All Dealertrack DMS Reviews
1-25 of 115 Reviews
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Brienna
Verified reviewer
Automotive, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2019
Dealertrack is a great system for pulling bureaus and accessing lenders!
I use this program every day and have been very happy with it. It's especially nice that it has the option to export the contents of the worksheet to other systems I use regularly (ie: dealerpull and walkaway). I am very happy with this program.
PROSThe direct access it gives to multiple lenders.
CONSSometimes the deals get stuck between me and another lender and I have to call to get it pushed through.
Benjamin
Verified reviewer
Automotive, 501-1,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed March 2019
Dealertrack DMS
I use this software daily to help keep the productivity at my company flowing. It allows us many great options to manage our operations. I would recommend this to those that are looking at the product for a complete solution.
PROSThe software offers a true variety of options when it comes to daily operations. The team at Dealertrack is always on top of updates and communication and the system rarely if ever has any issues.
CONSThere aren't many cons from my standpoint, it provides a tool to help get things done in an efficient manner. The only issue you may run into is when you have people setting up others accounts, they can either give too much or too little to the user in terms of options. I would advise training the HR or whomever you will have set the program up to be very specific to each persons roll in the company, again this is a user issue not the program itself
Anonymous
201-500 employees
Used daily for less than 2 years
OVERALL RATING:
3
EASE OF USE
3
FUNCTIONALITY
4
Reviewed December 2018
When it works it is acceptable.
When it is up and running it is useful and would be great, the idea of what it can do is exactly what you would want. If I want to see the service history from the last year I couldn't get all the information I needed. Not sure if this is because we didn't have the software integrated correctly or what.
CONSHad problems logging on in the morning when I first got to work. The Vin scanner doesn't always read on the first try, have to scan and scan to get it to read. The mobile application just didn't work fast enough. I often had to go back to my desk to get all the data I needed and by then it was too late to capitalized on the initial interaction with the customer.
Patrick
Automotive, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed May 2021
Credit Apps
The overall benefit to it is that we have a secure local to save all the application instead of having to hunt down a recorded call.
PROSIt makes it easier to receive the credit applications from clients digitally verses over the phone.
CONSThe credit application form allows clients to leave out important information that’s needed for a credit decision from a bank which means we have to call and get the information. At that point we might as well just get the whole thing over the phone. Also, the number of users allowed access to the program causes problems for being able to pull the info late at night when the people are gone for the day.
Anonymous
201-500 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2019
Customizable and Easy to use
Very diverse DMS for the money. Switched from one of the other big three to Dealertrack and after we got our feet wet, you couldn’t make anyone go back.
CONSNeed to ensure you take this rare time to start fresh and clean up your accounting and processes. No sense in bringing the old ways to the new set up (and typically you don’t switch a DMS often). We, unfortunately, did not do our due diligence and the implementation folks are going to do what you ask- which was foolish on our part. Because of that we had a few months after where it was not as smooth as I would have liked
Chad
Automotive, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2021
Switched from Reynolds
It is point and click, very easy to use. Everyone can be proficient from day one
CONSHas an occasional gremlin where a trade in will show up sold to the customer who murchased
Reasons for switching to Dealertrack DMS
The cost savings was too much to not try
Britney
Marketing and Advertising, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2019
Second Best of Lender Submission Platforms
Overall, it is an easy to use, And more importantly, easy to train platform. However, it lacks in the overall non pay-to-play capability in relation to it's peers.
PROSIt is very easy to train employees to use and is esthetically appealing. Also, its integration with other products, specifically its DMS, is second to none.
CONSIt is limited. You have to pay for everything. It has limited internal capabilities. Very expensive. No captive has partnered with them to mitigate said costs.
Glenn
Automotive, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2019
Dealer Track best software in the Automotive industry
I have used Dealer Track Since it's entry into the car business. It is difficult to imagine working a car deal without it.
PROSDealer track has a tool for almost every need in the industry. Very easy to use. Always Improving and adding valuable tools.
CONSCost should be tailored to dealership size and use of product. Not to take away from its value because there is no better tool for the automobile industry.
Matthew
Automotive, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed December 2020
Great for inventory management
Amazing customer service. I liked the inventory side. It worked very well for our business, but the accounting side is very important to keep the business running.
PROSDealertrack DMS was easy to use and integrated well with the web provider that we used at the time.
CONSThe accounting side seemed very antiquated and was not easy to pull monthly reports
Reason for choosing Dealertrack DMS
I inherited the product
Anonymous
51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2019
DEALERTRACK
DEALERTRACK IS VERY USER FRIENDLY AND I LIKE ALL THE REFERENCE MATERIAL AVAILABLE.
CONSI DO NOT LIKE THE FACT THAT IS SOME REPORTING YOU CAN'T REFERENCE TWO YEARS TOGETHER. YOU HAVE TO PRINT EACH YEAR SEPARATELY.
