Firepoint software


18 reviews(5.0/5)
18 reviews(5.0/5)

Firepoint is a cloud-based lead generation and business management solution that caters to small and midsize businesses in the real estate industry. It helps users manage leads, track team activities and report key metrics.

Firepoint offers built-in search engine marketing (SEM) capabilities to help real estate companies search quality leads in their proximity or in a selected area. It offers a customizable dashboard for managers that provides transparency into lead generation, agent performance, budgeting, lead conversions and more. Managers can adjust the lead-gen budget, add new team members into the system and set rules to control agent expenses.

With Firepoint, businesses can explore and capture leads from multiple online sources, such as property renting websites like Trulia and Realtor.com or social media platforms likes Facebook and Twitter. It also offers tools to run marketing campaigns, track client referrals, categorize leads and stay connected with existing clients through periodic emails.

Firepoint is available on a monthly subscription that includes support via phone and email.

Supported Operating System(s):
Mac OS , Web browser (OS agnostic)

18 Reviews of Firepoint

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  • Angela from Bay Attache Inc.

    Specialty: Real Estate

    Number of employees: 2-10 employees

    August 2018

    Firepoint review

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Easy to use, great customer support, transparent, defined drip campaigns are already in there, a lot of work is getting provided by the vendor.

    Cons

    No "storage space" online so documents can't be saved.... Not everything can be customized. Besides that, great platform.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Jason from Jason Bramblett Real Estate

    July 2018

    One of the best crm I have used in our 20 years in business..

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Very professional team. The customer service is some of the best we have experienced in the past 20 years in real estate.

    Cons

    We have no complaints. My team would like features released faster, however every feature that is released works, from my perspective a proper working system is better than a fast product launch.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • William from Paragon Realty

    Specialty: Real Estate

    Number of employees: 11-50 employees

    July 2018

    Absolutely the best CRM and Website for the Real Estate Industry for the money!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Customer support is fantastic. I have one person assigned to me "Mo" and he takes care of all of my needs!

    Pros

    CRM is top tier and has great functionality. They take feedback and improvement suggestions and implement them.

    Cons

    No app yet but they have one in the works. There are some cross checking and dashboard work that I would like to see improved but I have also suggested these points to them and they are working to make it happen.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Siddesh from Marimba Auto

    Specialty: Engineering

    Number of employees: 201-500 employees

    May 2018

    Very appealing software.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    This is a great accounting software suitable for medium and small business and its looks are very appealing with bright colors and stylish fonts.

    Cons

    This has some limitations and some times you have to do repetitive work again and again such as marking lists.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Supreeth from Comau Power train

    Specialty: Engineering

    Number of employees: 201-500 employees

    May 2018

    Great software

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Its is a Fantastic software with very user friendly experience and with awesome call recorder and texts with is good.

    Cons

    It offer free demo but after that the price is expensive. Also if I want my assistant to send email on my behalf, he cant.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Lexi from Michelle Taylor Realty

    May 2018

    THE BEST CRM! Our team and admin love it

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    So easy to use, many automated features, each agent has their own login. The customer support is incredible!

    Cons

    Can't think of anything, we love everything about it! If there ever was anything I'm sure customer support would be happy to help!

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Curtis from The Murphy Lee Group

    Number of employees: 2-10 employees

    May 2018

    I've used FP for a year now. Where's a nice product it is very limited and not progressing quickly.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Ability to record calls and texts.

    Cons

    Inability to search for homes and sent to client from backend.
    Inability to properly integrate more than 1 MLS
    Limited search functions on the front end.
    No app (yea I've heard 1 was coming for a year now).
    Slow to upgrade or improve system
    Inability to send texts and/or emails as another user (Ie: my assistant can't send on my behalf).
    The amount of spam we get.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Lacey from Realty One Group, Team Lehman AZ

    Number of employees: 2-10 employees

    May 2018

    Fantastic experience, very user friendly!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The functionality, ease of use, and the fact that if any suggestions are made on how to improve usability or the client experience, there is a team who will take those suggestions to heart and implement changes.

    Cons

    This really is a tough one for me to answer because any challenges or frustrations I've had in the past, there have been changes made to implement so it is very user friendly.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Mark from PorchLight

    Number of employees: 11-50 employees

    May 2018

    Phenomenal CRM with IDX. Worth every penny.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Very easy to manage my teams leads.

