CDK Elead

RATING:

4.26

(131)

About CDK Elead

Elead CRM is a cloud-based customer relationship management solution created for automotive retailers by automotive industry experts. Elead CRM and retail systems help dealerships sell and service more vehicles in less time by elevating operational efficiency and pipeline management with full visibility and accountability. Available via mobile app or desktop, Elead CRM has an intuitive interface, flexible integrations and well-rounded feature sets that give dealerships full control of their operations. Elead CRM aggregates all operational data - sales, fixed ops, marketing and BDC -- into a single view to help auto retailers gain a business advantage. These data-driven insights help develop deeper, more genuine connections with every opportunity, thus growing ...
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CDK Elead Reviews

Overall Rating

4.26

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4

Most Helpful Reviews for CDK Elead

1 - 5 of 131 Reviews

Daniel

Automotive, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2021

Elead makes me feel they genuinely care about my success!

We utilize a ton of the features available with Elead. Because of this we have a ton of moving parts and I'd guess that we require way more personal attention than 90-95% of their users. Most companies have people in place to assist you with problems you may have with their software. All I can speak to is my experience, but [SENSITIVE CONTENT HIDDEN], who is my contact when I need assistance takes pride in his craft and goes way above and beyond what is required. If I have a problem I give him a call on what I believe is his cell. If he answers he immediately either listens to my concerns or lets me know when he will be able to give me his full attention. If he cannot answer, I don't wait long for a call back, email or text letting me know when he will be available. Once he understands my concern, he sets us up on a virtual meeting and I am his only focus for however long is needed. Almost every time that the concern is taken care of, he tries to offer additional ideas or asks additional questions to try and optimize our success. I don't ever write reviews, good or bad but I felt obligated to let people know the type of partner you get with Elead. I don't see them as strictly a CRM..... I see them as a business partner dedicated to finding ways for us to be more successful!

PROS

I've switched CRM's several times for several different reasons. The main thing I always hated aside from having to learn an entirely different product is time and growing pains that come with transitioning to a different CRM. Am I going to lose important data? Will it take weeks to get everything transfered? Will my team be frustrated with the new software? I could go on forever. I'm not in the CRM industry so I can't speak to what's expected with a transition and how much growing pains you should expect to have. I can say that 10-12 years ago the switch was much more difficult than it is now and even back then Elead had the most streamlined process of the others we've tried. For the record, we've only used the higher end companies with the highest costs. I'd imagine the less expensive ones are much worse but I have no experience with them. The ease of transition with Elead was way beyond my expectations. Maybe they've all improved significantly with technology, who knows?

CONS

I wouldn't call it a con, plus I may just not know how to handle this specifically and I've never asked. I wish there were a simple way to search the entire database of notes input by our staff for keywords. Whether it be specific bikes, specific trade ins, etc. If your staff does a good job of adding the product of interest where it's supposed to go, then this would be irrelevant. More often than not, our team is trying to input the data as quickly as possible and doesn't give much more than the required info.

Vendor Response

Hi Daniel, Thank you for providing feedback with your experience with Elead. We are glad to see your experience has been positive overall. As always, our support team is always available to assist with anything you may need. Thank you!

Replied March 2021

Ryan

Automotive, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed January 2017

Long time eLead User

Have been on eLead for almost 10 years now, so we are happy with the relationship over this term. I appreciate the upper management at eLead and their level of involvement. Once they get involved, things seem to get addressed. My hope is that the lower tier support continues to improve their responsiveness and timeliness to resolve issues. I think they should have an Open Ticket Portal for the Admin of the dealership (myself) to view at any given time to see all open tickets with support. I think there is so much in the CRM that it is confusing sometimes for me to understand which reports are best to use and which reports are giving me accurate data or not. Perhaps reporting can be streamlined better and understood better by support so we can understand our results better to measure our analytics. (ie: Leads, Appts Made, Apps Shown, Sold...etc...) My new Rep is excellent and very nice to work with. He is a great asset to eLead as a senior manager and I appreciate him communicating with me even with his busy schedule. Overall, I am happy with eLead and would recommend them at this time to other dealers I know.

PROS

My new Rep is excellent and very nice to work with. He is a great asset to eLead as a senior manager and I appreciate him communicating with me even with his busy schedule.

CONS

The reporting tends to be confusing to understand as it relates to the analytics I am trying to measure per salesperson, BDC agent, lead source, etc...reassignment leads seem to be the greatest issue with the reporting being skewed.

Vendor Response

Thank you for taking time to share your feedback with us, Ryan. We are continually working to improve our product and support and your feedback is a tremendous help in this effort. Reporting is a big area of focus for our product teams and we'll continue to streamline the tools to give you the insight you need. As always, please let us know if there is anything we can do to support you.

Replied February 2017

Stewart

Automotive, 11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

1

VALUE FOR MONEY

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed October 2017

Very frustrating. Product has a lot of features, but design is awkward.

Offers some coordination of sales consultant and management. Tracks sales.

PROS

Able to send custom vehicle brochures, price quotes and pictures. Can send automated emails to customers. Good tracking of sent and received emails. Frequent online training sessions available.

CONS

Search inventory for vehicle: when launched from customer record, eleads doesn't look for vehicle associated with customer. Phone/email. Cannot change next task. Have to lie about completing it then change default to what's needed. All new leads come in requiring phone call and email. Completing either of these tasks removes "new lead" attribute and drops them off that screen. Have to devise workaround to keep track of leads that still require action. Vehicle pic manager hard to use. Cannot delete multiple pics at one time. After uploading a new pic, it closes all the folders -- you have to re-open them to insert an image into an email. No way to prioritize customers. Hot customers get mixed on the same list as non-responding customers. No good way to mark a lead that is looking for a specific car then be triggered to call them when it gets here. New or used. When composing an email, if you close the box you're in, you lose everything. No warning to save. HTML editor acts differently than any other one I have ever used. Awkward. No way to use an email template in an e-brochure. No way to sort a search results list by rep, customer, date or vehicle. No audible notification for new leads. No way to look at an overview of all the communications that have occurred with a customer. Must open each task and view every communication note individually. Merge codes are unreliable - tech support was no help after 4 calls.

Vendor Response

Thanks for sharing your experience with us. We're sorry to hear that you've encountered some issues, but your honest feedback helps as as we work to improve. As always, please let us know if we can offer you support or if you have ideas for how our products can be better.

Replied November 2017

Rebecca

51-200 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2017

I am a FAN!!!

Ben P has been amazing! He has resolved a lot of our issues and he has even created new reports for our team. Our lead count has increased for sales which is great. I will say for the inception and launch for our dealership it was not very organized. Sales was on point but our Service intro was awful. Two weeks after the launch Phil H showed up and saved the day! We had to relearn the system the correct way. For Service One the system is lacking in areas. I have expressed them to my contacts and they state that it will be brought up a their round table meetings. Overall I love elead compared to other systems we have used (CDK-Autopilot-ADP-xtime). I still have so much to learn and hope to master the system very soon. You guys have a great team for dealership support.

PROS

I like the reporting and the fact I can view what is going on from my phone at all times.

CONS

The Service One and the CRM should communicate- example - if a customer has an appt and we are in the CRM tool making outbound calls we should be able to see that appt and not have to go to Service Scheduler. Under the Service tab in a customer's profile it should have the vehicle and VIN attached to the RO. Workflows' should be able to be implemented as the dealership sees fit. It would help with the follow-up for my team. When elead transfers a call to Service and to Sales they need to do a warm transfer. I have answered many times and the customer is very confused to what happen to the first person they were speaking to.

Vendor Response

Hi Rebecca. Thank you your taking the time to share your experience with us. We appreciate your kind words - and the feedback on where we can improve. We're passing this to our product teams as well. Thanks again and as always, please call us if there is anything we can do to support you.

Replied February 2017

Lyle

Automotive, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2019

eLead One

We tried another CRM and went back to eLead1ONE after about six weeks with the other software. Their support, functionality, and ease-of-use is preferred over other CRM software. Is there room for improvement? Yes, with quicker response time to needed changes to our pencil, troubleshooting system errors, and I'd like to see more proactive contact from the provider about changes or improvements to their CRM.

PROS

Schedules are easy to run, templates for e-mails easy to set up. The texting feature keeps us compliant for communication and we work many deals by text alone. I'd like to see more functionality for duplicate profiles but for now, duplicate profiles are simple to merge. The support is solid with a toll-free number, e-mail, or a performance manager escalation readily available. There are occasional hiccups with the web functions that can be handled by clearing cookies/cache, although I'd like to see a more long-term solution to this problem.

CONS

Occasional failures and again solved sometimes by clearing cookies/cache.

Reason for choosing CDK Elead

Ease of use, implementation was more customer focused.

Vendor Response

Thank you for your feedback, Lyle. It is definitely appreciated and helps us continue to improve our services and support provided. And, we are absolutely thrilled to have you back. If there is anything we can do for you or your team, don't hesitate to let us know.

Replied June 2019

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