work with are on the Tribe panel and their content can count towards EMV. We also currently use another management tool that has affiliate directly integrated and manages payouts which has been a huge focus for us in the last year - I believe Tribe is beta testing link currently. #### Vendor response Thanks for taking the time to leave us a review, Brittney! We know the influencer industry is constantly changing so we try to reevaluate our market panels regularly to make sure our coverage matches the space. With this in mind, we encourage you to continue to prioritize the influencers who align with your brand! Also, you can now track affiliate ROI via their Shopify discount code straight from your central Tribe hub with our latest Shopify integration! We hope to expand these capabilities in the future and will be sure to keep you updated with any progress. Replied April 2021 --- ### Increased efficiencies, consistent and superior reporting for influencer campaign management - Overall rating: 4/5 - Reviewer: Annabel P. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: October 2019 - Review source details: This review was submitted organically. No incentive was offered CIQ has helped us with providing detailed audience insights and access to evergreen reporting across Client's always-on social campaigns. We have been able to provide client recaps and success metrics in a more efficient and timely manner - our clients love the reporting and the immediacy of which we can provide results and all the posts associated with a campaign or event. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The simple UI enabled us to roll the platform out across the agency to all client accounts in a short time & immediately freed up hours of research time, client approval methods & having an immediate view on real-time metrics. We love the one-sheets and url dashboard reporting! The support from CIQ customer success team has been excellent. #### Cons Would like to see an increase in the influencer database size and ability to brand templates according to client accounts. Also would be great to access additional social platforms such as Tik Tok when this becomes available via API. --- ### Great team, great product! - Overall rating: 5/5 - Reviewer: Erica S. - Industry: Consumer Goods - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: July 2020 - Review source details: This reviewer was invited by the software vendor to submit an honest review. I absolutely love the team at Tribe Dynamics. They make sure that you have all the tools you need to be successful on the platform, and check in monthly if you need a quick call to walk through anything you have coming up! They also have an amazing community where you can bounce ideas off of other people who use the platform - it's a game changer! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love how easy it is to keep track of influencers on Tribe. I can assign tags (like their birthday month, a PR send to include them in, characteristics that will help us determine their eligibility for campaigns, etc), keep records of their address, email, all social channels, etc, and start and implement campaigns so easily. It's also so easy to sort through the influencers to determine which we'd like to use for different opportunities. I also love the "discover" feature, that help identify some influencers we may not be following that have tagged or talked about us recently. The competitive and industry reporting they provide is also TOP NOTCH and extremely trusted by our team. #### Cons We currently have two services to help us with social analytics on earned content. I wish that Tribe was able to help track user generated content, because with that we might eliminate the other service. Otherwise, Tribe is amazing! --- ### H&S Review - Overall rating: 4/5 - Reviewer: Heidi S. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: November 2019 - Review source details: This review was submitted organically. No incentive was offered The platform is great! There are definitely some improvements to be made, but they do a wonderful job at listening to their clients needs and adjusting accordingly. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Love how many features and how many creators this platform has! It's so helpful in finding a niche group of creators, which varies tremendously across our client accounts. It's also so helpful in capturing program content, so that we don't have to monitor ourselves. Lastly, the support team is AMAZING! They are so quick and can get me whatever I need. #### Cons There are a few features our team would like to see, including an LDA compliance feature. We also find that the social timeline does not always pick up the posts with the keyword searches. --- ### Makes Tracking Campaign Performance Easy - Overall rating: 5/5 - Reviewer: Claudia V. - Industry: Health, Wellness and Fitness - Company size: 5001-10000 employees - Product usage: 1-3 years · daily - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love that I am able to manage campaigns and influencer relationships in one place. We can effectitely track and analyze the ROI from our partnerships. #### Cons The one feature thats missing that I wish was available is Influencer demographic insights. I would love to be able to analyze demographics info for our different partners platforms in order to make informed partership decisions. #### Vendor