    Pros

    I like that they are always adding features but on a calculated time frame. Other CRMs I have used were always adding new features but still had glitches they never fixed. I love using Firepoint.

    Cons

    The only feature I wish we had was a pond account. We have a large team and there are a lot of leads in our pond account. I would love a better way to manage it.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    May 2018

    As a CRM, this is a great tool

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Amazing tracking ability as well as customizable options

    Pros

    It is easy to use and the support team is fantastic, very responsive. I like that there are plenty of options to customize the system for our use.

    Cons

    Having to bounce around the screen to click the item I need. And not having expense tracking capabilities.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Frank from Keller Williams Realty

    Number of employees: 2-10 employees

    May 2018

    It's been ok, but not great. Should be more powerful.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It got me started on CRM's and knowing what I need when I get a new one. It's good for now, but I don't see having a team and still using it.

    Pros

    The cost is the biggest pro, however I would pay alot more for a more robust system. The automatic lead distribution.

    Cons

    The functionality. Needs an app, even though it can be done from the mobile browser. An app helps with dialing and that kind of thing.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Jennifer from century 21

    Number of employees: 201-500 employees

    May 2018

    Love using this platform. We came from Boomtown and hated how we couldn't customize.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    ability to customize how we track our clients.

    Pros

    Love the ability to fine tune it to how we prefer to use it. Customer support is top notch. I also like the ease of data entry.

    Cons

    Not a whole lot of opportunity here. I suppose I wish it had an auto save function and that you didn't have to respond to emails through the software but you could through gmail.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • stephen from Blindtex

    Specialty: Retail

    Number of employees: 51-200 employees

    March 2018

    Firepoint

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Simple Brilliant

    Pros

    Outstand software as soon as we start to set the system up it was so easy and simple to use. very user-friendly and clear setup process. once set up it made our whole business Real Estate sales process better. With a 20% Improve close it paid for itself within the first month. Simply Brilliant.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Paul from Stellar Realty NW

    November 2017

    Easy interface, amazing support staff, and great ROI tracking

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I love how firepoint can be used as a CRM as well as a lead gen system. It replaced 3 different providers for us at huge savings per month.

    Cons

    The front end could be a little better, but I hear that is coming very soon. Still generates leads and that is the bottom line for our team.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Jennifer from Agent REbox

    November 2017

    We work with over 200 agents and Firepoint by far is one of the easiest to use platforms available.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Very simple to get someone set up and working. Even those agents who don't like CRM's or technology in general can navigate the system relatively easily. For those that want more, Firepoint is able to be customized regardless of how many custom pages you want, how big your team is or how many clients you have.

    Cons

    The only negative I can think of would be to be able to implement their list of upcoming features now (since I am not patient).

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Thom from Core Group Realty

    November 2017

    This product has been the best system for our business!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    We switched over a few years back from another big platform and have been extremely happy! The cost savings and the usability of the system has made it totally worthwhile for the change. Our agents love using it and find it so user friendly. The reporting funtions help me keep agents accountable as well as track our marketing budgets.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Rick from RE/MAX Preferred Properties

    November 2017

    I check out of Firepoint's competitors and decided to go with them. It was great decision for me.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It is helping me grow my business

    Pros

    It is a very affordable platform. They are constantly adding updates and improving the product. Their support staff is fantastic in helping you out when you need it. The PPC management team is very knowledgeable. The do a great job managing my campaign and get GREAT results.
    You will find no better product to help grow you online business. Glad I'm joined them

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Lainie from Homes By Lainie Real Estate Group

    November 2017

    Comparable system to more expensive options with better customer service.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    We have been using Firepoint for more than a year now. We came from a much more expensive system and have found Firepoint to be just as good, if not better. The customer service we receive from our Account Manager and all the other staff at Firepoint far exceeds any of the other companies we work with. We also like that they are continually improving our system to make it as robust as possible. We look forward to working hand in hand with Firepoint for many years to come!

    Cons

    We would like to see the system be more robust. Firepoint is still a startup, and we look forward to seeing how it grows in the future.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
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