# Dealer.com Software Reviews, Demo & Pricing - 2026

> Review of Dealer.com Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/crm/dealer-com-profile

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Dealer.com

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Overview

[Reviews](https://www.softwareadvice.com/crm/dealer-com-profile/reviews/)[Alternatives](https://www.softwareadvice.com/crm/dealer-com-profile/alternatives/)

# Dealer.com 2026: Benefits, Features & Pricing

Wondering if Dealer.com is right for your organization?

Our Auto Dealer Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   User Reviews
    

## Overview

Dealer.com

4.3

[(35)](https://www.softwareadvice.com/crm/dealer-com-profile/reviews/)

Pricing

Pricing available upon request

### About Dealer.com

Dealer.com is the industry’s leading AI-powered marketing platform, built to help automotive dealerships attract more qualified shoppers, increase conversions, and improve overall marketing performance. The platform combines personalized websites, data-driven advertising, and expert-managed services to support the full digital marketing lifecycle.

Powered by Cox Automotive’s first-party data and insights, Dealer.com enables dealerships to deliver more relevant, personalized experiences based on real shopper behavior and intent. Teams can execute and optimize cross-channel campaigns across search, display, video, and social media to reach in-market buyers more effectively.

Dealer.com also provides integrated analytics and reporting to help businesses measure results, refine strategies, and improve ROI over time. By connecting marketing, data, and digital retailing, the platform helps dealerships turn online engagement into measurable leads, conversions, and sales.

The solution integrates with a wide range of automotive technologies and is supported by expert services and customer support. Pricing is available upon request.

Wondering if Dealer.com is right for your organization?

Our Auto Dealer Software selection experts can help you in 15 minutes or less.

## Dealer.com User Interface

## Popular Dealer.com Alternatives

Main Product

Dealer.com

4.3

[(35)](https://www.softwareadvice.com/crm/dealer-com-profile/reviews/)

Ratings Breakdown

-   4.23Ease of use
-   4.23Value for money
-   4.33Customer support
-   4.06Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Bitrix24](https://www.softwareadvice.com/nonprofit/bitrix24-profile/)

4.2

[(995)](https://www.softwareadvice.com/nonprofit/bitrix24-profile/reviews/)

Ratings Breakdown

-   3.98Ease of use
-   4.16Value for money
-   3.97Customer support
-   4.28Functionality

Pricing

Starting at $69.00 per month

Get Price

Alternative Product

[monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/)

4.6

[(6063)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/)

Ratings Breakdown

-   4.48Ease of use
-   4.28Value for money
-   4.43Customer support
-   4.45Functionality

Pricing

Starting at $9.00 per month

Get Price

Alternative Product

[Thryv](https://www.softwareadvice.com/crm/thryv-profile/)

4.2

[(532)](https://www.softwareadvice.com/crm/thryv-profile/reviews/)

Ratings Breakdown

-   4.11Ease of use
-   4.03Value for money
-   4.25Customer support
-   4.12Functionality

Pricing

Starting at $244.00 per month

Get Price

Alternative Product

[Wishpond](https://www.softwareadvice.com/crm/wishpond-profile/)

4.1

[(154)](https://www.softwareadvice.com/crm/wishpond-profile/reviews/)

Ratings Breakdown

-   3.94Ease of use
-   3.80Value for money
-   3.96Customer support
-   4.0Functionality

Pricing

Starting at $199.00 per month

Get Price

Alternative Product

[Creatio CRM](https://www.softwareadvice.com/crm/bpmonline-profile/)

4.7

[(149)](https://www.softwareadvice.com/crm/bpmonline-profile/reviews/)

Ratings Breakdown

-   4.67Ease of use
-   4.67Value for money
-   4.68Customer support
-   4.67Functionality