response Thanks for your feedback, Claudia! Audience demographic data is on our 2021 product roadmap, so you can expect to see this in the dashboard soon. We'll let you know as soon as it launches! In the meantime, feel free to reach out to your client partner, Victoria, who can also send over our live product roadmap for more insight on what's coming up next! Replied April 2021 --- ### Creator IQ Review - Overall rating: 5/5 - Reviewer: Emily D. - Verified reviewer: Yes - Industry: Public Relations and Communications - Company size: 501-1000 employees - Product usage: 1-3 years · weekly - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros From an agency employee perspective, CreatorIQ is an easy, interactive way to aggregate results for influencer marketing campaigns. It also includes a search engine within the platform that allows search for content creators, celebrities and influencers which helps to guide client-facing recommendations for projects. The metrics per creator are also robust and allows for even more insights into the creator's worth and profile. Things such as YouTube view rates, average engagement rates, etc. are all able to be pulled via CreatorIQ which is a plus when discussing the "why's" of a recommendation to a client. #### Cons CreatorIQ uses DemoPro to pull through all social follower details such as brand affinities, location, etc. Sometimes, the download does not sync up automatically and it can take a while to load. Also, you cannot pull YouTube audience data (only metrics) so that is sometimes not ideal if the campaign you're working on is focused on YouTubers. --- ### Great for tracking - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: 3-5 years · daily - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Tribe does an outstanding job at tracking influencer coverage that would otherwise be missed around the clock. Tribe also has wonderful reps that are always on it and available to help answer questions and give more context on new functions and ways to maximize platform usage. #### Cons It can be difficult to understand the different data sets, the talent identification is lacking as well as integration in new tools can be slow to roll out (i.e. TikTok, IG reels tracking etc.). --- ### Great influencer tool - Overall rating: 5/5 - Reviewer: Natasha V. - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: 3-5 years · daily - Reviewed: October 2019 - Review source details: This review was submitted organically. No incentive was offered We are able to manage our campaigns efficiently, organize our new talent and search and discover new talent. Customer service is excellent and easy to work with #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like how you can customize the platform to your needs and change information to suit your specific needs. it has lots of new features that were added and its constantly improving as a tool. #### Cons There are some glitches and discovery is not its best feature but otherwise its a great tool. --- ### Tribe Dynamics is an Influencer Relations teams best friend - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Cosmetics - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: April 2020 - Review source details: This review was submitted organically. No incentive was offered Amazing, so glad I introduced this to the business and it has been an amazing insightful tool that I use daily! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I can organise and track all influencer coverage in real time via brand buzz, campaigns and custom tags! Great TTT monthly reporting as well. #### Cons Sometimes it has a lag in picking up coverage or you have to be super accurate on search terms in order to ensure campaigns pick up the correct clippings. --- ### Wonderful Tech Tool - Overall rating: 5/5 - Reviewer: Kelly M. - Industry: Cosmetics - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: November 2019 - Review source details: This review was submitted organically. No incentive was offered I have been utilizing the platform for about two years. Their custom service is outstanding. Their constant updates show they are consistently evolving the platform. It allows us to streamline our influencer marketing and track our progress and create custom reporting to show we are reaching KPI's. It has been a very valuable platform for us. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is highly customizable and user friendly! Creator IQ has a plethora of tools to help create custom reporting and tracking that we find extremely useful for our company. #### Cons N/A, anything we have issues with the Creator IQ team steps in to assist us with. --- ### Quantifying Influencer Affort and Activity - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Health, Wellness and Fitness - Company size: 51-200 employees - Product usage: 3-5 years · monthly - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall I have had a good experience and will continue to use the product. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Tribe Dynamics allows us to quantify our influencer efforts and activity simply and easily. Influencer marketing can be difficult to keep track of and to understand performance. Tribe Dynamics gives us the ability to visually see posts and activity and to better understand the performance and impact of a post #### Cons Initially I found it hard to understand the scoring method within Tribe Dynamics. When a post in the dashboard showed as having a $5k value members of the senior team thought this is what the post had generated. Once we got used to the way the values were calculated it was easier for all. --- ### Great product! - Overall rating: 5/5 - Reviewer: Tania M. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: less than 1 year · weekly - Reviewed: November 2019 - Review source details: This review was submitted organically. No incentive was offered Have felt very supported by their team and their platform updates consistently help me do my job better. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros After looking at many different influencer tracking platforms, CreatorIQ won out for it's deep metrics + data reporting and ease of use. Not to mention, their constant platform updates, ability to track IG stories once user is authenticated, and dedicated customer support are huge plus's for us. #### Cons There's so much data and info that oftentimes I want to spend more time on this platform digging deeply than I have in a day. --- ### Tribe is the WHY - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Consumer Goods - Company size: 201-500 employees - Product usage: 1-3 years · daily - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's been amazing - super easy to use and super useFUL. I would highly recommend to any and all companies. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Tribe Dynamics is the MOST AMAZING platform and constantly hitting us with the facts. Our leadership asks us for the "why" behind posts, influencers, analytics, etc. and Tribe is always providing us with the numbers, dollars and analytics. Making our "why" very easy to find + prove. #### Cons There is NOTHING. This is the easiest software to use. --- ### Useful Product for those less inclined to Social Media - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Entertainment - Company size: 11-50 employees - Product usage: less than 1 year · monthly - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Solid experience, definitely made things a bit easier in grabbing numbers for specific talent. Especially when it came to vetting talent for a campaign. Descriptive and useful. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The ease of gaining stats and date on specific talent. Stats being, age and geographical demo, audience, overall impressions and numbers. #### Cons Some minor glitches here and there regarding some statistics (some needed some updating). Finding similar channels was a bit off to me especially when it got to being hyper specific to a subject. Some channels of talent found through social media weren't available on the software even with a decent amount of following. --- ### Empresa moderna com um propósito nobre - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: E-Learning - Company size: 2-10 employees - Product usage: less than 1 year · monthly - Reviewed: September 2025 - Review source details: This review was submitted organically. No incentive was offered Intuitiva, fácil acesso com equipe disposta a atender e resolver situações pertinentes ao bom andamento da plataforma. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Possuem uma proposta inovadora de dar visibilidade ao comerciante, seja online ou offline com incentivo e estratégias modernas. #### Cons Por ser uma empresa moderna carece de mais atenção do mercado para se consolidar, é apenas questão de tempo! --- ### Recensione Creator IQ - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: June 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 2/5 #### Pros Trovo il monitoraggio delle campagne molto utile, e anche la possibilità di caricare in autonomia i contenuti che non vengono monitorati. #### Cons L'ER dei talent rispetto ad altre piattaforme risulta spesso sottostimato o definito "poor". --- ### New user - currently impressed - Overall rating: 4/5 - Reviewer: Tim R. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. So far so good. The features are incredible as is the client experience. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The breadth of features far exceeds any competitors It’s the best premium option on the market Good customer service #### Cons The data management is a bit messy. Influencer profiles arnt linked across platforms and some of the data is useless --- ### Makes Reporting Simple - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: October 2019 - Review source details: This review was submitted organically. No incentive was offered My team at CIQ has been fantastic - they are quick to answer questions and always thinking one step ahead in additional ways we can benefit from using the platform. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I love the interface of the reports that is created - saves me so much time and effort calculating and then laying out how hundreds of influencers perform #### Cons The inability to utilize a marketplace - it's helpful to set perimeters and have people apply to avoid significant outreach.Q --- ### CreatorIQ is good for campaign management - Overall rating: 4/5 - Reviewer: Lily S. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros CreatorIQ is good for campaign management, sending lists of influencers for clients to review, and content management. #### Cons Influencer discovery is not great, and reporting could be improved. ---