About Falcon.io

Falcon.io is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing, measuring and customer data management.

Falcon.io helps marketers and companies deliver personalized brand experiences across touchpoints, based on customer profiles. The solution is complemented by round the clock customer support and consultancy services.

Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams. It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates.

Falcon.io provides APIs that deliver metrics on social data, audience and con...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 8

143 Reviews of Falcon.io

Average User Ratings

Overall

4.30 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(64)

64

4 stars

(60)

60

3 stars

(17)

17

2 stars

(2)

2

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 143 results

April 2019

Michael from Blu Creative

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

5.0

April 2019

Best in class software, easy to use, and feature-rich

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.

Pros

First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started. While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options. Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments. The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.

Cons

The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.

March 2020

Roderick from Shoot the Moon

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

March 2020

Great product with lots of features but be prepared to pay!

Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

Pros

Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

Cons

Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

Reasons for Choosing Falcon.io

Number of features and ability to have multiple team members/accounts with various levels of accessibility.

March 2020

Suzanne from Ethos

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

1.0

Value for money

1.0

Customer support

3.0

Functionality

1.0

March 2020

Shiny but Meh.

Meh.

Pros

No limited on # of social accounts that we can have connected has been helpful.

Cons

There are constantly API and posting errors. There are some features I was sold on but weren't actually what I asked/needed. It's very high maintenance to upkeep. Reports weren't as customizable as expected.

Reasons for Choosing Falcon.io

wanted more features.

March 2020

Rynie from Imapct Studio

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

March 2020

How Falcon made my day to day life easier

Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.

Pros

The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.

Cons

I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads. Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).

Reasons for Choosing Falcon.io

- Listening

March 2020

Sabina from ICAEW

Company Size: 501-1,000 employees

Industry: Non-Profit Organization Management

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2020

Falcon review

User friendly, amazing support team and account managers!

Pros

For us the scheduling tool is most useful. Falcon is very user-friendly. Once implemented we we're able to roll it out to stakeholders with ease.

Cons

When we first started using Falcon we felt that we couldn't use it to the fullest due to API restrictions. Since raising our issues with Falcon their development team have now almost resolved all of the issues. I do feel that the listening tool could be better. We run yearly influencer rankings and need to pull historical data but Falcon only allows you to pull 30 days of historical data when setting up a new listening stream.

Reasons for Choosing Falcon.io

It was recommended.