DFW has helped us manage one of the crucial components of Pay per click advertising specially for ecommerce business: create and manage a high quality feed. This is because for ecommerce businesses, product listing ads are top performing ads and product feed is critical to make these ads perform profitably. DFW is allowing us to seamlessly manage auto-syncing product feeds for our clients. Often our client's product details come unorganized or miss details. Using DFW, we optimize quickly and sync them with our key PPC platform such as Google shopping ads, bing shopping and Facebook catalog ads.

Options like field mapping, rules to optimize product attributes, merging variants to parents, 3-4 feed refreshment options are great features.

Possibly integrate product reviews feature that one can pull from store and send to google for seller rating and product rating. Offer reporting around which are top selling products, which are worst selling, etc. Consider adding a field to report product margin (price - cost of goods sold).

Creating products feeds for a wide selection of channels. Like Google Shopping, Facebook and Price comparison portals and our Email Marketing syste,.

Pros - The support is great I just contact them by chat after after maximum of 1 minute they reply me and often they fix my wishes by them self.

It would be nice if our Magento categories could be imported in a more clever way.

Good

Ease of use; quite straightforward when it comes to mapping and rules.

It's not quite straightforward how certain fields work; and synergies with other platforms when an API integration exists. It would help to know whether errors occur, or could occur in other environments.

It's a good tool, with the best support team I have ever experienced

Easy to use + good support + constant updates

No referral deals for agencies who are loyal to DFW

Im using DFW for all my clients. I walk through many similar tools, but none of them have hat this 2 things - amount of functions and channels and simplicity with creating it

Awesome support - what you need is an idea - write it to suport and they will help you to create dream feed in couple seconds

I have been using it more than 6 months and i cant tell about disadvantages

Amazing! It's awesome to use and has helped us a ton.

Easy to connect with Shopify -- the team at DFW is the reason why we love this tool! Their onboarding is amazing and they do everything very efficiently. Amazing team.

Nothing too serious, it has a real learning curve but once you spend some time in the platform it becomes easy.

I am able to automate search ads, display remarketing and social paid, based in the custom feeds created in this tool.

It is very easy to integrate feeds and then expand them with data from google sheets. It is a marketeers dream.

No cons so far. I need to continue using to maybe discover one.

Excellent customer service- actually fix the problem without just sending me links to read documentation

Set this up for me right off the bat, support is on chat which is nice. Seems to be working great so far.

not sure yet, hopefully nothing - seems to be running pretty smooth

Scalability, speed, features, and especially the customer support

Not really easy to use on its own, but there is a great customer support

- Handling issues in products feeds, both complex and minor, is so easy with this tool! - Saves tons of work and emails between us and developers/clients - Simply a sublime tool!

- The most user-friendly UI - Endless possibilities in terms of modifying info in the product feed - Numerous channels to choose from - Superb client service - Great integration with cloud services like Google Drive - Always developing new, useful features (like the possibility to structure complex and massive product feeds directly into a Shopping campaign - saves hours of work!)

- Not possible to make "umbrella" accounts like for example MCA's in Google Shopping, and to link these to other "MCA's". That would be awesome though! - Possible for a user to get access to numerous accounts (mostly an advantage for agencies)

I was able to reduce the size of my data feed as well as open up virtually every eComm channel that exists without having to create separate feeds for each. More so, DataFeedWatch makes it stupid-simple to slice-n-dice one's data so that channels that have different requirements for syntax, e.g. capitalization or non-capitalized or any of the other many ways that channels seem to make our lives more difficult don't have to be spoon fed separately with separate fields in my input feed for each of the channels with ever so slightly different requirements for exactly the same data! Not only that, I can create fields and their contents out of whole-cloth with a rich range of conditionals which can use individual input fields to generate a static value or modify the contents of a given field's value based on conditions of other fields or business rules I'm able to implement entirely within the DataFeedWatch admin panel. On that last point, I no longer have to concern myself with business rules in deciding what to send to whom, which always resulted in having to have separate feeds generated for each separate channel but with DataFeedWatch, I can build the business rules right into the given channel's configuration and change it on the fly if/when necessary, without ever having to do any more coding or having to worry about effecting any of the other channels.

I've been web-coding applications since before PHP even was thought of and DataFeedWatch admin application is the only web-based application, that I didn't write myself, that has impressed me to the extent that I am almost giddy working with it! It had a bit of a learning curve, which an hour of on-boarding would flatten out to nothing, but once I got familiar with my way around, I was actually able to learn from using the UI/UX how to improve my management of datafeeds and channels to the extent I've never experienced before. I also love the fact that their admin makes it possible to actually reduce the size and complexity of the primary feed we provide to DataFeedWatch by using the admin's very rich feature set of renaming, combining and dynamically creating 'static' values for fields that I would have had to implement in the feed itself. Also, different channels all seem to want the same or similarly named fields to use channel specific syntax, e.g. Google wants 'in stock' for 'availability' while Bing wants 'In Stock' for 'Availability' and eBay accepts either 'Y' or 'N', accordingly, and so previously I had to have three separate fields instead of what I can do with DataFeedWatch which is to use a field that simply contains TRUE or FALSE and then I can use that value to create conditional static values separately as required by each different channel.

I only have two VERY minor nit-picks and they both have to do with the UI/UX. I like that they've adopted some 'guided navigation' in the form of a balloon suggesting to the user to use the 'Review' function to actually look a a given channel's configuration and tell you what is wrong with any of the data that would be going to the specific channel, including actually listing not just 'Your feed is broke' but instead, a summary of all issues found grouped by issue and the count thereof followed by every single row in the feed that has issues pointing out exactly what the issue with that record is. But, that balloon gets annoying when it continually pops up and I have to dismiss it is z-indexed higher than the primary content, which only makes sense but, covers up a portion of the primary content and although one can scroll or dismiss the balloon, it covers up a portion of the primary content. That said, one can dismiss the balloon or, click a link to "Hide these tips" but, it comes back. Likely a configuration issue easily remedied. The other nit-pick is that the support chat window is stuck in the corner of the page and can't be moved which can make discussing an issue on a specific page more difficult because as is usually my luck, what I have issues with is most often hidden by the chat window. True, I can open a new window/tab but, with the quality and utility of the UI/UX as it exists, the balloon and chat window content-blockage stand out like a sore thumb.

Data feed watch takes care of Shopping feeds management for our agency paid campaigns. Reporting and Data insights for most of the integrations and optimization options such as title optimization.

We managed a ton of paid eCommerce campaigns and sometimes is hard to manage data at scale. One of the things we love about Data Feed Watch is the awesome features available for Google Ads campaigns such as automated keywords and ads creation for the whole catalog.

As to the UI and coverage available, I don't have many concerns but I'd love to see more technical training and resources provided by Data Feed Watch to help large team keep up to data with best practices.

Very satisfied.

With rules you can manipulate product attributes as you want.

I miss two features. To label products based on performance data. Also that their Price Watch app comes out of beta and we are able to use pricing data for labeling products.

I can easily create and distribute product feeds now. The copy channel function really speeds up the process launching say a new Google Shopping country and making the edits needed for that region. I highly recommend the software backed up by a knowledgeable support team.

Ability to segment a feed using IF filters making unique feeds as needed for each Google Shopping country. If you are running a larger team with multiple stores you can add each shop with its own feeds so they are easy to manage and organise instead of lists of feeds to scroll through. Support has been fantastic at helping set-up feeds instead of pushing a sale for them to set them up instead.

I haven't come across any limitations, but I wish the Google Shopping categories were a bit easier to set-up when mapping in foreign languages. Not being multilingual makes it a time consuming task.

Great but a little expensive

It works for what we need, google adds, facebook and IG shop.