Barrie
Automotive, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
4
Reviewed May 2022
DealerTrack DMS was the best DMS we have ever used...until it was no longer available in Canada
The shortcut key options to create a deal or add a new line to a work order were the best for saving time, especially when creating multiple sales for the same fleet customer, or multiple PDI work orders.
CONSThe accounting integration could have been improved to incorporate accessory sales and gross profits. We would have to add accessories and manually calculate the gross profit on the sale and installation.
robin
Automotive, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed May 2019
Great software for the automotive industry
I like using dealertrack. As a F&I manager at an automotive dealership, I use Dealertrack to submit all of my credit applications and it is so easy to use! I can access payoffs, approvals, and everything in between with Dealertrack.
CONSEvery so often, the software goes down and it can take minutes or hours for it to come back. I also wish there was a way to transfer my credit apps into my Lot Wizard instead of having to re-type everything.
AMIE
Automotive, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2020
Great Product
It has been a great experience. It was easy to set up and implement. It was easy to get all of our sales team on board
PROSThis product is very easy to use, which ultimately makes my job easier. Their customer service is very helpful as well
CONSThere have been several times my leads have gotten "stuck" and i have had to call to get them taken care of. It doesn't happen often.
Jesse
Automotive, 201-500 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
3
FUNCTIONALITY
5
Reviewed December 2017
Dealertrack is one of the leading full auto dealer solutions companies.
Uptodate tech. Great source of options. Dealertrack as a company is very productive in their operations.
CONSRegarding the child company Dealer.com: Customer support has many breaks in communication between support reps and techs. The background coding environment used antiquated code. It takes way to long to resolve minor issues. Promises are often made yet are not fulfilled.
SHARON
Automotive, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2019
I use this everyday and it's great!
Keeps inventory and pricing up to date with little or no effort. It's a great product that we use everyday
PROSIt's easy to use and keeps track of inventory and leads in a comprehensive manner. You can make as many quotes as you need.
CONSI wish the font and colors were darker because we have a hard time seeing the screen sometimes. Great product though.
Tony
Automotive, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed September 2020
DealerTrack DMS
Overall a great tool for those who work in the automotive industry
PROSI use this daily in my work and it helps me with internet sales. Can track customers and work my leads easily.
CONSCan be veryyy slow at times. Won't allow me to log on. The function commands are confusing at times.
Andrew
Automotive, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2020
The center of your business
Again, integration with all of my CRM software makes this choice a no brainer
PROSIt's integration with the best software and your key to all available lenders. They already have generated standardized forms so there are no times you'll need to reinvent the wheel
CONSPrice, but you can only have two or is the criteria. If it's good and fast, it's not cheap. If it's fast and cheap, it's not good. And if it's cheap and good, it's not fast. Pick two.
Tanya
Automotive, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2019
Efficient
What I like most is you can submit credit applications for potential car buys and do all the financing paper work all on the same software.
CONSWhat I like least about the software is sometimes it does crash and you have to call technical support.
Larry
Automotive, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
1
EASE OF USE
1
VALUE FOR MONEY
2
CUSTOMER SUPPORT
1
FUNCTIONALITY
1
Reviewed July 2019
System Down AGAIN!!
Cheap alternative to the big dogs (ADP, REYNOLDS, ect)
CONSSystem is always going down and running slow. Ridiculous to run a business this way.
Reasons for switching to Dealertrack DMS
Cheaper price point. Was good for years but lately really bad.
Anonymous
501-1,000 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed April 2019
Mostly Happy with Dealer track.
Our dealership has been using Dealertrack for 6 months after converting from Reynolds and Reynolds. Dealertrack is alot easier and more intuitive. I'm told we are also saving a bunch of money for switching. All features seem to be included, instead of paying for each individual features like Reynolds.
PROSEasy to use. Has more current features after converting from Reynolds and Reynolds. Way cheaper as well.
CONSSeems to be lacking some features that are present in other areas of the software. Suggestions need to have at least 50 votes before Dealertrack will even look at it.
Louis
Automotive, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed December 2018
Dealertrack update
The new update is easy to pull a credit report and customer information.
CONSVery very difficult for the inventory to be updated and merged with the application.
Daniel
Automotive, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed January 2019
Cox is making progress
Cox is making progress is turning Arkona into a friendlier DMS.
CONSIts Arkona and it still needs some help, however we can see Cox working on it.
Anonymous
2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2019
Couldn’t live without it
Love that all my banks can receive the application with a click
CONSI love everything about it almost never have any problems
Casey
Automotive, 201-500 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2016
Great Product For Finance
Easy to use software that allows us to get the customer approved on the spot. We have hooked up with 35 lenders and that's just the starting point!
PROSVery easy to use
CONSnone
Cindy
Automotive, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2017
Super easy and inexpensive
Very robust reporting, customization, and integrates with everything easily. I don't know why dealers always think they have only two options
PROSSimple to use and train new staff on
CONSI wish the working area of the screen were bigger and maximized the whole length of your monitor