Pricing

Starting at $40.00 per month

Get Price

## Dealer.com Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## Dealer.com Features

-   Popular features found in Auto Dealer
    
    Accounting
    
    Contact Database
    
    Document Management
    
    Financing Management
    
    Payment Collection
    
    Reporting & Statistics
    
    Sales Floor Management
    
    Service Department
    
    Website Integration
    
-   More features of Dealer.com
    
    A/B Testing
    
    Activity Dashboard
    
    Activity Tracking
    
    AI Copilot
    
    API
    
    Automated Scheduling
    
    Behavior Analytics
    
    Campaign Analytics
    
    Campaign Management
    
    Campaign Planning
    
    Campaign Scheduling
    
    Campaign Segmentation
    
    Content Management
    
    Conversion Rate Optimization
    
    Conversion Tracking
    
    Customer Journey Mapping
    
    Customer Segmentation
    
    Customizable Branding
    
    Customizable Forms
    
    Customizable Reports
    
    Customizable Templates
    
    Customization
    
    Dashboard
    
    Drag & Drop
    
    Drip Campaigns
    
    Dynamic Content
    
    Email Management
    
    Email Marketing
    
    Email Templates
    
    Engagement Tracking
    
    For Automotive Dealerships
    
    Forms Management
    
    Generative AI
    
    Interaction Tracking
    
    Inventory Management
    
    Landing Pages/Web Forms
    
    Lead Capture
    
    Lead Generation
    
    Lead Management
    
    Lead Nurturing
    
    Lead Scoring
    
    Live Chat
    
    Marketing Automation
    
    Monitoring
    
    Multi-Channel Marketing
    
    New Car Dealer
    
    Online Forums
    
    Product Catalog
    
    Real-Time Analytics
    
    Real-Time Data
    
    Real-Time Reporting
    
    Reporting/Analytics
    
    ROI Tracking
    
    Self Service Portal
    
    SEO Management
    
    Social Marketing
    
    Social Media Integration
    
    Social Media Monitoring
    
    Social Promotion
    
    Third-Party Integrations
    
    Used Car Dealer
    
    Web Notifications
    
    Website Analytics
    
    Website Management
    

## Dealer.com User Reviews

Overall Rating

4.3

Ratings Breakdown

5

49%

4

34%

3

14%

2

3%

1

0%

Secondary Ratings

Ease of Use

4.2

Value for money

4.2

Customer support

4.3

Functionality

4.1

LS

Lindsey S.

Verified reviewer

Automotive

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed February 2021

Ease of use

5

I have used this for over three years and am always happy with the updates and ease of use!

Ratings Breakdown

4

Ease of use

Previously 5

5

Functionality

Pros:

This site is easy to use and navigate. It offers many tools and is user friendly. It is multi functional and handles many of my needs for the dealership.

Cons:

I wish I could use this program for all of my internet management needs. I wish it were more compatible with other programs.

Read More

MP

Marina P.

Verified reviewer

Automotive

201-500 employees

Used daily for more than 2 years

Review source

Reviewed March 2022

May be trying to keep up with competitors

4

Dealer.com is an approved vendor for all our manufacturers (5 brands). They can easily share information with each other and this is why we've been with them for so long. Hard to turn such a huge ship at this point. They get the job done, though through my 5-6 years working with them - seems like they are just mixed in with the competitors, instead of standing out.

Ratings Breakdown

5

Ease of use

5

Value for money

4

Customer support

3

Functionality

Pros:

The backend tool allows me to build my own pages, add creative, etc. I like how I can get in and see inventory, change things as needed. Updates are pretty quick. We currently have unlimited exports (of our inventory feed) that is important to us.

Cons:

It seems that Dealer.com likes to concentrate on little details and hails them as huge improvements, but front end customer use/look details are left behind. I now hear my management say more and more that they like the design and operation of other dealer's websites that are not Dealer.com. Of course, it is hard to say how backend and operations are for those sites, but Dealer.com needs to get into the game for things that multitudes see.

Reasons for choosing Dealer.com

Price and manufacturer coop approval. Also, options to do advertising through them (which was also coop approved).

Read More

MW

Mitchell W.

Verified reviewer

Automotive

51-200 employees

Used daily for less than 2 years

Review source

Reviewed April 2021

Needs updating

3

Incredibly neutral. Simply, the design of the websites looks completely last decade.

Ratings Breakdown

4

Ease of use

3

Value for money

2

Customer support

3

Functionality

Pros:

The website editor is easy to use and you do not need to know HTML. Templates when creating new pages, too. But...

