About FirePoint

Firepoint is a cloud-based lead generation and business management solution that caters to small and midsize businesses in the real estate industry. It helps users manage leads, track team activities and report key metrics. Firepoint offers built-in search engine marketing (SEM) capabilities to help real estate companies search quality leads in their proximity or in a selected area. It offers a customizable dashboard for managers that provides transparency into lead generation, agent performance, budgeting, lead conversions and more. Managers can adjust the lead-gen budget, add new team members into the system and set rules to control agent expenses. With Firepoint, businesses can explore and capture leads from multiple online sources, such as property renting...

FirePoint Pricing

Firepoint - for Individuals & small teams: starting at $175 per month (includes 2 user seats) Ignite - for medium & large teams: starting at $350 per month (includes 5 user seats) Each additional user is $50 per month.

Starting price: 

$175.00 per month

Free trial: 

Not Available

Free version: 

Not Available

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FirePoint User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4

Customer support

4.5

Functionality

4

Showing 1 - 5 of 24 reviews

User Profile

Jennifer

Verified reviewer

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

November 2017

We work with over 200 agents and Firepoint by far is one of the easiest to use platforms available.

Pros

Very simple to get someone set up and working. Even those agents who don't like CRM's or technology in general can navigate the system relatively easily. For those that want more, Firepoint is able to be customized regardless of how many custom pages you want, how big your team is or how many clients you have.

Cons

The only negative I can think of would be to be able to implement their list of upcoming features now (since I am not patient).

Lainie

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

November 2017

Comparable system to more expensive options with better customer service.

Pros

We have been using Firepoint for more than a year now. We came from a much more expensive system and have found Firepoint to be just as good, if not better. The customer service we receive from our Account Manager and all the other staff at Firepoint far exceeds any of the other companies we work with. We also like that they are continually improving our system to make it as robust as possible. We look forward to working hand in hand with Firepoint for many years to come!

Cons

We would like to see the system be more robust. Firepoint is still a startup, and we look forward to seeing how it grows in the future.

Mark

Company size: 2-10 employees

Industry: Real Estate

Time used: Less than 12 months

Review Source

This review was submitted organically. No incentive was offered
2

Ease-of-use

out of 5
1

Value for money

out of 5
3

Customer support

out of 5
1

Functionality

out of 5

February 2020

Keep Moving and Save Your Time and Money

For the price, there are so many better options out there when you start getting into the $500-$700/mo price point. I felt like I was beta testing their program and providing basic feedback that should have already been implemented. After severing my subscription and providing direct feedback as to why I was leaving, they still grabbed the last payment per "Our policy" they said. Spending some time exploring other options before signing up for this one. If this was the only CRM I have used, then I might think it was okay, but it's not and it isn't. I signed up with the goal of doubling. my production from 40 to 80 sales per year. Instead I dropped slightly as I tried to "make it work".

Pros

Like many CRM's, FirePoint offers an IDX Dashboard showing most active shoppers, integration with multiple platforms, and pre-created drip plans. There is a transaction management component, but it's not the most intuitive.

Cons

As I became more familiar with the software, I noticed lots of opportunities. In fact, Firepoint created a forum to collect agent feedback and improve to software, but in 6 months, I didn't see any action on their part. A few opportunities I saw using the software: Cannot add profile client photos, the system does not automatically sync with email to track history, website design through Firepoint is dated and no way to track site metrics, no document storage, batched .csv uploads have to be emailed to them to upload (no straight through processing) and the layout made it hard to get a high level over view of transactions in escrow.

Reasons for switching to FirePoint

Firepoint monthly fee is on par with their competition. Their product is not.

Thom

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

November 2017

This product has been the best system for our business!

Pros

We switched over a few years back from another big platform and have been extremely happy! The cost savings and the usability of the system has made it totally worthwhile for the change. Our agents love using it and find it so user friendly. The reporting funtions help me keep agents accountable as well as track our marketing budgets.

Jason

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

July 2018

One of the best crm I have used in our 20 years in business..

Pros

Very professional team. The customer service is some of the best we have experienced in the past 20 years in real estate.

Cons

We have no complaints. My team would like features released faster, however every feature that is released works, from my perspective a proper working system is better than a fast product launch.

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