HotelAppz is a cloud-based hospitality-specific solution that focuses on hotel guest data and addresses two main questions: how to collect data as complete, standardized and actionable? and how to turn this database into more powerful communications and better ROI? Responding to the 1st question, HotelAppz provides a central Guest Data Hub that can connect to and automatically import data from hotel's PMS, channel manager and other data sources. A number of data processing measures are also applied, including deduplication, aggregation, standardization and segmentation. Thank to this, guest database is ensured to be complete, updated in real time and actionable for marketing initiatives. For the 2nd question, the platform comes with a marketing automation solu...