Cons:

Had lots of bugs and issues in our time. Support was slow in many cases. The website design is cookie-cutter boring. Looks old. Hard to make your website standout with their old designs. We had multiple blackouts, too.

Read More

SC

Silvia C.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed January 2022

Great People over at Dealer.com

5

I do enjoy using Dealer.com as the web provider for our dealerships.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

What good is a product or a service if you do not have a reliable person to turn to when you need assistance? That is what makes dealer.com so nice. When we have a problem, I know I can reach out to our account manager and the issue will be resolved.

Cons:

I do wish Dealer.com gave dealers more flexibility in regards to the creative aspect of their website. Sometimes, I feel like the pages generated look very bland and are repetitive since they are distributed to each dealer (within the same manufacture).

Reasons for switching to Dealer.com

It is a Cox Automotive product and we wanted to integrate other softwares that we were using from Cox Automotive into our website.

Read More

DP

Dan P.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed April 2022

Dealer.com is a superior website provider

4

After having used other website providers in the automotive space, I've used Dealer.com for roughly 8 years and this is my favorite website provider to date.

Ratings Breakdown

4

Ease of use

4

Value for money

4

Customer support

4

Functionality

Pros:

The eye-catching designs of Dealer.com websites are superior to other website providers in the automotive space. The ease of adding or managing content is user friendly. The customer support is above average.

Cons:

The mobile versus desktop experience is different from other providers with a responsive design. Would prefer more mobile responsive solution.

Read More

JS

John S.

Verified reviewer

Automotive

201-500 employees

Used daily for more than 2 years

Review source

Reviewed February 2019

Support is great, But more widgets could be added

4

Dealer.com is a great product to make sure that you can stay open 24 hours a day. The ability for customers to view your inventory online is crucial and they allow you to do that with minor hiccups.

Ratings Breakdown

2

Ease of use

5

Customer support

2

Functionality

Pros:

Support is great, and we don't have many issues when it comes to our website that can't be resolved quickly. This is extremely important as our website drives most of our business. We use CDK for some of our other sites, and we constantly have problems with that site.

Cons:

The sites seem to be pretty basic, and the lack of widgets don't allow for a particularly visually appealing site. I would also like to see a mobile app included in the subscription.

Read More

cw

cristian w.

Verified reviewer

Automotive

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2023

good product with good integration

5

Ratings Breakdown

5

Ease of use

4

Value for money

5

Customer support

5

Functionality

Pros:

we like how user friendly it is for inventory integration and pushing vehicles out to 3rd party sites

Cons:

it is a little more costly than other options

Read More

EM

Elysia M.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed June 2018

We use this to control our inventory on AutoTrader.ca and to merchandise our new and used vehicles.

5

This tool seems to be on top of the emerging technologies in the field.

Ratings Breakdown

5

Ease of use

4

Value for money

5

Customer support

5

Functionality

Pros:

It is extremely easy to navigate and has a variety of reporting measurements which is important to my role. This tool is put together by a team that clearly understands our needs as an automotive dealer.

Cons:

I don't know if it is an issue with Dealer.com or AutoTrader but we cannot syndicate photos from dealer.com to our actual website.

Read More

PS

Philip S.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed September 2021

Big Name Website provider with Excellent Customer Support

5

Ratings Breakdown

4

Ease of use

5

Value for money

5

Customer support

4

Functionality

Pros:

The customer support team is very attentive, knowledgeable, and friendly

Cons:

The picture scrolling aspect is a side-scroller model. I'd prefer a scroll-down model.

Read More

Katie R.

Verified reviewer

Automotive

51-200 employees

Used other for less than 2 years

Review source

Reviewed April 2020

Dealer.com is not my first choice for reporting

3

It was good using this product while having other Dealer.com services, but I would not choose it otherwise.

Ratings Breakdown

3

Ease of use

2

Functionality

Pros:

I like that it can house several Dealer.com products at once: analytics for websites, paid search, and more.

Cons:

The design of this software is pretty outdated and bulky, and sometimes the numbers in their analytics differed from other sources.

Read More

Showing 1 - 10 of 35 Reviews

[See All Reviews](https://www.softwareadvice.com/crm/dealer-com-profile/reviews/)

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