We got charge for all the URL but actually only the main URLS are use for the data feed, the attributes for color/sizes are not used on our datafeed an we have excluded them.

Usually our clients source feeds have at least a couple problems (example, required fields are missing). Then we can simply add them in DFW. By importing the feeds to DFW we are able to ensure the fees don't have any issues.

I like this software mainly because it's easy to use, but it's also very powerful. You can use regex if you need to, but in most cases this is not required. It's also easy to copy a feed or a set of rules so you don't need to spend extra time if you have several feeds using a similar setup.

The only issue I had with DFW was if the character encoding of the source feed was not UTF-8 I had to contact support to have them change the settings. This is however quick because they usually answer within a couple of minutes.

The interface is intuitive and easy to use and once you have mastered the normal setup there are multiple powerful ways to edit and improve the feed without having to constantly go back to the developer or alter the feed itself at the source. Also, if you get stuck the support team are amazing.

Library of common regex commands to do some of the more regular tasks, for example, one we use all of the time removes HTML elements from the description.

Overall, really enjoy using the tool and stick with them vs other tools because of the flexibility/functionality and superior support.

The UI is not the easiest to work with but overall it's an excellent tool. Plus the support is some of the best support I've interacted with for Shopify Apps. Makes the UI issues go away for me because of how fast they solve problems.

The UI could be improved a bit but it's not too bad and honestly, it just takes a little getting used to.

I got my second and third language domains up on Google shopping in different countries.

It does a lot and can feed my listings in second domain

I did not have time to learn how to use it and ended up paying a Google shopping consultant, who took a long time getting it right.

Makes our feeds incredibly easy to use!

The support team is very attentive and quick to answer!

It can be confusing changing between stores sometimes

Wonderful experience with friendly technicians and support.

We were having a tough time finding a program that was intuitive and very versatile that could handle a large amount of merchandise. We also wanted something that offered feeds to many channels worldwide and Google and Facebook. After studying and trying many programs, we found DataFeedWatch. First, we were very encouraged by the friendly service we received. They allowed us to try the product without any commitment and answered all questions expediently. They then took us through the various channels and even hooked up our Google account with us. We have been in business for decades and have been online since 2004, so we were pretty schooled on good versus harmful programs because we, unfortunately, experienced the bad. We have now found the perfect program with profound service to move our business even further ahead. Thank you DataFeedWatch!

We have not found anything that we dislike about DFW.

Friendly staff, reliable data feeds, easy setup with great support if you need it along the way.

The price is great, also the support on setting up the feeds made the transition from another provider to DataFeedWatch a breeze.

The GUI might not be as nice as some of the other solutions which are 10x the cost.

The ease of use. Managing feeds across so many different channels in one platform is great. It makes something that would otherwise be pretty difficult very manageable.

Pricing is a bit high. I wish the pricing was a bit more reasonable.

Great!

It's quite easy to use with many functionalities. The support is however the best part where they are always happy to help and guide you through issues.

Like all advanced softwares it's at times hard to understand how to solve certain issues and error messages

Besides all the great functionalities and easy-to-implement rules for feed optimization, it seems like a big family is managing it. From all the touchpoints we had, sales and non-sales ones. The impressive speed in answering and solving issues is nowhere else in the market. Some of our clients use Channable and I must say that Datafeedwatch support is another planet. All the [sensitive content hidden], [sensitive content hidden], [sensitive content hidden], [sensitive content hidden], [sensitive content hidden], and [sensitive content hidden] are always ( and I mean it ) committed to our satisfaction. We could not ask for a better Feed management Partner at all. You are the Best!

I believe there is no such tool on the market that satisfies our needs besides DFW. We have multiple clients on other feed management tools, but no one seems to be at this level regarding the possibilities given by the mapping part. Support like this is a game-changing plus that only a few can claim to have.

The only thing we don't like is when one of our clients is using Channable. But even in such occasions, support is always able to facilitate the migration.