--- title: "Follow Up Boss Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Follow Up Boss. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Follow Up Boss is a good fit for you!" source_url: "https://www.softwareadvice.com/crm/follow-up-boss-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Real Estate CRM Software](https://www.softwareadvice.com/crm/real-estate-crm-comparison/) / [Follow Up Boss](https://www.softwareadvice.com/crm/follow-up-boss-profile/) / Follow Up Boss Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/crm/follow-up-boss-profile/) Reviews [Alternatives](https://www.softwareadvice.com/crm/follow-up-boss-profile/alternatives/) # Follow Up Boss User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 58 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.4/5 - Value for money: 4.2/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 42 reviews (72%) - 4 stars: 10 reviews (17%) - 3 stars: 2 reviews (3%) - 2 stars: 2 reviews (3%) - 1 star: 2 reviews (3%) ### Most mentioned pros - I've been using it since I started in Real Estate and it has been a life safer for keeping me organized and staying on top of my leads and past clients. - One of my favorite aspects so far is that I’ve set up my email forwarding to FUB and when new leads come in, they are automatically added to my contacts list. - It is very easy to learn and easy to use. ### Most mentioned cons - There are some glitches with the system, like not getting notifications when they are enabled. - The tagging system wasn't reliable within the platform. - For the most part everything functions correctly but its frustrating to just not know if something is going to work how it is supposed to. ## Follow Up Boss customer reviews Showing reviews 1-25 of 58 (page 1). ### Solid CRM for Real Estate Teams - Overall rating: 5/5 - Reviewer: Keeli N. - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We are very satisfied with Follow Up Boss and with the support we receive from our Follow Up Boss Rep. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros FUB is user-friendly for agents and for the administrative team. New features and upgrades are released often, and we appreciate that it continues to improve functionalities. #### Cons The inbox could use some more upgrades, and I know that their product team is actively working on that. #### Reasons for choosing Follow Up Boss We were using Chime previously, which is now Lofty. It was very clunky. #### Reasons for switching to Follow Up Boss Chime was not able to integrate with our transaction management system and we wanted to work with Daniel Poston to integrate our sales and operations processes. --- ### Follow Up Boss Rocks!! - Overall rating: 5/5 - Reviewer: Yola S. - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We have had a great experience and are able to follow up very easily!! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We like that it is customizable & that you can integrate easily, I also love the Smart Lists! #### Cons Soo far, I really like everything, I guess, I would love to be able to bulk text but overall, it is wonderful #### Reasons for switching to Follow Up Boss Many reasons, but it had more customizable features. --- ### It's an addiction! - Overall rating: 5/5 - Reviewer: Lisa L. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Love it. Can't live without it. We are true believers. If it could jump out of the computer and make people make the calls is pretty much the only thing it doesn't do :) #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It does the job it intends to - reminds you in a very easy and persistent want to do your follow ups! The dialer works great and provides recordings for future review. #### Cons The price. It's very expensive. However it's addictive - once you're in, it's worth it! The Ai component is helpful but needs work. It often isn't accurate. #### Reasons for switching to Follow Up Boss Top producer was starting to suck. Wanted a better crm. --- ### Great Real Estate CRM - Overall rating: 5/5 - Reviewer: Sarah F. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall it does a great job of managing my communication with leads and allowing me to schedule tasks that then sync effectively to my google calendar. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I really like the dashboard and the deals feature. It makes it easy for me to track my pipeline and sales success. I also like how you can text and email from within the contacts profile and how everything syncs with google. #### Cons I wish there was a better way to connect contacts together that are part of the same transaction within their profile. Right now you can connect them in a deal, but you cannon connect their profiles unless you create a custom field and then it is just a text entry. #### Vendor response Thanks Sarah! Definitely aware of the need for a solution to link contacts like spouses, etc. The challenge we've had in our research is that each potential solution has major tradeoffs in different areas. Either way, we're definitely aware of the issue and are actively looking for solutions to help! One thing you can try in the meantime is putting the link to the other contact in the custom field - that way it's more than just a text field which makes it easier to view that contact when you need to :) Replied October 2018 --- ### Amazing Real Estate CRM Software - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2021 - Review source details: This review was submitted organically. No incentive was offered The leads are well organized, it's easy to keep track of current and potential clients, and connects to emails and calendar which makes communication and scheduling appointments easy to manage. It increases the team's productivity, and the admin can easily monitor what each team member does, when and how they do it. With Follow Up Boss, leads easily convert into sales. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The software helped us follow up on leads, manage appointments, do batch emailing, and review active and pending customers. It is simple, easy to learn, and use. It syncs easily with Google and the reminders and automatic text and email features are very helpful. Integration with the existing business processes was smooth. #### Cons Though it's an amazing product, the cost is a bit steep and for this reason, we only used it for part of the sales team. It does not have a free version, does have a free trial though. --- ### bad CRM - Overall rating: 1/5 - Reviewer: Sandra O. - Verified reviewer: Yes - Industry: Real Estate - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: December 2022 - Review source details: This review was submitted organically. No incentive was offered Horrible, bad service, bad product, 1990 CRM #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros this Crm, has not IDX conection at all, customer is horrible as well #### Cons old CRM, doesn't have the latest Tech, tools that are needed as an agent, have to be done manually, not competiteve #### Reasons for switching to Follow Up Boss they are way better, they have a lot more capabilities and IDX connection, i cancel your services, you continue to charged my card, until i block them 100% --- ### Robust Service but not exactly perfect - Overall rating: 3/5 - Reviewer: Mark B. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 2/5 #### Pros I love the fact it will instantly message my clients when leads come in. That is crucial to lead capture. #### Cons Since this is a real estate software, I expected to have more integrations available as well as more templates for the campaigns that they claim are the best in the business. --- ### More follow ups - more commissions - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It makes lead aggregation and routing so easy. We are also able to link to other programs that make using them both seamless. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is so easy to set up and use. There is not a lot of fluff. It nails down the everyday needs and does them very well. #### Cons It is cost prohibitive for our entire company to use. We have over 50 agents and would love to track the entire company with it, but that many users is a bit too high for us, considering some may not use it. --- ### I really enjoy using this software. - Overall rating: 4/5 - Reviewer: Darren W. - Verified reviewer: Yes - Product usage: Used daily for less than 12 months - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. A systemized lead follow up system. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I really like the Smart Lists and how using tags I can sort my contacts by when I want to make contact with them, i.e. daily, weekly, 30, 60, or 90 days. #### Cons The most liked feature of using tags for Smart Lists does NOT exist on the mobile application making it useless for me. --- ### The Best CRM I've Used! - Overall rating: 5/5 - Reviewer: James B. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I love the action plans and how they can automate the follow up with leads. A lot of our leads come in late in the evening when we want to be with our families and the system takes over and notifies you when the lead interacts and then you can take over from there, PURE GENIUS! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This software has it all. I rolled this out to my office about two weeks ago and from what I can tell they love it. I have used it in the past but never before with a team. I love how I can see what they do, when they do it, how they do it, and leave them comments that only they can see. #### Cons I really wish FUB was not so expensive but I guess this goes back to you get what you pay for and this is a great system! --- ### Good for CRM still a little buggy/bulky - Overall rating: 5/5 - Reviewer: Emily S. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros We can easily customize things to fit us/how we work, but we would rather integrate something into our wheelhouse that will improve our existing successful process rather than to throw a wrench in the system and start from scratch #### Cons They are slowly but surely getting this ap/software updated with the things that marketers and normal businesses versus 100 + people sales teams use in their marketing tool belt. I like the ability to customize it but its still a bit buggy and bulky and still very much geared towards large teams v. the small business managing their contact database. --- ### Follow Up Boss for managing internet Buyer and Seller leads - Overall rating: 5/5 - Reviewer: Bob J. - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Several times per year our FUB follow-up email campaigns, known as 'Action Plans' by FUB, retain and save an Internet lead for us that results in a closing for a Buyer and/or Seller. In the world of Internet leads, we find that only a small percentage of such leads respond at all to our follow-up inquiries; yet the FUB sample Action Plan emails are crafted by FUB using specific language that appeals to hard-to-reach Internet lead demographics, such as millennials. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Follow Up Boss (FUB) allows us to capture Internet real estate leads in an automated manner from several Internet lead sources that we utilize, including leads from our own home grown Facebook marketing ads, and allows us to competitively respond to new leads that are shot-gunned to several real estate agents, using both text messages and email DRIP campaigns. #### Cons Our main email system is a Microsoft Exchange type of email system, and at times some FUB outbound emails that we send to leads captured in FUB appear to bounce back or be rejected by some popular email recipient systems such as Gmail.com or Hotmail.com email users. --- ### A good option for Real Estate CRM. - Overall rating: 5/5 - Reviewer: Ryan T. - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2024 - Review source details: This review was submitted organically. No incentive was offered Overall, it’s pretty powerful — but if you don’t have someone in your organization that has somewhat mastered it, you’ll probably never use it to its full capability. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 3/5 #### Pros One of my favorite aspects so far is that I’ve set up my email forwarding to FUB and when new leads come in, they are automatically added to my contacts list. #### Cons The actions are confusing to setup and make sure they’re running correctly. --- ### An amazing real estate CRM - Overall rating: 5/5 - Reviewer: Lee A. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2016 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Follow Up Boss is an amazing real estate specific CRM. I've used it for years with multiple clients and it's really one of the best out there. Leads are easily processed automatically for accurate tracking. It's really easy to control lead distribution by a number of criteria and alerts to assigned agents are easy to set up. There's not a lot of provided content for action plans and email templates, but they are very easy to set up. I highly recommend Follow Up Boss to anyone looking for a flexible and easy to use real estate CRM - especially with a team or small brokerage. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's really easy for the end user - who are often real estate agents on the go. #### Cons The mobile app hasn't quite caught up to the desktop, but it's headed that way. --- ### We used, but moved on - Overall rating: 5/5 - Reviewer: Tori S. - Product usage: Used daily for less than 2 years - Reviewed: June 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros I liked having all of leads in one place and able to follow up with quickly. It was nice to have different rotations. #### Cons The integration never worked right for us into top producer. It was very difficult to get everything cancelled. #### Vendor response Hi Tori, Thanks for taking the time to share your feedback! Regarding integrating with Top Producer, Follow Up Boss isn't actually integrated with them at all, so curious to learn more about what you were trying to accomplish there so we can learn how to improve. Regarding your difficulty cancelling, we definitely try to make that as smooth as possible as well - if you can elaborate on where you ran into issues, or if there's anything else remaining we can do to help, let me know! Replied June 2018 --- ### This Program Is A Boss! - Overall rating: 5/5 - Reviewer: Trina H. - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I use Follow Up Boss as a Virtual Assistant, to make calls for the clients. It is SO easy to use! And I like the options of using either Create Note or Log Call, the latter of which also adds a timestamp and includes on which phone number contact was made or attempted. The filters make it easy to narrow down who I'll reach out to, and the templates make it easy to send an email and/or text as well. Additionally, scheduling call backs via the Tasks button is a breeze. Creating information - such as a new Tag - is also supported and a very welcome feature. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros What I like most about Follow Up Boss (FUB, for short) is the ease of use; it's very simple to use and easy to maneuver in. #### Cons I don't really dislike anything bout the software, but if I HAD to pick something, I'd say that it is its propensity to want me to edit when I'm just trying to copy information, from the Name or Phone Number fields. --- ### I used follow up boss daily in real estate. - Overall rating: 4/5 - Reviewer: Kiara M. - Product usage: Used daily for less than 2 years - Reviewed: April 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Follow Up Boss made tracking current and potential clients a breeze. I was able to track where each client was in there process and also add notes related to each specific sale. #### Cons I don't really have any complaints. The software does what it says it's capable of doing and the customer service it always quick. --- ### Great for CRM Accountability - Overall rating: 4/5 - Reviewer: Natasha W. - Verified reviewer: Yes - Industry: Consumer Services - Company size: Self-Employed - Product usage: Used other for less than 6 months - Reviewed: July 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. For the price this is a great CRM to manage and expand one’s business. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Being able to categorize and log follow up through the various media (phone, email, text) is so helpful especially when one makes hundreds of calls each week. The notes section fosters the ultimate efficiency. #### Cons Building more extensions and add ones to help make logging texts to automatically transfer into the system would be great. At the time I used it, this was not available. --- ### CRM - Overall rating: 5/5 - Reviewer: Shawna R. - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It helps to keep all of my leads in one place. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros It helps keep me on track with my various leads so I don’t forget! It works well with my other systems. #### Cons I haven’t used it long enough to see any cons yet. --- ### Great CRM for Real Estate - Overall rating: 5/5 - Reviewer: Linda G. - Verified reviewer: Yes - Industry: Real Estate - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've been using it since I started in Real Estate and it has been a life safer for keeping me organized and staying on top of my leads and past clients. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is very easy to learn and easy to use. You can view all your contacts in one place and has a great sorting tool. #### Cons It's a little pricey, especially if you want to add more users. I currently use it solo, but if I expand I would need to add team members. --- ### Follow Up Bos excels at user friendliness - Overall rating: 5/5 - Reviewer: Jodi L. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's been great for the most part. There are some glitches with the system, like not getting notifications when they are enabled. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love that it's simple to use, and has a great mobile app. It allows for me as a team leader to pay attention to the most important parts of a lead. #### Cons I wish it had more automations and allowed to send batch text messages. I also wish it could include auto create newsletters/relevant emails. #### Reasons for switching to Follow Up Boss It wasn't user friendly and I hated the mobile application. --- ### A few bugs that need fixing - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall good experience but not great. The platform has a few bugs that need to be worked out. For the most part everything functions correctly but its frustrating to just not know if something is going to work how it is supposed to. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros I like that there are a lot of customization capabilities and the customer support is great. Nice to be able to collaborate internally in each profile. Pretty user friendly and easy to get started- not a huge learning curve as a user. #### Cons The tagging system wasn't reliable within the platform. Sometimes tagging an internal contact would work and they would get a notification and sometimes it simply wouldn't work at all. Very frustrating to have to follow up multiple times. Also- texts from clients show up in an odd way. --- ### Everything in One Place - Overall rating: 4/5 - Reviewer: Sarah F. - Verified reviewer: Yes - Industry: Real Estate - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I went from a team where my admin did a lot of back end programming of emails, lead distribution etc. When I went solo, I knew I wanted to keep using FUB for its familiarity and ease of use. I’m a big visual person and I find the colours, text and layout very appealing and aids in the use of the system. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It’s very user friendly. I like how I can display my entire CRM at once, add tags to classify my contacts and send out batch emails with ease. #### Cons There are so many features that I haven’t had the opportunity to explore them all. The best CRM tool is the one you use properly — I just need to commit more time to exploring features and implementing them to support my business growth. I prefer the web browser over the app. The app is good for quick notes on the go but for batch emailing and reports, the desktop version is needed. --- ### FUB review - Overall rating: 4/5 - Reviewer: Zuen Kay M. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered If you’re focused on lead conversion, follow-up automation, and team collaboration, Follow Up Boss is one of the best CRMs for real estate. However, if you need full transaction management or a lower-cost solution, you might consider alternatives. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Automatically assigns and tracks leads from various sources like Zillow, Realtor.com, and Facebook. #### Cons Pricing can be high, especially for solo agents or small teams. #### Reasons for switching to Follow Up Boss More functions that are necessary for the business --- ### Follow up review - Overall rating: 5/5 - Reviewer: Peggy H. - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: January 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Send and tracking emails along with scheduling tasks. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros TI like the ability to have different ways to send different types of formats to my clients and leads. #### Cons Just getting started so not sure what I don't like. ## More reviews [Next reviews](https://www.softwareadvice.com/crm/follow-up-boss-profile/reviews/?page=2) --- Follow Up Boss Reviews, Pros and Cons - 2026 Software Advice