--- title: "Customer.io Software Reviews, Demo & Pricing - 2026" description: "Review of Customer.io Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/crm/customer-io-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Marketing Automation Software](https://www.softwareadvice.com/marketing/automation-comparison/) / Customer.io Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/crm/customer-io-profile/reviews/)[Alternatives](https://www.softwareadvice.com/crm/customer-io-profile/alternatives/) # Customer.io Review From $100-$1,000/month 3 plans Wondering if Customer.io is right for your organization? Our Marketing Automation Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Customer.io 4.7 [(87)](https://www.softwareadvice.com/crm/customer-io-profile/reviews/) Pricing Starting at $100.00 usage based per month ### About Customer.io Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list. Do you work for Customer.io? [Manage this product listing](https://www.g2.com/products/customer-io/claim_requests/new?auto=true) Wondering if Customer.io is right for your organization? Our Marketing Automation Software selection experts can help you in 15 minutes or less. ## Customer.io User Interface ## Popular Customer.io Alternatives Main Product Customer.io 4.7 [(87)](https://www.softwareadvice.com/crm/customer-io-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.25Value for money - 4.54Customer support - 4.34Functionality Pricing Starting at $100.00 per month Get Price Alternative Product [Gmail](https://www.softwareadvice.com/email-marketing/gmail-profile/) 4.8 [(13559)](https://www.softwareadvice.com/email-marketing/gmail-profile/reviews/) Ratings Breakdown - 4.81Ease of use - 4.77Value for money - 4.45Customer support - 4.71Functionality Pricing Available upon request Get Price Alternative Product [Brevo Marketing Platform](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3522)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2324)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2569)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Success.ai](https://www.softwareadvice.com/email-marketing/success-ai-profile/) 4.8 [(418)](https://www.softwareadvice.com/email-marketing/success-ai-profile/reviews/) Ratings Breakdown - 4.82Ease of use - 4.74Value for money - 4.75Customer support - 4.80Functionality Pricing Starting at $33.00 per month Get Price ## Customer.io Pricing and Plans Starting price: $100.00 per month Free Trial Free Version Essential $100.00 usage based, per month Plan includes: - Up to 8,000 profiles - Send Emails/Push/In-App/SMS - Visual Workflow Builder - Segmentation Premium $1,000.00 usage based, per month Plan includes: - Custom Data - Message Volume - Managed Deliverability - Dedicated IPs - Parcel Pro Licenses - HIPAA Compliance Enterprise Pricing available upon request Plan includes: - Managed Infrastructure - Quarterly Success Reviews - Audit Logging & Data Governance - Parcel Business Licenses Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Customer.io Features - Popular features found in Marketing Automation A/B Testing Campaign Analytics Drip Campaigns Landing Pages/Web Forms Lead Management Multi-Channel Marketing Multivariate Testing ROI Tracking Sales Analytics Segmentation Social Marketing - More features of Customer.io Access Controls/Permissions Activity Dashboard Activity Tracking Alerts/Notifications API App Notifications Audience Targeting Autoresponders Behavior Tracking Campaign Management Campaign Planning Campaign Scheduling Campaign Segmentation CAN-SPAM Compliance Channel Management Click Tracking Compliance Management Contact Database Contact Management Content Creation Content Management Conversion Tracking CRM Customer Database Customer Experience Management Customer History Customer Journey Mapping Customer Profiles Customer Segmentation Customer Surveys Customizable Branding Customizable CTAs Customizable Fields Customizable Reports Customizable Templates Data Capture and Transfer Data Connectors Data Import/Export Data Integration Data Security Data Synchronization Drag & Drop Dynamic Content Email Campaign Management Email Management Email Marketing Email Templates Email Tracking Engagement Tracking Event Triggered Actions GDPR Compliance Geotargeting HTML Editor Image Library Lead Capture Lead Qualification List Management Marketing Automation Mobile Access Mobile Optimization Multi-Campaign Multi-Channel Communication Multi-Language Multiple Data Sources Notification Editor Notification Scheduling Personalization Preview Functionality Push Notifications Real-Time Analytics Real-Time Data Real-Time Notifications Real-Time Reporting Reporting/Analytics Reporting & Statistics Secure Data Storage SMS Marketing SMS Messaging SMS Notifications Social Media Integration Subscriber Management Subscription Management Tagging Template Management Third-Party Integrations Visual Analytics Visual Workflow Management Web Notifications Workflow Automation Workflow Management WYSIWYG Editor ## Customer.io Integrations Segment Integration rated 4.8 from 11 reviews Stripe Integration rated undefined from -1 review Stitch Integration rated undefined from -1 review SparkPost Integration rated undefined from -1 review Snowplow BDP Integration rated undefined from -1 review Slack Integration rated undefined from -1 review See all 121 integrations ## Customer.io User Reviews ## Customer.io customer ratings - Overall rating: 4.7/5 - Total reviews: 87 ### Rating distribution - 5 stars: 63 reviews (72%) - 4 stars: 21 reviews (24%) - 3 stars: 2 reviews (2%) - 2 stars: 0 reviews (0%) - 1 star: 1 reviews (1%) ### Secondary ratings - Ease of use: 4.3/5 - Value for money: 4.3/5 - Customer support: 4.5/5 - Functionality: 4.3/5 --- ### I still love customer.io - Overall rating: 5/5 - Reviewer: Aifton C. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Still overall very positive and I would continue to recommend customer.io to other marketing professionals #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros I’m still loving how easy it is to segment out audiences and schedule sins in the platform. Recent AI upgrades have also made work seamless. #### Cons I still wish there was a higher file, upload capacity and more video options for emails, but I understand that different platform have different limitations --- ### Review of Customer.io from avid user - Overall rating: 5/5 - Reviewer: Drew H. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We love it. It surpasses all of the cheaper options and plugs into our product in a way more efficient way. I regularly recommend it to friends in similar sized businesses. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Functionality is really great. It is easy to use, and the flow of setting up campaigns and broadcasts makes perfect sense. I've used the drag and drop as well as uploaded HTML into different campaigns. Testing is good, the omni channel approach all in one section is super helpful. It's built like a marketing manager had a say but a developer and engineer understood all the actual requirements. #### Cons Analytics and the reporting, as mentioned previously. The conversion rate should be more adjustable to show people who entered journeys and converted vs just how many emails were sent and conversions. It makes changing up campaigns a little tougher, but still doable with exports and managing the analytics manually. #### Reasons for choosing Customer.io This was recommended by a colleague who had used it previously, and we bought in right away. #### Reasons for switching to Customer.io Too many different little tools when everything is built into Customer.io --- ### Email automation tool - Overall rating: 3/5 - Reviewer: Shilpa S. - Verified reviewer: Yes - Industry: Internet - Company size: 10000+ employees - Product usage: Used daily for less than 6 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I don’t find this product very easy to use but it’s one of the best so far I’ve used in the email automation space. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros I liked that I could run my drip campaigns on this tool. The complexity of the drips could be managed. #### Cons It requires a dedicated developer which might not always be possible. There should be a few automated codes. --- ### I've been a Customer.io user for ~3 years and would highly recommend it to growing startups - Overall rating: 5/5 - Reviewer: Beth S. - Verified reviewer: Yes - Industry: Consumer Electronics - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Customer.io has evolved so much since I started using it! In the beginning, we had to use a lot of workarounds like sending leads via Zapier but they've made huge quality-of-life improvements. We can either use our data connectors to facilitate lead management but they also have a form connector that makes this process a breeze.I love how easily Customer.io connects to our existing data structure and makes it super easy to break down data silos across our suite of tools. The integrations are really easy to use!The campaign builder is super flexible and allows us to not only send marketing comms to our users but also to clean up data and use it to automate basic tasks within the platform. Emails are very easy to setup, especially with the ability to save rows and use snippets. This saves us time when creating new content. We also frequently use the display conditions for email as we have different offerings for users in Canada VS the US. This helps us really customize the content to fit the users' needs. #### Cons While Customer.io does offer SMS/mobile messaging, it would be great if they integrated with more companies so we had more options here. #### Reasons for switching to Customer.io While we're mainly an e-commerce company, we also have a mobile app that is really important in the user journey. Klaviyo worked well for ecomm-specific engagements and tracking but wasn't built to support to in-depth customer tracking we needed from our app. We switched to Customer.io because it was a cost-effective option that allowed us to track both transactional events as well as user behaviours within our app and marketing site. --- ### The marketing campaign tool for any startup, scaleup or e-commerce that want a reliable tool to work - Overall rating: 5/5 - Reviewer: Jeremy L. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The UI/UX is really great and intuitive. It comes with a lot of features and different channels. It can be used by many different types of people, from not knowing how to code at all, to more advanced users. Enabling complex possibilities. #### Cons Setting up our dedicated preference center required quite some time and resources. Plus it did break native campaign tracking as well as the native unsubscribe button. But they are coming with a new feature on this side really soon.The second pain is focused on data analysis. There is quite some interesting data point, but it can quickly get tough when you try to extract specific behavior or data point. They know about it and are working also on this big part of the product. #### Reasons for choosing Customer.io The core product strength, the great UX, a comprehensive and competitive pricing --- ### Our go-to automation software - Overall rating: 5/5 - Reviewer: Pedro F. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall my team is very happy with the software and we would recommend it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's very easy to use and does 90% of what you'd need to automate your marketing. #### Cons Some of the UI choices over time have become worst, like elements covering crucial elements (eg. minimap when editing an email), and their push to become more of a CDP than a marketing software has made the platform more cluttered for those who, like me, want to use it for marketing automation. Lastly, but possibly most importantly, the fact that we still can't DUPLICATE a campaign is absurd. Having to re-create campaign settings each time is such a time waste, for a seemingly obvious (And simple) feature. #### Reasons for choosing Customer.io Price and ease-of-use. #### Reasons for switching to Customer.io Customer.io is much more capable of managing multi-channel campaigns, with complex segmentation. --- ### One of the best email marketing tools I've used! - Overall rating: 4/5 - Reviewer: Chelsea G. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've been using Customer.io for almost two years and couldn't be happier with our experience! It was super easy to transition from our previous email client and integrate and connect with our other software. It's been an important piece of our marketing strategy and has helped us generate upsells and new leads. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I've worked in many email marketing tools over the years and Customer.io is by far the easiest to use for every member on our marketing team! The drag and drop tool has really helped us achieve the same brand look across every email we send - and it's easy enough that even our copywriters can create emails. No designers or developers needed! #### Cons The only limitation is that I wish the dashboard and interface was a bit more user friendly. I feel like the image library is buried. I feel like there's so many impressive C.io features get hidden. I also wish you set your "Email Settings" in your Team Profile and those settings could be applied to every email instead of manually inputting them each time. #### Reasons for choosing Customer.io We had various demo calls with the alternative products listed above and C.io stood out to our entire team. The ease of use was unmatched. It was exactly the platform we had been looking for. #### Reasons for switching to Customer.io We were not happy with the usability of Intercom for our Marketing Emails. The functionality of C.io was seamless and so easy to use for our entire team. As a designer, I was able to create a library of row designs tailored to our brand library so now anyone on the team can throw together a branded, well-designed email. C.io has made my job SO much easier! --- ### Highly recommend! - Overall rating: 5/5 - Reviewer: Wendy Z. - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The customer success and support team at CustomerIO have been a massive factor in my experience. I cannot express my appreciation enough. They are prompt, amiable, and always willing to go the extra mile whenever I reach out to them. I really value the CSM assigned to our account. He has not only taught me how to use Customer.io, but he's also doubled as a strategic partner in helping me bring my ideas to life through Customer.io. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I find the product to be user-friendly and enjoyable. The campaign builder is my favorite feature as it allows me to create intricate journey flows with ease. The 'wait until' action block has been a game-changer for me as it has minimized the need for engineering resources. #### Cons I've been using Customer.io for 6 months now and honestly, I don't have any complaints. Seems like for every issue I've had, the support team is dedicated to unblocking me. There are always ways to improve a product, but in terms of important game-changing features, they really thought of everything. #### Reasons for choosing Customer.io Cost and level of support #### Reasons for switching to Customer.io Customer.io saved us money and engineering resources. It was easier to use at our current size. --- ### Awesome marketing platform! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's great and does everything we need it to! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The automations are the best part of the software. We can easily create any type of campaign and manipulate it for our needs. #### Cons It would be cool if we could just duplicate a workspace entirely with all the segments and campaigns instead of recreating everything. Another thing that would be cool is being able to do a dynamic wait. Or have a queue type of system built-in for webhooks. #### Reasons for choosing Customer.io It auto-populated the customer attributes when we linked up Segment. It also had better logic control. --- ### A Great Marketing Automation Platform with an amazing support team - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We are mainly using C.io for lead nurturing purposes. We are quite confident with the fact they will improve their product with better reporting features. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've tried many marketing automation tools and Customer.io is clearly making a difference in terms of UX, documentation, and customer support! #### Cons It can be quite complex sometimes according to your needs but thanks to their great UX, documentation, and support team, you'll find solutions. There are some missing features (eg. cohort analysis) but hopefully, they are working on it. #### Reasons for switching to Customer.io We needed a tool with true Marketing Automation Platform features. --- Showing 1 - 10 of 87 Reviews [See All Reviews](https://www.softwareadvice.com/crm/customer-io-profile/reviews/) ## Customer.io Popular Comparisons [Gmail vs Customer.io](https://www.softwareadvice.com/crm/customer-io-profile/vs/gmail/)[Brevo Marketing Platform vs Customer.io](https://www.softwareadvice.com/scheduling/brevo-profile/vs/customer-io/)[Klaviyo vs Customer.io](https://www.softwareadvice.com/crm/customer-io-profile/vs/klaviyo/)[Zoho Campaigns vs Customer.io](https://www.softwareadvice.com/crm/customer-io-profile/vs/zoho-campaigns/)[Braze vs Customer.io](https://www.softwareadvice.com/email-marketing/appboy-profile/vs/customer-io/) [Compare All Alternatives](https://www.softwareadvice.com/crm/customer-io-profile/alternatives/) ## Other Top Recommended Marketing Automation Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6256) Recently recommended **13** times [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3041) Recently recommended **8** times [Amanda AI](https://www.softwareadvice.com/marketing/amanda-ai-profile/) **0.0** (0) Recently recommended **6** times [Samai](https://www.softwareadvice.com/product/560736-Samai/) **0.0** (0) Recently recommended **5** times Stuck Between Options? Our experts can help you compare Customer.io with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice