Firepoint is a cloud-based lead generation and business management solution that caters to small and midsize businesses in the real estate industry. It helps users manage leads, track team activities and report key metrics.
Firepoint offers built-in search engine marketing (SEM) capabilities to help real estate companies search quality leads in their proximity or in a selected area. It offers a customizable dashboard for managers that provides transparency into lead generation, agent performance, budgeting, lead conversions and more. Managers can adjust the lead-gen budget, add new team members into the system and set rules to control agent expenses.
With Firepoint, businesses can explore and capture leads from multiple online sources, such as property renting websites like Trulia and Realtor.com or social media platforms likes Facebook and Twitter. It also offers tools to run marketing campaigns, track client referrals, categorize leads and stay connected with existing clients through periodic emails.
Firepoint is available on a monthly subscription that includes support via phone and email.
stephen from Blindtex
Employees number: 51-200 employees
Outstand software as soon as we start to set the system up it was so easy and simple to use. very user-friendly and clear setup process. once set up it made our whole business Real Estate sales process better. With a 20% Improve close it paid for itself within the first month. Simply Brilliant.
Lexi from Michelle Taylor Realty
So easy to use, many automated features, each agent has their own login. The customer support is incredible!
Can't think of anything, we love everything about it! If there ever was anything I'm sure customer support would be happy to help!
Curtis from The Murphy Lee Group
Employees number: 2-10 employees
Ability to record calls and texts.
Inability to search for homes and sent to client from backend.
Inability to properly integrate more than 1 MLS
Limited search functions on the front end.
No app (yea I've heard 1 was coming for a year now).
Slow to upgrade or improve system
Inability to send texts and/or emails as another user (Ie: my assistant can't send on my behalf).
The amount of spam we get.
Lacey from Realty One Group, Team Lehman AZ
Employees number: 2-10 employees
The functionality, ease of use, and the fact that if any suggestions are made on how to improve usability or the client experience, there is a team who will take those suggestions to heart and implement changes.
This really is a tough one for me to answer because any challenges or frustrations I've had in the past, there have been changes made to implement so it is very user friendly.
Mark from PorchLight
Employees number: 11-50 employees
Very easy to manage my teams leads.
I like that they are always adding features but on a calculated time frame. Other CRMs I have used were always adding new features but still had glitches they never fixed. I love using Firepoint.
The only feature I wish we had was a pond account. We have a large team and there are a lot of leads in our pond account. I would love a better way to manage it.
Amazing tracking ability as well as customizable options
It is easy to use and the support team is fantastic, very responsive. I like that there are plenty of options to customize the system for our use.
Having to bounce around the screen to click the item I need. And not having expense tracking capabilities.
Frank from Keller Williams Realty
Employees number: 2-10 employees
It got me started on CRM's and knowing what I need when I get a new one. It's good for now, but I don't see having a team and still using it.
The cost is the biggest pro, however I would pay alot more for a more robust system. The automatic lead distribution.
The functionality. Needs an app, even though it can be done from the mobile browser. An app helps with dialing and that kind of thing.
Jennifer from century 21
Employees number: 201-500 employees
ability to customize how we track our clients.
Love the ability to fine tune it to how we prefer to use it. Customer support is top notch. I also like the ease of data entry.
Not a whole lot of opportunity here. I suppose I wish it had an auto save function and that you didn't have to respond to emails through the software but you could through gmail.
Paul from Stellar Realty NW
I love how firepoint can be used as a CRM as well as a lead gen system. It replaced 3 different providers for us at huge savings per month.
The front end could be a little better, but I hear that is coming very soon. Still generates leads and that is the bottom line for our team.
Jennifer from Agent REbox
Very simple to get someone set up and working. Even those agents who don't like CRM's or technology in general can navigate the system relatively easily. For those that want more, Firepoint is able to be customized regardless of how many custom pages you want, how big your team is or how many clients you have.
The only negative I can think of would be to be able to implement their list of upcoming features now (since I am not patient).
Thom from Core Group Realty
We switched over a few years back from another big platform and have been extremely happy! The cost savings and the usability of the system has made it totally worthwhile for the change. Our agents love using it and find it so user friendly. The reporting funtions help me keep agents accountable as well as track our marketing budgets.
Rick from RE/MAX Preferred Properties
It is helping me grow my business
It is a very affordable platform. They are constantly adding updates and improving the product. Their support staff is fantastic in helping you out when you need it. The PPC management team is very knowledgeable. The do a great job managing my campaign and get GREAT results.
You will find no better product to help grow you online business. Glad I'm joined them
Lainie from Homes By Lainie Real Estate Group
We have been using Firepoint for more than a year now. We came from a much more expensive system and have found Firepoint to be just as good, if not better. The customer service we receive from our Account Manager and all the other staff at Firepoint far exceeds any of the other companies we work with. We also like that they are continually improving our system to make it as robust as possible. We look forward to working hand in hand with Firepoint for many years to come!
We would like to see the system be more robust. Firepoint is still a startup, and we look forward to seeing how it grows in the future.