Hearsay Social is a Web-based social customer relationship management (CRM) software suite best suited for financial services businesses. In 2012, the software was recognized by Gartner as a Cool Vendor in Social CRM.
Hearsay Social’s Predictive Social Suite allows users to engage with their target audiences and manage their social and Web presences from a comprehensive dashboard. The software sifts out social signals and provides useful recommendations by taking advantage of natural language processing (NLP) technology. Hearsay Social’s analytics feature tracks customer engagement with respect to specific social media campaigns.
This solution provides robust compliance and also caters to the needs of regulated financial companies with the help of pre-approval processes, real-time updates and infringement resolution. Finally, a patent pending “rogue page finder” feature detects unauthorized use of an organization’s brand on the Web and initiates action instantly.
Dasha from Secord Insurance Agency
Employees number: 2-10 employees
I enjoy using Hearsay because it lets me manage my agency Facebook and Twitter at the same time. I chose what content I want to post, schedule what time I want it to post (it even suggests the best time of the day to post) and it does it all automatically. I can schedule everything on Monday and would be good to go for the rest of the week or as long as I chose to have content posted. It shows me all the stats and how much likes/shares etc I am getting. Hearsay makes it super easy to manage your social media accounts for your business.
It doesn't let you tag or hashtag anything. This is not a big deal, but it would be nice to tag a business you are mentioning in your post or a popular hashtag.
Ease of use for our field force is the most important benefit of the Hearsay Social software. They are able to navigate it efficiently and effectively which helps them use social media to promote their practices.
The application lacks the ability for significant customization and flexibility. Users are beholden to Hearsay's development roadmap.
Andrea from Farmers Insurance
Automation, post ideas, simplification, analytics, customer interactions, social media management, campaigns.
I like that corporate can upload posts for me to put on our social media page. It is so easy to find them and select when I want it to post.
Sometimes the website does not let me edit a time to post. The post will already be scheduled and I'll need to reschedule it for whatever reason. I will sometimes get a message saying it cannot be changed.